10.31.17 Fashion Issue

Page 1

Special Edition:

Vol. 56, Issue 11

The The Fashion Fashion Issue Issue Est. 1981

The Paisano

October 31 - November 7, 2017

Independent Student Newspaper for the University of Texas at San Antonio Community /PaisanoOnline

/ThePaisano

@PaisanoMedia

@ThePaisano

www.Paisano-Online.com

Pollution couture By Robin Molina Staff Writer

Fashion is the world’s second largest pollutant. Practically every step in the production process, from cotton farming to laundering leaves a carbon footprint on the environment. There is no denying the allure of a new pair of jeans or shoes. The option to reinvent and reclaim ourselves through our sartorial choices has been ingrained in our DNA since prehistoric times. Today, that innate inclination is reinforced through our everyday lives, even more so with social media and the rise of fast fashion. So, if you wish to stand out from the crowd, do so with the knowledge and confidence that your clothes come from environmentally friendly sources. The textile manufacturing process combined with the rise of see-now-buy-now, fast fashion accelerates the rate of the carbon footprint. The process starts with cotton farming. According to Alternet.org, a website encouraging community activism for the environment and health care issues through strategic journalism, cotton is the world’s most commonly used natural fiber and is in nearly 40 percent of our clothing. It is also one of the most chemically dependent crops in the world. While only 2.4 percent of the world’s cropland is planted with cotton, it consumes 10 percent of all agricultural chemicals and 25 percent of insecticides. Continued onto Arts & Life on page 6 See ‘Fashion pollution’

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Looking to make it big in briefs UTSA students co-owner of international underwear brand By Vincent Valdez News Assistant

Photo Courtesy of Peyton Killburn

Lillian + E founder Ana Richie (left) sports the “Lola” ombré tasasel earrings from her gameday collection.

Marketing fashion on-campus By Isaac Serna Editor-in-Chief

A university campus is an ideal point of entry for a fashion business. From a marketing perspective, students are attractive. They are a defined group—18-30 demographic with a reputation of being impressionable. Businesses target students in their marketing campaigns, but no one has a better opportunity to promote their brand than a student herself. Ana Richie, sophomore sociology major began her jewelry line, Lilian + E, as a summer project; As her brand gained traction so did she. Richie handcrafts, “fun, simplistic earrings and accessories” for confident, bright and free spirited women. Her pieces have evolved from pom-poms and tassels to chain links and gemstones. “I free-hand my pieces.” Richie said, “I don’t measure-I use my friends as a reference.” Richie’s organic approach to her craft and business dealings, at times, are unplanned, but her methods are strikingly similar to a well-marketed fashion business. Fashion-line’s have three general marketing rules applied to their conception: the target customer, the brand story and the marketing mix. According to the Business

of Fashion, these principles are the means to a successful fashion company. A university tradition generates excitement; if a label targets their product to the source of the excitement it too takes part in the action. UTSA Football has gradually captured an audience, and Lillian + E adds to the overall experience with her gameday fashion collection. “I market to people who like to wear jewelry and dress up for gameday, and tassels are a big part of that,” Richie said, “In my website you can go in, and you can select your team. Lilian + E’s selection of gameday colorways fit collegiate and professional sports teams, like the ‘Runner orange and blue, and have grown upon request. Popular colorways reappear in her website, and she expressed a willingness to experiment with other colorways in response to customer feedback. Gameday fashion is a niche directed to her target customer, but Lillian + E jewelry is designed to reach a broader audience. “I grew up in the suburbs; I’m into the boho style,” Richie said. “I never really got into streetwear, though. A lot of other African American women do wear the style; it’s not me, personally. So when I started the brand, I wanted to change the Continued on page 2 See ‘Handcrafted jewelry’

UTSA Business major Chris Davalos, co-owner and operational manager of SHEATH Underwear, is excited about his company’s sales and latest line of underwear. The new underwear design features a unique red and black geometric-patterned waistband, luxurious modal and elastane fabric and Dual Pouch technology. “From the outside, they just look like really nice boxers, but it’s what’s inside that counts,” said Davalos. “They’re super stylish and super comfortable. You can wear them to the gym or wear them out on dates. They’re just all around revolutionary underwear.” SHEATH Underwear is best known for it’s innovative Zen Pouch, a simple and elegant design—located inside the underwear—which isolates the penis and the testicles from chafing against the thigh, a

discomforting feeling for men on hot days when perspiration is likely to occur. “I wear SHEATH Underwear every day, and if I don’t wear them, for whatever reason, I almost hate my life because it’s so uncomfortable,” said Davalos. The concept of SHEATH Underwear was born in 2007, when Davalos’ cousin Robert Patton, founder and CEO of SHEATH Underwear and U.S. Army veteran, was stationed in Iraq, where he experienced unrelenting desert heat. His military standard issue underwear failed to provide adequate support in temperatures that average around 125 degrees fahrenheit. He searched for underwear that could meet his expectation but to no avail, so he designed his own. The Dual Pouch design has increased sales to more than 900 transactions per month with customers in all 50 states, Canada and the U.K., according to Davalos. Continued on page 2 See ‘SHEATH’

Meditation and Spirituality at UTSA Student group holds open mediatation sessions By Emily Hubbard Staff Writer

UTSA students, faculty and staff are invited to join the Weekly Club for Applied Spiritual Technologies in the UC Oak Room (2.01.20) on Thursdays from 5:30 p.m. to 7:00 p.m. for group meditation and spiritual discussion. The Club for Applied Spiritual Technology (C-FAST) was formed in 2013 by Sharon Castro and is led by the organization’s current president, Javier Cardenas. “We have monks in there with the Hare Krishna movement, which is a movement that gained in the ‘60s,” said Cardenas. “They come around and offer words of wisdom and lead us in mantra meditation. Our main structure in the club is to open

up and all gather around, and our monk will play instruments. Our form of meditation is very instrumental. We will continue with chants which takes place as a form of prayer.” The group’s main goal is to have a place for students to feel comfortable and have a space to have open discussion on a variety of topics, according to Cardenas. “This is not a religious group,” said Cardenas. “We are open to all forms of spirituality, everyone has their own beliefs. Our monk gives us parables and words of wisdom and stories from scripts. We usually come in, do an opening mantra, meditate and play instruments, then further Continued on page 2 See ‘Students’


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