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GLOSSARY OF MARKETING


FUNDAMENTOS DE MERCADEO

PAOLA MARCELA ROA GUTIERREZ

GLOSSARY

SANDRA PATRICIA OCHOA GUEVARA DOCENTE ECCI

UNIVERSIDAD ECCI PROGRAMA DE LENGUAS MODERNAS GRUPO 2AM BOGOTÁ AÑO 2014


GLOSSARY

1. ECONOMIC

ACTIVITY: Actions that involve the production, distribution and consumption of goods and services at all levels within a society. Gross domestic product or GDP is one way of assessing economic activity, and the degree of current economic activity and forecasts for its future level can significantly impact business activity and profits, as well as inflation and interest rates.

2. ADVERTISING AGENCY: Ad agency or advert agency is a service

based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

3. DEMOGRAPHIC ENVIROMENT: The demographic factors of the

market in which an organization operates, and which are used to segment the target population for effective marketing.

4. PSYCHOGRAPHIC ENVIRONMENT : Is the study of personality,

values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, featuring, and social research in general.

5. DISTRIBUTION

CHANNEL: Is the circuit through which the manufacturers provide consumer products to acquire them. The geographical separation between buyers and sellers and the inability to locate the factory to the consumer require the distribution of goods and services from their place of production to point of use or consumption.


6. CAPITALISM: Economic and social system based on private ownership

of the means of production, the importance of capital as a source of wealth and the allocation of resources through the market mechanism.

7. CATALOGUE: Is the list ordered or classified to be done on any type of

objects (coins, goods for sale, documents, etc.) or failing people and catalog will be the set of publications or objects that are normally rated for sale.

8. LIFE CYCLE OF A PRODUCT: It is the evolution undergone by the

sales of a particular product for as long as it remains on the market. The life cycle of a product is usually divided into four stages: introduction stage, growth stage, maturity stage and decline stage.

9. CUSTOMER: The person or company receiving a good, service, product

or idea in exchange for money or other items of value.

10. POTENTIAL CUSTOMER: Is a customer who is not real, that is, a

person who could get them to buy a product or purchase a service because it meets the target characteristics of that product or service.

11.

CONSUMPTION: Is the action and effect of eating or spending, whether products, and other kinds of short-lived, or goods and services, such as energy, meaning consuming as the fact of using these products and services to meet primary and secondary needs.

12. PRODUCTION COSTS: Are the costs required to maintain a project

online processing or operating equipment.

13. JUNCTURE:

issue.

Set of circumstances involved in resolving an important


14. GROWTH OF A PRODUCT: During the growth stage, the public

becomes more aware of the product; as sales and revenues start to increase, profits begin to accrue.

15. DEFICIT: Is the lack of any good, whether money, food or anything else.

16. PRODUCT´S DEMONSTRATION: Is a promotion where a product

is demonstrated to potential customers.

17. PRICE´S SKIMMING: Is a pricing strategy in which a marketer sets a

relatively high price for a product or service at first, and then lowers the price over time.

18. DISCOUNTS:

Are specific types of marketing promotion in which you invite shoppers to save money on specific products or product groups. Discounts are a significant part of your online merchandising strategy.

19. TASTE OF A PRODUCT: Is a sample used to costumers about the

flavor of a food or product.

20. RETAILER: Merchant that selling as less.

21. DISTRIBUTION: In this case it defines where the product or service

that is offered to market. Consider the effective management of the distribution channel, must be made to the product reaches the right place at the right time and in the right conditions.


22. EXCLUSIVE DISTRIBUTION: Situation where suppliers and

distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product. For example, Apple had an exclusive distribution deal with AT&T to provide the iPhone to consumers.

23. MASS DISTRIBUTION: An attempt to appeal to an entire market

with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing.

24. SELECTIVE DISTRIBUTION: Type of product distribution that lies

between intensive distribution and exclusive distribution, and in which only a few retail outlets cover a specific geographical area. Considered more suitable for high-end items such as 'designer' or prestige goods.

25.

DUOPOLY: Exclusive exercise of an activity by two companies, institutions, individuals, etc., with the corresponding domain or influence.

26. ECONOMY: An entire network of producers, distributors, and consumers

of goods and services in a local, regional, or national community.

27. PACKAGING: Processes (such as cleaning, drying, and preserving) and

materials (such as glass, metal, paper or paperboard, plastic) employed to contain, handle, protect, and/or transport an article. Role of packaging is broadening and may include functions such as to attract attention, assist in promotion, provide machine identification (barcodes, etc.), impart essential or additional information, and help in utilization.

28. PACKING:

Preparation of product or commodity for proper storage and/or transportation. It may entail blocking, bracing, cushioning, marking, sealing, strapping, weather proofing, wrapping, etc.


29.

EMPOWERMENT: A management practice of sharing information, rewards, and power with employees so that they can take initiative and make decisions to solve problems and improve service and performance.

30. CONTAINER: A box, bottle, can, etc. which can hold goods.

31. MARKET EQUILIBRIUM: A situation in which the supply of an item

is exactly equal to its demand. Since there is neither surplus nor shortage in the market, price tends to remain stable in this situation.

32. SLAVERY: The slave mode of production is itself a level of development

of productive forces distinctly preindustrial. Capital is scarce, there being incentives for investment but huge fortunes was kneaded (luxury items accumulate, real estate and traditional, not having incentive for improvement even though a spectacular pre-scientific intellectual development (classical philosophy). Earth and work are the fundamental productive forces.

33. STAGFLATION: Indicates the time or economic conditions that, in an

inflationary situation, a stagnant economy and the rate of inflation do not yield occurs.

34. STRATEGY: Is a set of time systematically planned actions carried out to

achieve a specific purpose or mission.

35. STAGES OF SALES:

The sales funnel visually describes the sales process from initial contact to final sale. It uses the metaphor of a leaky funnel, into which a seller can “drop” sales opportunities. At some point, sales opportunities are removed from the funnel because potential customers become uninterested or you determine their lack of fit. The stages of a sales process refer to a potential customer’s degree of readiness to commit to a deal (from the seller’s perspective). Or put in a different way, readiness may be seen as the probability of the sale taking place.


36. LABEL:

Is a piece of paper, polymer, cloth, metal, or other material affixed to a container or product, on which is printed information about the product. Information printed directly on a container or article can also be considered labeling.

37. PRODUCT DISPLAYS:

Is the conversion of product features into

benefits for the customer.

38. FEUDALISM: Governance and economic and social self-organization of

the Middle Ages, based on the fief or contract by which a sovereign or great noble Lord yielded to a land or a right in exchange for their loyalty.

39. CONSUMER PRICE INDICES:

Is an indicator that measures the change in prices of a basket of goods and services representative of consumption of households in the country. The results are analyzed by groups, subgroups and expenditure classes, basic expenses and income levels.

40. PRODUCER PRICE INDEX : Is an indicator of the evolution of the

sales prices of the producer, for the first channel marketing or distribution of goods traded in the economy.

41. INFLATION: The sustained and general increase in the price level of

goods and services in a given period.

42. INTEREST: Is an index used to measure the profitability of the savings

and also the cost of credit. It is usually expressed as a percentage.


43. INTERMEDIARIES : Firm or person (such as a broker or consultant)

who acts as a mediator on a link between parties to a business deal, investment decision, negotiation, etc.

44. MARKET RESEARCH: Component of marketing research whereby a

specific market is identified and its size and other characteristics are measured. Used also as an alternative term for marketing research.

45. MOTTO: Is a phrase meant to formally summarize the general motivation

or intention of a social group or organization.

46. PRODUCT LINE: A series of different products which form a group, all

made by the same company

47.

LOGISTICS: Planning, execution, and control of the procurement, movement, and stationing of personnel, material, and other resources to achieve the objectives of a campaign, plan, project, or strategy.

48.

CLAIMS IN SALES: It's personal, written or telephone made by customers to the company to potential problems with the service, in order that your claim is resolved.

49. BRAND: Outward sign legally certifying the authenticity of a product

recognized.

50. MARKETING MIX: The marketing mix is a business tool used in

marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, however, the


four Ps are expanded to the seven P's or eight P's to address the different nature of services.

51. THE ITEM P.O.P.: (Point of Purchase) literally 'point of purchase' in

English, it is for all the implements designed to promote a company, which are given as gifts to customers.

52. MATRIX BOSTON CONSULTING GROUP: Is a graphical

method of business portfolio analysis developed by The Boston Consulting Group in the 1970s and by the president of publicada1 said consultant Henderson 1973. It is a strategic analysis tool, specifically corporate strategic planning. But its close relationship with the strategic marketing is considered a tool linked to the discipline. Its purpose is to help decide different approaches to business or Strategic Business Units (SBU), between enterprises or areas, those where: invest, divest or even abandon.

53. THE WHOLESALE: Is a component of the supply chain, in which the

company or the employer is not in direct contact with consumers or end users of their products, but gives this task to a specialist. The wholesaler is an intermediary between the manufacturer (or producer) and intermediate user (retail).

54. MARKETING: Is everything you do to promote an activity, from the time

the idea is conceived until the time customers begin to purchase the product or service on a regular basis.

55.

MARKET: Are any set of transactions or swaps of goods or services between individuals or associations of individuals. The market does not directly to profit or business, but simply by mutual agreement in the framework of reference transactions. These participants may have as individuals, companies, cooperatives, ONGs, among others.


56. ELECTRONIC MARKET: Is an online platform where buyers, sellers

and dealers meet to exchange information, conduct business operations and collaborate with each other.

57. MERCHANDISING: The movement of goods to the consumer at the

point of sale.

58. SCIENTIFIC METHOD: Is a body of techniques for investigating

phenomena, acquiring new knowledge, or correcting and integrating previous knowledge. To be termed scientific, a method of inquiry must be based on empirical and measurable evidence subject to specific principles of reasoning.

59. RESEARCH METHODOLOGY: Is the systematic, theoretical analysis

of the methods applied to a field of study, or the theoretical analysis of the body of methods and principles associated with a branch of knowledge. It, typically, encompasses concepts such as paradigm, theoretical model, phases and quantitative or qualitative techniques.

60. MONOPOLY: Is a situation of legal privilege or market failure, in which

there is a producer (monopolist) that has great power and is the only market in a given industry having a product or resort or determined and differentiated service.

61. NEED:

Is a basic component that affects human behavior because he feels the lack of something to survive or simply to be better.

62.

NTIC: Called new technologies of information and communication technologies (ICTs) are a concept closely associated with the computer. If the latter is understood as the set of resources, procedures and techniques used in the processing, storage and transmission of information.


63.

OBJECTIONS: Reasons or argument offered in disagreement, opposition, refusal, or disapproval.

64. PRODUCT OFFER: That amount of goods or services that producers

are willing to sell at different prices in the market.

65. COST OF SALES: Is the cost incurred to market a good or provide a

service. It is the value that has been incurred to produce or buy an asset that is sold.

66. PER CAPITA: Per head for each of the persons or things.

67.

PYRAMID MASLOW: Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans.

68. MARKETING PLAN:

Plan of promotions, is a written document in which a structured business goals are defined to get into a certain period of time and the strategies and actions to be undertaken in order to detailed reach them on time.

69. PLANNING: Planning involves the creation and maintenance of a plan.

As such, planning is a fundamental property of intelligent behavior. This thought process is essential to the creation and refinement of a plan, or integration of it with other plans; that is, it combines forecasting of developments with the preparation of scenarios of how to react to them.


70. PLAZA: It refers to the distribution channel used to deliver the product to

the target audience. At this stage places the product for sale and intermediaries (if any) acting in the process will be defined.

71. QUALITY POLICY: Is a short paper an extension of no more than a

sheet that integrates quality manual that summarizes and provides the mission and vision of an organization oriented to the expectations of its customers and the commitment to its goals quality.

72. SALE PRICE: The price of a good or service that is being offered at a

discount. The sale price can be calculated by subtracting the discount percent from 100, converting that number into a decimal, and multiplying the decimal by the normal price of the good.

73. BUDGET: Administrative act of forecasting and expenditure authority to

carry out a program for a specified time.

74. PRINCIPLE: Is a law or rule that must be followed or met with some

purpose, as a necessary consequence of something or in order to achieve some purpose.

75. PRODUCT: Is something that every company (large, medium or small),

organization (whether profit or not) or individual entrepreneur offers to your target market in order to achieve the objectives (profit, social impact, etc.).

76. COMPLEMENTARY PRODUCTS: Products that are sold separately

but that are used together, each creating a demand for the other, for example, computers and computer programs.


77. DERIVED PRODUCTS:

Are financial instruments whose value is derived from the evolution of the prices of other assets denominated underlying assets.

78.

PACKAGE GOODS: Are consumable goods such as food and beverages, footwear and apparel, tobacco, and cleaning products.

79. FUNGIBLE PRODUCTS: Describes goods that are depleted with use

or consume.

80.

INTANGIBLE PRODUCTS: Are those which have no physical consistency.

81. PERISHABLES PRODUCTS:

Goods or property whose physical

condition is deteriorating rapidly.

82. TANGIBLE PRODUCTS:

Are those assets that are transferred and

have physical consistency.

83. PROMOTION: It is a term that comes from the Latin promotion and

mentions the action and effect to promote. This verb, meanwhile, refers to initiate or promote a process or thing, raising someone to a higher position or employment they had, or take the initiative to do something.

84. SALES PROMOTION: Are the set of marketing activities undertaken

to boost sales of the product or service.

85. ADVERTISING: Dissemination of news or commercial advertisements

to sell a service, a product or an idea.


86. REBATE PRICE: Are the deductions on the sale price are considered to

clients during the sales process.

87. MARKET SEGMENTATION: Is the process, as its name suggests, to

divide or segment a market into smaller uniform groups with similar characteristics and needs, segmenting a market can be divided according to their characteristics or variables that can influence the performance of the adrenal label.

88. SERVICE: Is a set of activities to meet the needs of a client.

89. SLOGAN: Is the identifying phrase in a commercial or political context (in

the case of propaganda), and repetitive expression of an idea or a summarized and represented by said advertising purpose. You can also say that it is the complement of a product, person, and institution, among others to form trust.

90. SOCIALISM: Political, social and economic system that is opposed to

capitalism and defends mainly the equality of all individuals, the abolition of private property and the equitable distribution of wealth.

91.

SURPLUS: necessary.

Is the abundance of something considered useful or

92. TECHNICAL SAMPLES: The technique for selecting a sample from a

population. When choosing a random sample is expected to make its properties are extrapolated to the population. This process saves resources, while obtaining similar results to those that would be achieved if a study of the entire population is being performed.


93. TECHNICAL GIFT: Are gifts or gifts that make corporate clients or

potential customers with the aim of proving or know the product and thus get more customers and sales.

94.

TECHNICAL COMPETITIONS: Contests and sweepstakes are promotional strategies that the main incentive for the consumer is the chance to win something with minimal effort and investment.

95. TELEMARKETING: Is a form of direct marketing in which a counselor

uses the phone or any other means of communication to contact potential customers and market products and services.

96. GENERAL THEORY OF PRICES:

Discusses the determination of relative prices to goods and services for final consumption, emphasizing welfare economics and resource allocation.

97. TOWS: Strengths, weaknesses, opportunities, threats.

98. VADEMÉCUM: Is reference work containing information or fundamental

notions of a subject, whether scientific or artistic.

99.

SALES: Are one of the activities most claimed by companies, organizations or individuals that offer something (products, services or otherwise) in their target market, because their success depends directly on the number of times to perform this activity, how well they and how do you prove profitable to do so.

100. VOCABULARY SALES: These words are used to make the vendor

selling the product.


Glossary  

Paola Roa

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