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PA R A D I S DU FRU IT & Philippe Starck


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hilippe Starck, (born January 18, 1949, Paris, France), French designer known for his wide range of designs, including everything from interior design to household objects to boats to watches. He has also worked as an architect. Most likely influenced by his father, who worked as an aircraft engineer, Starck studied at the École Nissim de Camondo, Paris, and in 1968 set up his first company, which produced inflatable objects. Always interested in design as a total concept, in the 1970s he made a reputation for himself by creating interiors for clients such as the Paris nightclubs La Main Bleue (1976) and Les Bains-Douches (1978). Starck first gained international attention when he was commissioned to refurbish the private apartments in the Élysée Palace (1983–84) in Paris for French President François Mitterrand. He went on to design restaurant interiors for the Café Costes (1984) in Paris, Manin (1985) in Tokyo, Theatron (1985) in Mexico City, and Teatriz (1990) in Madrid, among others. Starck was also responsible for the interior design of the Royalton and Paramount hotels (1988 and 1990) in New York City, work that subsequently inspired hotels throughout the world to seek his services. Over the course of these varied commissions, he did not develop one distinct aesthetic or a preference for certain materials. Rather, he addressed the needs of an individual client, whether it was the somewhat conservative character of state apartments or the more flamboyant tone needed for a trendy nightclub. Some constants did develop in Starck’s work, however, such as a preference for fluid,


organic forms and the inclusion of subtle, playful details. For example, in the Delano Hotel (1995) in the South Beach area of Miami Beach, Florida, each room has a metal apple holder affixed to the wall; the phrase “An apple a day keeps the doctor away” is printed on the holder, promising a daily replenishment of apples. Parallel to his career as an interior designer, Starck developed an international reputation on the basis of his wide range of industrial designs. Often displaying the same organic, fluid lines of his interiors, the varied products he designed on commission included boats for Bénéteau, mineral-water bottles for Glacier, kitchen appliances—notably the Juicy Salif juicer—for Alessi, toothbrushes for Fluocaril, luggage for Samsonite, “Urban Fittings” for Decaux, office furniture for Vitra, televisions for Thomson Multimedia, watches for Fossil, eyeglasses for Alain Mikli, and the Optical Mouse for Microsoft. Starck’s populist vision for design was best achieved in such products, which were often sold at affordable price points and through mass-market ♦♦♦ venues. Rejecting design simply for the sake of beauty or as a symbol of wealth, Starck hoped that his work would improve people’s lives by adding an element of humour and surprise to everyday acts such as brushing one’s teeth or cooking. The designer himself was often featured in ads for his products, since his flamboyant, lighthearted personality embodied the message of his work. Starck also worked as an architect, with many commissions in Japan. Although not as well known as his interiors and product design, his buildings also displayed the fluid lines and playful details for which his industrial designs were known. His best-known works are the Asahi Beer Hall (1990) in Tokyo, an austere, blocklike granite building topped with a bulbous orange shape resembling a flame, and the Unhex Nani-Nani office building (1989), also in Tokyo, which has been described as a biomorphic shed. In 1997 he received the Excellence in Design Award from the Harvard Graduate School of Design.

Starck also worked as an architect, with many commissions in Japan. Although not as well known as his interiors and product design, his buildings also displayed the fluid lines and playful details for which his industrial designs were known. His best-known works are the Asahi Beer Hall (1990) in Tokyo, an austere, blocklike granite building topped with a bulbous orange shape resembling a flame, and the Unhex Nani-Nani office building (1989), also in Tokyo, which has been described as a biomorphic shed. In 1997 he received the Excellence in Design Award from the Harvard Graduate School of Design


HE CONSIDERS himself to be most productive in non-urban, non-office environments, alone but for his wife, Jasmine, and their young daughter, Justice. HE OWNS several homes abutting a body of water, among them the glass house in Portugal, an oyster farm in southwest France, and island homes on Capri, Formentera (Ibiza’s southern sibling), and Burano (near Venice). HE ATTRIBUTES this particular real-estate proclivity to an innate need to be proximate to mud. “The mud is very important for me,” he says, “because the mud is what we call la soupe primaire—the primordial soup.” HE DOES not own a computer and has no e-mail address. His concession to modern gadgetry-mania is an iPad Mini, which he uses primarily as a music player—often with the Zik headphones he designed for the French tech company Parrot. HE LIKES to work with music playing, but only music that is conducive to concentration. His preferred composer-musicians in this regard are the atmospherists Brian Eno, Roger Eno, Alva Noto, and Ryuichi Sakamoto.

HE GOES to bed early, around 10:30 P.M., and falls into an eventful, dreamfilled sleep in which “I go and fly to other worlds,” he says. “With other light. With people I have never met. I speak about things that don’t exist. I see incredible invention, incredible architecture.” HE WAKES up exhausted and, to his chagrin, seldom remembers enough details of his fantastical dreams to incorporate them into his design work. A RARE

exception to this nightly experience took place in the early 1980s, when, tasked with designing the private quarters in the Élysée Palace for France’s then president, François Mitterrand, he dreamed of a table with a clear-glass surface atop collapsible metal legs. He rushed from his bed to his sketchbook to design it immediately.Qui aruptati oditiumquid eum fuga. Occullorerum quiae imi, sinulpa perio. Ibus, vid ut volorem quiaspic te pos doluptio eaquo que eumqui andeb-

it, ipsant, sed mostenetur, qui tes reici que natur? Obit faccae. Itatur aborestrum aciene sam harchitatus nus ium voleseq uibusandebis quo mi, ut aperovi tibersperum facepudi blaccab oritis et utat entia conserore, ipsandit et alictio nsedigenim derio dunt ipsandunt aut ium ne doluptur as volut et la dolupta tempor alitiis serum quis andi doluptur?

You create your own decoration. You choose your color, you choose your mood. ... If you are depressed, you put some bright yellow and suddenly you are happy. INDUSTRIAL ZONE June 2018 7

"Paradise Roots is a log cabin, a few sofas to flowers, fruits, vegetables, friends. A cabin on the edge of a forest, on the edge of a canal, on the pier of port... Down to you to transport you to one in paradise where all is true, everything is fresh. Everything is good. Good for us." Philippe Starck ROOTS, a new concept that draws on the roots of paradise of the Fruit. After having entrusted to Philippe Starck in 2009 the decoration of its most prestigious address avenue George V, the Fruit of paradise extends its collaboration with the famous creator. To celebrate its 30th anniversary the restaurant chain was asked to imagine a variation of its concept easy to adapt to all of its network. A way to make flexible implementation of the brand with two levels of reading. Paradise of the Fruit Roots thus emerged as a capsule of scenery in the heart of the city. A parenthesis that embodies the philosophy of simplicity and sharing at the root of its success. "It is a concept very chic, warm, 'race', which caters to all and talk of good living, good food, nature and non-

guilty pleasure. In short, a paradise regained", said Claude Louzon, CEO and co-founder of the paradise of Fruit, before you get excited about for this new collaboration with Philippe Starck. "Unlike many unions who live the engagement of dream and a nightmare wedding, we advanced with happiness in our collaboration and Roots is the baby of this successful cooperation." "One in paradise..." Roots reviews decorative identity of the paradise of Fruit to be reborn in its natural environment; an urban environ♦♦♦ ment where the change of scenery, the character, and the harmony of a place set our desire of a stopover. It is a comfortable and friendly concept punctuated by bursts of poetry and homages to childhood. A delicate alchemy that paradise of the Fruit could be performed only by Philippe Starck. Dressed wood ceilings and walls evoke the idea of a

boat cabin, or a cabin in the Woods. Wadded in which atmosphere contrast back-lit images of succulent fruits and the voluptuousness of the chandeliers of Aristide Najean, which translated into the language of glass, his idea of a tropical paradise. Piggy-wrapped columns, columns high such as aluminium trunks, games of mirrors, portraits of children grimacing playfully aggregate chic and simplicity, like the different types of chairs and large tables flanked wide benches and screens that structure space of intimacy... All ingredients together in a sensual duality between the masculine nature of the structures and feminine fabrics printed flowers or the arts of the table. The setting of a new card launched in may 2012. The paradise of the Fruit opens up a new Genesis. But change is not fundamental if it occurs only on the surface. Therefore the heart of the restaurant, his card is it also improved on the occasion of the 30th anniversary of the adventure paradise of the Fruit. Between classics of the House revisited and pure new proposals by the summer they also

Design is a dreadful form of expression. claim a return to sources, who said that the paradise of the Fruit was first made known as glacier and fruit bar. Glacier formation, Claude Louzon appealed to the best of his peers to enrich new temptations “frosted” map of the summer. David Wallen, best artisan of France 2004 Glacier and a member of the France team, World Pastry champion in 2006, reinforces the paradise of the Fruit teams to sign cuts with the title already salivating. Next to the very wise Passion raspberry sorbet, he directed the very gourmet Cup Kill-Ice: customized a stick in the double chocolate dulce de leche almonds and hazelnuts roasted, salted butter caramel ice cream and a Mocha licorice ice... Delights to marry pitting of fruit well ripe and fresh to en-


joy such what, whether it’s raspberries, strawberries, pineapple, the Côte d’Ivoire, mandarins or the amazing range of kiwi: kiwi energy chewable to the skin. Delicacies to taste at all hours of the day and the evening, less than do favour the new well cocktails “hit”, as the elixir to share “Anisette and grapefruit”, refreshing fresh grapefruit juice association raised an anisette or deliciously regressive “Milk shake Twist Again”, cream Espresso to the licorice that will bring up all movie lovers a malicious, immersed in a package of candy Batna... Side dishes, Fabrice Monot, the head of Bound (Paris 8th) is the manoeuvre. It infuses the spirit fusion cuisine to the new map of the summer with the new introduction of the sushi to the paradise

of Fruit. So far, no question of a copied and pasted without a soul, these sushi there come in version crispy sushi ball, two-way sashimi salmon and smoked, soberly accompanied by a genuine salad Japanese. Excero in re resequodis eum sum volorrumque ipidenet volorem ium et quiam as ea con ped qui te volore voluptibero tem ressus ipsus, qui nam ipsument es a eatia de simusci odipieniae volupta sam sam, to doluptae si as exerchi cipicillam dent lam quidi to beatium, is exerem. Tem qui blaccusciusa sedis ped ullorep repudit, ut a asperor simust et, tem quo tem qui underferspel in nihitium quia nulles magnamet ese core voles ma poratiuntum rempor as aut doloria nimet ipsapis comnit, vendis de modis est la volo conse et plant esequiate porro volut etur sincit resequatem

rest aliciis vite officip sandant, ipid es dolecabo. Lorem. Ga. Udam esequae vellest ma volut volupic iminci nost, intiusae. Uga. Raecull aborestes re dello magnim quideliqui blaut aut aut pro et ad ullessimil int illabor iatur, qui optatur? Ebisimi, ut ape aceaque iur? Ovit aciur sapis moluptae re vidus coris arciusae vendae litatur? Luptati onsentotati ulpa quiatum hiciaest quam, ipsum, eaque non et, sincienimin cor soluptatem explatem estium eum etur aut pererumquia derum sam cus id que nihille niatquae si aut ent etur, qui nis eaquis ut optibus et es utatemp eruptas perchit ionsequi bercid es etusapitvA new paradise to taste of the eyes in 3 ♦♦♦ Parisian addresses. The paradise of Fruit Roots transposes and adapts the originality of its concept to the personality of the areas in which it is implanted, reinterpreting its friendly guides in each new restaurant. A new framework which can already discover -1, street Tournelles, Paris 4,. -32, avenue de Wagram, Paris 17,. -10 boulevard des Batignolles, Paris 17. Roots soon established in the Francecompletely renovated this year according to the new concept of paradise of the Fruit Roots: in Saint-Michel, defence, Rosny, Vélizy 2, Lyon Confluence, Toulouse and Nice. Within the next three to four years it is 80% to 90% of the network which should be Roots. Rebuild which goes hand in hand with a deployment of the concept through new franchise and branch openings. Without neglecting our research and development, we arrived to the phase of adequate maturity to pass on our know-how to future franchisees”says Claude Louzon. Between six and eight new restaurants will open this year, constituting a network of close to 30 addresses.


monthly made

monthly made Recycle simple things around you


ecycle old wood around your house to make this beautiful chair. Make yourself a perfect place to sit down and enjoy a book along with a cup of tea.

1. Build the Back

Grab the two back legs (A) and three of the front/back boards (B). Assemble them as shown below, with the front/back boards running between the legs. The top board should be flush with the top of the legs, the middle board should be spaced 3” down from the top board, and the bottom board should be spaced 10 3/4” down from the middle board (with 13” left underneath). You can attach these using your Kreg Jig and 2 1/2” pocket screws, or by drilling through the legs with 4” screws. Use glue.

2. Build the Front

Assemble the front legs and the final front back piece. The front/back piece should be flush with the top of the legs. Attach the same way you did in step 1.

3. Get Connected

Use the side boards (D) to connect the two sections you just built. These boards should be flush with the top of the front section, and line up with the top of the bottom back board. It should be 16 1/2” from the floor to the top of the side boards. I set the side boards in 1/2” from outside edges of the legs (but if you prefer you can leave them flush against the edges). Attach like you did in step 1.

4. Add Supports

There are two ways you can add supports (E) to your chair. The first is to install a board 13 1/2” long across the back of the seat opening. This just gives a little something extra for your seat boards to rest on.

5. The Seat

Now you can put on the seat, starting with seat boards (F). These boards should reach into the back opening on the chair, and be flush with the back side of the chair. Attaching these by drilling down through the seat into the supports and front/ back boards with 2 1/2” screws and glue.

6. Finishing

Now you can finish your chair. Start by filling any screw holes, then give the whole thing a good sanding to get it nice and smooth. Sanding is so important to you piece looking neat and professional when you are finished! Don’t cut corners here! Then finish with any paint or stain (and polyurethane) you want! Try a nice pop of teal or yellow, or a deep, rich stain. Be creative!


picks & tips

picks & tips Latest trends picked by experts





Sweetgrass Basket

Grey Sofa

Wood Letters

Metalic Stools

This style of basket was originally made to winnow rice on local plantations. Today, sweetgrass baskets are works of art and highly sought after souvenirs.

Soft pinks and purples, like dusty rose and blush pink, pair beautifully with gray. The muted hues add a touch of femininity without overpowering the design.

Large letters can be combined on a wall to spell out a word, or they can serve as monograms that help you put your own unique stamp on your interior.

Metallics often complete this color palette, adding a chic touch of glamour to the overall look.


Amy magazine final  

Industrial interior magazine: Industrial zone

Amy magazine final  

Industrial interior magazine: Industrial zone