Pankaj Kumar Singh, Deputy Manager, Product Marketing – Pro-Sound, Electro-Voice during the demo of EV products at ‘Loud & Clear’ Event
Gordon Wu, Vice President, APAC and China, Optoma
AV-ICN EXPO
NEWS
06 AV DISPLAYS
Christie Expands with New Lumia Series COB Video Wall Tiles; AVOCOR Introduces S Series for Education Sector; LOGIC Introduces ESTILO 2
18 AV COMMUNICATION & NETWORKING
Sennheiser Showcases TeamConnect Products at InfoComm India 2024; JBL Professional Introduces Pro SoundBar PSB-2 with HDMI and Bluetooth Support; New 1DLP Projectors Pack Big Visual Punch; Datapath to Demonstrate Aetria Developments at InfoComm India; Extron Introduces MVC 121 xi; Lightware Introduces Taurus UCX with New Dante Audio Capabilities; NETGEAR and Samsung Electronics Join Forces; Avid and Wolftech to Empower Digital-First, Story-Driven Newsroom Collaboration; RDL Announces Availability of SF-NP100A, SFMA100A, and SF-PA100A 100 W Dante and Format-A Amplifiers
34 AV INTEGRATION
ErthPot Transforms Conferencing at Meghalaya Basin Development Authority; EverGlow LED Transforms Mumbai Airport T2 Arrival with Advanced Indoor Screens; ISSPL Integrates AV Excellence in Raj Sabhagruh Complex
41 AV INDUSTRY
Bose Professional Appoints Adam Castillo as Vice President of Global Marketing; Absen Expands Integration Capabilities with Crestron Connected Certification; AVOCOR O pens Experience Centre; Introducing AET’s Mumbai Experience Centre; Online Instruments Opens India’s first C KD factory; AUO Display Plus Acquires Avocor; Maxhub Invites Industry Professionals at the Showcase of its Latest LED Displays; Generation AV Reshapes its Focus with the Appointment of New Leaders
EDITOR-IN-CHIEF
Anil Shiv Raj Chopra | achopra@palmexpo.in
EDITOR
Smita Rai | smita.rai@hyve.group
CONTENT MANAGER
Ritika Pandey | ritika.pandey@hyve.group
ADVERTISEMENT SALES MANAGER
Vartika Singh | vartika.singh@hyve.group
GRAPHIC DESIGNERS
Peter Pereira | peter.pereira@hyve.group
Moiz Lokhandwala | moiz.abbas@hyve.group
WEB DEVELOPER
Fauziya Aansari | fauziya.ansari@hyve.group
DISTRIBUTION
Komal Jadhav | komal.jadhav@hyve.group
CASE STUDIES
04 Conference Room Solutions: ErthPot Integrates St. Francis College, Koramangala
16 LED Displays: Xtreme Media Enhances International Airport, Bengaluru
36 Systems Integrator: Vallect’s Expertise Enhances IIM Bodhgaya with AV Solutions
47 DYNAMICS - 2020s Meet the UCC Race
52 45% of Graduating Engineers Unemployed, Yet AV Companies Struggle to Find Talent – How to Bridge the Gap? by Rhythm Arora
Francis College’s conference room equipped with Erthpot’s cutting-edge AV solutions for advance meeting rooms
ERTHPOT INTEGRATES ST. FRANCIS COLLEGE, KORAMANGALA WITH CONFERENCE ROOM SOLUTIONS
St. Francis College, Koramangala, Bengaluru is now equipped with Erthpot’s world-class AV solutions including professional-grade microphones, DSP, and controllers. This case study explores the team’s efficiency and expertise that went behind integrating the finest conference room solutions at the venue.
Project Overview
St. Francis College recently upgraded its conference room with an advanced audio solution to enhance communication for lectures, meetings, and discussions. The installation aimed to provide seamless audio clarity for all participants, equipped with the latest Erthpot technology. The project’s scope was to setup a 36-seater conference room with the installation of professional-grade microphones, DSP, and controllers. The project, including the installation of the entire equipment, was completed in just a month, showcasing the efficiency and expertise of the integrator team.
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St.
AV DISPLAYS
CHRISTIE EXPANDS ITS LED PORTFOLIO WITH NEW LUMIA SERIES COB VIDEO WALL TILES FOR THE INDIAN MARKET
Christie is expanding its direct-view LED portfolio with the introduction of the new Lumia Series Chip-on-Board (COB) indoor video wall tiles, designed exclusively for the Indian market. These high-value LED tiles enable the installation of seamless video walls at any scale, making them ideal for corporate, retail, and hospitality venues.
Lumia Series offer vibrant and dynamic visual communications, featuring a professional-grade display that combines superior brightness, exceptional durability, and unparalleled image quality with energy efficiency and ease of installation and maintenance. With cutting-edge COB technology, the Lumia Series ensures precise module alignment and flexible configurations through seamless splicing. Additionally, the tightly integrated power supply enhances heat dissipation, reducing power consumption and significantly extending the lifespan compared to traditional LED displays.
The Lumia Series video wall tiles come with a durable front coating that enhanc-
es their suitability for touch-interactive applications. They are fully front-serviceable, allowing easy removal of modules
ratio, a 3840Hz refresh rate with HDR support, a 160-degree ultra-wide viewing angle, and has IP2x rating that
Engineered for 24/7 operation, Christie Lumia is ideal for indoor interactive and collaborative applications
and power supplies from the front of the cabinet. This space-efficient design ensures that installation and maintenance are hassle-free, rendering the Lumia Series adaptable to any environment.
Available in four-pixel pitches— 0.7mm, 0.9mm, 1.2mm, and 1.5mm—the Lumia Series offer a 10,000:1 contrast
makes it more reliable. It is also compatible with the Christie E510 and E600 controllers, enabling enhanced processing capabilities such as 4K at 60Hz, HDR10, and low brightness optimization. These advanced features make the Lumia Series an ideal LED solution for diverse applications.
AVOCOR INTRODUCES S SERIES FOR EDUCATION SECTOR
AVOCOR, one of the global leaders in communication and collaboration solutions, launched its new S Series at InfoComm India 2024. At the event, that was scheduled to take place from September 3-5 at the Jio World Convention Centre (JWCC), Mumbai, Avocor showcased a comprehensive range of its interactive and non-interactive displays that cater to a wide variety of collaboration needs.
Designed with both educators and students in mind, the S Series got its global launch at InfoComm India 2024. This new display combines sophisticated design, advanced touch technology, and a comprehensive suite of software solutions to create an engaging and collaborative display solu-
tion for any learning environment. This launch underlines Avocor’s commitment to the Indian systems integration market and its commitment to enhancing education through innovation and quality.
The S Series facilitates collaborative learning experiences, empowering students
laborate effectively and share ideas. It enables students and educators to create a dynamic, inclusive learning environment that enhances student engagement and participation. The streamlined classroom management tools also allow educators to focus on teaching and student support, optimizing their time and resources.
Avocor’s global launch of S Series at InfoComm India 2024 advances education segment
Key Features of the Avocor S Series include - Advanced Touch Technology, 4K Ultra-HD Display, Comprehensive Software Suite, Seamless Connectivity, Remote Management Capability, and Versatile Design and Mounting Options.
AV DISPLAYS
LOGIC INTRODUCES ESTILO 2.0 INDOOR LED VIDEO WALL
LOGIC introduced the LOGIC Estilo 2.0 Indoor LED Display, a state-of-the-art visual marvel that transcends the limitations of a screen. Estilo 2.0 provides immersive experiences to users, which can transform any space into a captivating environment with the solution’s breathtaking display.
The Estilo 2.0 series offers the flexibility of both wall mount installation and floor mount installation, providing customers with a variety of options to suit their space and preference. The series boasts full HD resolution, providing crisp and detailed visuals for an immersive viewing experience. Along with this, it
prioritizes viewing comfort, ensuring that users can enjoy extended periods of screen time without experiencing eye
strain or discomfort.
The Estilo 2.0 offers seamless input switching and content preview capabilities, allowing users to effortlessly switch between different input sources without any interruptions or delays. It incorporates advanced wireless screen sharing features, allowing users to effortlessly mirror their screens from compatible devices onto the display without the need for cables or additional accessories.
With LOGIC Estilo 2.0, users can:
• Captivate audience by creating stunning visuals and immersive experiences that leave a lasting impression.
• Elevate brand stories and take the brand communication to next level with exceptional visual impact.
DESIGNING THE PROCESS TO DELIVER EXCELLENT AV PROJECTS
By Rhythm Arora, Chief Technical Officer, Qubix Technologies
AV integration is a crucial part of offering cutting-edge technologies to the users. Blending the high-end AV, lighting, and pro audio solutions, systems integrators play a vital role in creating a true spectacle at the sites, delivering AV excellence in the Indian market. From the AV-ICN Expo Conference and Seminar this year, Magazine team brings another excerpt from the session by RHYTHM ARORA, CTO, Qubix Technologies, discussing the important stages in a project, why to build excellence, and how to tackle the challenges while deploying an entire AV project.
Phase I – Establishing the Project
Rhythm starts the session by sharing some of his experiences from the past, explaining how it’s important to keep customer expectations in mind, achieve a well delivered project, and most essentially understand the pre-sales service. He states, “Pre-sales is the time when we get to know our customers and their requirements. We start interacting with them and chalk out everything that’s required because this is the only phase where we can convince the customers. Integrators should focus on what has always worked as that brings the confidence to convince the client as well. We can try giving clients something which is ahead of our times but at the end it should be a workable solution, meeting the schedule requirements.”
Rhythm further elaborates, “Another thing is to really control what we present to the clients. For instance, when someone comes to see a show, there are so many features working out at the same time, but what’s crucial to the clients, are the extravagant features that we can offer. As integrators or consultants, it’s our responsibility as professionals to gauge which features they require. This is all a part of the pre-sales process to control what the clients’ demand and shoot down things that might not work 100% at the time of deployment. I am not saying that high-tech projects should be avoided completely but such projects should be on the proven edge of the technology.”
Phase II – Affirming with the Documentation and Detailing
Once the project is awarded and the company has received the confirmation to manage the project, how should the team move forward with it? Rhythm explains, “It’s time to spell out all the expectations because generally, once the PO is printed, even the clients won’t be able to work things out in terms of payment, retention, billing format, documentation, insurance, etc. Moreover, for under construction sites, it’s important to discuss the storage space because integrations in offices may have the storage space required by systems integrators. However, under construction buildings might require the company to have their own storage, which costs a lot. In fact, many PMC’s have started deducting power, electricity, water, or even housekeeping charges from the final bill. Therefore, by the end of the project, there’s around 2-3% deduction.”
Rhythm continues, “Another essential situation nowadays, is that OEMs have started giving warranty of 5 years, so the clients expect this from the integrators as well. Therefore, the entire process needs to be communicated really well to the clients that OEMs work on OEM warranties, but integrators offer DLP, that is Defect Liability Period, which could be six months to a year in practice.”
While talking about the entire integration process, it is necessary to understand the small details that go behind documentation and timelines. Moving forward with this discussion, Rhythm explained, “It’s necessary for an integrator to be aware of the teams involved in signing the bills, drawings, and the delivery. Furthermore, it’s important to keep a note of the estimated dates for project completion.” He adds, “From the contract stage, we move onto the kick-off meeting stage where we meet a new set of professionals like stakeholders on site who verify everything. During this verification and standardisation process, it’s necessary to take maximum number of people from the team to understand everything that will happen on ground. Every small project for a customer is very important and as integrators, it is important to make them understand that we care.”
Phase III- Planning the Entire Deployment
With various phases of processing and
execution, next on the list is planning where a systems integrator must undergo detailed analysation of the entire project. Adding to the list of priorities, Rhythm further informs the audience, “We must distribute very realistic responsibilities amongst the team including passive pre-wiring and active pre-wiring. Let the customer complete all the wirings, get the partitions ready, finish the furniture, do the brackets mounting, etc. Once the site is near dust-free, we start installing the actives and prepare a real delivery schedule with actual delete times (that are kept confidential to the team only). Further, at this stage, integrators can schedule external teams necessary for the tasks like programmers, consultants, manpower vendors, or even fabricators, keeping a track of the timelines.” He adds, “Another important thing is not to ship while the site is in construction as if it’s shipped and they are not ready to receive it, there won’t be any space to keep the material. Also, handover date is not so important because the client’s target is always incorrect. Out of the 100 projects I have done, for instance, 99 projects’ dates were at least 15-20 days prior.”
Phase IV – Billing Phase
While we move to the billing phase, it’s important to sort everything beforehand as once the billing is completed, it’s not easy to cancel a bill after it has been generated. Furthermore, everything needs to be documented and verified before submissions. Comprehending the tasks, Rhythm says, “Whether it’s a small shipment or a large one, maintaining the invoices is really essential. I would always suggest billing separate services in separate invoices.”
Phase V – Working Out the Integration
To make the audience understand the technical aspects of leading the AV projects, Rhythm comments, “I would say the geometry of any installation is very important. It has to be absolutely straight level considering the height spacing. In fact, IP addresses, passwords, and everything should be written down in this phase to avoid any lack of installations later.”
Phase VI – Handing Over the Project
Rhythm continues to mesmerise the audience with the detailing that goes behind
integrating an entire site with AV solutions. After the integration phase, Rhythm emphasises on the handover phase stating, “The handover phase means providing the completely integrated room to the client. It includes testing, cleaning, cable dressing, and removal of all packaging. There will always be 80-90% easy areas in a project and 10-20% complex areas, so at least the convenient portions can be finished first and handed over to the client, compiling everything into a master.”
Phase VII – After Sales Services
Moving forward, Rhythm also analyses the need for after sales services in AV industry, stating, “If it’s a complex project, it will need a lot of handholding and support by the teams. Users may need some workflow changes, or they may need some volume controller. Therefore, some visits or escalations may be needed in later stages. Moreover, there is always a high possibility of facing some issues that the teams might never have anticipated. To crosscheck all those, it’s essential to go around and double check everything on site.” He adds, “The handover process usually passes down from internal technical team to sales team and from sales team to quality assurance team. In India, there are no particular quality assurance specialists and therefore, the owners of the company need to perform as the specialists and check everything at the site.”
Conclusion
Integrators work closely with the vendors, technicians, architects, MEP teams, and more to build excellence in terms of integrating AV solutions. Rhythm concludes, “I always say that we want to build excellence because active profits coming from the companies can never make us rich; it can only be possible if we build a brand around it. In fact, when we do plenty of projects, there may be a lot of disappointments, and a lot of projects might have so many hurdles. The scope is absolutely not defined at times and there are things which are very inevitable especially when integrating an audio project.”
To view the entire conference, visit the link: https://www.youtube.com/ watch?v=PXDAYhyDsaw&t=1896s
INFOCOMM INDIA 2024 WRAPS UP WITH INCREASE IN UNIQUE ATTENDANCE
This year’s InfoComm India, successfully stepped up to provide advanced opportunities to the pro AV segment aligned with the country’s thriving economy and increasing adoption of cutting-edge technologies.
Pro AV industry came together once again at InfoComm India 2024 with enthusiastic exhibitors showcasing their latest and innovative solutions for the Indian pro AV market. Visitors including manufacturers, dealers, distributors, and end users of pro AV solutions experienced a large showcase of high-end products and solutions, introduced by top pro AV brands in the country. Expanding with the new hall, InfoComm India set a new record of accommodating a showcase of technologies stretching up to Pavilions 1 to 3 at the ground level and Jasmine Hall at Level 3 of the Jio World
Convention Centre.
With a pool of expansion opportunities available in the pro AV industry, InfoComm India tailored the diverse event for visitors to experience a host of insightful summit sessions, transformative solutions, and a multitude of networking opportunities. As the audiovisual industry continues to thrive in the country, InfoComm India celebrated a resounding success with a footfall of around 10,867 unique business attendees as claimed by InfoComm India.
EXHIBITING INNOVATIVE SOLUTIONS AT
THE SHOWFLOOR
Along with the pre-existing participants of the expo, new exhibitors also informed the industry about their presence through this reputed tradeshow. The show boasted of around 30 new entrants this time, exhibiting new technologies introduced in the pro AV Indian market for the buyers. Absen showcased its diverse solutions like X Series all-in-one-screen for seamless meeting solutions, NT & FL series for a fantastic stage experience, CPN Series for creative retail displays, and KLCOB V2 series featuring the latest Micro LED technology.
AVOCOR, first-time exhibitor at InfoComm, launched its new S Series and showcased a comprehensive portfolio of its products tailored for workplace and learning environments including interactive displays and non-touch commercial displays, to ultra-wide displays and dvLED solutions, perfectly demonstrating that Avocor’s product line-up ensures there is a perfect display solution for every use case and space.
AET LED Displays showcased its latest LED displays and video walls at the booth and also introduced the two groundbreaking innovations - Invisilite Series, a gamechanging transparent holographic screen based on AM Technology and Quantum Series, featuring AT55’’ 0.6mm pixel pitch
Xtreme Media’s booth invites visitors to witness the future of innovation and collaboration
displays with MIP Technology.
A&T Video Networks showcased an exceptional lineup of world-class conferencing and collaboration innovations. Visitors immersed themselves in future technologies, experiencing demonstrations that vividly showcased how the solutions stand out. A&T’s product launches at the expo included Flexerve, office flexi space management software, AVer FONE 700, A&T’s wireless collaboration bundle, all-inone amplifier, all-in-one camera mixer and switcher, AVer auto tracking pro cameras – PTZ and TR Series, AVer NDI Matrix tracking box, and AVer AI medical cameras. AV Master Technology as the firsttime participant, unveiled its 4x1 HDMI switcher, an ultrathin device, designed to provide users with an effortless and highperformance video switching experience.
BenQ experienced the buzz at the booth with its debut of India’s first Android 14 Google-EDLA Certified ‘Make in India’ BenQ Board and showcased of its groundbreaking meeting room solutions drawing visitors to explore their industry-leading solutions.
Canon captivated more than 120+ customers’ attention with loads of AV opportunities around its booth with its first-time at InfoComm. There was demonstration of Remote PTZ range along with Cinema & Pro-DV products at the showcase.
Clear One, one of the global market leaders enabling conferencing, collaboration, and network streaming solutions brought its latest DIALOG UVHF Wireless Microphone and BMA 360D Microphone System to InfoComm’s floor.
Christie expanded its direct-view LED portfolio with the introduction of the new Lumia Series chip-on-board (COB) indoor video wall tiles, designed exclusively for the Indian market and showcased its LED video walls and projectors. At the booth, the brand also featured its Jazz Series 1DLP laser projector captivating a stunning
13-layered laser-cut wooden marvel with intricate sculpture transforming it into a vibrant canvas, highlighting the mesmerizing 3D digital light creations. Furthermore, Christie’s team also invited visitors to experience its projectors in the immersive room that featured an interactive space with six cutting-edge 1DLP Inspire Series laser projectors.
Crestron showcased its AirMedia Presentation Systems, 1 Beyond Intelligent Cameras, and more at the booth along with its latest AV-over-IP and unified collaboration solutions.
Cyviz allowed the visitors to experience industry leading technology, delivering a native Teams experience in large meeting rooms, boardrooms, and dynamic control rooms together with centralised monitoring for management and support of all rooms. The brand focuses on directing businesses through digital transformation, providing immersive and interactive environments where customers can explore new technologies and business solutions.
Epson showcased the future of projection with Epson’s groundbreaking innovations. From the world’s smallest 4K projector and solutions for hybrid meeting rooms
to immersive displays and digital signage, the brand ensured visitors experienced all immersive solutions at the expo.
ErthPot launched its latest ErthPot Antares Series, a lineup of loudspeakers designed to meet the highest standards of sound quality and speech intelligibility for complex venues. These cutting-edge products can be installed around lecture halls, conference rooms, or even bars and clubs. The brand also showcased many other innovative solutions that are leading the market trends today.
The Infinity Platform and EverGlow LED’s cutting-edge COB LED screen solutions captured the imagination of attendees from start to finish. Userful’s quad-play solution on EverGlow’s COB LED screens, recognised as the industry’s only softwaredefined AV-over-IP platform have been proven to be a game-changer for video walls, advanced operator workstations, war rooms, and mass broadcasts.
HiTech Audio showcased high-tech products and solutions by brands like MA Lighting, DiGiCo, L-Acoustics, RCF Audio, Luminex, and more demonstrating the line of products and solutions for auditoriums, clubs, and cafes.
INOGENI showcased its all-new Toggle Room solutions for advance videoconferencing experiences through BYOM/BYOD approach. Adding to the immense portfolio, the brand exhibited many high-end products including switchers, extenders, and more.
Along with its selective latest AV solutions, Kramer introduced its recent Panta Rhei solutions for diverse AV setups and showcased its advanced control room solutions at InfoComm India.
LOGIC introduced its innovative Pods for
AET LED Displays showcasing latest solutions at InfoComm India 2024
ErthPot introduced various cutting-edge products at its booth
versatile workspaces designed to enhance collaboration and productivity. The company also showcased their latest offering, the Estilo 2.0, a 138-inch indoor LED videowall that combines style with cuttingedge functionality. A highlight of LOGIC’s exhibit was their state-of-the-art interactive flat panels. The company’s presence at InfoComm 2024 not only showcased their latest offerings but also reinforced their dedication to providing tailored solutions across diverse industries.
Mindstec Distribution also stepped forward to showcase its latest technologies like video wall controller by Datapath, visual collaboration solutions by TV1, AV mounting solutions by B-Tech Mounts, and IPTV and digital signages by MediaStar Optoma attracted visitors with the display of ZU1900, ZK810TST and ZU920TST at the expo along with an interactive augmented reality display of the alien planet utilising special features of ZK810TST and ZU920TST. The brand focused on showcasing cutting-edge projectors and interactive panels at the booth including its Interactive Flat Panel (IFP) Creative Touch 5 Series with EDLA and N Series Signage
This year, PeopleLink showcased its innovative hybrid classroom solution, multidisplay telepresence solutions, meeting room solutions, and much more. The team presented two other verticals—InstaVC and inLynk along with conferencing hardware, verticalized video collaboration applications, and an enterprise engagement platform for industry-specific collaboration needs.
Pink Noise Professionals also celebrated the success of its previous outperformers
and its launch of LA Series at the expo. The self-powered loudspeaker delivers EAW’s signature performance in a portable and lightweight package. The speaker is ideal for live production, live music, corporate AV, and even Houses of Worship.
Sennheiser’s team experienced the buzz at its demo rooms as the visitors engaged in multiple activities, immersed themselves in the brand’s growing portfolio, explored the new all-in-one TeamConnect Bar Solutions (TeamConnect Bar S and TeamConnect Bar M), and the industryleading TeamConnect Ceiling Solutions (TeamConnect Ceiling Medium and TeamConnect Ceiling 2) to experience the future of audio along with TruVoicelift and Intelligent Noise Control technologies and MobileConnect. Around 800+ attendees at Sennheiser’s booth explored an extensive range of unified communication solutions tailored for meeting rooms and lecture spaces of all sizes. Sennheiser also showcased its wireless microphone systems, including the EW-DX EM 4 DANTE (Q1-9), EW-D, and SpeechLine Digital Wireless at the expo.
Shure demoed its latest Microflex Wireless, microphones for meeting rooms and classrooms, AV conferencing solutions, ceiling array microphones like MXA700 and MXA920, ULX-D, and more.
ViewSonic showcased its ‘Shaping the Next’ AV solutions including conference room solutions, versatile display solutions, and its latest kiosk. The brand also unveiled its groundbreaking tech solutions like the LX700-4K RGB and customized all-in-one display, at the show.
Xtreme Media invited visitors at its inno
vative booth with a board room setup and video walls featuring Xtreme Media’s LED series’ advance technologies. The brand wowed its visitors with the T-Arch screen using breathtaking anamorphic visuals to bring content to life in a truly immersive and engaging way. Furthermore, the brand also introduced its Spectra Home LED display series for home entertainment at the expo.
With a collaboration between Modern Stage Services Pvt. Ltd. and Studio Ocupus, InfoComm’s visitors also had the opportunity to experience a multisensory immersive room experience, brought to life with breathtaking visuals and immersive sound. The multisensory immersive experience was curated under the theme ‘Forces of Nature’, exciting the audience to explore the immersive room at InfoComm.
Netgear displayed its AV-over-IP solutions, switches, and extenders at the booth.
Yamaha Professional Audio allowed visitors to experience firsthand their expertise in audio and explore the innovative solutions by the brand including ADECIA solutions tailored for conferencing, and installed sound with the latest technology.
First-time debutant, 4Square Corporation showcased the diverse product range, including Belden cables, Neutrik connectors, Partex cable ties, Harman Solutions (AMX MU3300), JBL products, and other top brands to engage the visitors at their booth.
Many other brands like Ansata, Leksa Lighting, Bassfx, PPDS, ZeeVee, Arihant, Data Video, and Rivera International also showcased their latest solutions at the tradeshow, gathering visitors around their booths with an undivided attention towards their cutting-edge AV products and solutions.
Adding to the list of renowned participants, some other debutants this year included Comcon, Dev Electronics, Generation AV, HAWAII Sign and LED, HARMAN, Infonics Technology, LBT Electronics, Lightware Visual Engineering, Lumina Display, Modern Stage Service, NeoTouch India, Onfinity Technologies, Sound Works, Stonewater, Xtreme Acoustics, and more.
CONNECTING INDUSTRY LEADERS AT INFOCOMM SUMMIT 2024
Evolving Pro AV and technology land-
scape, the recently concluded InfoComm India Summit boasted of tracks - Audio, Command & Control, Conferencing & Collaboration, Content Production & Streaming, Cybersecurity, Digital Signage, Education, Enterprise IT, Entertainment, Hospitality & Tourism, Learning Solutions, Live Events & Exhibition Stands and Experiential Learning, Smart & Sustainable Cities, Audiovisual communication, and a CTS Prep Workshop by AVIXA. Led by 98 renowned industry experts and thought leaders, InfoComm Summit ensured the delivery of insightful sessions on all three days of the expo. The attending 2,159 sum-
mit delegates gained valuable insights into critical topics including Shaping India’s pro AV Landscape, Empowering Sustainable Cities, Securing the Future with Cybersecurity, Immersive Storytelling, The Future of Learning Spaces, Digital Signage in the AI-Age, Harnessing Digital Innovation, Future of Command & Control, Education for Tomorrow’s Jobs, AI & Beyond, AI Powered Collaboration, Experiential Planning, and Mastering the Art of Audiovisual Communication.
CONCLUSION
The 10th in-person edition of InfoComm
India invited more than 250 brands across the four halls with more than 30 debutants this year. However, while InfoComm India sees an increase in the number of first-time participants, the industry could not help but notice the absence of major participants from the past like MAXHUB, Ving, Elite screens, Epos Audio India, Fohhn Audio AG, Fore Excel, Kiran Sales Corporation, LG Electronics India, Sonodyne, Wesco Anixter, Wyrestorm Technologies, NEC Corporation, Konftel, Vega Global, Hikvision, Cyviz, Altop, Ceeco, NewTeck, and Genelec
With the understanding of current market needs and vision for the future of audiovisual technology, pro AV brands are set to create a new benchmark in the Indian AV industry. While this year’s InfoComm concluded offering advanced products and solutions at the expo, the industry has all reasons to believe that the world of pro AV is bound to thrive in the coming years with more exposure towards the leading technologies and brands’ approach towards ‘Make in India’ initiative. The tradeshow is set to return from 9th September to 11th September at Jio World Convention Centre, Mumbai, next year.
LOGIC showcases AV Excellence with the launch of Estilo 2.0
XTREME MEDIA ENHANCES TRAVELLER EXPERIENCE WITH FLEX AND NYX SERIES LED DISPLAYS AT INTERNATIONAL AIRPORT, BENGALURU
As the aviation industry continues to innovate and airports strive to keep up with technological advancements, they are increasingly adopting LED displays as a cutting-edge solution to enhance communication and elevate travellers’ experiences. These dynamic and high-quality visuals digital screens are being strategically installed in various parts of the airport - from check-in areas and security checks to departure gates and baggage zones. Airports are not only creating a pleasant and informative environment for millions of travellers, but also improving the operational efficiency by delivering clear, vibrant, and engaging content.
Recognising the need to provide an exceptional experience for the visitors, an international airport in Bangalore decided to install LED displays in their duty-free area.
Xtreme Media’s Solutions
Understanding the requirements of the client, and with an intention to deliver an exceptional experience for travellers from around the globe, Xtreme Media introduced its Flex and Nyx Series LED displays. These high-tech installations were designed to transform the airport environment into a vibrant hub of visual engagement and seamless communication. Xtreme Media’s team has strategically installed 13 LED displays, demonstrating the team’s expertise in versatile digital display solutions. The installation includes six pillar-
mounted screens, two hanging screens, two screens at entry and exit points, two at the departure area, and one at the cash counter.
The LED displays from Xtreme Media’s Flex and Nyx series display more than just information. These screens play a vital role in significantly improving the travel experience, making it more efficient, enjoyable, and stress-free. Moreover, these displays have also provided numerous benefits to the airport including:
Enhanced shopping experience: These LED displays create visually engaging environment, highlight promotions and new arrivals, special offers, etc. which attract travellers’ attention and enhance their shopping experiences.
Informative content: These displays help provide valuable information about the product features, prices and availability thereby making travellers take purchase decisions quickly.
Efficient space utilization: These displays use the space in the duty-free area to the maximum, presenting a variety of content eliminating the need for physical posters or signs that clutter the area.
Enhanced aesthetics: These high-quality
LED displays add a modern and sophisticated touch to the duty-free section, creating an upscale and attractive shopping environment.
Brand visibility: Duty-free brands can benefit from increased visibility through prominent display placements, ensuring that their products stand out in a competitive retail environment.
Overall, the strategic placement of LED displays in the duty-free section can significantly boost customer engagement, enhance the shopping experience, and drive sales, contributing to a more vibrant and efficient airport retail environment.
Reaping the Benefits at the Airport’s Duty-Free Section
The exceptional features of these displays are undoubtedly made to contribute to the business in a larger way. Some of the benefits that the airport’s duty-free area have gained through these features are as follows:
High picture quality: The Nyx indoor series LED displays provide exceptional image quality and enable maximum brightness that is ideal for indoor use.
ERTHPOT INTEGRATES ST. FRANCIS COLLEGE...
Products Installed
1. Erthpot Chairman Microphones NCS 5C (4 units):
Four NCS 5C Chairman Microphones were installed to provide the leaders of the meeting with superior voice clarity and control, ensuring that key speakers were clearly heard by all participants.
Thirty-four NCS 5D Delegate Microphones were distributed across the seating arrangement, ensuring that each attendee had the ability to communicate clearly. These microphones were chosen for their excellent performance in reducing background noise while maintaining speech intelligibility.
3. Erthpot Keyer 44 DSP (1 unit): The Keyer 44 DSP was employed to manage the audio signals from the microphones, ensuring flawless distribution of sound throughout the conference room. It provided advanced processing capabilities, minimizing echo, and ensuring balanced audio levels for every participant.
4. Erthpot Controller:
Lightweight designs: The lightweight structure of these displays makes the installation process easy.
Durability and energy efficiency: These displays are designed for long-lasting performance with minimal maintenance.
Customizable shapes: The displays from flex series can be wrapped around any structure, giving a visually attractive appeal to the entire set up.
Conclusion
The client expressed high satisfaction with the outcome of the project. They were particularly impressed with the seamless installation and the immediate positive impact of the LED displays.
The installation of Xtreme Media’s Flex and Nyx series LED displays at the airport has proven to be a significant enhancement in terms of both traveller experience and operational efficiency. The success of this project underscores the importance of integrating advanced digital solutions in today’s travel hubs, demonstrating how technology can transform public spaces into more efficient, engaging, and attractive environments.
(Continuedfrompage04)
A dedicated Erthpot controller was installed to allow centralized management of the audio system, giving the college full control over its conference room audio settings.
Challenges and Solutions
• Ensuring clear communication for large groups:
With 36 participants, the challenge was to ensure every voice was heard clearly without distortion or feedback. The Erthpot NCS 5C and 5D microphones were selected for their clarity, noise reduction, and reliability, making them ideal for a busy conference environment.
• Seamless audio management: The Keyer 44 DSP handled the audio signals with precision, ensuring seamless communication among all participants. The DSP optimized the audio, automatically balancing levels and reducing noise for an efficient conference experience.
Installation Partner
The installation was carried out by
Sound Ace, one of the leading integrators of professional audio systems. Srinivas K., Project Head at Sound Ace, led the project, ensuring the system was tailored perfectly to the room’s acoustic needs.
Srinivas K., Project Head at Sound Ace, commented, “The Erthpot system has provided a top-tier solution for Francis College’s conferencing needs. The microphones and DSP perform exceptionally well, providing crystalclear communication for all participants. We’re proud to have delivered a system that exceeded expectations within the given timeline.”
Conclusion
The St. Francis College conference room upgrade demonstrates how professional audio solutions from Erthpot can transform communication spaces. The integration of high-quality microphones, DSPs, and controllers ensures flawless sound quality, making the room suitable for any type of event or meeting. Sound Ace’s expertise and collaboration with Erthpot brought this project to successful completion within the set timeframe.
AV COMMUNICATION & NETWORKING
SENNHEISER SHOWCASES TEAMCONNECT PRODUCTS AT INFOCOMM INDIA 2024
Sennheiser, one of the global leaders in audio technology, showcased its TeamConnect product family at InfoComm India 2024. Attendees had the opportunity to experience the full potential of the brand’s latest business solutions via interactive demo spaces and product displays. 800+ attendees at Sennheiser’s booth explored the Sennheiser TeamConnect Family, an extensive range of unified communication solutions tailored for meeting rooms and lecture spaces of all sizes. The TeamConnect Family includes the new
NAVEEN SRIDHARA DIRECTOR OF SALES, BIZCOM SEGMENT
SENNHEISER INDIA
“The business communication industry is undergoing a rapid transformation. AI, remote work, and cloud technology are reshaping how businesses operate and interact. Therefore, smarter, data-driven decision-making, personalised customer experiences, and deeper team collaboration are now hygiene, and not luxury. As an innovator, Sennheiser commits to cutting edge research and development to address the evolving customer needs. Our products and solutions showcased at InfoComm 2024 are a testament to this commitment. Our focus lies with crafting exceptional exchange experiences that inspire productivity and participation. We achieve this by focussing on three areas: AI Innovation, End-to-end Solutions, and Strategic Partnerships.”
TeamConnect Bar Solutions (TeamConnect Bar S and TeamConnect Bar M), the TeamConnect Ceiling Solutions (TeamConnect Ceiling Medium and TeamConnect Ceiling 2), the TruVoicelift and Intelligent Noise Control technologies and MobileConnect, an innovative, scalable, app-based accessibility solution. Sennheiser also showcased its wireless microphone systems, including the EW-DX EM 4 DANTE (Q1-9), EW-D, and SpeechLine Digital Wireless
Introducing the TC Bar S and TC Bar M
At the core of Sennheiser’s exhibit were the TC Bar solutions, advanced all-in-one conferencing devices designed for midsized meeting rooms and collaboration spaces. Visitors were treated with handson experience in the dedicated TC Bar room to explore the device’s exceptional capabilities, powered by its six microphones, four speakers, and a 4K Ultra-HD camera that offers AI features like “Autoframing” and “Person Tiling”.
Trusted Sennheiser Audio Quality: TCC M & TCC 2
Sennheiser also presented its TeamConnect Ceiling Medium (TCC M) and TeamConnect Ceiling 2 (TCC 2) microphones. The TCC M, equipped with intelligent beamforming technology, delivers flawless audio for conferences. Its single cable mode, multiple design and installation options make it an adaptable solution for any meeting space.
Continuing
to Evolve: Sennheiser TruVoicelift & MobileConnect station
Attendees were also introduced to TruVoicelift and Intelligent Noise Control technologies. Sennheiser’s TruVoicelift algorithm has smart features such as Frequency Shifter and the Feedback Prevent Mute function to prevent the feedback. Visitors experienced the TruVoicelift room which showcased the TCC M and TCC 2 microphones, along with a live demo of Sennheiser’s mobile connect station.
To share more interesting industry insights with the AV-ICN Expo Magazine team,
Contact us at: Ritika Pandey | Email: ritika.pandey@hyve.group
Attendees engaged in hands-on, immersive collaboration experiences at the event
AV COMMUNICATION & NETWORKING
JBL PROFESSIONAL INTRODUCES PRO SOUNDBAR PSB-2 WITH HDMI AND BLUETOOTH SUPPORT
HARMAN Professional Solutions, one of the global leaders in audio, lighting, video, and control systems, announced the launch of its JBL Professional Pro SoundBar PSB2, that expands its PSB soundbar lineup by adding HDMI and Bluetooth digital source inputs. As an evolution in soundbar technology, PSB-2 is engineered to deliver focused audio while minimizing sound
users can hear clearly without the need to increase volume unnecessarily, thereby reducing the likelihood of disturbing occupants in adjacent rooms. Additionally, a 2-position volume limiting switch provides further control over volume levels.
To support the most popular sources, HDMI and Bluetooth digital inputs are included and a single source
rooms, cruise ship staterooms, meeting spaces, classrooms, and additional applications.
Specifically tuned for human speech, PSB-2 integrates a front-facing speaker that delivers significantly enhanced fidelity over internal television speakers. The improved clarity at low volume levels ensures that
control button on top of the speaker makes switching between sources simple. For applications requiring analog-only input needs, the JBL PSB-1 Soundbar is also available. Automatic Bluetooth pairing management and the ability to update the Bluetooth name of each PSB-2 can be helpful
when managing multiple PSB-2s. Featuring commercial-grade materials and construction, PSB-2’s durable exterior is designed to withstand the rigors of daily commercial use and is also easy to clean. To prevent tampering, a lockout plate concealing the available service port, is also included.
With room-focused sound, simplified digital connectivity, and durable materials and finish, the JBL PSB-2 is an ideal solution that’s perfect for a wide range of professional hospitality, corporate, and education applications.
HIGHLIGHTS:
• Focused, in-room audio
• Clarity at any level
• Effortless Bluetooth connectivity and control
• Simplified HDMI input & CEC control of soundbar
• Flexibility and ease of use
• Built for durability
NEW 1DLP PROJECTORS PACK BIG VISUAL PUNCH
Christie announced the launch of Jazz Series, a new range of next generation 1DLP laser projectors that offer exceptional performance without a premium price tag. The series makes its debut at InfoComm Asia and kicks off with two models: the DWU2400-JS and DWU1800-JS. Both feature WUXGA resolution in a lightweight, compact form factor, delivering 23,750 and 17,800 lumens respectively.
Christie Jazz Series includes advanced electronics, featuring Texas Instrument’s 0.8” HEP (High Efficiency Pixel) DMD for improved colour and contrast and a more efficient cooling system design. Jazz Series projectors deliver high brightness in a manageable and compact
chassis, weighing only 29.4 kg. (64.8 lbs.), which makes the projectors 41% lighter than WUXGA projectors in the same brightness class that use a 0.96” DMD.
“We’re excited to demonstrate Jazz Series at InfoComm Asia,” says Andy Wang, Senior Product Manager, Christie. “With the Jazz Series, we’re delivering exceptional value and performance that our partners and customers expect from Christie.”
The DWU1800-JS and DWU2400-JS include active 3D support, and built-in warping and blending with Christie Twist. Complimentary Christie Mystique Lite software works with an inexpensive camera to warp and blend up to three Christie projectors in a single horizontal array with the click of a button. The new projectors are compatible with seven of the HS Series lenses as well as two new Jazz Series lenses, including an ultra-short throw option.
Christie’s Jazz Series feature WUXGA resolution with exceptional performance
DATAPATH DEMONSTRATES AETRIA DEVELOPMENTS AT INFOCOMM INDIA
Datapath, one of the world-leading engineers of visual solutions, continued its mission to revolutionize control rooms with a range of innovative new products on display at InfoComm India.
The technology sector is a major economic driver in India, contributing over 13% to the country’s GDP. The region boasts the faster growing sector in the world. In 2023, India’s IT and digital economy revenue was estimated at $245
billion, and tech services make up about 7.5% of India’s GDP.
Such growth requires an increasing demand on control rooms and the vast volume of video data being used in today’s operations. In the face of increasing control room challenges, Datapath has increased both its hardware and software portfolio for its award-winning Aetria solution, an integrated platform for control rooms of any size. Datapath demonstrated
the latest advances to Aetria with a mini replicated Control Room at the Jio World Convention Centre in Mumbai – demonstrating Aetria Workstation developments and KVM solutions.
Datapath’s Aetria solution is purposely designed to be scalable for any purpose – from smaller monitoring offices to large government and national defence control rooms. To meet the demand for small and medium-sized operations where space is a premium, Datapath showcased its latest VSNMini 300 processor in Mumbai.
Whether its managing video sources in a control room, or multi-signage corporate or public venue messaging, the VSNMini 300 is designed to handle its requirements with ease while being a physically unobtrusive component to any AV system. Ideal for small to medium sized applications, the VSNMini 300 supports the latest standards including 12th Generation Intel Processors (i9, i7, i5) and NVMe (M.2) SSD storage for maximum performance. Graphics and capture capabilities are provided via three PCIe slots that can be configured as required with Datapath’s image graphics, vision capture, and ActiveSQX IP decode/encode cards.
EXTRON INTRODUCES MVC 121 XI, A NEW THREE SOURCE AUDIO MIXER WITH DSP
Extron introduced the MVC 121 xi compact, three source audio mixer, featuring audio DSP for mixing and signal processing. The MVC 121 xi provides a stereo line level input and two mic/line level inputs with 48-volt phantom power for condenser microphones, plus fixed and variable stereo line level outputs. It offers gain, filters, bass and treble tone controls, along with parametric EQ. Quick and intuitive configuration of essential parameters is possible using the front panel controls or DSP Configurator Pro software.
MVC 121 xi provides wide dynamic range with 48 kHz sampling to maintain audio signal transparency
“Many smaller systems benefit from the simplicity of a right-sized audio mixer,”
says Casey Hall, Chief Marketing Officer for Extron. “The MVC 121 xi handles a
pair of microphones and a stereo program audio source with ease and impeccable sonic performance.”
The audio DSP built into the MVC 121 xi provides wide dynamic range and utilizes 24-bit audio converters with 48 kHz sampling to maintain audio signal transparency. Convenient, easy-to-configure tools are available to control levels, filters, dynamics processing, bass and treble shelving filters, and parametric EQ.
MVC 121 xi is ideal for basic presentation applications that require line and microphone audio mixing with audio DSP in a small form factor.
Datapath showcases latest advances to Aetria with a mini replicated Control Room at Infocomm 2024
AV COMMUNICATION & NETWORKING
LIGHTWARE
INTRODUCES
TAURUS UCX WITH NEW DANTE AUDIO CAPABILITIES
Lightware’s Taurus UCX product lineup expanded with two new Dante-compatible variants: introducing the devices in 4x2 and 4x3 crosspoint sizes.
These devices retain the advantages of the alreadyfamiliar universal matrix switchers, such as easy and straightforward connectivity, simplified and automated controls, or HDMI and USB-C right at hand.
In the case of the newly introduced product variants, it is true that the switcher also thrives when it comes to audio capabilities, offering analog audio de-embedding features as well as support for DANTE/AES67 network connection to
send DANTE/AES67 audio stream directly to a dedicated audio system.
In addition, the BRIDGED DANTE Bidirectional Dante variant is recommended for medium-sized rooms and auditoriums,
because of the built in DSP. The UCX-4x3-HC40-BD universal matrix switcher with Dante USB Audio Bridge feature facilitates two-way Dante functions, enabling its use in meeting rooms equipped with a Dante microphone or other DANTE sources, all without the need for an external DSP or Dante/USB dongle. Dante operates bidirectionally with 2 input channels and 2 output channels. In addition to the DSP functionality, the Taurus device includes a Dante-to-USB bridge. This bridge enables bi-directional conversion between Dante and USB, allowing the computer to recognise the Taurus as a USB audio device. When connected via USB to a PC, the Taurus can be renamed as a USB audio device.
NETGEAR AND SAMSUNG ELECTRONICS JOIN FORCES FOR SEAMLESS WIFI 7 EXPERIENCES
NETGEAR, one of the leaders in advanced networking technologies for homes, businesses, and service providers around the world, announced a strategic collaboration with Samsung Electronics’ System LSI Business to help create seamless interoperability and roaming between NETGEAR Business WiFi 7 access points and Samsung’s WiFi 7 client chipset solution.
In environments with multiple mobile devices all needing to get online at any time, one of the biggest issues to solve is WiFi roaming. Stationary devices that connect to one access point all the time don’t usually have a problem getting online, but users with cell phones, moving from one floor to another in an office building or from building to building on a campus may experience some lag in connectivity as their phones disconnect from one access point and try to connect to the next. The problem is amplified in an auditorium, for example, where hundreds of users converge in one place and
try to connect to the same access point all at once. This pain point, identified by NETGEAR and Samsung as a top priority, is bringing the two companies together to work on a solution.
In addition to an expanding range of WiFi 7 Routers and mesh systems available through consumer channels, NETGEAR offers WiFi 7 access points to its
commercial customers as part of its Total Network Solution.
Both the WBE750 Insight Manageable Tri-band WiFi 7 Access Point and the recently announced WBE710 Insight Manageable Tri-band WiFi 7 Access Point provide the deep capabilities that today’s complex businesses need, including real-time responsiveness, low latency, and increased capacity. Their high WiFi throughput and ability to support multiple concurrent devices are among the most advanced available today. The access points will also help to solve issues around signal interference with preamble puncturing and allow devices to use parts of different channels to transmit data, greatly reducing network congestion.
Business WiFi 7
The initial work on WiFi roaming is part of an ongoing relationship between NETGEAR and Samsung with a goal of creating flawless interoperability between NETGEAR networking solutions and Samsung WiFi 7 clients for the ultimate enduser experience.
In picture: UCX-4x2-HC40D
In picture: UCX-4x3-HC40-BD
AVID AND WOLFTECH TO EMPOWER DIGITAL-FIRST, STORY-DRIVEN NEWSROOM COLLABORATION
Avid, one of the global leaders in software solutions for professional media production, has entered into a definitive agreement to acquire Wolftech Broadcast Solutions, one of the industry leaders in cloud-based multiplatform planning and publishing news production solutions. This strategic move illustrates Avid’s focus on transforming news, sports, and live production workflows.
The acquisition will allow Avid to combine its digitalfirst, end-to-end media solution with Wolftech’s expertise in story-centric workflow management. The integration of Wolftech and Avid is intended to enable news organizations to rapidly deliver stories through multiplatform amplification, significantly increasing efficiency and improving remote collaboration.
tools, including Avid MediaCentral, and will continue to build integrations with Avid solutions and other industry-leading platforms. With this acquisition, Avid will deepen the integration between the two toolsets while continuing to partner with a wide range of media production tools
liver best-in-class solutions that empower news organizations to thrive in today’s fast-paced digital landscape. Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling.”
and newsroom systems. Existing Wolftech customers will benefit from Avid’s global scale for customer support and professional services.
Avid and Wolftech are committed to openness and customer choice. Wolftech already integrates with a wide range of
Wellford Dillard, CEO of Avid Technology, commented on the acquisition, stating, “We are thrilled to welcome Wolftech to the Avid family. This acquisition strengthens Avid’s position in the news market and underscores our commitment to de-
Arne Berven, CEO of Wolftech, expressed enthusiasm about the acquisition and its potential to drive innovation in news production workflows, “Joining forces with Avid represents an exciting opportunity for Wolftech to accelerate our mission of revolutionizing news production. By integrating Wolftech’s multiplatform planning, collaboration, and publishing capabilities with Avid’s industry-leading solutions, we will empower news organizations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently than ever before.”
RDL ANNOUNCES AVAILABILITY OF SF-NP100A, SF-MA100A, AND SF-PA100A 100 W DANTE AND FORMAT-A AMPLIFIERS
RDL, one of the world leaders in Dante audio interfaces and endpoints, announced a new lineup of amplifiers, the SF-NP100A, SF-MA100A, and SF-PA100A. These 100 W mono amplifiers are ideal for any format-A system design. They each deliver 70 V or 100 V constant voltage
output and are compatible with several of RDL’s remote level controls.
SF-NP100A converts one Dante audio signal to a mono constant voltage output, and three network audio signals to format-A outputs on Pairs A, B, and C.
SF-MA100A mixes au-
dio inputs from format-A Pairs A, B, and C to a mono constant voltage output.
SF-PA100A converts one format-A audio signal (Pair A, B, or C) to a mono constant voltage output.
RDL’s Dante to format-A converters allow you to use cost-effective format-A modules as audio network endpoints. This can reduce overall system costs by up to 30% without compromising any features of functionality.
CLEARER AUDIO IN
MEETING SPACES WITH VOICE-LIFT TECHNOLOGY
Voice Lift technology enhances communication environment in meeting spaces amplifying sound, not only making it easier for audiences to hear but also simplifying the process for integrators.
Robin Ghose, Business Development Manager (Professional & Consumer), Audio-Technica India, in this feature, shares his thoughts on the use of Voice Lift technology in today’s meeting room spaces.
If you’ve ever found yourself straining to hear a speaker in a large room, you understand the need for Voice Lift technology. This innovative solution, with its simplicity, enhances the communication environment in spaces where voices struggle to carry. It’s not about amplifying sound throughout the room but rather providing a subtle lift in areas where sound doesn’t travel well, making it easier for people in those spots to hear the speaker. The beauty of this technology is its ease of use - it’s so subtle that you’re more likely to notice it when it’s not there.
How Voice Lift Technology Improves Meeting Spaces
Whether it’s a classroom, a meeting room, or any space where people gather, Voice Lift technology enhances the presenter’s words, making them more intelligible. It also significantly reduces the strain on both the speaker and the listeners. The speaker doesn’t have to strain to be heard, and the listeners in the back of the room don’t have to strain to listen. It’s a win-win situation for everyone involved, making the communication process smoother and more enjoyable.
It’s not just room users who benefit. It makes it simpler for installers and integrators, as they do not need to add wireless
microphones across the room. A move that also simplifies maintenance. The technology team does not need to keep track of the transmitter, replace broken mics, and manage mic battery life. Plus, adding wireless mics increases the cost and complexity of installation. With Voice Lift technology, the process becomes more straightforward, saving time and resources for the installers and integrators.
With the ceiling-mounted beamforming microphone, all the complexity of managing multiple devices and technology disappears. The microphone takes the feed and performs voice lift to the back of the room without the instructor or presenter worrying about the technical details. The biggest gain is that it just works, providing a seamless and stress-free experience.
Where And Why To Use Voice Lift
Voice Lift technology isn’t necessary in small to medium-sized meeting spaces, but it creates better communication experiences in larger rooms. A Voice Lift is recommended for rooms 40 feet by 40 feet, with at least 25 feet between or bigger, as they are large enough to make audibility challenging across the corners of the room. Those in the back of the room often struggle to hear or rely on
Robin Ghose, Business Development Manager (Professional & Consumer), Audio-Technica India
the speaker’s use of a gooseneck or other mobile microphone.
In smaller rooms, audio clarity challenges are often due to the room’s poor acoustic signature, and acoustic treatment may be required to fix it. Room acoustics refers to how sound behaves in a particular space, influenced by factors such as the room’s size, shape, and surface materials. Poor acoustics can be due to excessive noise from air handling systems, hallway traffic, electronic equipment, and more.
In theory, there is no limit to the size of the room where a voice lift system can be installed; however, the ceiling height will affect the system’s success more than the room size. The recommended height for ceiling microphones is between 8 and 12 feet above the floor. While installation is possible in rooms with higher ceilings, it will depend on the room’s acoustics.
Voice Lift systems are particularly beneficial in environments where conversations are interactive and multi-directional, involving not only a primary instructor or presenter at the front of the room but also students or audience members.
Conventional sound systems are designed to ensure that the presenter is audible to the audience, but they don’t help people in the audience to hear each other, whereas video conferencing systems are designed to foster interactivity between participants at different locations, often overlooking the role of facilitating communication among people present in the same room.
This is where Voice Lift Technology steps in, restoring the speaker’s natural speech level evenly throughout the room so that the audience can listen to each other clearly without straining.
Room Details For Integrators To Consider
For integrators and users considering Voice Lift, it helps to remember that the technology is part of a complete audio system – not just the microphone. Here are a few things to consider:
• Room size
• Room design
• Ceiling height
• Room acoustics
• Loudspeaker locations
• Ceiling type (drywall, concrete, drop ceiling with tiles, etc.)
• Room use
(Image Courtesy: Audio-Technica) ATND1061DAN is designed for ease of use, helping to keep the room uncluttered, for clearer meeting spaces
Choosing Voice Lift Solutions for Intelligible Audio
Several companies offer Voice Lift microphones today, with top brands including Shure, Audio-Technica, and ClearOne Evaluating the available options is essential to find the right product for your requirements.
Considering the following could be a good starting point:
• Product quality and reliability
• Ease of control and configuration
• Product performance
• After-sales support
• Microphone feedback
• Microphone noise reduction capability
• Flexibility in loudspeaker and microphone placement
• Reviews & testimonials from experts & customers
• Cost
Voice Lift Solutions Create Better Spaces
When it comes to technology like Voice Lift, users shouldn’t have to undergo extensive training or interact with complex audio solutions. They should be able to walk into a room and trust that the system will work seamlessly — a promise that the ATND1061DAN with Voice Lift faithfully fulfills. It’s designed for ease of use, helping to keep the room uncluttered, aesthetically pleasing, and easy to manage.
Control and Configuration
With many spaces now configured for various uses, a Voice Lift system
must be easily controllable to be truly beneficial. For example, the Voice Lift system might not be needed during video conferences or small group collaborations. However, when it’s time for groups to share their ideas, Voice Lift can be activated so everyone can clearly hear each other.
Final Step
A competent integrator is essential for a well-designed and functional audio solution. It’s crucial to select a systems integrator with expertise in Voice Lift systems who can make necessary adjustments during commissioning. A high-quality system that is improperly installed or configured may result in a poor investment.
An experienced installer begins by equalizing the loudspeakers to optimize them for the room. This step is critical to ensure the system’s stability and consistent delivery of the expected speech level across all zones.
A properly installed Voice Lift system should subtly enhance a room’s acoustics. When set up correctly, most individuals may not even notice the system is active. Only when the system is turned off does its absence become apparent, highlighting its significance. It underscores the effectiveness of a well-implemented voice lift system, as it enhances overall communication experiences, making interactions feel more natural. The Voice Lift solution is cost-effective and easy to configure, ensuring seamless integration into various environments.
INTERVIEW: OPTOMA
EXPLORING AV TRENDS AND TECHNOLOGIES WITH OPTOMA
Interview with Gordon Wu, Vice President,
APAC and China, Optoma
The adaptive Indian pro AV market is leading AV trends with rising demands. With more innovations happening around the pro AV segment, especially in projectors and LEDs world, the country is witnessing the transformation faster than ever before. AV-ICN Expo Magazine brings you an exclusive interview with GORDON WU, Vice President, APAC and China along with VIJAY SHARMA, Managing Director, Optoma India, to share the brand’s commitment towards analysing these growing demands in the Indian pro AV market and introduce innovative AV technologies based on the local needs. Gordon Wu shares his knowledge of Optoma as a brand and what can its users expect in the coming years.
1. What are the key trends and opportunities in the APAC and China regions for OPTOMA and how is the company addressing them?
Gordon Wu: The impact of Covid-19 has significantly transformed every industry. Following nearly three years of global lockdowns, travel—both domestic and international—has surged. New trends have emerged, including cultural tourism and museum exhibitions, leading to a noticeable increase in activities here in India. We are seizing these opportunities, evident in our latest offerings. We’re introducing high-brightness projectors, including a 20,000 lumens WUXGA model and an 8,000 lumens 4K model, along with blending projectors for large screens and
Interactive Flat Panels (IFPs). Importantly, we don’t just supply hardware; we also offer software solutions. One of our key software products, OMS, is designed for the AV industry, allowing users to monitor and manage all devices, including projectors, flat panels, and LEDs. In the future, we plan to enhance this further by integrating devices from other brands. Our goal is to create a comprehensive ecosystem for the entire AV industry, going beyond.
2. India is emerging as a powerhouse of manufacturing, and many AV brands are trying to establish the facilities in India as well. What’s your take on India as a manufacturing hub?
Gordon Wu: ‘Make in India’ is very
important today and we are aware of that. We are also currently in discussion with major manufacturers here to see where we could go next in Optoma’s journey. Our team in India, is excited and prepared for that. So, it can be IFP panel or projectors, we are in touch with the industry about the manufacturing possibilities and are undergoing certain evaluations as well. Once we find the perfect opportunity, we will definitely go ahead.
3. With such advancements and pro AV growth in India, how does Optima plan to create a strong foothold in the pro AV industry?
Vijay Sharma: I think the product line up that we have in the industry is one
product requirements of the pro AV market in India.
4. How is Optoma innovating to meet the growing demand for immersive and interactive visual experiences?
Vijay Sharma: From both projectors as well as from the display point of view, there is a huge area of development where we see the government also investing with the digitization of the landscapes, which was pending since a long time and has started happening now. As a brand, we introduced our projectors, emerging along with the solutions that many integrators have with them as well as the interactive flat panels or displays, to accomplish the growing requirements.
Gordon Wu: To add, what we’re trying to do is provide total solutions. Other brands probably either have projectors, LED, or IFP, but we have all. On top of that, we also
have software to control multiple devices, which allows our potential customers, designers, integrators or users to enjoy a user-friendly interface while working on Optoma Projectors. They can manage all their devices easily at once. So, I would say that’s how we differentiate from other competitors as well.
5. What role do you see Optoma playing in the growing demand for LED displays and what products or solutions is the company offering in this space?
In the display segment, recently only we introduced our digital signage at InfoComm India, presenting it as our first showcase in the country. We introduced the 55-inches up to 98-inches N-Series as we understand the segment’s high-rising demands. Starting with our signage solutions, we will also be coming up will our all-in-one large displays of 135or 163-inches, maybe next year, while also exploring other customized solutions to bridge the gap, leading the customers to explore all innovative solutions available in
With the introduction of our latest digital signage series, we are targeting both the corporate and the retail segments because these products also have 24/7 feature with 450-nits brightness, having in-built Android OS. It also supports the OMS where it can cover different setups in different cities through cloud or if it is in the same
“We’re introducing high-brightness projectors, including a 20,000 lumens WUXGA model and an 8,000 lumens 4K model, along with blending projectors for large screens and Interactive Flat Panels (IFPs).”
GORDON WU, OPTOMA
devices having multiple locations, it can be controlled with the LAN.
6. Can you discuss any notable projects or installations in India that Optoma has been a part of?
Vijay Sharma: In the past year in India, we executed a 360-degree projection at Devlok Manali, highlighting Himachal tourism. Visitors can enjoy a captivating projection experience there. Another significant project by Optoma took place at Gobindgarh Fort in Amritsar, where we mapped the entire fort using four Zu1900 projectors. Recently, we also completed projection mapping with about 15 projectors at Shirdi Sansthan in Maharashtra. Our brand image has solidified our position as a leading player in the Indian pro AV sector, and exhibitions like PALM and InfoComm have allowed us to demonstrate our capabilities and products to customers.
7. How does optimum balance global product development with regional market needs and preferences?
Gordon Wu: According to me every region in every country has different demands, different cultures, and different habits but overall, what we’re trying to do is develop a platform globally like OMS, OSS, or high brightness projectors with various lens options available. On top of that, we also provide customization for regions, for instance, they might need different customised contents or different software. We have local teams in major countries like India, China, Korea, or Australia to understand what’s really needed locally. So, our teams work on creating global projects and at the same time focus on localisation and customisation.
8. Can you share any plans for new product launches or innovations in the pipeline for Optoma?
Gordon Wu: We have large size LEDs coming up. While we have high brightness lumen projectors introduced this year, we are planning to have more products like large size LEDs next year. We might also probably be adding more 4K resolution projectors with high brightness, flip panels, and more signages in the market, especially now when we have our solutions EDLA certified. These innovations would be new, not only to us, but for the pro AV market too.
The pandemic highlighted the essential role of AV and communication technologies in keeping the world connected. Abdul Waheed, Managing Director of EYTE Technologies, shared insights at a recent AV industry conference about the significant boom in AV technology. He remarked, “The AV industry is transforming communication, making it more effective, efficient, and productive. During the pandemic, we witnessed a surge in AV adoption, especially with everyone working remotely. While AV products were available earlier, they hadn’t gained much traction, particularly among Indian clients. This changed with the
OPTIMIZING ACOUSTICS FOR WORKSPACES:
A COMPREHENSIVE GUIDE FOR AV PARTNERS
With Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd (CTS-I)
Conceptualising acoustics in meeting rooms and auditoriums, systems integrators and AV consultants have been working hard to establish best design spaces for the Indian AV industry. ABDUL WAHEED, a dynamic AV industry leader and Managing Director at EYTE Technologies, shares all about acoustical excellence and how to overcome design challenges in meeting spaces at the conference session held on Day 3 of AV-ICN Expo 2024. Abdul Waheed has spent decades before heading towards something more unconventional which made him form EYTE. With the aim to stay ahead of technology and emerging trends, Waheed ensures the generation of ROI and ROO with best-in-class solutions. AV-ICN Expo Magazine team brings out this short excerpt from his session for the readers to learn more about the importance of acoustic comfort, noise challenges in office environments, design principles for open office layouts, and more.
rising demand for virtual platforms. For instance, educational institutions had to fully embrace AV platforms, recognising the vital role of technology today.”
Advancing Acoustics with Modern-Day Solutions
Waheed highlighted that well-designed acoustic spaces significantly enhance employee productivity by reducing stress and fatigue, improving collaboration, and boosting cognitive performance. He stressed the importance of two key concepts in workspace design:
Speech Intelligibility: Listeners should be able to clearly hear and understand spoken words. For this, audio signals must dissipate in a controlled manner, which can be achieved by using absorptive materials like soft carpets, acoustic ceiling tiles, or wall panelling.
Sound Privacy: Sound isolation is crucial in ensuring that conversations in meeting rooms remain confidential and are not disrupted by external noise. Waheed explained, “For example, if a cafeteria is located next to a meeting room, proper sound isolation is needed to avoid disturbances. Acoustic consultants should either suggest relocating the space or applying treatments like additional wall layers and properly isolating ceilings to prevent noise leakage.”
Waheed also discussed the importance of Sound Transmission Coefficient (STC), which measures how effectively sound is blocked between rooms. He noted, “Office partitions typically have an STC rating between 40 and 50. Higher STC levels require thicker, more expensive partitions. To calculate STC, consultants play a noise in one room and measure how much of it is transmitted to the adjacent room.”
Enhancing Acoustic Excellence
The acoustically addressed spaces offer employees’ productivity in workspaces like reduced stress and fatigue, improved collaboration, and better cognitive performance of employees. He states, “There are certain concepts that need to be clear for workspace design guys. First concept is
sound intelligibility which means listeners should be able to hear the spoken words and understand it clearly. Speech Intelligibility is also an important factor in designing any meeting room. The audio signals in the form of energy generated by a source have to die down in a room for speech clarity, for which we need to have absorptive material surfaces in the room such as soft carpet, ceiling with absorptive material, or maybe a soft panelling work on the walls.”
Waheed adds, “Second concept is sound privacy, which means any audio interfering the conversation in a meeting room needs isolation. For instance, if there’s a cafeteria next to a meeting room which can create lot of disturbance in the meeting room without sound isolation, as an acoustic consultant, we need to ask the client to either relocate the space or do a proper treatment of walls for isolation, else the boardroom or the meeting room might get lot of disturbances. The sound isolation is normally achieved by adding layers to the partition wall, and properly isolating the ceiling and the wall with acoustical treatments.”
He adds, “Sound Transmission Coefficient, STC is the amount of audio prevented of getting transferred to other room. Good partitions can stop 30%-40% of the audio depending on the thickness of partitions and the material used. To calculate the Sound Transmission Coefficient, consultants play an audio from the room with 100 DB white noise or pink noise which is then measured on other side of the partition to calculate the achieved STC levels. Office spaces are mostly designed with 40-50 STC partitions because to have more STC, the partition has to be thicker which makes it costlier.”
The modern office designs are coming up with open ceiling concepts. Waheed continues, “Architects normally like to go for open ceiling. However, as an acoustical consultant, it’s our responsibility to guide them on the proper acoustical solutions for the same. One more concept in silent
offices is adding sound masking speakers. Many global offices having origins of US, Canada, and UK demand for the same due to their colder climates. This creates external ambience levels for better sound privacy. However, in cities like Mumbai and Delhi, where air conditioners are prevalent, they naturally provide some level of sound masking.”
Acoustical Brilliance in Auditoriums and Training Rooms
Waheed also stressed the importance of uniform audio distribution in large spaces like auditoriums and training rooms. During the session Waheed explained, “If speakers are placed only on the sides of the room, those in the front rows will hear the audio clearly, while those in the back will struggle. Increasing the volume may disturb people in the front. To create a balanced audio experience throughout the space, consultants use simulations to plan speaker placement, angles, and appropriate decibel levels.”
He further noted that even with the right materials and speaker setup, poor workmanship—such as misaligned doors or punctured walls—can lead to audio leaks. To address this, Waheed recommended ensuring partitions run from true floor to the true ceiling and taking other preventive measures.
Conclusion
In conclusion, Waheed’s session offered valuable insights into the meticulous planning required to optimize acoustic performance in meeting rooms and auditoriums. He stressed the importance of research, thoughtful design, and quality implementation to ensure the best possible acoustic environments. Attendees left with a deeper understanding of concepts like sound masking and how to maintain acoustic excellence in high-functioning spaces.
To view full AV-ICN Expo conference session, visit the link: https://www.youtube.com/watch?v=LiF7n1MzW_k&t=1010s
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ERTHPOT TRANSFORMS CONFERENCING AT MEGHALAYA BASIN DEVELOPMENT AUTHORITY
Nestled in the picturesque city of Shillong, the I-PAC at the Meghalaya Basin Development Authority, Government of Meghalaya, underwent a significant technological upgrade. This transformation, led by Cineworth Sales & Service and featuring cutting-edge products from Erthpot, showcases the profound impact advanced audio solutions can have on enhancing communication within government bodies.
The Government of Meghalaya needed a reliable and effective conferencing system. Their requirements were clear: Chairman and Delegate units, Audio IO on USB for seamless software-based video conferencing, and the crucial “Look-at-Me” feature. Erthpot, a ‘Made in India’ brand known for its innovative and advanced solutions, was the ideal provider to meet these needs.
Cineworth Sales & Service’s approach was both thorough and thoughtful. They installed Erthpot NCS-C Chairman Mic and Erthpot NC-5D Delegate Mic, ensuring crisp and clear communication. The system’s backbone was the Erthpot NCS-110CU controller, with the Erthpot Keyer 44 handling digital signal processing. To complete the setup, a thirdparty amplifier, speakers, video wall, and PTZ camera were integrated, creating a cohesive and high-performing conferencing environment.
A standout aspect of this project was the installation speed. The entire system was up and running in just four days, a testament to
the efficiency and dedication of Cineworth Sales & Service. The client, T J Enterprises, stated, “System installed by Cineworth Sales & Service using Erthpot products has significantly improved our meetings with its clarity, reliability, and advanced features, all at a very reasonable price.” The praise itself highlights the exceptional value provided by Erthpot’s products, combining affordability with toptier performance.
This project demonstrates more than technical prowess; it shows the ability of Cineworth Sales & Service to tailor solutions to meet specific client needs, leveraging Erthpot’s advanced technology. By blending
cutting-edge products with a deep understanding of user requirements, Cineworth Sales & Service sets new benchmarks in the audio technology industry. The work at the Meghalaya Basin Development Authority goes beyond just installation—it enhances communication, efficiency, and productivity in government operations.
Echoing this sentiment, Subhrojyoti Sen Head - System & Datacom, from Cineworth Sales & Service commented, “We are thrilled to have partnered with Erthpot to deliver a solution that meets the high standards
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EVERGLOW LED TRANSFORMS MUMBAI AIRPORT T2 ARRIVAL WITH ADVANCED INDOOR SCREENS
EverGlow LED, one of the brands specialized in offering latest LED Display Technology in India, illuminates Mumbai Airport T2 Arrival with the installation of advanced P2.5 Indoor Times screen, sized at an impressive 12.6 x 8.4 ft. Designed for vibrant, highdefinition visuals, this stateof-the-art display ensures that every message stands out in crystal-clear detail, creating a
captivating experience for travellers as they arrive. Elevating the first impression, EverGlow LED’s team is setting a new benchmark in visual excellence, bringing innovative LED technology to one of India’s busiest airports.
The brand has over 15+ years of experience in the field of LED lighting solutions as well as new LED Technology development, assisting the team to venture and succeed in the field of LED Display systems.
Cineworth Sales & Service installs Erthpot’s NCS-C Chairman Mic and NC-5D Delegate Mic, ensuring crisp and clear communication
P2.5 Indoor Times screen, sized at an impressive 12.6 x 8.4 ft at Mumbai Airport T2 Arrival
ISSPL INTEGRATES AV EXCELLENCE IN RAJ SABHAGRUH COMPLEX
With attention to detail, precise planning, and expertise to ensure a successful outcome, Innovative Systems & Solutions Pvt. Ltd., one of India’s premier AV solutions experts, recently integrated the Raj Sabhagruh Complex with high-end AV solutions.
The Raj Sabhagruh Complex, located in a spiritual ashram in India, is a multifac-
plifiers. The video system includes a curved LED backdrop, side LEDs, Novastar H5 Video Wall Splicer, and Hirender Video Management Servers, offering effortless control and synchronization of video content. The system also features Blackmagic Constellation 4K switcher, BMD 12G SDI to fibre converters, and Lightware’s Fiber Extender for reli-
A view of Raj Sabhagruh, Shrimad Rajchandra Mission, Gujarat
eted event space featuring a main auditorium with a capacity of 5,750 people, four classrooms, two multipurpose spaces, a meditation hall, a visitor auditorium, and a VIP lounge. The complex is equipped with advanced audiovisual systems, including AVoverIP, allowing for unified broadcasting and simultaneous small events.
The main auditorium’s audio system is designed for flexibility, featuring a Dante backbone, Allen & Heath’s Avantis Digital Mixing Console, and a speaker system with Adamson E12 & E219 and Lab Gruppen am-
able signal distribution. A dedicated network supports Dante and control signals, utilizing Netgear AV line switches in redundancy. This sophisticated design ensures exceptional sound quality, an immersive visual experience, and effortless control, making the Raj Sabhagruh Complex an ideal spiritual hub for large events.
Some of the key challenges faced during this project were - Achieving a sleek and sound-integrated design while concealing speakers behind a fabric-covered proscenium; requiring careful planning and execu-
ERTHPOT TRANSFORMS CONFERENCING...
and specific needs of the Meghalaya Basin Development Authority. Our goal is always to provide seamless, high-quality installations that enhance our clients’ communication capabilities.”
Erthpot’s philosophy of democratizing innovation is also evident in this project. By making advanced audio technology acces-
tion; installing a complex hoist system at a height of 18 meters to suspend the speaker cluster, which demanded precision, expertise, and careful planning to ensure a safe and secure installation; and coordinating overlapping work with multiple vendors, including civil, interior, and fabrication teams, to meet a tight timeline while prioritizing equipment safety amidst the complexity of concurrent tasks.
A key challenge was integrating hidden speakers behind acoustically transparent fabric in the proscenium, requiring precise planning and collaboration with architects, acousticians, and the Adamson team. The goal was to accurately position the speakers within the proscenium, achieving uniform sound distribution throughout the auditorium while balancing aesthetic considerations with sound quality.
1. Through meticulous planning, coordination, and communication, the team successfully addressed the challenges posed by the tight timeline and multiagency collaboration.
2. The teams went through regular progress meetings with all vendors to ensure alignment and address potential issues implementing a robust safety protocol to protect equipment and personnel.
3. The project required the assignment of a dedicated project manager to oversee the overlapping work and troubleshooting any problems.
4. The teams also conducted thorough quality control checks to guarantee high standards.
By adopting these measures, the team was able to deliver the project on time, without compromising on safety or quality, and ensuring a successful inauguration.
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sible and affordable, Erthpot ensures even institutions with limited budgets can benefit from high-quality solutions. This aligns with Erthpot’s mission to integrate innovation with tradition, offering products that meet current technological standards while catering to the unique needs of various clients.
Looking ahead, both Erthpot and Cineworth
Sales & Service remain committed to pushing the boundaries of audio technology. Their collaborative work at the Meghalaya Basin Development Authority sets a new standard for what can be achieved with the right mix of technology and dedication, paving the way for future innovations in audio conferencing solutions.
SYSTEMS
500-seater auditorium equipped with advanced audiovisual systems for events and presentations at IIM Bodh Gaya
VALLECT’S EXPERTISE ENHANCES IIM BODHGAYA WITH AV SOLUTIONS
Systems integrators have been at the forefront of the industry, providing excellent AV design spaces to the clients in all segments. Turning the tables for systems integration in India, Vallect shares the team’s latest project with AV-ICN Expo Magazine where the team manages to deploy IIM Bodh Gaya campus’ entire AV design along with sound reinforcement and lighting solutions in smart classrooms, conference rooms, meeting room, boardroom, and auditorium of the venue.
Vallect, one of the leading systems integrators in India, was given the opportunity to offer customized AV solutions at IIM Bodh Gaya’s campus, significantly enhancing its multimedia capabilities and ensuring a superior user experience. The installed AV system has established IIM Bodh Gaya as one of the leaders in educational technology, fostering an enriched educational experience for students and faculty alike. Indian Institute of Management Bodh Gaya (IIM-BG) is an autonomous public business school in Bodh Gaya, Bihar. The state-of-the-art
campus was inaugurated by Hon’ble Prime Minister, Shri Narendra Modi after the project’s completion in June this year.
The comprehensive AV installation at the campus includes a 500-seater auditorium equipped with advanced audiovisual systems for events and presentations, smart classrooms designed to accommodate 90 to 150 students, an interactive and engaging learning environment, state-of-the-art facilities in the conference room, board room, meeting room, and VIP lounge, all featuring cutting-edge AV technologies for seamless communication and collaboration.
Integrating Sound Reinforcement, AV, and Lighting Solutions
Recognising Vallect’s AV expertise, IIM Bodh Gaya entrusted the team to deliver customized audiovisual solutions that meet specific needs of diverse campus environments, ensuring optimal functionality & user experience. These services included projection, display, and switching system allowing the team to deploy main Cyclorama projection screen of minimum 340-inch diagonal size, DLP Technology
LASER Projector with 12000 ANSI lumens brightness, LED displays on side walls for detailed content viewing that are capable of displaying two different contents simultaneously, removable floor-mounted stands, connectivity via wall plate with twisted pair connectivity, hardware-based annotation processor for live annotation visible on all displays, and podium with AV connectivity enclosure and touch monitor for annotation.
Not only did the team deploy AV solutions, but they also managed to integrate a digital sound reinforcement system including floor box on stage for microphone connectivity, professional live digital mixer (min. 32 channels) with expandable digital audio interface, audio digital signal processor with 24 analog inputs, 16 analog outputs, and built-in feedback suppressor and noise canceler, left and right point source line array loudspeaker cluster for FOH, ensuring clear audio with minimal distortion, and high-fidelity class-D amplifiers for speaker systems.
Furthermore, stage lighting included various types of lights including plano convex, fresnel, LED profile, PAR, RGBW LED bar, and flood lights, controlled by an electronic dimmer integrated with a DMX2 light controller.
Taking charge of deploying audio, video, and lighting solutions in its entirety, the team further focused on deploying multiformat video signal inputs with digital modular matrix switching, live streaming and recording system in the control room, full-fledged control system with touch panel control for multimedia systems and
• Bose IZA 2120-HZ, dual channel amplifier - 120 watts per channel
• Video conferencing solutions
IIM Bodh Gaya campus’ smart classrooms’ audiovisual systems designed to meet different needs and capacities for 90 to 150 students
lighting, and lifetime warranty high-quality cables for all AV connections at the venue.
Implementation Spaces for the Integrator
Providing a careful approach towards the integration, Vallect’s team observed, planned, and chose multiple AV, lighting, and pro audio solutions at the venue. The integration spaces included:
Auditorium: AV System & Stage Lighting
IIM Bodh Gaya’s campus auditorium is equipped with an advanced AV system, stage lighting, and fabrication solutions, ensuring seamless multimedia presentations, cultural performances, and a comprehensive and efficient audiovisual experience for 500 Pax.
Smart classrooms: AV System
Smart classrooms’ audiovisual systems are designed to meet different needs and capacities ranging from 90 to 150 students. Tier-A features high-end technology, including powerful laser projectors, expansive screens, and an advanced switching system. Tier-B offers effective sound reproduction, flexible connectivity, high-quality projection, and reduced specs. Tier-C, of the classrooms offers basic AV components ideal for smaller venues.
Conference Room, Meeting Room & Boardroom: AV system
Conference room of this IIM campus is equipped with a motorized projection screen, laser projector, dual displays, and twisted pair connectivity for optimal vis-
ibility. A digital all-in-one matrix switcher is set to manage data, PTZ cameras, and other content, transmitting high-resolution digital signals over long distances using twisted pair cabling.
Meeting room of the campus features dual displays on the front wall for showing two different contents, with twisted pair connectivity. Connectivity solutions include rectangular cable access enclosures with multi-region AC power, USB outlets, HDMI, VGA with audio, and LAN connectivity.
The boardroom on the other hand, is equipped with full HD video conference systems capable of multiparty calling, interoperable with software-based VC systems.
Integration Challenges
One of the biggest challenges systems integrators face while deploying AV solutions at educational or corporate venues is the integration of control systems. Vallect’s
team shares a similar challenge with AV-ICN Expo Magazine stating that this venue’s integration of control systems to manage all AV functions, including lighting, audio, and projection, demanded sophisticated programming and user-friendly interfaces. Moreover, ensuring compatibility among advanced components like DLP LASER projectors, digital mixers, signal processors, and various types of displays was also crucial, leading the team to manage the technological integration as well. However, just like all integration projects from around the country, Vallect’s team managed to overcome the challenges skilfully, catering to the clients’ demands skilfully.
Complying with the client’s demands and providing AV excellence, Sagar Patro, Project Manager, Vallect, states, “Understanding customer needs, their collaboration expectations & site recce by our team ensured us to provide tailored solutions to the client. The campus is now equipped
with enhanced learning environments, immersive collaboration, and state-of-the-art conference facilities & auditorium.”
Client’s satisfaction can be noticed with their mention of the new AV systems in the classrooms and the meeting rooms that have hugely impacted the collaboration between presenters and students. According to the client, “Audiovisual integration technology solutions are exceptional, ensuring seamless yet simplified user experience, making lectures and presentations far more engaging. The campus is now equipped to host a wide range of events, from cultural performances to academic presentations, with flawless audiovisual quality and the systems’ versatility are truly impressive. In fact, the AV setup in the campus ensures that meetings and seminars run smoothly, with top-notch audio and video systems and precise integration quality, making a huge difference in their day-to-day operations.”
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Conference room of IIM campus equipped with projection screen, laser projector, dual displays, and more for high-resolution digital signals
EMPOWERING ‘LOUD & CLEAR’ INNOVATIONS WITH ELECTROVOICE AND DYNACORD
Leading Brands Set Off the Stage with Latest Sound Solutions at the Event Hosted in Association with Their Distributor Cavitak in Mumbai
Inviting unique acoustics, brands like Electro-Voice and Dynacord have always been at the forefront of the pro audio industry, offering complete sound solutions without compromising the performance. While Electro-Voice stands apart as one of the few brands to design all components in-house, Dynacord has set the perfect balance of power and precision. Tuning up the beats at NESCO, Mumbai, Cavitak conducts an event hosted by Electro-Voice and Dynacord, introducing the brands’ latest innovations and best-selling products ensuring excellence in the loudspeaker segment. Featuring the complete showcase, AV-ICN Expo Magazine team gets in touch with the brands directly at the event to bring out the reverberating sounds from the halls to the country’s notice.
With more than 90+ industry professionals gathered around at NESCO, Mumbai on 20th September 2024, ‘Loud & Clear’ event hosted by Electro-Voice and Dynacord, in association with their distributor, Cavitak, mesmerised the visitors with electrifying beats, demoed on the brands’ top-selling, high-end loudspeakers. Connecting industry professionals and sound experts to the brand’s innovative sound technologies, the event ensured the delivery of pro audio excellence throughout the showcase. The successful event hit the ‘bass’ right with the visitors experiencing the brands’ latest launches and versatile high-powered sound systems.
The brands showcased their latest and existing products from Electro-Voice and Dynacord, including the powerful LRC series loudspeakers, EVID commercial
Pankaj Kumar Singh, Deputy Manager, Product Marketing – Pro-Sound, Electro-Voice during the demo of EV products at the event
speaker series, along with the expanded EVID-C-G2 series, impressive X2 line arrays, EV-Innovation Family, IPX & TGX Power Amplifiers, MXE-5 DSPs, and the ultra-compact U Series Mixer Amplifiers/ Amplifiers from Dynacord. The entire portable line-up was on display and was demonstrated at the event, featuring the best-selling ZLX G2 (with over one million units sold globally), ELX200, EKX, ETX, EVOLVE, and EVERSE series
Showcasing Aspirations ‘Loud & Clear’
Electro-Voice, one of the powerful brands, progressing the industry for nearly 100 years, has designed and engineered leading-edge sound reinforcement solutions till date. The brand’s passion for sound quality has catered to uncompromisable solutions for the Indian market. This is built upon generations of hands-on professional knowledge — all geared towards producing a portfolio of best-inclass speakers and microphones that combine performance, reliability, and value.
The ‘Loud & Clear’ events in India are focused on introducing and immersing customers in the capabilities of these two legendary professional audio brands and their latest products. Both the brands boast a glorious legacy of 95+ years and 75+ years, respectively.
Boasting the legacy of Electro-Voice and Dynacord, the flagship event is hosted in major metro cities, along with a major compact version, ‘Loud & Clear Recharge’, in Tier-2 cities. The brands’ ‘Loud & Clear’ events have been successfully conducted in New Delhi, Mumbai, and Chennai, while the ‘Loud & Clear Recharge’ events have taken place in Tier-2 cities such as Goa, Dimapur, Itanagar, and Aizawl.
‘Loud & Clear’ events for Electro-Voice and Dynacord are multi-faceted. The events aim to create awareness about the brand and its products & solutions among the target audience, which includes distributors, sub dealers, rental partners, systems integrators, consultants, and retailers. Additionally, these events serve as a platform to launch new products, engage with the stakeholders, and foster networking opportunities. Furthermore, as a forum to discuss the way forward and strategize on how to grow together by increasing the sales, these events are used as a successful platform by the brands to achieve the objectives and strengthen their market
Breaking New Grounds with Latest EV Solutions
From the EV-Innovation family, the brand showcased EVF 1122 Models featuring single 12’’ LF component, 2’’ diaphragm for HF, sensitivity of 98 dB, and max SPL 131 dB; EVF 1152 Models featuring single 15’’ LF component, 2’’ diaphragm for HF, Sensitivity of 100 dB, and max SPL 134 dB; EVF 2151D featuring 131 dB @1m, 1000W continuous dual 15’’ subwoofer, 28 M10 rigging points, same cabled height as EVF cabinets, and two 15’’ DVX3159A drivers
The teams also talked about their latest EVH-horn loaded point source speaker, which is a high power, 2-way horn load coaxial loudspeaker system that can be used in a variety of applications where excellent quality sound reinforcement, wideband directivity control, and high efficiency are required in a compact package. With this 2-Way fully horn-loaded speaker systems, EVH represents a unique design concept, maintain directivity control all the way down to 500 Hz in a mid-sized, 15-inches two-way, coaxial horn-loaded configuration that offers exceptional value, while providing an unusually high degree of rigging flexibility and six available coverage patterns, ranging from 40’’ x 30’’ to 90’’ x 90’’.
Showcasing the line-up of innovational sound solutions, EV also presented X-line’s core features packed with new technology and acoustics driving the design. It’s core features include two-way design for size, 12’’ woofer for extended LF and high efficiency with a device to control vertical radiation pattern, two compression drivers for wide dynamic range, more precise planar wave creation with precise summation, uniform horizontal coverage, larger port area contributing to greater LF output, and a side panel providing acoustical loading.
From the EVERSE Series, the brand showcased EVERSE 8, the professional battery-powered speaker, which is a pole-mounted/monitor/kick-back sound solution that offers a frequency response (-3 dB) of 60 Hz to 20 kHz, frequency range (-10 dB) of 50 Hz to 20 kHz, max. SPL 121 dB, coverage angle (H x V) - 100°x 100°, and power rating of 400W. Furthermore, EVERSE 12 was also put on demo, which is a pole-mounted/monitor/kick-back sound solution of 12” woofer, ferrite magnet, 1”
compression driver, neodymium magnet, ferrofluid cooled, 126 dB SPL max, coverage (HxV) of 100°x 60°, power rating of 400W, and frequency range (-10 dB)2 / response (-3 dB) of 45 Hz – 20 kHz / 55 Hz – 20 kHz.
Announcing the brand’s best-selling professional portable loudspeakers, EV’s team also mentioned about the ZLX G2 at the event that features best-in-class acoustic output, high-quality stereo Bluetooth streaming, large-colour LCD display, re-designed symmetrical cabinet, new 8’’ form factor, 55’’ monitor angle (all models), and 23’’ kick-back angle (12’’ and 15’’ models).
ELX200 is one of EV’s truly potent sound systems offering a blend of performance and portability with flexibility. The sound system features support for suspension and install with x3 M10 suspension points, new or improved QuickSmartDSP features, three handles and light weight. ELX200 is one of the lightest powered 18’’ subwoofer on the market till date.
Top-of-the-line members of the EV portable sound family, ETX-10P/ETX-12P/ ETX-15P highlight 90’’ x 60’’ pattern, 40’’ monitor angle with rubber feet for the best coverage on mid-size stages, dual angle pole cup allowing for 7.5’’ download tilt, 8 suspension points, floor monitoring capability, wall mount bracket, and truss clamp adaptor. Furthermore, ETX-35P brings trapezoidal enclosure design, 60’’ x 40’’ pattern, single pole cup for placing on a tripod, 8 suspension points, and array bracket to suspend 2 ETX-35P in horizontal arrays.
Conclusion
Inviting the overwhelmingly positive response from the visitors, the event hosted in Mumbai, ended on an intriguing note, captivating the attendees’ attention towards the sound-intelligent products. Notably, the legendary X2, and EV-Innovation family garnered significant attention amongst the attendees, for their unique offering of impressive sound quality in a compact form factor, offering amazing versatility for all kinds of application scenarios leaving a lasting impression on the audience. In fact, the portable speakers too, notably the ZLX G2, EVERSE and EVOLVE family, impressed the audiences with their Loud & Clear performance i.e., Powerful yet Crystal Clear performance, suitable for portable as well as small to medium applications.
BOSE PROFESSIONAL
APPOINTS ADAM
CASTILLO AS VICE PRESIDENT OF GLOBAL MARKETING
Bose Professional, one of the developers of world-class audio experiences designed to transform any space, announced the appointment of Adam Castillo as Vice President of Global Marketing. Castillo brings over 20 years of experience leading marketing teams at companies ranging from startups to large, global technology companies. He joins a diverse and growing list of senior tech professionals recruited to the newly independent Bose Professional team in the last year. Castillo will report to CEO, John Maier
“We are thrilled to welcome Adam to the Bose Professional team,” said Maier. “His deep experience in global marketing and extensive expertise in the pro-audio industry will be invaluable as we continue to grow our business and expand our reach. We consider ourselves fortunate to be able to benefit from his experience and are excited to have him as part of Bose Professional.”
Adam Castillo has held senior marketing positions at companies including Logitech, Avid, and Blue Microphones, where he
has led global marketing strategy and execution, brand strategy and development, and product marketing among other functions. He is the creative architect behind multiple global brand launches and brings with him extensive experience in new
market development. At Bose Professional he will lend his skills to help position the company for explosive growth in its new era as a standalone organization.
“I am excited to join Bose Professional at such a pivotal moment,” said Castillo. “I’m grateful to be part of such an impressive leadership team that was brought on to build the next chapter for the company. The company’s overall talent, the technology, and its 50+ year legacy is all ready to be harnessed–it’s rare to see so much potential in one place.”
After going private in April 2023, Bose Professional has been building and expanding its autonomous operations and infrastructure at a rapid pace over the last four quarters, most recently announcing the launch of their new hybrid US sales organization. In addition to filling key positions, Bose Professional has opened ten new offices and Experience Centers in cities around the world this year, including Tokyo, London and Shanghai, empowering local teams to deliver best-in-class sales and service to their customers.
ABSEN EXPANDS INTEGRATION CAPABILITIES WITH CRESTRON CONNECTED CERTIFICATION
Absen, one of the global leaders in LED display solutions, announced that a wide range of its products have achieved certification as Crestron Connected devices. This significant milestone reinforces Absen’s commitment to delivering cutting-edge display solutions that seamlessly integrate into modern AV environments.
Crestron is renowned for its leadership in control automation and integration within meeting spaces, conference rooms, and classrooms.
The Crestron Connected certification ensures that Absen displays can be effortlessly controlled and managed in a Crestron controlled environment and monitored through any PC or mobile device through Crestron XiO Cloud platform.
range,” said Ruben Rengel, Vice President for Global Business Development at Absen. “This new collaboration empowers us to deliver unparalleled flexibility and efficiency to our customers. By integrating our displays with Crestron’s powerful platform, we are creating new possibilities for businesses and other organizations to optimize their
ability to oversee digital workplaces and content distribution, along with its data analytical capabilities, provides valuable insights into workspace efficiency.
audiovisual experiences.”
“We are thrilled to achieve Crestron Connected certification for key products in our
The certification is particularly impactful in business settings where managing, monitoring, and controlling conference room displays and data is crucial. Crestron’s
Bob Bavolacco, Director of Technology Partnerships at Crestron adds, “Enabling Absen displays with the power of our Crestron Connected protocol and the XiO Cloud platform allows us to provide our mutual customers a truly native solution for device control and management – right out of the box – without any additional programming required. This provides rapid deployment and reduced dependency on AV resources to manually configure each display on a room-by-room basis.”
Absen Crestron certified products include Absen C series and Absen X series
Adam Castillo, Vice President of Global Marketing, Bose Professional
AVOCOR OPENS FIRST EXPERIENCE CENTRE IN INDIA
Avocor, one of the leading innovators in collaborative communication solutions, launched its first Experience Centre in India in partnership with regional distributor, Mindstec. Located in Bangalore, one of India’s leading technical hubs, the Avocor Experience Centre opened with a three-day Mindstec ‘Open-House’ attended by over 150 industry professionals.
The state-of-the-art demonstration space is a superb facility for dealers, and clients, to get hands-on with Avocor’s range of interactive displays for enhanced collaboration in professional and educational environments. Visitors can explore the features and benefits of a wide range
of Avocor products, including:
Avocor H Series - superior interactive displays for hybrid collaboration.
Avocor G Series – interactive touch screens with whiteboarding capabilities.
Avocor E Series – with optimized touch technology for a smooth, accurate, low latency writing experience as well as object recognition.
Avocor L Series – premium ultra-wide 21:9 ratio 105” displays for interactive teamwork.
Avocor Google Meet Series One - Desk 27 premium, all-in-one videoconferencing device for personal desktops and small shared spaces, and Board 65 an all-in-one meeting solution optimized for Google Meet.
Avocor has also drawn on its strategic partnerships with Lenovo and Jabra in India to ensure its best-in-class displays are matched with industry-leading peripherals.
INTRODUCING MUMBAI EXPERIENCE CENTRE: AET SHOWCASES EXCEPTIONAL AV SOLUTIONS AT ITS GRAND OPENING
AET LED Displays, one of the leading LED Displays manufacturers, recently launched its experience centre in Mumbai for the visitors to explore cutting-edge LED displays, know all about LED-based technology, experience hands-on demonstrations, and connect for business meetups. AVICN Expo Magazine’s team met AET and Cavitak team at the launch event held on 6th September 2024 to bring out more about the experience centre and AET’s vision.
AET LED Displays is always at the forefront of growing mini and micro-LED technologies rapidly. Meeting innovation and quality, its Mumbai Experience Centre aims to keep the doors open for visitors to explore best-in-class technologies that AET has to offer from the AV industry.
With the vision to continue serving the clients with cutting-
edge technologies, this experience centre serves as the hub of AET LEDs for visitors to explore and experience LED technologies like AET’s NX Series, AT Series, KOALA Series, NT Series, Dream Wall Series, Outdoor AEO Series, and QV Series. The brands’ innovative solutions at the experience centre also include All-in-One displays, QCOB and COB displays, and more.
At the launch, AET LED Displays’ team came together to celebrate the company’s constant AV innovation. Mr. Su Piow Ko, CEO, AET LED Displays, also awarded committed employees of AET, motivating them to continue the hard work and dedication.
AET has also reflected its commitment and dedication towards bringing some of the best LED display solutions in the country with its recent launch of InvisiLite Series, an indoor & semi outdoor transparent display build on AM Technology and also Quantum Series, an AT 55” 0.63mm Pixel pitch based on MIP Technology, at Infocomm India 2024. Not only that, but the brand also launched another AET Experience Centre in Bangalore soon after the launch of its new Mumbai Experience Centre.
Avocor provides a range of interactive displays for enhanced collaboration in professional and educational environments
AET LED Displays and Cavitak teams come together at the Mumbai Experience Centre launch
ONLINE INSTRUMENTS OPENS INDIA’S FIRST CKD INTERACTIVE DISPLAYS MANUFACTURING PLANT IN BENGALURU
Online Instruments India Pvt Ltd, one of the leading providers of AV solutions, celebrated the grand opening of India’s first CKD Interactive Displays (IFPD) manufacturing plant in Dabaspete, Bengaluru. This state-of-the-art facility marks a significant milestone in the company’s journey and reinforces its commitment to driving technological advancements in education and beyond.
Spread across 3 acres, the facility is equipped with semi-robotic technology to produce 400 Interactive Flat Panel Displays (IFPDs) per day. These cutting-edge displays, designed specifically for smart classrooms, offer superior image quality, touch sensitivity, and durability. The diverse product range benefits educational institutions, government organizations,
R&D labs, and more.
By manufacturing IFPDs locally, Online Instruments India Pvt Ltd aims to provide high-quality, cost-effective solutions while contributing to India’s technological self-reliance. With the inauguration of this new facility, the company is poised to revolutionize the IFPD market in India and empower educators with innovative tools for interactive learning.
“This is a momentous occasion for our company and the country,” said Shivanand Mahashetti, Co-founder & CEO of
AUO DISPLAY PLUS ACQUIRES AVOCOR
AUO Display Plus (ADP), a subsidiary of AUO Corporation (AUO) and one of the global leaders in industrial and commercial displays announced the acquisition of Avocor, one of the leading innovators in
and comprehensive services to global customers in the education and enterprise markets. Through the acquisition, ADP will be able to accelerate its expansion into new verticals and solidify its position as
collaboration and communication solutions. This strategic acquisition is set to accelerate Avocor’s growth by integrating AUO Display Plus’ extensive expertise in display technology and global resources.
As part of AUO’s ongoing biaxial transformation strategy, the acquisition marks a significant step in deepening its vertical market applications under the Go Vertical initiative. By integrating Avocor’s expertise in interactive display solutions and its sales capabilities and distribution channels, AUO Display Plus is positioned to offer more diverse product platforms
a leader in smart display solutions with a reinforced value chain ecosystem.
Since 2022, AUO Display Plus has been a significant investor in Avocor, fostering a partnership that has enabled Avocor to expand its product offerings, including DvLED displays, digital signage, and commercial displays. The acquisition represents a natural progression of this successful collaboration, with AUO and ADP fully committed to investing in Avocor’s future.
As Avocor becomes a core part of the AUO Display Plus family, the union of these industry leaders will usher in a new
Online Instruments India Pvt Ltd. “With this facility, we are not just manufacturing products but building a strong foundation for India’s technological future, particularly in the realm of education.”
Mahesh Bellad, Co-Founder & CFO stated, “The launch of this facility marks a significant milestone, allowing us to produce world-class interactive flat panel displays locally, while advancing India’s goal of technological self-reliance and empowering education.”
The brand invited partners, distributors, and customers to explore the possibilities offered by our Made-in-India IFPDs and experience the future of smart classrooms firsthand.
Check full article with more insights in one of the upcoming issues.
era of innovation and growth. With a shared vision of pushing the boundaries of collaboration and display technology, ADP and Avocor remain committed to delivering exceptional products and solutions to a global customer base.
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The acquisition sets the stage for accelerated market strategies, global growth and enhanced product offerings
MAXHUB INVITES INDUSTRY PROFESSIONALS AT THE SHOWCASE OF ITS LATEST LED DISPLAYS
Maxhub, one of the leading providers of interactive and collaborative technology solutions, hosted the showcase event at Sofitel, Mumbai on 4th September 2024 with the aim to display its latest innovative AV solutions.
The new range of groundbreaking solutions included V7 Series Interactive Flat Panels (IFP), which are designed specifically for corporate use, featuring advanced capabilities for effective business meetings. The U3 Series was also launched, targeting the education sector with Interactive Flat Panels that promote interactive and engaging learning experiences.
Alongside the interactive displays, MAXHUB unveiled the UC P30, a high-quality PTZ (Pan-Tilt-Zoom) camera that is ideal for professional video conferencing environments. The company also showcased integrated solutions for Microsoft Teams Rooms (MTR), enhancing remote collaboration. Additionally, the event featured the latest LED display solutions, which offer advanced technology and superior visual clarity for various professional applications.
Adding to the event’s informative display and Maxhub’s vision, Pankaj Jha, Managing Director, Maxhub, stated, “Maxhub’s U3 series is an EDLA-Certified enterprise device. So, within the classroom users can opt for different licenses and different software available on the Play Store. While users also look for multiple connectible devices, U3 features
an inbuilt mic in the user panel itself with the memory of 8 GB RAM.” He adds, “With the kind of solutions we are offering right now, there’s no competition in the market so far because with Maxhub’s devices customers can interact more within the meeting rooms and collaborate further at the same time with the same interactive flat panel. They can even do video conferencing with devices certified by Microsoft.”
Maxhub’s experienced team interacted with every visitor at the event to ensure attendees are informed about all cuttingedge technologies showcased at the venue. Maxhub’s partners, industry professionals, and other attendees had a blast with
GENERATION AV APPOINTS NEW LEADERS
Generation AV appointed Bensen Ong as Regional Sales Director, responsible for the AV integration brands including LEA, Sonance, and NST Audio. Reporting to Dave McKinney, MD of Generation AV, Bensen is based in Singapore, and will manage and support the distributors and partners across the Asia region. Bensen has strong experience in the AV integration sector, working both as a system integrator, and also for leading brands like Christie Digital and Shure.
In addition, Generation AV also announced the promotion of Jeremiah Joseph to the position of Technical
Manager. Jeremiah (JJ) joined Generation AV at the end of 2023 as a Business Development Engineer, and quickly gained success in managing the Singapore Experience Centre, product training, and consultant relations. Generation AV is now recruiting application engineers to expand the team under Jeremiah to raise the level of support provided across the region, in line with the growth in sales. Jeremiah commented, “Since joining the GENAV Team, it’s been a blast. With the announcement of my promotion, I am excited about the new challenges and opportunities ahead. I look forward to
an informative showcase of the brand’s latest unified collaboration solutions.
“We want to stay ahead of the curve and corporate is one of the fastest expanding segments. With more indoor solutions, Maxhub’s vision is to bring innovative technologies and solutions for users to experience various devices at once like sharing screens with wireless dongle parallelly or even enjoy casting wirelessly with applications like Miracast, home Cast, Airplay, and more,” said Pankaj Jha. “As we are already working on addressing users’ real-time problems, we believe that we will adapt fastest as compared to any other brand providing solutions which are unique to the market.”
working with our customers to deliver the best possible support in my new role.”
Pankaj Jha, Managing Director, Maxhub with the team at the event showcasing its latest products
L to R: Jeremiah Joseph Vijaiyasheghar and Bensen Ong (Image Courtesy: Generation AV)
SETTING NEW BENCHMARKS FOR IMMERSIVE EXPERIENCES
Christie’s Leading Innovation Reshapes Indian Pro AV
At this year’s InfoComm India, Christie, a brand that focuses on brilliant and unforgettable shared experiences, showcased mesmerizing immersive displays for the visitors, introducing powerful projection technologies and high-demand solutions available in the Indian market for pro AV users. AV-ICN Expo Magazine team interviews RISHUBH NAYAR, Director of Sales for India, Enterprise, Christie, to discuss the brand’s innovative approach towards leading projection and LED technologies.
Could you elaborate on the key products Christie has introduced/showcased at InfoComm India? How do these products align with current trends in the AV industry?
At the recent InfoComm India 2024, we showcased our latest innovations in visual technologies, including the Griffyn Series and M 4K Series RGB pure laser projectors, the new Jazz Series 1DLP laser projectors
featuring Texas Instruments’ 0.8” HEP DMD for enhanced color and contrast, and our direct-view LED solutions with the Core Series III, and newly launched Lumia Series for the Indian market. We also demonstrated powerful projection software tools, such as the Pandoras Box family of media and show control systems, along with advanced content management and processing capabilities through the Christie Hedra video wall processor These cutting-edge solutions are perfectly aligned with current trends in the AV industry, empowering users to create exhilarating visual experiences for high-demand applications, including immersive spaces in museums and large-scale projection mapping.
What training or support programs does Christie offer to ensure its customers and partners get the
Rishubh Nayar, Director of Sales for India, Enterprise, Christie
most out of its products and solutions? We offer comprehensive training and support programs to ensure that our customers and partners fully maximize the potential of our products and solutions. For every new product launch, we provide tailored partner training programs ahead of the official release, ensuring partners are well-prepared to integrate the product into various projects and deliver exceptional aftersales service. Additionally, we conduct periodic training sessions aligned with our quarterly product launches, keeping our customers and partners updated on the latest innovations and best practices. Christie’s commitment to the Indian market is unwavering. We actively invest in building strong relationships with our partners and customers across India, offering ongoing support, technical assistance, and expert guidance to help them succeed.
What role do you see Christie playing in the growing demand for immersive
Christie’s booth at InfoComm India 2024
experiences in various industries, and how are you addressing this trend?
Christie has been at the forefront of immersive experiences long before the term became widely recognized. Our early involvement in pioneering large-scale projection mapping projects set the stage for the immersive trend we see today. As immersive experiences have become crucial in industries such as museums, themed entertainment, son et lumière, and cinema, Christie continues to lead by offering more than just projection systems. We provide a complete suite of integrated solutions, including our industry-leading media playback systems like Pandoras Box and specialized design services from our integrated design group. These offerings ensure that we can meet the diverse needs of our partners and customers in India and globally, empowering them to create truly captivating and immersive environments.
Christie has introduced significant updates to its Pandoras Box software and other products this year. Could you tell us more about the innovations driving these updates and how they enhance user experiences?
Pandoras Box Software is continuously updated to improve user experiences and keep up with the latest technological innovations. The upcoming version 8.10 introduces several enhancements aimed at streamlining workflows and boosting creativity. Key updates include improvements to the 2D editing tools, which make it easier to adjust, align, and manipulate visuals with precision. These innovations simplify complex tasks and provide users with greater control, ultimately increasing efficiency and creative potential. By focusing on user feedback and technological advancements, we ensure that Pandoras Box remains a powerful tool for delivering extraordinary visual experiences.
What role does feedback play in shaping product development?
At Christie, feedback from our partners, end customers, dealers, and consultants is integral to our product development process. We actively engage with these key stakeholders through our Quarterly Business Reviews (QBRs), which are aimed at gathering valuable insights on realworld applications and performance. This feedback allows us to continuously refine and enhance our products, ensuring they are tailored to meet the specific needs of various industries and applications. By
tions across India, which have gained wide acceptance in various vertical markets, including corporate environments, museums, and educational institutions. This success complements our extensive experience in experiential installations, including visitor attractions and permanent projection mapping projects on iconic monuments (Statue of Unity, Gateway of India, and Gwalior Fort, etc.) We have several exciting projects in the pipeline and look forward to sharing more details soon.
What are the primary growth strategies Christie India is focusing on for the next 2-3 years?
We will be focusing on several key growth strategies in the next 2-3 years. One primary area of emphasis is expanding our presence in tier-3 and tier-4 cities, where there is significant potential for growth and development in the AV industry. We are also actively exploring new applications emerging across various sectors, enabling us to adapt our solutions to address evolving market requirements. Additionally, we’re committed to delivering turnkey solutions that cater to the specific needs of our partners and customers. This comprehensive approach is aimed at enhancing customer satisfaction and strengthening our market position.
Are there any new partnerships or collaborations Christie has formed to expand its reach or enhance its offerings?
Christie has a strong network of partners in India, and we remain committed to exploring collaborative partnerships that are mutually beneficial and support long-term growth.
How does Christie ensure that its
products meet the specific needs of different industries, from live events to educational institutions? Could you share any success stories or feedback from the Indian clients?
As I mentioned earlier, we provide tailored products for various applications to meet the specific needs of different industries. For instance, our high-brightness projection systems have proven highly successful in live events, delivering outstanding visual performance. In the education sector, our direct-view LED video wall solutions have gained significant traction, enhancing learning environments. Additionally, our projection solutions are popular in training and classroom settings, empowering educators to present content with lifelike visuals and exceptional clarity. This not only increases student engagement but also helps deliver remarkable learning experiences.
Are there any plans to expand Christie’s product portfolio or enter new markets soon? How does Christie stay ahead of the curve regarding emerging technologies like AR, VR, and AI?
We continuously see the emergence of new applications, and we prioritize feedback from our customers and partners to refine and enhance our offerings to suit their evolving needs. This proactive approach enables us to stay responsive and innovative, ensuring that our product portfolio remains relevant and impactful in the dynamic market.
Christie’s Griffyn 4K50-RGB projectors showcased at InfoComm India 2024
2020s Meet the UCC Race DYNAMICS
By Ritika Pandey
The highly anticipated technology-driven era is already here, and we are living it! Made possible by the leading systems integrators and AV consultants, this decade is fusing smart tech, immersive solutions, projection mapping, and more to integrate high-end venues with innovations like never before. With the world’s changing dynamics, let’s talk about how India is catching up with the leading pro AV technologies of today like LEDs, projectors, and especially conference and collaboration solutions.
Indian pro AV market is hitting the world’s top ranks once again since the pandemic with numerous concerts, exhibitions, and live events being hosted constantly around the country. Needless to say, a big credit goes to our systems integrators and AV consultants.
As we swirl around the Indian audiovisual industry, we can surely see collaboration and communication technologies playing at the forefront of this technology-driven era. Corporate and education segments are propelling the Indian AV market right now, especially with the adoption of new protocols since the pandemic. According to the IMARC Report, Indian video conferencing market size is projected to exhibit a growth rate (CAGR) of 13% during 2024-2032. To lead this tech drift, top players like Crestron, Netgear, Logitech, Optoma, Neat, and many more, are advancing the Indian pro AV industry with their involvement in
miraculous projects. Optoma has installed more than 5,000 displays and over 2,00,000 projectors across India, marking significant penetration in the market. Netgear has been one of the greatest contributors for the pro AV industry and expects to expand its manufacturing facilities in India soon. Even Crestron has shared a tremendous time with the AV industry partnering with other giants to deliver streamlined collaboration solutions around the country.
After all the backbreaking by techchasing brands, systems integrators and AV consultant create a spectacle out of the leading-edge solutions. Every AV integrator and consultant is aiming big for upcoming projects nationwide. Large government projects like India’s leading MICE destination – Yashobhoomi, have transformed the pro AV state around the country and we are convinced there are many more to come.
However, this doesn’t mean live events, or our intriguing entertainment market is coming to a halt. The projector’s segment is not seeing an uprise in the gaming segment, but the trends are certainly giving a shout out to the laser projectors’ market. Projection mapping is another sensation for the AV industry right now with a long list of immersive examples reshaping the entire segment like the biggest stories from the Statue of Unity to Ram Mandir’s inauguration. It won’t be possible to cover the projector’s segment in one go but, keep an eye on our ‘AV Installations: Glimpses’ feature to go through the best projections and installations occurring in India. Both industry-magnates and pioneering systems integrators are on their toes to deliver world-class AV solutions around the country in the coming years. With highly engaging visual content and auditory experiences available across the world, it’s possible to say the world is taking massive turns with AV technologies and industry-leading solutions. While the 2020 decade is vibing with the UCC solutions, the next decade could all be about 3D mapping technologies or something more. But with these technological demands and rising market segments, where do you think residential AV going?
Keep a watch on the latest trends and experience a walkthrough to the changing dynamics in this column. Feel free to share insights from the AV industry. Contact: ritika.pandey@hyve.group.
Yashobhoomi Convention Centre, Dwarka, Delhi
Exceptional In-Ceiling Technologies From 2024
In-Ceiling Loudspeakers Power Up Audio Experiences to Boost Corporate and Educational Grounds
Ansata’s Up 4S
Up 4S is a discreet, two-way, passive 4” speaker delivering consistent coverage and full frequency sound to a wide range of cost conscious, commercial environments from hotels and concourses to retail outlets, bars and restaurants. Up 4S features a 4” (105mm) low frequency driver paired with a 0.7” (20mm) silk dome tweeter. It is suitable for both high quality speech and music reproduction.
Main features include:
• 4” coaxial driver
• 8 ohm or 70/100V line operation
• Range of power taps
• Wide conical coverage pattern
Technical specifications:
• Type: Two-way, full range, passive, ceiling speaker
• Frequency Response: 110Hz –18kHz ± 3dB -10dB @ 85Hz
The Beta Three C-600G II ceiling speakers are designed and engineered for quick and easy installation. The C-600G delivers a wide frequency response and high-quality sound reproduction. Moreover, they look and sound great in wide variety of public address applications. Main features include:
• Computer optimized simulation design
• 120V/100V working mode
• Suitable for the application of background music and general announcement
Technical specifications:
• Frequency Response(-3db): 130Hz-15kHz
• Woofer: 6 inches
• Sensitivity(1W@1m): 93dB
• Power @100V: 10W/20W
• Input Voltage: 70~100V
BlueSound Professional’s BCS300
The BCS300 is a seamlessly integrated, all-in-one in-ceiling speaker solution featuring a built-in music streamer and amplifier. Using power over ethernet technology, it efficiently delivers audio to its desired destination in a discreet and simplified manner.
Main features include:
• Flexible and unlimited grouping of zones within a BluOS system
• Integration with local network content storage
• Streaming via ethernet for increased reliability with PoE+ providing one-wire connectivity and power
• UL 2043 Plenum Rated
• Support of hi-res audio up to 192kHz/24 bit
Technical specifications:
• Full-range network streaming speaker system
• 3.5” LF driver and 1” HF driver
• 45Hz – 20kHz frequency range
• 003% THD+N at full rated power
• Maximum SPL of 102db (PoE+)
• 2 x BCS300’s can pair in stereo configuration
• Support of hi-res audio up to 192kHz/24 bit
Productivity meets sound with high demand in-ceiling speakers. Immersive solutions like in-ceiling loudspeakers are taking a leap these days and AV-ICN Expo Magazine team once again presents a list of high-tech solutions that have made the users’ lives convenient. After a rigorous process of analysing exceptional in-ceiling technologies, the team has collated a comprehensive list of top ceiling speakers introduced in India this year.
Electro-Voice’s EVID-C6.2LPG2
The Electro-Voice EVID-C6.2LP-G2 is a complete 6.5-inch coaxial two-way loudspeaker that offers excellent sound quality and outstanding reliability with first-class aesthetics. It includes the EZ-install system for quick and easy installations that are fast and reliable without compromising on safety.
Main features include:
• EZ-install system for quick, safe, and reliable installation.
• Bezel-less design with easy-attach grille.
• Front baffle wattage tap adjustment.
• Includes tile bridge and mounting ring for easy installation.
• UL 1480A, UL 2043, and CSA 22.2 205 certified.
Technical specifications:
• Frequency range (-10 dB): 60 Hz –20,000 Hz
• Maximum SPL (continuous) (dB): 109 dB
• Sensitivity: 89 dB SPL 1 W, 1m
• Coverage angles conical: 110°
• Ceiling thickness: 12.5 mm - 38 mm
• Power handling (peak): 300W
• Transformer taps 70 V line: 15 W; 3.75 W; 7.5 W; 30 W; 1.9 W
• Transformer taps 100 V line: 15 W; 3.75 W; 7.5 W; 30 W
Sonos 8” In-Ceiling Speaker
The 8” in-ceiling speaker provides installers and customers with a new size option that sits discreetly within the ceiling and delivers powerful, balanced, and clear sound. The speaker, designed and tuned in collaboration with Sonance, features a custom-built, enlarged woofer and high-excursion motor for a smooth midrange, stunning deep bass down to 32Hz, and a greater listening area. Main features include:
• Optimised for Sonos Amp
• Fine-tuned for your space
• Power more speakers with a single Amp
• Peak performance
• In harmony with your home
Technical specifications:
• Low Frequency Driver: One 8” polypropylene
• High Frequency Driver: One 1.2” (30 mm)
• Frequency Range: 29 Hz-20 kHz ±3dB (with DSP)
• Nominal Impedance: 8 Ohms
• Sensitivity (2.83V/1M): 86dB SPL
• Max SPL: 113dB @ 1m
Yamaha’s VXC2P Dante/PoE Powered Ceiling Speaker
As a speaker for ADECIA Solution, Yamaha’s VXC2P can be used for applications not covered with the existing VXL1-16P network speaker. In some cases, these ceiling speakers are convenient for the divided/ combined room integration that is in increasing demand.
Main features include:
• Simple installation and seamless connectivity with any Dante output device
• Creates enhanced flexibility for the ADECIA Solution
• A single PoE+ network cable connection avoids complex wiring
• 160°horizontal directivity angle for a large coverage area
International Corporate Office with Stateof-the-Art AV Solutions
HAVI Design India LLP recently completed a prestigious project at an International Corporate office in Mumbai. The state-of-the-art AV solutions deployed at various spaces of the office include board room, experience centre, entrance lobby, and cafeteria.
Board room was equipped with two 75” 4K UHD displays and Logitech’s Rally Bar system to provide high-quality video conferencing along with wireless presenter and touch panel control. In experience centre,
Aura Bright India Enhances Visitors
Experiences at
Kambala Cheruvu Lake
Rajahmundry is a city in Andhra Pradesh, India and district headquarters of East Godavari district. To enhance its cultural values and tourism Rajahmundry Municipal Corporation (RMC) decided to captivate the visitors with a musical fountain with aqua screen 3D projection mapping at Kambala Cheruvu Lake, Rajahmundry. The spectacular musical fountain was 60M X
the team set up a video wall with 4 Nos 55-inch panel. Additionally, they installed 2 Nos of high-lumen projectors with edge blending adding the wow factor for the clients. For interactive sessions, a Samsung Flip 2 with a mobile trolley was provided for presentations, enhancing user engagement. Also, an in-ceiling 5.1 system was deployed along with video
solutions. At entrance lobby pathway, Asymmetric Active LED Display was deployed and the pathway also featured Bose in-ceiling speakers for superior audio quality. For control and connectivity, Extron HDMI transmitters and receivers ensured seamless connectivity, while structured cabling was done to maintain a clean installation. Versatile AV setup
in the cafeteria with a projection screen and column line array speakers along with Sennheiser’s wireless mics were also deployed for town hall meetings at the venue to keep the entire integration up to the mark. Digital Signages for menu and broadcasting messages were installed too creating an immersive and engaging experience for all users.
20M with one aqua screen of 30M(W) X 20Mt(H) with 7D Dolby surround sound system. 3D projection mapping on aqua screen has led more visitors to visit the site increasing the total of 5 shows with more than 2000 people visiting the site to watch the shows. For the successful delivery of mesmeris-
ing experiences, Aura Bright Light LLP’s team designed more than 5 nos of 3D contents and created more than 20 simulations with musical fountain light and sound show.
The installation includes Aura Make 445 nozzles, one AURA Make 15w-RGB laser, two nos. of AURA Make 320w
moving heads, under water lights by Aura Bright Light India (350 nos.), Christie projectors DWU23-HS and PROJECTORCHRIST288, one unit each, Wharfedale speakers, PAAI programming software, and BPE ON-LINE UPS DSII3120L16 20KVA/192VDC 3-in-1 out with in-built isolation transformer.
Optoma’s Installation at Indian Institute of Science Education and Research (IISER), Kolkata
Optoma recently deployed its world-class Interactive Flat Panels (IFPs) at the IISERKolkata Campus including models – one Optoma 3862RK and one Optoma 5652RK. The primary goal of this project was to enhance the educational infrastructure at IISER-Kolkata by integrating cutting-edge interactive display technologies. This upgrade aimed to facilitate an advanced, engaging, and interactive learning environment, aligning with the institute’s commitment to providing state-of-the-art educational resources.
The 3862RK model offers 4K UHD resolution, advanced
Xtreme Media Illuminates India’s Largest
MICE Destination
In a digital era, where communication and technology converge to create impactful experiences, Xtreme Media has taken a monumental step by installing multiple LED displays in India’s largest MICE destination. The intention behind installing these LED displays was to provide high-quality and reliable visuals that would enhance communication and presentation capabilities during high profile events.
The convention centre which is a hub for international meetings, conferences, and exhibitions, required LED displays that
touch technology, and a suite of collaborative tools. It is designed to support dynamic teaching methods by allowing multiple users to interact with the screen simultaneously. The panel also includes integrated software that supports various teaching and learning activities. The 5652RK model comes with enhanced touch sensitivity, superior color accuracy, and a larger display size. Ideal for large classrooms or lecture halls where visibility and interaction are key.
The installation process at IISER-Kolkata was meticulously planned to ensure minimal disruption to the academic schedule. Optoma team worked closely with the campus’ IT department to configure the displays for optimal performance, ensuring that the faculty could leverage the full potential of the interactive features from day one. With the team’s commitment and dedication to provide efficient AV solutions, Optoma’s deployment was a resounding success
allowing enhanced learning environment with clearer visuals, more engaging lectures, and interactive content, faculty adoption to seamlessly integrate the new technology into their teaching practices, and positive feedback by both students and faculty reporting higher levels of engagement and satisfaction with the new interactive flat panels. The ability to annotate directly on the screen and access online resources in real-time was particularly appreciated.
could add to their magnificence in a very powerful way by delivering unparalleled performance and clarity, ensuring that messages are conveyed effectively to a diverse audience. Xtreme Media understood the need of the client and proposed Vega and Ace series LED displays These displays were chosen for their superior display technology and versatility. Moreover, these indoor LED displays feature high-quality visuals, good
brightness levels, and seamless integration capabilities, making them ideal for various settings within the convention centre.
With over 21 LED displays installed till date, the entire venue including conference rooms, auditoriums, reception area, meeting halls, prime minister room, multipurpose hall, plenary hall, etc., has been installed with visual excellence.
The client has expressed immense satisfaction with the
installation and functionality of the LED displays from Xtreme Media. Moreover, the convention centre’s management has praised Xtreme Media for their professionalism, timely execution, and the high-quality performance of the displays. This installation underscores Xtreme Media’s unwavering commitment to quality, innovation and customer satisfaction, setting a benchmark for future installations.
Guest Column 45% of Graduating Engineers Unemployed,
It’s a paradox: while 45% of graduating engineers remain unemployed, businesses—especially in the AV industry—struggle to hire skilled or semi-skilled workers, even at wages well above the minimum.
Although there’s been extensive discussion around aligning education with industry needs, skill development isn’t the only issue keeping engineers unemployed.
Overemphasis on Government Jobs
Government jobs, often seen as “set for life” regardless of effort, are still the ideal for many. Private-sector jobs, even with higher pay, are viewed as compromises and seldom the first choice.
Parental Influence and Comfort Zones
Many young graduates also face pressure from their families. Parents often take pride in supporting a dependent, making the transition into the workforce
Yet AV Companies Struggle to Find Talent –How to Bridge the Gap?
The irony of India’s engineering landscape is stark; despite nearly half of graduating engineers remaining unemployed, businesses in the audiovisual industry struggle to find skilled talent, even at attractive salaries. In this insightful article, Rhythm Arora, Chief Technical Officer at Qubix Technologies, delves into the underlying causes of this disconnect, exploring the cultural, societal, and economic factors that influence the career choices of young engineers. Arora provides insight on the challenges facing the AV industry and proposes practical solutions to bridge the gap between unemployed engineers and the AV industry’s talent needs.
The Probable Solution
harder. In some cases, new hires quit within weeks, citing homesickness or the lack of home-cooked meals. Instead of encouraging resilience, families often urge them to return home, where they’re assured, they won’t need to work.
Big City Hurdles
Engineering jobs are concentrated in major cities, where the challenges of adjusting to new environments—finding accommodation, food, and surviving the initial days—can be overwhelming for recent graduates.
Both problems seem significant but can be addressed. We need to make private-sector jobs—especially in industries like AV and IT—more appealing and accessible. The reality is that salaries in these sectors are far higher than most government jobs, even when factoring in retirement benefits.
By improving the perception of private-sector careers and offering better support during the transition, we can help bridge the gap between the unemployed talent pool and the industries in need of manpower.
Seasoned Vice President with over 30 years of experience of global leadership, RICHARD JONKER of NETGEAR sat down with the editorial team of AV-ICN Expo Magazine to talk about the high-end technologies coming up in the AV market and how India is a great country to adapt to the rapidly evolving world. In his interview, he shares insights on the achievements of NETGEAR and the future possibilities that can shape the IT and AV segments.
with Richard Jonker
Vice President Marketing and Business Development, NETGEAR
1. Can you provide insights into your responsibilities as Vice President of Marketing and Commercial Business Development for the Asia-Pacific region at NETGEAR?
I cover global commercial marketing for our commercial IT and AV business. I work on positioning, public relations, messaging and channel communications. For the commercial business development part, I try to build relations with the manufacturers in the industry. With those relations, we build product integrations. The goal here, is to make network IP technology easier for the channel and for users.
While, black and white spoken, AV people don’t know IT and IT people don’t know AV, it’s very well possible to teach AV professionals about relevant IT. They already have great skills understanding user experience. So, what we at NETGEAR try to do, is build integrations with manufacturers in the AV space for easy deployment.
Whether it is success in I.T. or A.V., I always compare it with being a great plumber. If you are rich and you try to build a large villa with a beautiful washroom and shower with marble everywhere, it’s necessary to select the right plumber. If you don’t do that, and there’s a problem with a pipe, you might have to break open the beautiful marble floor and put in a new bigger pipe. That’s our message - Call the plumber first. We are the plumbers for I.T. and for AV-over-IP. Therefore, my job is to ensure we have the absolute integrations and network design capabilities required by our customers. We achieve this while keeping up an agnostic approach.
I also assist the local sales teams with their relations, like what I do here in India, connecting with distributors and manufacturers, keeping up with expansion in the APAC region.
2. What are the important milestones in the history of NETGEAR?
I think we had a couple of milestones since NETGEAR’s inception, which is a 28-year-old company. A very important milestone that I noticed in NETGEAR’s history is that the people who started early with the brand are still with us, including myself, coming up to 18 years. Business is done by people and NETGEAR, also in India, completely relies on local relationships built by people
Another milestone for NETGEAR was entering the AV world. Besides, the fastest growing business that NETGEAR has worldwide, is in India. In fact, NETGEAR’s fastest growing technology is AV-over-IP and that is absolutely exploding in the Indian market today. USA is our number one market, the second largest market is
the region that’s currently managed by Marthesh Nagendra, who was previously the Country Manager of India. He now overseas all the Asia business, which also includes Middle East, Africa, Australia, and Japan. We realize, talking about a milestone, that his team now covers more than half of the global population.
3. How does NETGEAR’s AV switch line cater to the specific needs of commercial audiovisual installations, and what sets it apart from the competitors?
Pro AV is changing to AV-over-IP, which is based on network technology. That, by itself, is highly standardised. It consists of a bunch of IEEE open standards - but to deploy it is difficult. Understanding and addressing the network and AV-over-IP part of the technology is NETGEAR’s specialism. We are the only company in the world that makes this easy, by providing a lot of automations. We work with over 300 manufacturers in this space. The settings and configuration tweaking we do with them in the background take years of investing in testing, engineering, and certifying. Once that’s achieved, we add a preset profile that the users can see their favourite manufacturer in the user interface of the switch or engage site controller.
Another unique proposition of NETGEAR is that we include the design assistance for networks in the IT and AV space, along with the set-up, installation, and the post sales service - all-inone.
There’s no shortage of technical talent in this country, but it’s crucial to train people on how to do commercial WiFi or AV-over-IP well. NETGEAR’s aim is to expand expertise in the country. The integrators and reseller communities show gratitude and appreciate this initiative, and we can see that thousands of people engage with us at tradeshows or training events.
4. How does NETGEAR’s portfolio of networking products, such as switches, routers and WiFi, address the evolving needs of small and medium-sized businesses?
We have two businesses – one is the
IT applications where we focus on commercial businesses and the education sector. That consists of wired networking and switching, and WiFi.
The speed of WiFi networks now exceeds the speed of a wired network. You know two years ago WiFi 6 was getting deployed in India and now we have moved to WiFi 7. We also recently announced a collaboration with Samsung for their WiFi-7 mobile devices. NETGEAR’s WiFi access points can seamlessly be integrated for the best quality roaming and the highest possible speeds.
The other part of the business that we see grow in large and mid-market companies is audio-video-over-IP. This is not focused on very small companies, as they might only have one meeting room put together with a display, camera, microphone, a bunch of speakers, over USB.
However, for large companies, there’s permanent installation in meeting rooms, and that is typically something where big American manufacturers focus on, in this country, like Crestron, Shure, Kramer, QSYS, and others. The 5,000 largest companies in India are deploying these solutions now in this huge booming economy.
The global market for Professional Audio & Video (ProAV) is growing to over 400 billion dollars in 5 years from now and we could say that India is more than just a small percent of that.
5. NETGEAR’s CEO visited India with the vision to expand the Indian market. Could you elaborate on the expansion plans proposed for the Indian market after his visit? Please also elaborate on NETGEAR’s plan of establishing manufacturing facilities in Bangalore, India. Could you shed some light on its establishment plans, if possible?
The expansion plan of NETGEAR in India is in action. When CJ Prober, our new CEO, arrived in the country, we were just starting to define the resources for today and tomorrow. I could say we now have the resources for today and we are busy recruiting the resources for tomorrow, in order to grow the business with the right resources.
We are bringing new products in the IT and AV sectors, and we can see the demand is growing exponentially. The only thing that holds us back is that scaling the teams in all the large cities around the country takes time.
We currently have a presence in the top
20 cities in India, where we could also further expand in the commercial audio-video and broadcast industries. Businesses are also moving to higher networking speeds and to AV-over-IP at the same time. As our broadcast business is not as big yet as the commercial AV business, but we want to catch up, it does require us to do double investments in these resources, focusing on Mumbai and Bangalore, as these cities are the hubs to go after big broadcast.
We see many CIO’s investing in getting A.I. integrated in their companies. The network becomes less of a focal point in their budgets, which plays towards our more economic positioning as an enterprise wired and wireless networking player.
India has always been independent in its geopolitical relations across the world. While the world is in turmoil, India has its own course. In terms of economic growth, India is accelerating. These factors could be an opportunity for the country to take an extra leap. Fast forward 10-15 years from now, and this seems to be a very likely scenario, India could not just be producing technology for the Indian market but for any global market. I think that’s a whole new perspective and Indian people have to get used to that. India as a leading tech manufacturing hub in the world!
We’re not necessarily poised to have our production in every little core market in the world, there is economics in centralization. But if logistics is affordable and the products go in containers on boats, we can move centralized production to decentral, while still optimizing for quality and cost.
However, if the logistics’ costs go up, then we start to produce closer to core markets and that’s a balancing act. According to me, India has the right papers, the skilled workforce, and the willingness from the government to invest so this is a very unique opportunity for us to diversify.
6. Do you think there is a rise in demand for AV products and solutions in India? How is it impacting NETGEAR’s sales strategies?
The rise in demand is an understatement. It’s exploding. India is our fastest growing country in the world, even faster than Middle East or Southeast Asia and that’s particularly driven by the need for conferencing AV solutions. This confirms two things - The fact that the technology in this country moves from AV generic technology
to AV-over-IP, and there’s an economic factor where the Indian economy is still accelerating, accelerating investments. It’s the technology adoption and economic growth that drive business growth. In fact, we can see that bigger projects are coming in, including the Supreme Court of India and with us participating in such projects, integrators will learn to know us now. They’re not shy anymore. They’re confident because we help them in executing these kinds of installations efficiently.
7. Can you highlight any upcoming NETGEAR products or technologies that will address emerging trends like IoT, AI, or edge computing?
AI is still mostly a hype. But there are successes. If you look around in the commercial audio video industry, we have an element of self-learning or Machine Learning. For instance, in a room full of multiple conversations, some people have a very loud voice, and some have a very soft voice. This equity of experience needs to be created by technology. By installing microphones in the ceilings that pick up the voice, digital signal processing can amplify soft voices accordingly.
Another instance is, if multiple people speak in a conference and this conference is also on video, it is called a hybrid meeting. In the old scenario there would be one static camera, which is really boring to watch. But if you use multiple cameras and Machine Learning, speaker tracking is possible. The cameras would focus on the person that’s talking and will change or zoom out if two people are having a conversation.
An Indian university would not want to spend 2,000-plus USD on one access point when they need more than 100. Therefore, we understand the demands of colleges and regional universities in India and we fulfil their need for affordable, fast-roaming, intelligent WiFi. In the higher-education segment, if we can make AI integrated in WiFi affordable, it will be a massive hit and India is probably one of the greatest education systems in the world where companies can get highly skilled labour in millions.
8. What new can the customers expect under the ‘SMB’ division of NETGEAR?
There’s the technology evolution where power-over-ethernet networks are everywhere. It’s possible to just run inexpensive network cables everywhere and then have an amplifier-speaker, a WiFi access point, or camera at the end of that single cable. It’s really easy and a lot more affordable. On the WiFi side, we rapidly move forward towards WiFi 7, ready to be deployed in India as soon as it gets signed off.
We also have lined up services to make it easier for Indian resellers and integrators. They walk around with big smiles because their teams sold a lot in the last couple of years since Covid-19, where they were able to rely on NETGEAR’s presales engineering team. The rebound out of the pandemic in India has been massive, particularly thanks to companies that had to adapt to new networks and video conferencing massively.
9. How does NETGEAR’s Insight Cloud Management platform simplify network management and monitoring for businesses, and what new features can users expect?
Insight Cloud Management is an evolving management platform. The advantage of doing things in the cloud, instead of in the metal boxes, is that we can keep on improving it. Therefore, it is iterative and at the same time simple for us. We listen to what the customers want.
If multiple customers say “this is what I want in a management cloud for networks”, we just add that. In India specifically, we look at the needs of the sector like regional colleges and universities and prove to them that it works by often letting them dry run our products a couple of weeks next to what they already have, once they’re ready for an upgrade.
We’ve automated configuration of radio signal strength and called it Instant WiFi. All that the users must do, is click that button – and a few minutes later it’s done. All the radios will increase or decrease their radio power just to ensure that everything is even, reducing the complexity of optimizing roaming.
We’ve seen that one of our most successful markets for WiFi is India and we also learnt that the reliability and performance combined with ease of use is the winning recipe here.
10. Can you share details about NETGEAR’s partnership with Crestron for audiovisual-over-Internet Protocol solutions and its benefits for end-users?
Crestron is not only one of the largest AV-over-IP manufacturers in the world. They lead the innovation and have a very longstanding position in the Indian professional AV market. NETGEAR shares a supplyand technology integration relation with Crestron. The partnership ensures that we team up together to deploy AV-over-IP and guarantee seamless integrations.
We guarantee a 100% positive outcome if Crestron’s DM-NVX and AirMedia products are deployed with NETGEAR switches.
There are simply three things we need to do: train, train, and train. It’s all about the knowledge-transfer to the Indian integrator community.
11. What is your vision for NETGEAR’s future growth and development over the next five years?
There are a couple of things happening in the technology front, both in the IT and AV sectors. We can say it’s the move to the cloud - because we can pretty much do everything in the cloud, instead of in the local equipment room, more efficiently and cheaper. Only if we don’t have time to send data to the cloud and back, on-premises software-defined networking and edge networking will do the job, The IP network is everywhere in everything we do. We went from calling people on a landline phone, to video conferencing through Teams on smart phones. The network IP world has unlocked a lot of possibilities. We’ll see more applications evolve and AI will be added everywhere.
NETGEAR is here to support the higher bandwidth and lower latency that users need, for 4K resolution in video conferencing, AI, or anything else. Currently, features like making the audio quality go up in Teams or Zoom are starting to get out there. That’s done in software, which is heavily cloud-centric. The pandemic was actually a boost for this, and we expect this to evolve.
Network speeds will go up, especially with AI in picture and NETGEAR will help to shape. In 5 years from now, particularly the Indian market will have done a huge catch up with these technologies because it just goes twice as fast here as it goes in other countries.
