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Barbara Hubbard brought hundreds of top acts to the Pan American Center during her 30-year career as special events coordinator.

One of the best

Music industry recognizes NMSU’s Mother Hubbard On the night that Grateful Dead, One Direction, Bob Seger and Kenny Chesney won awards at the 12th Annual Billboard Touring Awards, so did NMSU’s Barbara Hubbard ’07. She was honored with the prestigious Golden Circle Award from Billboard Magazine Touring International in New York City last November. She is only the second person to receive the award, which is presented to an industry legend who has shown outstanding commitment to the live music business. Known to many in the community as “Mother Hubbard,” she had a 30-year career as the special events director at the Pan American Center until 1996. She has helped numerous entertainers launch their careers, and she maintains close relationships with many of those individuals. 4 Panorama | New Mexico State University | Spring 2016

“I love them all,” Hubbard says. “It’s hard to explain; they’re just like part of my family.” Reba McEntire and Hubbard exchange emails quite frequently. Hubbard described McEntire as a genuine person and true friend. And she received an invitation to Glenn Frey’s memorial service from Irving Azoff, manager of the Eagles. Hubbard founded the nonprofit organization ACTS, which provides scholarships for students across the country who wish to pursue careers in the performing arts. She has established a total of 15 endowments at NMSU and other universities. Comedian Jeff Dunham is one of her most successful stories. “He came over from Baylor in 1982 and was an alternate for the ACTS program,” Hubbard says. “He came back

in 1983 and won, and he is very willing to help the ACTS program to this day.” While she has endless memories from her time at NMSU, one event particularly holds a special place in her heart. “My most memorable experience was the night I did the Bob Hope event in 1973 and brought in all the veterans,” Hubbard says. “We created the USS Hope in the Pan Am and had 13,000 people in attendance. Commander Everett Alvarez was the host. He was a POW for the longest amount of time in U.S. military history at that point in time.” It is evident that Hubbard has established many lasting relationships through the years. “It’s one of those things that just belongs,” Hubbard says. “They’re all a part of my life.” Kristie Garcia ’07

Panorama - Spring 2016  

Panorama is NMSU's Alumni and Friends magazine. To read the current issue, visit To view the Fall 2016 issue as a...

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