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Creative Blender


Who makes these rules?

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CONTENTS: PROPOSAL

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INSPIRATION

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COLOR STUDIES

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LOGO SKETCHES

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TYPE STUDIES

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INTERVIEWS

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1ST SKETCHES

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RESOURCES

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2ND SKETCHES

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MORE RESOURCES

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3RD SKETCHES

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FINAL FLASH CARDS

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PAPER STUDIES

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PACKAGING

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CREATIVE BLENDER APP

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INTERACTION

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MORE PROCESS

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FINAL ANALYSIS

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FINAL PHOTOGRAPHS

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PROCESS works best when it is customized to your own personal preferences.

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PROPOSAL

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The Problem Designing isn’t about choosing between multiple options, it’s about ideating those multiple possible options; this is, coming up with all those ideas. It’s this finding of multiple solutions to problems that gives designers many problems when coming up with an idea. The invention of the “Creative Blender” will solve the problem that many we designers have; coming up with an idea to start designing or sketching whatever design problem we are challenged to resolve for clients or for any other purpose. The problem of creative thinking is coming up with a creative solution to resolve a particular challenge. Design and creative thinking both have to be practical, and nowadays we have so much experiences and opportunities for visualizing the world around us, that we have nowhere to start thinking for a solution due to the vast imagery on our minds and how we relate to all of these images, according to our own personal experiences. The problem of all these design thinking issues is to create a simple, yet creative and attractive process based on the construction of ideas, in order to proceed to the solving of the challenge we are faced to. All ideation and early sketching occur in this first phase of designing which is the phase of design thinking. This is why it is important to come up with various ideas that will eventually proceed to the prototype phase of the solution we are going to propose. Whether it is a logotype, a campaign, a slogan, or packaging, we have to present not one or two, but if possible, more than three ideas to the client. These ideas will have different colors, concepts, layouts, typography, and even different meanings. So, this is the problem: coming up with many ideas. On several occasions, a designer limits to the proposal of few ideas. We have to generate as many ideas as possible to serve these identified needs of design problem solving. There are also many problems because of the influences in our daily lives. Because all design touches on so many subject areas and careers like psychology, ergonomics, economics, engineering, architecture, and art, for example, designers have to be able to bring to the table a broad manipulation of ideas from which to draw inspiration and solutions without letting all the influences affect them and as designers, we have to know a little bit of everything, once again, without letting all that we know, be part of our negative influence and limitations that have to do with design.

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Current Status in Social Settings Social settings are defined by the boundaries and strong lines of demarcation that separate social groups, meanings, or cultures from each other. In design, social settings depend on who we are designing for, our clients, and our target audience, and what they are asking from us. The status in social settings may depend on color, significance of illustrations in a specific culture, some differences of interpretation of images and many other factors when designing, for example. Social interactions are part of the status of design problems, since whatever we see around us is related to our own personal experiences, and no two different people have had the same past experiences. Color will have a meaning from culture to culture and this is why it can be stated that color can be a social setting according to who views and interprets the color. This is why we have to take culture aesthetics in consideration when we design a campaign, for example. Emotions also affect, in analytical thinking sometimes an emotion is seen as an impediment to logic and making the right choices. In design in general, decisions without an emotional component are lifeless and do not connect with people, and the designer has to be able to connect with the audience when presenting options for the solution so the designer can be able to explain completely what the proposal is about. If the designer does not know, he or she has to investigate and this way, can make a proper proposal to the client and will be able to explain what the proposal is about without wandering or doubting about the options that are given. Need for Improvement I researched for some products that would work with the same function of my idea. The “Ideo Method Cards” are somewhat alike but are not specifically the same. Since they help, I am considering making a part of the “Creative Blender” that will include these Ideo flash cards. The Barnes and Noble book store has a book that is related to the “Creative Blender”, called “Think Better”, by Tim Hurson, which is a guide to productive thinking. Searching for books, articles, games, cards, or any other product related to ideas, I found out that there are non in the actual market that resolves the function of the “Idea Maker”.


Sustainable Components As a sustainable component, the making of the packaging has to be renewable and the selected material will have the capacity to endure and at the same time, the component made from the chosen specific material, has to be recyclable, maintaining natural environment in mind always. Materials may include paper with an appropriate thickness to create a design and then print it and package it as a whole product. The packaging for the set of flash cards is thought on a material like cardboard, since this component is also recyclable and sustainable. The components are not only good for the environment, but also, these renewable and sustainable materials are obviously recyclable, and they offer other benefits like low costs, energy conservation on its production, and sometimes, improved design flexibility. Proposed Solution Create a set of five or six boxes and each box containing a set of flash cards, and each set containing different items that are useful not only for a graphic designer, but for any designer. These flash cards will be helpful for the creation of ideas. Designers will be able to come up with several ideas using, mixing, and interpreting the cards. These cards will contain information on how to use creative thinking and how to apply it on design solutions, creating an idea on the designer’s mind, or information useful for everyday life. These “method cards” will generate an idea on how to resolve a problem and applying design to everyday life will be useful for relating our everyday life to our past and present experiences. Hopefully, the cards will help to the thinking of an idea or several of them and the execution of this one. Possible Names • Creative Juicer • Creative Blender • Idea Blender • SOS Design • Design Blender • Idea Maker • Mix and Match • Idee • Idea Pack

Target Demographic Men and women interested in graphic design, or any other design branch. People who are constantly fighting with the coming up with an idea on their minds, in order to solve a specific graphic problem. Graphic designers are part of the target audience. Professional Interactions and Possible Collaborative Opportunities during the Development Stages Graphic designers and classmates interacting with these cards is part of the plan. Professors, fashion designers, or a person trying to apply design to his or her everyday life will be able to interact with these cards. Other graphic designers, advertising students, from another course are being interviewed, from another country. (Honduras and Guatemala). Targeted Effect of the New Solution Interactions Surrounding the Original Problem and Why the Social Interaction will be Better Served The target audience will be able to control their idea creation by using the set of flash cards. Each person will be able to combine, play, interpret, and blend ideas using the Creative Blender. This will be better served because it is a product that does not exist on the market yet. Social interaction is important because I will be able to know if people can find the cards entertaining or useful for whatever they need them for. Interaction will be better served because this will provide feedback on the idea-creator method cards.

Bibliography Belsky, Scott. Making Ideas Happen. London: Penguin Group, 2010. Harvey, Wilson. 1000 Graphic Elements. Massachusetts: Rockport, 2004.

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GRAPHIC DESIGN will change the world! -David Carson

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INSPIRATION

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COLOR STUDIES

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COLOR INSPIRATION

RHODAMINE YELLOW ORANGE

APPLE GREEN

SPANISH ORANGE VIOLET

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TRUE BLUE


c m y k

0 100 0 0

tender, friendly, brilliant, commanding, dynamic, passionate, powerful, sensual.

c m y k

60 100 0 0

intelligent, artistic, luxurious, patient.

c m y k

20 0 100 0

adventurous, analytical, wise, young, safe, well-balanced, relaxed.

c m y k

100 60 20 0

trustworthy, transparent, calm, confident, clean, tender.

c m y k

100 0 100 0

bright, confident, energetic, creative, playful, innovative.

c m y k

0 25 100 0

active, cheerful, communicative, dominating, friendly, sociable, festive, excited.

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gray.

blue.

purple.

yellow.

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green.


Color is one of the most beautiful phenomena of our existence. Color is a way of dealing with and touching our emotions, our psyche, and our spiritual being. -Karim Rashid

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LOGO SKETCHES

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Don’t CONFORM.

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THE CHOSEN ONE:

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7x7

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TYPE STUDIES

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CREATIVE BLENDER creative blender CREATIVE BLENDER creative blender

ARIAL ROUNDED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef ghijklmnopqrstuvwxyz BRITTANIC BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

CREATIVE BLENDER creative blender

DR. SUYIGAMA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

CREATIVE BLENDER creative blender

FRANKLIN GOTHIC DEMI ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

CREATIVE BLENDER creative blender CREATIVE BLENDER creative blender CREATIVE BLENDER creative blender CREATIVE BLENDER creative blender CREATIVE BLENDER creative blender

FUTURA HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TW CEN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz SURFING BIRD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FRUTIGER ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FRUTIGER CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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INTERVIEWS

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1• Where do you start your creative process? 2• Define in your own words what the creative process is. 3• Where do your ideas come from? 4• How do you make your idea unique? 5• How do you create a concept for your project? 6• Do you get help from the internet for graphic imagery? 7• Do you believe in your ideas? 8• Is there a right or wrong way to think? 9• Are you interested in everything around you? 10• How do you believe you achieve innovation? 11• What helps you generate an idea? 12• Are your ideas capable to solve? 13• What methods do you follow to generate ideas? 14• Would you use an “Idea Blender” as a tool to help you to create ideas? 15• What would you like to see on these cards?

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A short, but successful interview was created in order to find out what people think the design process is. Industrial, fashion, interior, and graphic designers answered this interview.


1• Where do you start your creative process? RESEARCH. RESEARCH.

RESEARCH. RESEARCH. The mayority of the answers was “research”.

RESEARCH. RESEARCH. RESEARCH. RESEARCH.

RESEARCH.

RESEARCH.

2• Define in your own words what the creative process is.

RESEARCH AND BRAINSTORMING IN ORDER TO COME UP WITH MANY IDEAS AT A TIME. PUTTING THEM TOGETHER IN A NOTEBOOK IS ALWAYS USEFUL.

BRAINSTORM.

DOING WHAT THE CLIENT ASKS FOR, RECOMMENDING WHAT IS BEST TO SOLVE THE DESIGN PROBLEM I AM ASKED TO.

READING MAGAZINES IS A GOOD WAY TO THINK OF A CREATIVE PROCESS.

RESEARCH.

FOLLOWING STEPS IN ORDER TO ACHIEVE A COHERENT AND LINEAR SOLUTION TO A PROBLEM.

SITTING DOWN AND THINKING, WAITING FOR IDEAS TO COME TO ME, INSTEAD OF FEELING THE PRESSURE OF IT.

I START BY GOING TO THE LIBRARY AND TRYING TO READ AS MANY ARTICLES AS POSSIBLE. SEEING IMAGERY ALWAYS HELPS TOO.

MAKING A PROCESS BOOK AND JOTTING DOWN EACH IDEA THAT COMES IN MIND.

DRAWING AND PAINTING WHATEVER I HAVE ON MIND.

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3• Where do your ideas come from?

I JUST IMAGINE THINGS THAT ARE CRAZY TO IMAGINE. THINGS THAT WOULD NEVER HAPPEN. I LIKE FANTASY.

RESEARCH.

BRAINSTORM. INTERNET.

BY READING NEWSPAPERS AND MAGAZINES. SOMETIMES IT IS HARD, WHEN IT SEEMS THAT I HAVE NO IDEA.

PAST EXPERIENCES. SOMETIMES I PICK A RANDOM WORKD ON A DICTIONARY AND THIS WORKS WHEN COMING UP WITH A BRAND NAME OR AN IDEA.

I WILL NEVER KNOW! BRAINSTORMING IN GROUP.

ASKING PEOPLE WHAT THEY THINK ABOUT WHAT I AM MAKING.

ANYWHERE, EXCEPT BRAINSTORM.

4• How do you make your idea unique? CREATING MY OWN STYLE. DOING CRAZY STUFF. IF YOU WANT SOMETHING UNIQUE, MAKE IT HAVE YOUR OWN STYLE.

SOMETIMES I ASK A CHILD, AND COPY AN IDEA!

I REALLY NEVER NOTICE IF I DO.

I THINK I DO MAKE IT UNIQUE, WITHOUT ASKING FOR OPINIONS.

I TRY NOT TO USE VISUAL RESOURCES! I TRY TO RESEARCH BUT NOT FOR TAKING IDEAS, BUT TO AVOID THEM. NOT CARING ABOUT OPINIONS I GUESS. 56

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5• How do you create a concept for your project?

BRAINSTORM.

BRAINSTORM.

BRAINSTORM. BRAINSTORM.

BRAINSTORM.

BRAINSTORM. BRAINSTORM.

The mayority of the answers was “brainstorm”.

BRAINSTORM.

BRAINSTORM.

BRAINSTORM.

TEAM WORK. RESEARCH.

6• Do you get help from the internet for graphic imagery?

YES.

SOMETIMES.

NO.

7• Do you believe in your ideas?

YES.

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8• Is there a wrong way to think?

NO.

Of course this would be the result. I asked designers.

9• Are you interested in everything around you?

NO.

10• How do you believe you achieve innovation?

USING MY IMAGINATION. PRETENDING I AM A KID HELPS ALWAYS!

THINKING BEYOND THE COMMON STANDARDS.

I TRY TO THINK OUTSIDE THE BOX. RESEARCHING A LOT AND MAKING SOMETHING THAT DOES NOT EXIST OUT THERE.

TRYING TO STAY AWAY FROM EXISTING VISUALS!

USING DIFFERENT MATERIALS IN ORDER TO CAUSE AN IMPRESSION.

RESEARCHING FOR NEW FASHION TENDENCIES. CREATING MY OWN. TYPEFACE FOR EXAMPLE.

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IDEM.


11• What helps you generate an idea? BRAINSTORM.

INTERNET.

BRAINSTORM.

BRAINSTORM. VISUAL IMAGERY.

BRAINSTORM. BRAINSTORM.

The mayority of the answers was “brainstorm”.

RESEARCH.

MAGAZINES.

BRAINSTORM.

FASHION MAGAZINES.

RESEARCH.

12• Are your ideas capable to solve?

YES.

BS?

13• What methods do you follow to generate ideas?

BRAINSTORM.

BRAINSTORM.

BRAINSTORM. BRAINSTORM.

BRAINSTORM.

BRAINSTORM. BRAINSTORM.

The mayority of the answers was “brainstorm”... AGAIN.

BRAINSTORM.

BRAINSTORM.

BRAINSTORM.

TEAM WORK. RESEARCH.

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14• Would you use an “Idea Blender” as a tool to help you to create ideas?

SURE!

YES. I HATE BRAINSTORM!

YES. I’D USE ANYTHING TO CREATE IDEAS.

15• What would you like to see on these cards?

BRAINSTORM METHODS. INTERNET SITES.

FAMOUS WORKS AND WHERE THEY CAME FROM.

FAMOUS QUOTES.

PATTERNS FOR THE USE OF EXTERIORS.

FASHION TIPS. USEFUL WEBSITES. NAMES OF PEOPLE THAT HAVE ACHIEVED A GOAL AND THAT ARE KNOWN BECAUSE OF THEIR IDEAS.

USEFUL TIPS WHEN CREATING IDEAS. PAPER SWATCHES OR FABRIC ONES.

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From this point on, the interviews were taken into consideration for every step of this creative process, having in mind all answers and petitions.

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1st SKETCHES

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RESOURCES

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Useful books throughout the process.

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MY FAVORITE.

The Wicked Problems Theory of Design Different definitions of design are born according to the person who uses design in his or her everyday life. Design is used nowadays in all professions and careers. This is why, not everyone applies design the same way. This is where design thinking starts to appear and take place in our lives. There is a significant difficult on understanding each other’s points of view. The term “wicked problem” was created when the methodology of design was an interest. Design’s methodology will never disappear or become a topic of less interest, since it is the base of design. This “wicked problems” theory is only a description of the social reality of the art of creating. Design is so extent that it deserves the name of “wicked”. Design is viewed according to the person that confronts it. It is the process of solving a design problem, that each one of us have to come up with a personal and particular design solution and no two people can ever think alike to reach out to the same exact solution. Sometimes, we designers, come up with an idea intuitively. It was interesting to read that due to design’s flexibility, no one will ever understand its meaning or nature. I’ve always thought about this. It was somewhat comfortable to read it! WICKED PROBLEMS: a class of social system problems, which are ill-formulated, where the information is confusing, where there are many clients and decision makers with conflicting values, and where the ramifications in the whole system are thoroughly confusing.

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2nd SKETCHES

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Options for the back design of the flash cards.

*** THE ACTUAL FLASH CARD SIZE WILL BE 3” X 5”. This will make the card manageable and will make it easy to pin up a wall.

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RESOURCES

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EVEN MORE BOOKS

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At the beginning of the course, Professor Fox recommended some websites to check out. During the process of the project, these other websites were a useful tool also.

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Most of the quotes used in the Inspiration Set of Cards were taken from this website.

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I found some of these listed as “tips� and thought they were interesting to read. They are small paragraphs to keep in mind as a designer. Tips are always useful tools!

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notes:

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Professor Bob Newman’s interview notes:

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class notes and suggestions:

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3rd SKETCHES

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class notes and suggestions:

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FINAL FLASH CARDS

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Pattern on back of the IDEA cards. No back will be the same.

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Pattern on back of the INSPIRATION cards. No back will be the same.

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PAPER STUDIES

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The paper was chosen because of its stipple finish. This paper is cover, and is thick enough for the flash cards to be durable.

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ALTERNATIVE PAPER OPTIONS

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PACKAGING

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The template for this box was taken from a shipping box. The material used was cardboard. The template did not work as well because of the thickness of the material. BOX CHANGES AT THIS POINT FOR SURE!

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Good things come in small packages. - Proverb

EX-LIBRIS KNOWS.

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Existing cards in the market are sold wrapped around trnsparent paper.

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1.5 in.

1.5 in. 3.2 in.

Round corners.

1.5 in.

1.5 in.

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Include empty flash cards in between the stacks.

6 Branded Moleskine mini notepads. Colors chosen to fit the colors of the logo. SIZE: 2.5in. x 4in. each

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Cardstock prototype box. Material used: 160 lb. white cardstock.

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STRESS QUARTERS! Process Book

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BLANK CARDS in each set.

Pick your cards and CREATE using your random idea!

BLEND. CHOOSE. SHUFFLE. MIX. MATCH.

120 IDEAcards. 120 INSPIRATIONcards.

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Contains: 2 sets of flash cards, and 5 MINInotepads.


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CREATIVE BLENDER APP

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Creative Blender App: WHY AN APP? Nowadays, technology is used everywhere, for anything. An app will help you carry the Creative Blender wherever you go!

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INTERACTION

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Discussion on Cards

Professor Fox Evaluating

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Packaging Prototype

The Creative Blender

Card Visualization


Notepads as a Component

Card Interaction

Professor Fox’s Sketches.

Packaging Prototype

These 2 cards were picked randomly in a class. The user agreed that he had come up with many ideas for a poster design by randomly choosing these and analyzing them, making connections. Process Book

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More card interaction occured and the users were thrilled after I explained the concept. They laughed at ideas that came up with the shuffling of cards. They were the ones taking some cards to keep them!

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The cards were useful during the interaction stage. The users interacted with the cards and they felt comfortable with them, their size, and their content. They were able to come up with ideas in seconds! Mixing, shuffling, picking cards randomly, and inventing on how to use them, was the method of handling them during this interaction stage. The size of the cards seemed perfect. The users were attracted to the aesthetics of the cards. Some users took several cards with them because they were motivated and inspired with several quotes. When asking these users if they would buy the Creative Blender, they answered immediately with a “YES�. This was one hundred percent gratifying.

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MORE PROCESS

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Barnes & Noble and Working Class Studio are saving space for The Creative Blender on their shelves.

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FINAL ANALYSIS

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Analysis The making of The Creative Blender has come to an end. It was a short experience, but yet, completely gratifying. From the initial proposal, several things changed, for good. The Creative Blender consists on the making of new ideas through mind-mapping connections made up of words; these words are helpful when verbs are being used for creative thinking. The cards developed a stage of confusion, when they started as application and execution flash cards. Throughout the course, the cards got a real sense and meaning. These cards can aid the unique creative process of projects. Inspirational cards were used to motivate the user to keep moving on, on whatever they are doing. There is still no answer when asking, “Where do ideas come from?” but I am sure these cards will help the user to invent and create wisely. The Creative Blender is an “idea generator”, and by random mixture of the cards, this can be achieved by making connections with the chosen cards. No other product like The Creative Blender is out there in the vast market. This is why, I am proud of the results, as the Blender was not only useful, but also fun! Listening at the user’s ideas was extremely hilarious. Throughout the process, there were several interactions with these cards and by recording experience; they were successful to the users. Making connections and associating experiences are both part of the creative process when designing or resolving a problem the user is confronted. This Blender helps to do both. Therefore, contribute to the creative process. This process was not a linear one. It was random, like the cards. When asking designers what they did in order to create, almost all answered, “research” as a first step. If true, research helps but the invention of this Blender will help remove any research stereotype there is. We have to know, what or why we are designing for, so the cards will be helpful at the time we make connections.

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Shuffling the cards is fun and random connections were made throughout the process. Picking random cards, whether two or three, or more, makes the user think about what cards he chose and the connections and ideas that the users discussed were completely creative and unique. Some things changed during the process. At the beginning, there were ideas like the packaging materials that have changed due to class discussions and of course, functionality. There were going to be five or six sets of cards, but this changed and I brought it down to two sets of cards, the idea and the inspiration decks. The components inside the packaging include mini notepads, pencils, and empty flash cards so the user can jot down own personal thoughts. As a graphic design student, I would buy this product because I feel that playing with these cards around can be extremely functional. An Apple app was created also as a component for the product. Nowadays, technology is used everywhere, for anything. An app will help you carry the Creative Blender wherever you go! The Creative Blender has a unique personality and it was created for the user to have a fun time trying to come up with an idea, instead of worrying and stressing out about it.


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FINAL PHOTOGRAPHS

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CREATIVE BLENDER