135.
The contingency plan provides a detailed account of how the specific actions of the marketing plan will be carried out.
FALSE The implementation section provides a detailed account of how the specific actions of the marketing plan will be carried out and who will be responsible for carrying them out.
AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-05 Illustrate the major strategic directions a firm might take. Topic: Financials
136.
Selling domestically produced products to foreign markets is the least risky option for entering international markets.
TRUE Typically, the least risky option for entering international markets is exporting, which is selling domestically produced products to foreign markets.
AACSB: Reflective Thinking Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-06 Discuss the strategic decisions involved in reaching international consumers. Topic: Marketing Strategy in a Global Context