Palmetto Bluff draws upon the architectural
for shade and raised foundations to capture
or volumes that were broken up, rather than
be subordinate to the landscape, highlighting
and landscape traditions that shaped the
coastal breezes.
one main dominant volume. This evolution
Moreland’s natural character.
Lowcountry region. At Moreland Village the
preserved the more rural character of the
intent is to continue to build on this tradition
Coastal Context & Climate
Lowcountry and established a comfortable and
The predominant Lowcountry vernacular
to develop contemporary interpretations and
The influence of early settlers can be seen in
“human” scale to the buildings.
design will create a casual, relaxed, and simple
details that incorporate sustainable concepts.
the incorporation of wraparound verandas,
Lowcountry architecture is the result of a
porches, and raised foundations that
Moreland Village will continue to celebrate
amenities will provide for a rich diversity in
variety of cultural influences (English, French,
responded to the need of both ameliorating
these traditions, with a spirit that emphasizes
the community. Homes will feature expansive
and German) that are well suited to the area
the climate and taking advantage of breezes,
a simpler Lowcountry vernacular compared to
porches with an eye towards engaging the
with regard to climate and the use of local
sun, and coastal views through the orientation
the more refined architecture and landscape
street. Buildings will be “unbundled” so that
materials. The Lowcountry style is generally
of the house.
of Wilson Village. While each building will
they appear as a collection of simple related
be influenced by the past, the vernacular
forms rather than one single “box.”
characterized as having the following main
way of life. The mixture of lot types and
Generational Architecture
architecture of Moreland will feature design
As families grew, technology advanced, and
elements that are updated and modern.
The porch has evolved as one of the most
Relaxed & Informal Living
cultural influences changed, these factors
Homes will be typified by simple masses and
distinguishing features of the Lowcountry
The earliest settlers were mainly English
impacted the architectural design aesthetic
details, but high quality building materials.
vernacular and will be a prevalent characteristic
and French and they brought with them
of the Lowcountry. A primary house was
Larger masses will be broken down to be more
of Moreland. Porches should be used in
an architectural language that was more
constructed first and as the family’s needs
sympathetic to the vernacular context.
building designs to respond to sun orientation,
rectangular and formal. These designs were
changed, secondary wings and/or structures,
assimilated into the coastal climate of the
such as cottages, garages, dormers, and/
Moreland Village will feature a wide variety
applicable). Porches establish a neighborhood
Carolinas. The use of columns and symmetrical
or outbuildings were added. This evolution
of lot types and sizes, reflecting a small town
atmosphere and reinforce the informal quality
layouts were then relaxed with deep porches
created a collection of informal buildings and/
informality and coastal lifestyle. Buildings will
of Moreland Village.
elements and design philosophies:
views and the adjoining streetscape (where
Design Principles