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Doing Good by Doing Good: Why Creating Shared Value Is the Key to Powering Business Growth and Innovation by Peter Baines *Full_version* #book Doing Good by Doing Good: Why Creating Shared Value Is the Key to Powering Business Growth and Innovation DOWNLOAD NOW

Book details ●

Author : Peter Baines

Pages : 280 pages

Publisher : Wrightbooks

Language :

ISBN-10 : 0730314847

ISBN-13 : 9780730314844

Book Synopsis Bring the heart of your company into the community witheffective CSR Doing Good by Doing Good shows companies how to improvethe bottom line by implementing an engaging, authentic, andbusiness-enhancing program that helps staff and business thrive.International CSR consultant Peter Baines draws upon lessons learntfrom the challenges faced in his career as a police officer, forensic investigator, and founder of Hands Across the Water todescribe the Australian CSR landscape, and the factors that make upa program that benefits everyone involved. Case studies illustratethe real effect of CSR on both business and society, with clearguidance toward maximizing involvement, engaging all employees, andimproving the bottom line. The case studies draw out the companiesthat are focusing on creating shared value in meeting thechallenges of society whilst at the same time bringing strongeconomic returns.Consumers are now expecting that big businesses withever-increasing profits give back to the

Doing Good by Doing Good: Why Creating Shared Value Is the Key to Powering  
Doing Good by Doing Good: Why Creating Shared Value Is the Key to Powering  
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