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March 2014

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LEAD TITLES The New Disruption Complexities and Opportunities from the New East Ben Simpfendorfer is Founder Managing Director of Silk Road Associates, a strategy consultancy and economic advisory based in Hong Kong with offices in Bangkok and Melbourne. Ben leads the firm's consulting work, assisting multinationals and midsized firms with their regional business trategies. Ben was the former Chief China Economist for RBS and Senior China Economist for JPMorgan where he advised some of the world's largest financial institutions and multinationals. He is a member of CNN's Globex20, writes a regular column for's beyondbrics and is the bestselling author of The New Silk Road (Palgrave, 2008). The rise of the East is undisputed. China's emerging economy, India's flourishing film industry and Turkey's growing political influence are just a few of the powerfully disruptive forces that have resulted from the East's resurgence, and the clash of these forces with the status quo has created unexpected economic, political, and social outcomes. Taking the reader on a tour of the fast changing East, this book provides simple business strategies for dealing with the world's growing complexity now that the East has secured its role as a powerful player on the world stage. In The New Disruption, bestselling author Simpfendorfer leads the new commentary on emerging markets to take it beyond simple binary or straight-line outcomes, arguing that the business world should respond to the East's rise by embracing complexity and planning for the unexpected. $34.95 Hb, ISBN 9781137370051 Publish March 2014, 200 pages Palgrave Macmillan NZRRP$44.95



The Zero Marginal Cost Society The New Social Forces That Are Eclipsing Capitalism and Socialism Jeremy Rifkin is president of the Foundation on Economic Trends and the author of eighteen bestselling books, including The Hydrogen Economy and The End of Work. The National Journal named Rifkin as one of 150 people in the U.S. that have the most influence in shaping federal government policy. The Zero Marginal Cost Society, Jeremy Rifkin's follow-up to the bestselling The Third Industrial Revolution, explores the deep economic, philosophical, psychological, and political changes in human behaviour brought on by a world where billions of human beings are engaged in relentless communication and collaboration in lateral networks in real time. Today, there are a plethora of new collaborative ventures across virtually every field of human endeavour. Collaborative research, collaborative consumption, and collaborative governance are just a few of the many areas where human beings are discovering new and better ways to live in an interconnected world. Rifkin examines how this shift is making the core values and institutions upon which we've based our lives for so long - including private property, representative democracy, and national boundaries obsolete, and turns our attention to the new values and institutions that will propel the next great economic era. $39.95 Hb, ISBN 9781137278463 Publish March 2014, 304 pages Palgrave Macmillan NZRRP$49.95 From the book: “In order to fully appreciate the immense economic, social, political, and psychological changes that will likely come with the transition from capitalism to collaboratism, it is helpful to place this turning point in the human journey within the context of the equally disruptive changes that accompanied the shift from the feudal to the market economy in the late medieval era and, again, from the market economy to the capitalist economy in the modern era. Understanding, in each instance, how the changeover to a new communication/ energy matrix triggered a transformation into a new economic paradigm, fundamentally altering the worldview of much of human society.” Quantity


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HISTORY & PHILOSOPHY Defending the City of God A Medieval Queen, the First Crusades, and the Quest for Peace in Jerusalem Sharan Newman is a medieval historian and award-winning author of nonfiction and fiction. Newman was featured in a National Geographic documentary and a TLC documentary about the reality behind the Da Vinci Code, and she has spoken on medieval topics at the Smithsonian, The Ohio State, Vassar College, UC Santa Clara, York University and many other places in North America and Europe, as well as delivering papers at academic conferences. Jerusalem sits at the crossroads of three continents and has been continuously invaded for millenia. Yet, in the middle of one of the region's most violent eras, the crusades, an amazing multicultural world was forming. Templar knights, Muslim peasants, Turkish caliphss, Jewish merchants, and the native Christians along with the children of the first crusaders, blended cultures while struggling to survive in a land constantly at war. Defending the City of God explores this fascinating and forgotten world, and how a group of sisters, daughters of the King of Jerusalem, held together the fragile treaties, understandings, and marriages that allowed for relative peace among the many different factions. As the crusaders fought to maintain their conquests, these relationships quickly unraveled, and the religious and cultural diversity was lost as hardline factions took over. Weaving together the political intrigues and dynastic battles that transformed the Near East with an evocative portrait of medieval Jerusalem, this is an astonishing look at a forgotten side of the first Crusades. $42.00 Hb, ISBN 9781137278654 Publish March 2014, 272 pages Palgrave Macmillan NZRRP$53.00



$57.00 Pb ISBN 9780415719483 Publish December 2013 156 pages Routledge NZRRP$72.00

The Rebellion of Absalom

What is Islamic Philosophy?

Keith Bodner, Crandall University, UK.

Roy Jackson is Course Leader in Religion, Philosophy and Ethics at the University of Gloucestershire, UK. He has many years' experience of lecturing in Philosophy and Religion at a number of universities. His books include Fifty Key Figures in Islam (2006), Nietzsche and Islam (2007), Mawlana Mawdudi and Political Islam (2010), and The God of Philosophy (2011).

With extraordinary range and literary energy, the story of Absalom's rebellion in Samuel ranks as the most elaborate and extensively narrated internal political event in the Hebrew Bible, complete with a host of scandalous and sordid events: illicit sex, murder, cover-up, petty crime, to name a few. For many readers approaching the historical books of the Bible, however, texts often fail to address the vitality of this most turbulent period of King David's career. Bodner addresses this shortcoming with his book, a lively analysis of the early monarchy of Israel, written by a recognized commentator of the Bible's historical books. Concise and insightful, each chapter incrementally focuses on the stages of David's rise to power and Absalom's early life and rebellion.

$46.00 Pb ISBN 9780415632034 Publish March 2014 216 pages Routledge NZRRP$58.00

This fresh and original book offers a broad introduction to Islamic thought, from its origins to the many challenging issues facing Muslims in the contemporary world. The chapters explore early Islamic philosophy and trace its development through key themes and figures up to the twenty-first century.



CURRENT AFFAIRS & POLITICS Trotsky and the Russian Revolution

Border Insecurity Why Big Money, Fences, and Drones Aren’t Making Us Safer

Seminar Studies in History

Geoffrey Swain, University of Glasgow, Ireland.

$57.00 Pb ISBN 9781447901440 Publish March 2014 160 pages Routledge NZRRP$72.00

In this succinct and comprehensive study, Swain contests that: in the years between 1903 and 1917, it was the ideas of Trotsky, rather than Lenin, which shaped the nascent Bolshevik Party and prepared it for the overthrow of the Tsar. During the autumn of 1917 workers supported Trotsky's idea of an insurrection carried out by the soviet, rather than Lenin's demand for a party orchestrated coup d'etat. During the Russian Civil War, Trotsky persuaded a sceptical Lenin that the only way to victory was through the employment of officers trained in the Tsar's army. As well as examining Trotsky's critique of Stalin's Russia in the 1930s, this seminar reader probes deeper to explore the ideas which drove Trotsky forward during his years of influence over Russia's revolutionary politics, exploring such key concepts as how to construct a revolutionary party, how to stage a successful insurrection, how to fight a revolutionary war, and how to build a socialist state.

Sylvia Longmire is an independent consultant and testifies as an expert witness on U.S. Asylum Seekers.

$39.95 Hb ISBN 9781137278906 Publish March 2014 256 pages Palgrave Macmillan NZRRP$49.95


Border Insecurity examines all the aspects of the challenge - and thriving industry - of trying to keep terrorists, drug smugglers, and illegal immigrants from entering the United States across our land borders. It looks at on-the-ground issues and controversies like illegal immigration and drug smuggling, and the potential terrorists and drug cartels to work together. It also delves into the debate over the existence of border violence spillover and how the debate itself is part of why government has failed to improve information sharing and establish a clear and comprehensive border security strategy. Pragmatic and hard-hitting, this is a timely and important look at why border security needs to become - and remain a national priority. Quantity



Why India Matters

U.S. Policy in the Middle East and the Catastrophes to Avoid

Maya Chadda is professor of political science at William Patterson University of New Jersey. Her numerous publications include Building Democracy in South Asia: India, Nepal, and Pakistan and Ethnicity, Security, and Separatism in South Asia.

Dr. Walid Phares is a world-renowned terrorism and Middle East expert.

$39.95 Hb ISBN 9781137279033 Publish March 2014 256 pages Palgrave Macmillan NZRRP$49.95

One of the greatest unanswered questions after the massive and violent changes that hit the Greater Middle East in 2011, known to some as the 'Arab Spring', is how the West failed to predict both cataclysmic seasons in world affairs and to meet their challenges. The so-called spring didn't last long, quickly unraveling into a collection of civil wars, civil unrest, and successions. Phares argues that Washington is too hesitant to take action when necessary, that US policy is highly disoriented on counter terrorism efforts and that the effects of these errors have already proven costly. Phares will foretell a major demise in US and Western policies in the Middle East, unless a deep change in strategies and policies are made in Washington and Brussels.

$39.95 Pb ISBN 9781626370395 Publish March 2014 265 pages Lynne Rienner NZRRP$49.95

Why is India's rise on the world stage so controversial? How can a state that is losing authority to its regions at the same time grow in international importance? Exploring an apparent paradox, Maya Chadda shows how culture, politics, wealth, and policy have combined to forge a distinctive Indian path to power, both nationally and in the international arena.




Strong in the Rain

Inside the Reign of Avon’s Andrea Jung

Surviving Japan’s Earthquake, Tsunami, and Fukushima Nuclear Disaster

Deborah Himsel, Alto University, Finland.

$39.95 Hb ISBN 9781137278821 Publish March 2014 240 pages Palgrave Macmillan NZRRP$49.95

Lucy Birmingham and David McNeill, Sophia University, Japan.

Andrea Jung, the glamorous former head of Avon, was arguably the world's most charismatic and effective CEO. She seemed incapable of making a wrong move, until, amid declining sales, an investigation by the SEC, and a brand in crisis she stepped down in late 2012. In Beauty Queen, former Avon VP Deborah Himsel uses Jung's story as a case study for two timeless leadership questons: What makes great leaders great? And what makes them fail? She explores both Jung's early years of success as well as the combination of missteps that led to her downfall. Through interviews with other CEOs, Avon executives past and present, and leadership experts, she explores the unique challenges Jung faced as a female Fortune 500 CEO; the thin line between pride and hubris; and the danger of the so-called 'halo effect' in our high-stakes times.

$24.95 Hb ISBN 9781137278944 Publish March 2014 256 pages Palgrave Macmillan NZRRP$32.95

In March of 2011, a 9.0 earthquack struck off the northeastern coast of Japan, unleashing a tsunami onto the densely populated coast. Blending history, science, and gripping storytelling, Strong in the Rain vividly explores the country beyond the headlines, as well as the personal and national stories behind the earthquake. Following the narratives of six individuals, including a worker in the Fukushima nucllear plant who returned to work during the meltdown and the mayor of a coastal town who stayed round the clock on the job without knowing the fate of his family, it offers a glimpse of the surprising ways the Japanese people stood strong in the face of disaster.

Now in Paperback!



SOCIETY & CULTURE Articulating Dissent

The Big Truck That Went By

Protest and the Public Sphere

How the World Came to Save Haiti and Left Behind a Disaster

Pollyanna Ruiz, London School of Economics and Political Science, UK.

$44.00 Pb ISBN 9780745333052 Publish March 2014 248 pages Pluto NZRRP$55.00

Jonathan M. Katz.

This book is about the communication strategies of coalition protest movements and the way in which they transform a mainstream unaccustomed to fractured, fractious articulations of dissent. Coalitions are frequently dismissed in mainstream politics and the media for not communicating 'unified positions'. But it is in the nature of these modern protest movements that they represent very different protest traditions. Articulating Dissent investigates the ways in which this diversity, so inherent in coalition protest, effects the movements of ideas from the political margins to the mainstream. In doing so Pollyanna Ruiz offers an insightful and original analysis of protst coalition as a developing political genre.

$29.95 Hb ISBN 9781137278975 Publish March 2014 336 pages Palgrave Macmillan NZRRP$34.95

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On January 12, 2010, the deadliest earthquake in the history of the Western Hemisphere struck the nation least prepared to handle it. The Big Truck That Went By presents a sharp critique of international aid that defies today's conventional wisdom; that the way wealthy countries give aid makes poor countries seem irredeemably hopeless, while trapping millions in cycles of privation and catastrophe. Katz follows the money to uncover startling truths about how good intentions go wrong, and what can be done to make aid "smarter." With coverage of Bill Clinton, who came to help lead the reconstruction; movie-star aid worker Sean Penn; Wyclef Jean; Haiti's leaders and people alike, Katz weaves a complex, darkly funny, and unexpected portrait of one of the world's most fascinating countries. Quantity


SOCIETY & CULTURE Cheaponomics

Living With Class

Philosophical Reflections on Identity and Material Culture

The High Costs of Low Prices Michael Carolan, Colorado State University, USA.

$41.00 Pb ISBN 9780415735155 Publish March 2014 224 pages Routledge NZRRP$52.00

Ron Scapp, College of Mount Saint Vincent, USA and Brian Seitz, Babson College, USA.

As Michael Carolan clearly shows in this compelling book, cheapness is an illusion. The real cost of low prices is alarmingly high. Environmental pollution may not be costed into goods and services, but is paid for indirectly by people living away from its source or by future generations. The author captures these issues by the concept of "cheaponomics". The key point is that costs and risks are socialised: we all pay for cheapness, but not at the point of purchase. Drawing on a wide range of examples and issues from over-consumption and waste to over-work, unemployment, inequality, and the depersonalising of communities, it is convincingly shown that cheapness can no longer be seen as such a bargain. Instead we need to refocus for a better sense of wellbeing, social justice and a balanced approach to prosperity.

$0.00 Pb ISBN 9781137326812 Publish December 2013 288 pages Palgrave Macmillan NZRRP$0.00

It is clear that the world is in conflict about the status (quo) of capital. Living With Class: Philosophical Reflections on Identity and Material Culture addresses and reflects upon the many different ways in which and through which we find ourselves struggling, surviving, and thriving today. The contributors offer diverse considerations, ‘ethnophilosophies,’ about the force, subtleties, and consequences of the many different ways that capitalism, wealth, and poverty continue to dominate our lives and influence our sense of identity, our understanding of material culture, and our continued maintenance of class status.

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Introduction to Nonviolence

The New Urban Question

Andy Merrifield, Murray Edwards College, UK.

Ramin Jahanbegloo, York University, Canada. Non-violent movements, under figures like Gandhi and the Dalai Lama, led to some of the great social changes of the 20th century, and some argue it offers solutions for this century’s problems. This book explores the historical development of non-violence from its roots in diverse religious traditions, to its need for social and political change.

$62.00 Pb ISBN 9780230361300 Publish March 2014 304 pages Palgrave Macmillan NZRRP$78.00

$35.00 Pb ISBN 9780745334837 Publish March 2014 152 pages Pluto NZRRP$45.00


From Haussmann’s attempts to use urban planning to rid 19th-century Paris of workers’ revolution to the contemporary metropolis, including urban disaster-zones such as downtown Detroit, Merrifield reveals how the urban experience has been profoundly shaped by class antagonism and been the battle-ground for conspiracies, revolts and social eruptions. Going beyond the work of earlier urban theorists such as Manuel Castells, Merrifield identifies the new urban question that has emerged and demands urgent attention, as the city becomes a site of active plunder by capital and the setting for new forms of urban struggle, from Occupy to the Indignados.


The Jews of Latin America

New Waves in Global Justice

Third Edition

Thom Brooks, Durham University, UK.

New Waves in Global Justice brings together the leading future figures in global justice with essays ranging from climate change and global poverty to just war and human rights and immigration. An ideal collection for anyone interested in the most important debates in global justice, as well as those with an interest in the latest significant contributions from the leading new generation of international philosophers working in global justice.

Judith Laikin Elkin, Latin American Jewish Studies Association When it was first published in 1980, Judith Laikin Elkin’s foundational book on the Jewish communities of Latin America quickly became the standart resource on the topic. This new edition, the first in fifteen years, brings the story up-to-date, incorporating the events of recent decades and reflecting new insights provoked by the changing political, cultural, and economic conditions throughout the region. $39.95 Pb ISBN 9781588268723 Publish March 2014 375 pages Lynne Rienner NZRRP$49.95

$46.00 Pb ISBN 9781137286390 Publish March 2014 256 pages Palgrave Macmillan NZRRP$58.00






Shakespeare and Political Theatre in Practice

A Better World Inc. How Companies Profit by Solving Global Problems... Where Governments Cannot

Andrew James Hartley, University of North Carolina, USA.

Alice Korngold is President, Korngold Consulting LLC.

What are the political dimensions of Shakespeare’s plays in performance? Hartley reveals the unspoken politics of Shakespeare’s plays on stage, examining their nature, agenda, limits and potential. In doing so, he highlights a more consciously political approach to making theatre out of Shakespeare’s scripts - and to experiencing it as an audience.

$34.00 Pb ISBN 9780230370074 Publish December 2013 176 pages Palgrave Macmillan NZRRP$43.00

$45.00 Hb ISBN 9781137327659 Publish March 2014 240 pages Palgrave Macmillan NZRRP$57.00

In this book, Korngold shows companies and their executives how to profit by developing solutions to the world's most daunting challenges - those that governments cannot and have not addressed. Using case studies of various global companies from Nike to Pfizer to Vodafone and GlaxoSmithKline, this book delineates best practices for corporations to maximize profits, decrease costs, and build the longer-term value of their companies by ensuring a more sustainable and humane world. A Better World, Inc. provides a roadmap to success, including stakeholder engagement; partnerships among businesses, NGOs, and governments; measurement, accountability and reporting; and effective corporate governance.

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$44.00 Pb ISBN 9780745333953 Publish March 2014 272 pages Pluto NZRRP$55.00


The Squatters' Movement in Europe

The Brand Strategist’s Guide to Desire

Everyday Commons and Autonomy as Alternatives to Capitalism

How to Give Consumers What They Actually Want

Claudio Cattaneo, Carlo Cattaneo University, Italy and Miguel A. Martinex Lopex, University Complutense of Madrid, Spain.

Anna Simpson is the Editor of Green Futures magazine.

The Squatters’ Movement in Europe is the first definitive guide to squatting as an alternative to capitalism. It offers a unique insider’s view on the movement - its ideals, actions and ways of life. At a time of growing crisis in Europe of high unemployment, dwindling social housing and declining living standards squatting has become an increasingly popular option. There are contributions from Holland, Spain, the USA, France, Italy, Germany, Switzerland and the UK. In an age of austerity and precarity this book contributes with in-depth reflections and practical examples of what has been achieved by this resilient social movement, which holds lessons for policy makers, activists and academics alike.

$69.95 Hb ISBN 9781137351814 Publish March 2014 192 pages Palgrave Macmillan NZRRP$89.95


$41.00 Hb ISBN 9781137278739 Publish March 2014 256 pages Palgrave Macmillan NZRRP$51.00

With sustainability principles threaded throughout and a unique framework to help businesses apeal to consumer desires, this is a branding book with a real difference. Looking through the lens of emotional branding, Simpson argues that brands are uniquely placed to influence consumer behaviour and should therefore airm to create positive change benefitting wider society. This book identifies and examines the 5 primary desires that brands should understand and target in order to create sustainable brand loyalty, healthier societies and more fulfilled customers. Lying outside of basic and human needs such as food, water, shelter, and warmth, the 5 desires are what people seek to gain greater gratification and include self-worth, social life, culture, comfort, and exploration. Quantity

Walking Prey


How America’s Youth Are Vulnerable to Sex Slavery

How Your Reputation is at Risk from the Brand Pirates and What to Do About It

Holly Austin Smith is an advocate for human trafficking victims who speaks about her own experience nationwide.

Quentin Langley, University of Bedfordshire Business School, UK.

In Walking Prey, advocate and former victim Holly Austin Smith shows how middle class suburban communities are fast becoming the new epicenter of sex trafficking in America. A chance encounter with an older man led her to run away from home, and she soon found herself on the streets of Atlantic City. Her experience led her two decades later to become one of the foremost advocates for trafficking victims. Smith argues that these young women should be treated as victims by law enforcement, but that too often the criminal justice system helps to trap them in a vicious cycle of prostitution. This is a clarion call to take a sharp look at one of the most striking human rights abuses, and one that is going on in our own backyard.

$54.95 Hb ISBN 9781137375353 Publish March 2014 200 pages Palgrave Macmillan NZRRP$64.95


A wake up call to brands on reputation risk in the world of social media, packed with dramatic stories of brand damage and hijacking, includes lessons learnt and advice for crises communication. Containing over 90 engaging case studies, from BP to Beyonce, this is the first book to analyze the trend of 'brandjacking' when organisations lose control of their brand's image online. Combining crisis communication and social media, this book charts the development of brandjacking, offering key advice to those who find themselves at the mercy of brand pirates.



BUSINESS & ECONOMICS The Executive Checklist

The Pillars of Finance

A Guide for Setting Direction and Managing Change

Guy Fraser-Sampson, Cass Business School, UK.

James Kerr, Kerr Systems International, LLC.

$45.00 Hb ISBN 9781137337436 Publish March 2014 240 pages Palgrave Macmillan NZRRP$55.00

Written for executives and those aspiring to become one, this book serves as a primer for how to set direction and manage change within the 21stcentury enterprise. Organized into easily accessible checklists, each chapter demystifies a key aspect of today's leadership challenge and outlines the steps necessary to revitalize today's businesses. The 'See It In Action' sidebars provide real world examples of how these concepts are already being implemented in businesses today, featuring companies such as CIGNA HealthCare, Forbes Insights, Virgin Records, DreamWorks Animation, Google, Molex, and Marriott International. Together, these chapter checklists encompass a guide that can be used to institute an overarching, enterprise-wide transformation program and make today's ultra-complex business world a little easier to manage.

$64.95 Hb ISBN 9781137264053 Publish March 2014 224 pages Palgrave Macmillan NZRRP$79.95


$59.95 Hb ISBN 9781137280893 Publish March 2014 224 pages Palgrave Macmillan NZRRP$75.00


Family Business Succession

Unconscious Branding

Your Roadmap to Continuity, Second Edition

How Neuroscience Can Empower (and Inspire) Marketing

Jennifer M Pendergast and Kelly Lecouvie, Family Business Consulting Group, Inc.速.

Douglas van Praet, Deutsch LA.

The first ever comprehensive guide to family business succession planning. This book covers everything from what family business ownership is and how to structure ownership bylaws to business structure, leadership transition, and how a founder exits the business. Drawing on original research, case studies, and white papers, Family Business Succession is a thorough, complete, and "required reading" for every family member working in a family business.

$26.00 Pb ISBN 9781137278920 Publish March 2014 288 pages Palgrave Macmillan NZRRP$32.00

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ISBN 9781137278968 Publish March 2014 256 pages Palgrave Macmillan NZRRP$32.00

Now in Paperback!

In The Pillars of Finance, author and finance expert Guy Fraser-Sampson challenges the core conventions of modern finance. He asserts that at its core, finance is not the highly scientific, modern discipline that most would claim, but has in fact stood still for the past 50 years. Central to the book are the core pillars of the financial markets - risk, return, and value - pillars of financial practice which are not properly understood by the industry - this has become abundantly clear since the Crash. Instead, the industry is blinded by a quantitative maze, obsessed with mathematical solutions, stochastic models and normal distributions which, although they have a place, should not provide the bedrock of the global marketplace. The author also looks at the industry's overreliance on history. Finally, Fraser-Sampson provides solutions to these issues, which include the need for the industry to undergo a transformation similar to what occured in the Modernist movement in other fields.

Douglas van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behaviour change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's 'Just Do It' campaign; 'Got Milk?'; Wendy's 'Where's the Beef?'; and the infamous Volkswagen 'Punchy Buggy' launch as well as their beloved 'The Force' (Mini Darth Vader) Super Bowl commercial. Quantity

Masters of Disaster

Winning Over the Sales Force

The Top Ten Commandments of Damage Control

Building Strong Brands through Relationship Management

Christopher Lehane; Mark Fabiani and Bill Guttentag.

Michaela Merk was recently awarded the Trainers Excellence Award 2011 and 2012.

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a familyowned restaurant with a lousy Yelp review a crisis doesn't have to be the make-or-break moment of your career. Correctly managed even the most embarrassing 'reply all' can quickly become a thing of the past. In Masters of Disasters Christopher Lehane and Marke Fabiani reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. $26.00 Pb

In this insightful and practical book, Michaela Merk takes a close look at the strategies that allow managers from retail and brand organizations to win their sales team's hearts, for higher sales performance. Based on new research of sales teams worldwide as well as consumer-brand relationship theories, Merk explores how salespeople's relationships with brands they sell emerge, how they can be characterized and what top management should do to strengthen these in order to use sales force-brand relationship as a strategic tool. Merk shows that these relationships have the power of increasing salespeople's selling motivation as well as commitment to brands and the firm, which are most important criteria for companies' success.

$65.00 Hb ISBN 9781137347435 Publish March 2014 256 pages Palgrave Macmillan NZRRP$85.00




PALGRAVE POCKET CONSULTANTS Creating a Reliable Workforce

Myth-Busting China's Numbers

Health and Wellbeing for a Competitive Advantage

The Palgrave Pocket Consultants Guide to Using Chinese Statistics

Cary L. Cooper Despite a high level of interest at government and policy level, there is relatively little practice advice available to organisations. Based on the consulting experience of experts in the field Cary Cooper and Ivan Robertson, this practicallyorientated guide book is packed with recent client case studies, providing evidence-based advice to managers, business owners and HR professionals. $34.95 Pb, ISBN 9781137383754 Publish March 2014, 208 pages Palgrave Macmillan NZRRP$44.95

Protecting your Brand Online Reputation Management in the Social Media World Charlie Pownall Protecting Your Brand is a comprehensive look at the art and science of online reputation management, written by a practicing consultant. Drawing on resecent examples of organizations managing their online reputations effectively and ineffectively, the book provides a valuable, practical and visual tool-kit of processes and tecniques to help limit and respond effectively to negative situations on social media. $34.95 Pb, ISBN 9781137382290 Publish March 2014, 176 pages Palgrave Macmillan NZRRP$44.95

Matthew Crabbe. A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occured, and provides practical strategies to reduce risk in the future. $34.95 Pb, ISBN 9781137353191 Publish March 2014, 176 pages Palgrave Macmillan NZRRP$44.95 Quantity



THE ARTS The Supermodel and the Brillo Box Back Stories from the Curious World of Contemporary Art Don Thompson is an economist and emeritus Nabisco Brands Professor of marketing and strategy at the Schulich School of Business at York University in Toronto. Acquiring contemporary art is about passion and lust, but it is also about branding, the back story that comes with the art, the relationship of money and status, and sometimes, celebrity. Following on from Thompson's critically-acclaimed The $12 Million Stuffed Shark, The Supermodel and the Brillo Box offers a further journey of discover in the economics and psychology that first produced a market crash, and two years later resulted in astronomical prices for the contemporary art market. It describes what happened to that market after the economic implosion following the collapse of Lehman Brothers and offers insights and artworld tales from former executives of dealers and auction houses from New York and London to Abu Dhabi and Beijing. It begins with the story of a wax, trophy-style, nude upper-body sculpture of former supermodel Stephanie Seymour which sold for $2.4 million and recounts the back story to a wooden Brillo Box that sold for $722,500. The Supermodel and the Brillo Box looks at the increasing dominance of Christie's, Sotheby's, and a few uber dealers, the growing importance of the digital art world, and the shrinking role of the mainstream gallery. Thompson opens the door to the world behind the artwork where valuation is king and status is everything. $39.95 Hb, ISBN 9781137279088 Publish March 2014, 256 pages Palgrave Macmillan NZRRP$49.95



$92.00 Pb ISBN 9780415537612 Publish March 2014 368 pages Routledge NZRRP$116.00

Jazz Theory

Science Fiction TV

From Basic to Advanced Study

J. P. Telotte, Georgia Tech, USA.

Dariusz Terefenko is Associate Professor of Jazz Studies and Contemporary Media at the Eastman School of Music at the University of Rochester.

Science Fiction TV offers an introduction to the versatile and evolving genre of science fiction television, combining historical overview with textual readings to analyze its development and ever-increasing popularity. J. P. Telotte discusses science fiction's cultural progressiveness and the breadth of its technological and narrative possibilities, exploring SFTV from its roots in the pulp magazines and radio serials of the 1930s all the way up to the present. Each chapter features an in-depth exploration of a range of key historical and contemporary series, including Captain Video and His Video Rangers; The Twilight Zone; Battlestar Galactica; Farscape; Fringe.

Jazz Theory: From Basic to Advanced Study combines theory, ear training, keyboard skills, and improvisation into a comprehensive textbook designed to connect theory and practice. It includes over 300 musical examples, ranging from original lead sheets of standard tunes, jazz instrumentals, transcriptions, and original compositions, to fully realized harmonic progressions, sample solos, and reharmonized tunes. Supporting materials include a Play Along CD and a companion website, which hosts a workbook with carefully graded exercises consisting of part-writing tasks, ear-training drills, keyboard realization, melody harmonization, model composition, and improvisation.

$39.00 Pb ISBN 9780415825825 Publish March 2014 192 pages Routledge NZRRP$49.00





$69.95 Pb ISBN 9780415810265 Publish March 2014 240 pages Focal Press NZRRP$84.95

Transformational Imagemaking

Writing for Visual Media

Handmade Photography Since 1960

Fourth Edition

Robert Hirsch is a photographic imagemaker, historian, and writer.

Anthony Friedmann, award-winning filmmaker and scriptwriter.

This is a groundbreaking survey of significant work and ideas by imagemakers who have pushed beyond the boundaries of photography as a window on our material world. Robert Hirsch outlines the varied approaches these artists have utilized to question conventional photographic practices, to convey internal realities, and to examine what constitutes photographic reality. Hirsch explores the half-century evolution of these concepts and methodologies and their popularity among contemporary imagemakers who are merging digital and analog processes to express what was thought to be photographically inexpressible.

The new edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing their creative powers of invention. This book will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.

$150.00 Hb ISBN 9780415717946 Publish March 2014 464 pages Focal Press NZRRP$195.00



Modern History of Modern Languages


$46.00 Pb ISBN 9781444177909 Publish March 2014 256 pages Routledge NZRRP$58.00

France Since 1815

Mastering Arabic 1

Second Edition

Third Edition

Martin Evans, University of Sussex, UK and Emmanuel Godin, University of Portsmouth, UK.

Jane Wightwick and Mahmoud Gaafar share many years' experience in a combination of teaching, educational publishing and commerce in the Arab World.

This revised edition includes new material that focuses on Chirac's second mandate (Iraq war, religion, suburbs and the inability/impossibility of carrying on with reform), an assessment of the controversial Sarkozy presidency, and a final chapter covering the last ten years, culminating in the results of the French presidential elections in 2012. Drawing on the best scholarship, particular emphasis has been given to the role of political memory, the contribution of women and the impact of colonialism and post-colonialism. Primary documents are used to recreate and understand the past as well as to improve French language skills.

A new colour edition of a hugely popular title. Mastering Arabic 1 is the most accesible, carefully-paced and lively introductory course on the market using an effective tried and tested methdology which works across a wide range of learner backgrounds. Now integrated with online video and an extensive website with updates throughout the text. $54.95 Pb ISBN 9781137380449 Publish March 2014 384 pages Palgrave Macmillan NZRRP$64.95



HEALTH & LIFESTYLE The Craft Beer Revolution

Relative Strangers

How a Band of Microbrewers Transformed the World’s Favorite Drink

Family Life, Genes and Donor Conception Petra Nordqvist and Carol Smart, University of Manchester, UK.

Stephen Hindy

$39.95 Hb ISBN 9781137278760 Publish March 2014 256 pages Palgrave Macmillan NZRRP$49.95

The author tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial trumphs. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers. This is a timely and fasciating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage, beer.

$46.00 Pb ISBN 9781137297662 Publish March 2014 208 pages Palgrave Macmillan NZRRP$58.00


Since 1991 more than 35,000 children have been born in the UK as a result of donor conception. This means that more and more families are facing the issue of incorporating 'relative strangers' into their families. In this path breaking book, the authors explore the lived reality of donor conception in families by using in-depth interviews with parents and grandparents of donor conceived children. With reproductive medical technologies becoming more accessible, assisted donor conception is raising new and important questions about family life. This book will provide compelling reading for all those interested in the family, kinship, gender and sexuality, new reproductive technologies, and genetics.




$24.00, NZ$29.95













Henry IV; Part I




Henry IV; Part II




Henry V




Henry VI; Parts I, II and III




Julius Caesar




King John & Henry VIII




King Lear




Love’s Labour’s Lost








Measure for Measure




The Merchant of Venice




The Merry Wives of Windsor




A Midsummer Night’s Dream




Much Ado About Nothing












Richard II




Richard III




Romeo and Juliet




The Sonnets and Other Poems




The Taming of the Shrew




The Tempest




Titus Andronicus & Timon of Athens




Troilus and Cressida




Twelfth Night




The Two Gentleman of Verona




The Winter’s Tale






$12.95, NZ$17.95

$12.95, NZ$17.95

Planning Your Essay






$39.95, NZ$49.95


Writing Fiction


The Comedy of Errors

$130.00, NZ$160.00



Brett Whiteley: A Sensual Line





As You Like It

$39.95, NZ$49.95

Antony and Cleopatra



$140.00, NZ$170.00



John Olsen: Teeming with Life



Literary Terms and Criticism

14 Days to Exam Success


$9.95, NZ$14.95


Shakespeare’s Sonnets Gift Edition

$9.95, NZ$14.95


Macmillan Art Publishing


All’s Well that Ends Well

English Literature

Royal Shakespeare Company



Pocket Study Skills

A Midsummer Night’s Dream Gift Edition

$89.95, NZ$110.00

Religions of the Silk Road

Complete Works, Hardback Edition


Mastering Modern World History


$44.95, NZ$54.95

$59.95, NZ$69.95


Complete Works, Paperback Edition

AMERICAN SOCIETY OF MICROBIOLOGY PRESS Taylor and Francis are pleased to announce that from 1 January 2014 we will distribute the American Society of Microbiology Press list. ASM Press, the book publishing division of the American Society of Microbiology, is the premier publisher of microbiology titles. ASM Press offers a broad selection of texts, references, monographs, and general interest titles in the microbiological sciences. Please go to for more information on this list. Note: Wiley will continue to sell the ASM Press titles until 31 December 2013 according to their terms and conditions.

Colour Atlas of Medical Bacteriology

Microbes and Evolution

Second Edition

Peter J. Hotez, M.D., Ph.D., National School of Tropical Medicine, Baylor College of Medicine, Sabin Vaccine Institute and Texas Children’s Hospital Center for Vaccine Development, James A. Baker III Institute, Rice University, Houston, Texas

The World that Darwin Never Saw

Luis M. de la Maza, Ellena M. Peterson, and Marie T. Pezzlo, University of California, Irvine, School of Medicine; Janet T. Shigei and Grace L. Tan, University of California, Irvine, Medical Center

$46.00 Pb ISBN 9781555814755 Publish March 2014 366 pages ASM Press NZRRP$58.00

A unique visual reference for the diagnostic microbiology laboratory. This book is conceived by a team of authors with decades of classroom and laboratory experience and includes more than 730 brilliant, four-color images of common pathogenic bacteria and descriptions of the methods used to identify them. A valuable illustrative supplement for lectures and laboratory presentations, this easy-to-use atlas was written for laboratorians, clinicians, students, and anyone interested in the field of diagnostic medical bacteriology.

$46.00 Pb ISBN 9781555815400 Published May 2012 299 pages ASM Press NZRRP$58.00



Forgotten People, Forgotten Disease

To Catch a Virus John Booss, Yale University, USA and Marilyn J. August

The Neglected Tropical Diseases and Their Impact on Global Health and Development, Second Edition Peter J. Hotez, M.D., Ph.D., National School of Tropical Medicine, Baylor College of Medicine, Sabin Vaccine Institute and Texas Children’s Hospital Center for Vaccine Development, James A. Baker III Institute, Rice University, Houston, Texas $46.00 Pb ISBN 9781555818746 Published May 2013 274 pages ASM Press NZRRP$58.00

Inspired by a 2009 colloquium on microbial evolution convened at the Galapagos Islands, Microbes and Evolution continues to celebrate Charles Darwin and his landmark book On the Origin of Species. This book features 40 firstperson essays written by microbiologists with a passion for evolutionary biology, whose thinking and career paths in science were influenced by Darwin s seminal work. It also includes personal viewpoints on the importance of evolutionary principles in the study of a variety of aspects of life science, from taxonomy, speciation, adaptation, social structure, and symbiosis to antibiotic resistance, genetics, and genomics.

The neglected tropical diseases (NTDs) are the most common infections of the world’s poor, but few people know about these diseases and why they are so important. This second edition of Forgotten People, Forgotten Diseases provides an overview of the NTDs and how they devastate the poor, essentially trapping them in a vicious cycle of extreme poverty by preventing them from working or attaining their full intellectual and cognitive development.

$46.00 Pb ISBN 9781555815073 Published March 2013 392 pages ASM Press NZRRP$58.00


Expert storytellers weave together the science, technological advances, medical urgencies, and human stories that chronicle the development of the field of diagnostic virology. This book follows historical discoveries that defined viruses and their roles in infectious diseases over a century of developments, epidemics, and molecular advances, and continuing into the 21st century with AIDS, HIV, and a future that in no way resembles the past. It also features the great names and personalities of diagnostic virology, their contributions, their associations, and their challenges to prove findings that some considered fantasy.



QUALITY MEDICAL PUBLISHING CRC Press, a member of the Taylor & Francis Group, is pleased to announce the purchase of the book publishing assets of Quality Medical Publishing, effective 1 November 2013. Quality Medical Publishing (QMP) is a small, independent publishers noted for the quality of its publications and the reputations of its authors. Founded in 1986, the company has a reputation for leading the way with landmark publications that help shape the industry. Although QMP publishes in a number of surgical specialities, their primary focus has always been in the areas of plastic surgery and spine surgery, with specific emphasis on cosmetic and reconstructive surgery, dermatology, and otolaryngology, spine surgery, neurosurgery and orthopedics. Please go to for more information on this list. Aesthetics Medicine

Patient Safety in Plastic Surgery

Growing Your Practice

Leroy Young and Richard Botney

Marie Czenko Kuechel

$46.00 Pb ISBN 9781576263143 Published July 2009 392 pages CRC Press NZRRP$58.00

The practice of medicine is big business— unique in its blend of medicine, service, and retail sales. In today’s competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel’s book to be an indispensable resource that you refer to time and again!

$46.00 Pb ISBN 9781576262801 Published July 2009 621 pages CRC Press NZRRP$58.00



Facial Danger Zone

A Woman’s Decision

Avoiding Nerve Injury in Facial Plastic Surgery, Second Edition

Fourth Edition Karen Berger, John Bostwick III, MD, Glyn E. Jones, MD

Brooke Seckel

$46.00 Pb ISBN 9781576263167 Published July 2010 52 pages CRC Press NZRRP$58.00

Patient safety is an overriding concern in all surgery. In plastic surgery, where many of the procedures are elective, patient safety and avoiding complications becomes a first priority. Well-trained, skilled plastic surgeons can distinguish themselves from less qualified physicians by stressing their training, commitment to excellence, and most of all, their emphasis on patient safety. The full spectrum of patient safety issues is comprehensively discussed with special emphasis on the clinical issues pertinent to plastic surgery. This book is authoritative, timely, practical, and user friendly with advice that will directly affect your practice. It provides essential information that is critical to patient care and covers the topics deemed most important and most troubling to plastic surgeons when surveyed about patient safety. Problems covered are regularly encountered (not rare) events. Solutions, guidelines, protocols, and helpful tips and tricks are scattered throughout.

Subperiosteal, extended sub-SMAS, deep plane, and composite rhytidectomy are all names that have been used to describe the current, more extensive operations for facial rejuvenation. Although these procedures provide superior results, they also involve deeper dissections with the potential for injury to the facial nerves. In order to avoid injury to these nerves, a thorough understanding of their locations is crucial for surgeons performing these operations. This book provides the key to safety in these procedures. Drawing on his expertise in neurology and plastic surgery, Dr. Seckel has created a practical and beautifully illustrated color atlas to alert surgeons to the facial danger zones encountered in these deep plane face lifts.

$46.00 Pb ISBN 9781576262306 Published July 2011 718 pages CRC Press NZRRP$58.00


This new fourth edition has been totally revised and updated to reflect the latest developments in breast cancer treatment and recent advances in breast reconstruction. Written in an accessible manner, it provides women and their families with the information they need to make decisions about their own health care. Best of all, it takes complex and frightening topics and explains them in an understandable and nonthreatening manner, providing women with the knowledge they need to feel confident in their decisions, their therapies, and their caregivers. It covers doctor-patient communication, mammography and breast self-examination, breast lumps, cancer facts and treatment options, and even the effects of breast cancer on relationships with family and friends.




Taylor and Francis Group We regret to advise that effective 1 April 2014 we will no longer represent the Taylor and Francis Group. From that date sales and marketing will be handled by their Melbourne office, with distribution through a local distribution centre with whom an agreement is just being finalised. Backorders will be transferred so please ensure you review your backorder report prior to 31 March 2014. Credits for authorised returns must be finalised with Macmillan Distribution Services by 30 June 2014, Please note: returned stock will not be accepted at MDS after 15 April 2014 as the MDS warehouse will be closed. Authorised returns should be sent to T&F’s distributor (watch the WBN for an announcement in November) from 15 April 2014. MDS will continue processing return authorisations until 15 June 2014 and credits until 30 June 2014, for MDS invoiced stock only. Please submit return requests before 15 June 2014 to Palgrave Macmillan by fax 03 9825 1010 or email and send only authorised returns to T&F’s distributor for credit. Credits for invoices raised by MDS will only be issued for returns authorised by Palgrave Macmillan.

Macmillan Science and Education We would like to take this opportunity to thank all our customers and agency partners for the many enjoyable and productive years we have enjoyed working with the lists. From 1 April 2014, under our new name Macmillan Science and Education, our focus turns to our own Group lists. As they are primarily focused on publishing for the higher education and scholarly sector, regretfully, we farewell our own trade sales and marketing colleagues as we implement new ways of working with those trade customers for whom our Group publishing continues to form core range. Thank you to all and best wishes for the future.

Macmillan Art Publishing Macmillan Art publishing titles will be sold to the trade by our colleagues at Pan Macmillan.

Macmillan Distribution Services From 1 April 2014 our remaining lists will be distributed by Alliance Distribution Services. Orders, requests for return, and authorised returns for Palgrave Macmillan Australia, UK and USA, Bedford Freeman Worth, and Sinauer Associates, should be sent to ADS effective 1 April 2014. We would like to take this opportunity to say goodbye and thank you to our loyal and hardworking colleagues at Macmillan Distribution Services.

Palgrave Macmillan March 2014 New Titles  
Palgrave Macmillan March 2014 New Titles  

Palgrave Macmillan March 2014 New Titles