Page 1

Neiman Marcus

Paige Shanley Retail Buying


Table of contents

• Store Profiles • Customer Profiles • Six-Month Business Plan • Stock Assortment and Class Plans • Market Purchases • Marketing Plan


Store Profile: Chicago, IL 737 North Michigan Avenue Chicago, IL 60611 This Neiman Marcus is a free standing store located on Chicago’s Magnificent Mile. The store is 188,000 square feet and has a unique arch entrance. While entering the store, the customer can hear the soft music, see the white marble throughout, and be overcome by a luxurious feeling. The interior of the store is very bright and spacious. The ceilings are high and the fixtures are very modern, consisting of silver and glass. As for the middle of the store, it has slim escalators extending to each floor. This store also has two restaurants called The Fresh Market and The Zodiac. The location of merchandise is as follows: • 1st Floor- Accessories, Cosmetics, and Men’s Furnishings • 2nd Floor- Women’s Apparel, Shoes, and Men’s Apparel • 3rd Floor- Women’s Apparel • 4th Floor- Children’s Apparel, Gifts, and Intimates


Store Profile: San Diego, ca 7027 Friars Road San Diego, CA 92108 This Neiman Marcus is part of the Fashion Valley Mall- a outdoor shopping center featuring 200 stores, restaurants, and a movie theatre. The store’s exterior is a dark brick and surrounded by palm trees. This store is over 100,000 square feet and has a restaurant called The Zodiac. The store can be entered from inside or outside the mall. Once inside the store, the merchandise is illuminated brightly and is spread evenly throughout the store. The light-colored marble and high-end fixtures create a feeling of luxury. Also, while traveling throughout the store the customer can listen to a form of muzak music and experience an art fixture of cascading butterflies near the escalators. As for the location of merchandise, it is as follows: • 1st Floor- Cosmetics, Shoes, and Accessories • 2nd Floor- Women’s Apparel • 3rd Floor- Gifts and Women’s Apparel


Store Profile: Short hills, nj 1200 Morris Turnpike Short Hills, NJ 07078 This Neiman Marcus is part of The Mall at Short Hills- a shopping destination with 160 specialty stores and restaurants. The exterior of the store is white stone and consists of 138,000 square feet. This store not only is a retailer, but also has a NM Café located inside. From the inside of the mall, the store is located at one end next to Nordstrom, however the store can also be entered from the mall’s exterior. This store is also known for its bright, light interior. This interior has contemporary fixtures and high ceilings that also have an art fixture of cascading butterflies near the escalators. This modern and bright interior creates an airy sense of luxury for the consumer. The location of merchandise is listed by floor as follows: • 1st Floor- Accessories, Men’s Furnishings, and Cosmetics • 2nd Floor- Women’s Apparel, Shoes, Intimates • 3rd Floor- Gifts and Couture


Customer profile: Chicago, il Geographic: Region: City Size: Urban/Rural: Climate: Demographics: Age: Sex: Family Life Cycle: Income: Education: Occupation: Religion: Ethnic Background: Psychographics: Social Class: Personality: Life-style: Likes: Dislikes:

Chicago, Illinois 60611 26,500+ Urban Seasonal warm and cold 30-39 Female Married $50,000+ College Graduate Management/Professional All All Middle to Upper Class Achiever, Positive, Sociable Reformer, Independent Quality, Simplicity, Family and Friends, Work, Charity Eccentric fashion and Using others for personal growth


Customer profile: San Diego, ca Geographic: Region: City Size: Urban/Rural: Climate: Demographics: Age: Sex: Family Life Cycle: Income: Education: Occupation: Religion: Ethnic Background: Psychographics: Social Class: Personality: Life-style: Likes: Dislikes:

San Diego, California 92108 11,600+ Urban Warm 20-29 Female Single $35,000+ College Bachelor's Degree Management/ Professional All All Middle to Upper Class Energetic, Outgoing Explorer, Independent Trying to new trends, Yoga, Recycling, Reading magazines Reality TV and Mainstream fashion


Customer profile: Short hills, nj Geographic: Region: City Size: Urban/Rural: Climate: Demographics: Age: Sex: Family Life Cycle: Income: Education: Occupation: Religion: Ethnic Background: Psychographics: Social Class: Personality: Life-style: Likes: Dislikes:

Short Hills, New Jersey 07078 12,800+ Urban Seasonal warm and cold 40-49 Female Married with kids $100,000+ College Graduate Management/ Professional All All Upper Class Confident, Organized, Focused Suceeder, Status Prestige, Events, Fashion, Exercise, Media, Designer Cleaning and Calories


Customer Profile Comparisons Population

Number of People

30,000


26,522


25,000
 20,000
 15,000


12,849


11,640


10,000
 5,000
 0
 Chicago

San Diego Location

Short Hills

Race 100.0%
 90.0%
 80.0%


87.9%
 80.1%
 68.4%


70.0%
 60.0%
 50.0%


White

40.0%


Asian

30.0%


Hispanic/Latino

20.0%
 10.0%


9.4%
 3.6%


13.0%
 8.1%


8.4%
 1.5%


0.0%
 Chicago

San Diego Location

Short Hills


Customer Profile Comparisons Marital Status 75.6%


80.0%
 70.0%
 60.0%
 50.0%
 40.0%


43.1%
 38.6%


49.0%
 Single

31.1%


30.0%


Married 15.8%


20.0%
 10.0%
 0.0%
 Chicago

San Diego

Short Hills

Location

Age 40.0%
 35.0%
 30.0%
 25.0%
 20.0%


20-29 Years

15.0%


30-39 Years

10.0%


40-49 Years

5.0%
 0.0%
 Chicago

San Diego Location

Short Hills


Customer Profile Comparisons Education: BA Degree or Higher

73.5%


79.2%


Chicago San Diego Short Hills

Occupation 80.0%
 70.0%


70.1%


60.0%


48.1%


50.0%


49.3%


40.0%
 30.0%


66.0%


31.0%
 22.9%


26.4%


20.0%
 10.0%


Median Income $200,000

 $180,000

 $160,000

 $140,000

 $120,000

 $100,000

 $80,000

 $60,000

 $40,000

 $20,000

 $0



$185,466

0.0%
 Chicago

San Diego

Short Hills

Location Management/Professional $69,889 $42,626

Chicago

San Diego Location

Short Hills

Sales/Office


Impact from Customer Comparisons • Population in Chicago is higher because of apartment buildings. • Chicago could carry a wider variety of merchandise because of the population and broader market. • The age comparisons could impact the merchandise such as size and colors. San Diego has a younger market so they might be more open to bright colors, need smaller sizes, and want the newest trend. • Marital status comparisons also show that most of the population in Short Hills are married so this market could prefer sophisticated dresses. Also, San Diego’s population is more single, which could mean they have more discretionary income and more to spend on apparel. • The education, income, and occupation comparisons could impact the style of merchandise the customer prefers. The San Diego market is younger, has a low median income, and has the lowest percentage in education. This could impact that this target market will need dresses to wear for all different occasions like interviews and cocktail, as well as prefer low-priced merchandise. • The Short Hills market makes a very high income, so they would prefer more designer or high priced merchandise. They would need apparel for work and large events.


Six Month Business Plan !"#$%&'(")*%+,'-'

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Aug

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Sept

Oct

Nov

Dec

Jan

Total

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Plan - This Year Plan

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Sept

Oct

Nov

Dec

Jan

Total

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C l a s s p l a n

Plan - This Year Plan

014 AUG

54 SEPT

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064 NOV

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Plan - This Year Plan

1?4

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AUG

7+8.9)'-:%;-),< ;#"+$ &A(,:#$+$ D+$+(E+%F"+$$%0?4G H'I%9)'-:%;-),<

Plan - This Year Plan

SEPT

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05.6 6.? =.? 1.@ 15.5

OCT

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OCT

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Plan - This Year Plan

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134

KCLUMH 134

Plan - This Year Plan

SEPT

OCT

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Plan - This Year Plan

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OCT

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Total

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064 DEC

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034 JAN

=6.? @.= C1.> C1.= 16.B

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34 JAN

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064 NOV

Total

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54 DEC

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34

Total

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1?4 DEC

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DEC

NOV

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AUG

034 DEC

Total

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10B.6 6@.1 >6.B 6B.6 101.> 0123200


Results

456 @5=689 7&8;9 ;89

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AUGUST PURCHASES


AUGUST: STRAPLESS

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Rachel Zoe 8/1- 8/15 $4,480.00 $10,400.00 32 57%

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

<3/"&42-"

<3/"&=%";/$

:2";$&42-"

:2";$&=%";/$

NMF12-RZ01

Stpls LBD

Black

0 2 4 6 8 10

1 3 3 3 3 1

1 1 2 2 2 1

1 2 2 2 1 1

3 6 7 7 6 3 32

$140.00 $140.00 $140.00 $140.00 $140.00 $140.00

$325.00 $325.00 $325.00 $325.00 $325.00 $325.00

$420.00 $840.00 $980.00 $980.00 $840.00 $420.00 $4,480.00

$975.00 $1,950.00 $2,275.00 $2,275.00 $1,950.00 $975.00 $10,400.00

!"2+%-


AUGUST: STRAPLESS

Vendor Name BCBG MaxAzria Ship Date 8/1- 8/15 NOTES Total Cost $4,676.00 Total Retail $10,864.00 Total Units 28 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-BC01

Stpls Txt-B

Cream

0 2 4 6 8 10

1 2 2 2 2 1

1 1 2 2 2 1

1 2 2 2 1 1

3 5 6 6 5 3 28

<3/"&42-" $167.00 $167.00 $167.00 $167.00 $167.00 $167.00

<3/"&=%";/$ $388.00 $388.00 $388.00 $388.00 $388.00 $388.00

:2";$&42-"

:2";$&=%";/$

$501.00 $835.00 $1,002.00 $1,002.00 $835.00 $501.00 $4,676.00

$1,164.00 $1,940.00 $2,328.00 $2,328.00 $1,940.00 $1,164.00 $10,864.00


AUGUST: STRAPLESS

Vendor Name McQ Alexander McQueen Ship Date 8/1- 8/15 NOTES Total Cost $2,394.00 Total Retail $5,565.00 Total Units 7 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

NMF12-AM01 Stpls Pnt Ptl-B

42$2+

!/5%

67

'8

49

:2";$&<3/"-

Dark Print

0 2 4 6 8 10

0 1 1 1 1 0

0 0 1 1 1 0

0 0 0 0 0 0

0 1 2 2 2 0 7

<3/"&42-" $342.00 $342.00 $342.00 $342.00 $342.00 $342.00

<3/"&=%";/$ $795.00 $795.00 $795.00 $795.00 $795.00 $795.00

:2";$&42-"

:2";$&=%";/$

$0.00 $342.00 $684.00 $684.00 $684.00 $0.00 $2,394.00

$0.00 $795.00 $1,590.00 $1,590.00 $1,590.00 $0.00 $5,565.00


AUGUST: 他 and long sleeve

Vendor Name Alice & Olivia Ship Date 8/1- 8/15 NOTES Total Cost $3,968.00 Total Retail $9,207.00 Total Units 31 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

NMF12-AO01 3/4S Pnt Satin

42$2+

!/5%

67

'8

49

:2";$&<3/"-

Red Print

0 2 4 6 8 10

2 2 3 3 2 1

1 1 2 2 2 1

1 2 2 2 1 1

4 5 7 7 5 3 31

<3/"&42-" $128.00 $128.00 $128.00 $128.00 $128.00 $128.00

<3/"&=%";/$ $297.00 $297.00 $297.00 $297.00 $297.00 $297.00

:2";$&42-"

:2";$&=%";/$

$512.00 $640.00 $896.00 $896.00 $640.00 $384.00 $3,968.00

$1,188.00 $1,485.00 $2,079.00 $2,079.00 $1,485.00 $891.00 $9,207.00


AUGUST: 他 and long sleeve

Vendor Name Nicole Miller Ship Date 8/1- 8/15 NOTES Total Cost $5,104.00 Total Retail $11,890.00 Total Units 29 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-NM01

L/S Lace

Black

0 2 4 6 8 10

1 2 3 2 2 1

1 1 2 2 2 1

1 2 2 2 1 1

3 5 7 6 5 3 29

<3/"&42-" $176.00 $176.00 $176.00 $176.00 $176.00 $176.00

<3/"&=%";/$ $410.00 $410.00 $410.00 $410.00 $410.00 $410.00

:2";$&42-"

:2";$&=%";/$

$528.00 $880.00 $1,232.00 $1,056.00 $880.00 $528.00 $5,104.00

$1,230.00 $2,050.00 $2,870.00 $2,460.00 $2,050.00 $1,230.00 $11,890.00


AUGUST: 他 and long sleeve

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

2 B Rych 8/1- 8/15 $3,712.00 $8,642.00 29 57%

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-2B01

L/S Shr Pnt

Muti Print

0 2 4 6 8 10

1 2 2 2 2 2

1 2 2 2 1 1

1 1 2 2 2 1

3 5 6 6 5 4 29

!"2+%<3/"&42-" $128.00 $128.00 $128.00 $128.00 $128.00 $128.00

<3/"&=%";/$ $298.00 $298.00 $298.00 $298.00 $298.00 $298.00

:2";$&42-"

:2";$&=%";/$

$384.00 $640.00 $768.00 $768.00 $640.00 $512.00 $3,712.00

$894.00 $1,490.00 $1,788.00 $1,788.00 $1,490.00 $1,192.00 $8,642.00


AUGUST: 他 and long sleeve

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Trina Turk 8/1- 8/15 $3,480.00 $8,100.00 30 57%

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-TT01

L/S BubbleSl

Off-White

0 2 4 6 8 10

1 2 3 3 2 1

1 1 2 2 2 1

1 2 2 2 1 1

3 5 7 7 5 3 30

!"2+%<3/"&42-" $116.00 $116.00 $116.00 $116.00 $116.00 $116.00

<3/"&=%";/$ $270.00 $270.00 $270.00 $270.00 $270.00 $270.00

:2";$&42-"

:2";$&=%";/$

$348.00 $580.00 $812.00 $812.00 $580.00 $348.00 $3,480.00

$810.00 $1,350.00 $1,890.00 $1,890.00 $1,350.00 $810.00 $8,100.00


AUGUST: 他 and long sleeve

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Vince 8/1- 8/15 $2,933.00 $6,825.00 7 57%

!"#$%&'()*%+

,%-.+/0123

!"2+%NMF12-VN01 3/4S Leather

42$2+

!/5%

67

'8

49

:2";$&<3/"-

Black

0 2 4 6 8 10

0 1 1 1 1 0

0 0 1 1 1 0

0 0 0 0 0 0

0 1 2 2 2 0 7

<3/"&42-" $419.00 $419.00 $419.00 $419.00 $419.00 $419.00

<3/"&=%";/$ $975.00 $975.00 $975.00 $975.00 $975.00 $975.00

:2";$&42-"

:2";$&=%";/$

$0.00 $419.00 $838.00 $838.00 $838.00 $0.00 $2,933.00

$0.00 $975.00 $1,950.00 $1,950.00 $1,950.00 $0.00 $6,825.00


AUGUST: tank and one shoulder

Vendor Name Alice & Olivia Ship Date 8/1- 8/15 NOTES Total Cost $4,402.00 Total Retail $10,230.00 Total Units 31 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AO02

O/S Overlay

Black

0 2 4 6 8 10

1 2 3 3 3 1

1 1 2 2 2 1

1 2 2 2 1 1

3 5 7 7 6 3 31

<3/"&42-" $142.00 $142.00 $142.00 $142.00 $142.00 $142.00

<3/"&=%";/$ $330.00 $330.00 $330.00 $330.00 $330.00 $330.00

:2";$&42-"

:2";$&=%";/$

$426.00 $710.00 $994.00 $994.00 $852.00 $426.00 $4,402.00

$990.00 $1,650.00 $2,310.00 $2,310.00 $1,980.00 $990.00 $10,230.00


AUGUST: tank and one shoulder

Vendor Name Alice & Olivia Ship Date 8/1- 8/15 NOTES Total Cost $3,584.00 Total Retail $8,316.00 Total Units 28 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AO03

O/S Sheer Gather

Bordeaux

0 2 4 6 8 10

1 2 2 2 2 1

1 1 2 2 2 1

1 2 2 2 1 1

3 5 6 6 5 3 28

<3/"&42-" $128.00 $128.00 $128.00 $128.00 $128.00 $128.00

<3/"&=%";/$ $297.00 $297.00 $297.00 $297.00 $297.00 $297.00

:2";$&42-"

:2";$&=%";/$

$384.00 $640.00 $768.00 $768.00 $640.00 $384.00 $3,584.00

$891.00 $1,485.00 $1,782.00 $1,782.00 $1,485.00 $891.00 $8,316.00


AUGUST: tank and one shoulder

Vendor Name Helmut Lang Ship Date 8/1- 8/15 NOTES Total Cost $3,584.00 Total Retail $8,330.00 Total Units 14 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-HL01

WhtPaint Tank D

Black/White

0 2 4 6 8 10

1 1 1 1 1 1

0 0 1 1 1 1

0 1 1 1 1 0

1 2 3 3 3 2 14

<3/"&42-" $256.00 $256.00 $256.00 $256.00 $256.00 $256.00

<3/"&=%";/$ $595.00 $595.00 $595.00 $595.00 $595.00 $595.00

:2";$&42-"

:2";$&=%";/$

$256.00 $512.00 $768.00 $768.00 $768.00 $512.00 $3,584.00

$595.00 $1,190.00 $1,785.00 $1,785.00 $1,785.00 $1,190.00 $8,330.00


AUGUST: tank and one shoulder

Vendor Name Kelly Wearstler Ship Date 8/1- 8/15 NOTES Total Cost $1,883.00 Total Retail $4,375.00 Total Units 7 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

NMF12-KW01 O/S DrapeD

42$2+

!/5%

67

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49

:2";$&<3/"-

Dark Print

0 2 4 6 8 10

0 0 1 1 1 0

0 0 1 1 0 0

0 0 1 1 0 0

0 0 3 3 1 0 7

<3/"&42-" $269.00 $269.00 $269.00 $269.00 $269.00 $269.00

<3/"&=%";/$ $625.00 $625.00 $625.00 $625.00 $625.00 $625.00

:2";$&42-"

:2";$&=%";/$

$0.00 $0.00 $807.00 $807.00 $269.00 $0.00 $1,883.00

$0.00 $0.00 $1,875.00 $1,875.00 $625.00 $0.00 $4,375.00


AUGUST: a-line

Vendor Name DVF Ship Date 8/1- 8/15 NOTES Total Cost $4,396.00 Total Retail $10,220.00 Total Units 28 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-DF01

S/S Wrap D

Red

0 2 4 6 8 10

1 2 2 2 2 1

1 2 2 2 2 1

1 1 2 2 1 1

3 5 6 6 5 3 28

<3/"&42-" $157.00 $157.00 $157.00 $157.00 $157.00 $157.00

<3/"&=%";/$ $365.00 $365.00 $365.00 $365.00 $365.00 $365.00

:2";$&42-"

:2";$&=%";/$

$471.00 $785.00 $942.00 $942.00 $785.00 $471.00 $4,396.00

$1,095.00 $1,825.00 $2,190.00 $2,190.00 $1,825.00 $1,095.00 $10,220.00


AUGUST: a-line

Vendor Name Milly Ship Date 8/1- 8/15 NOTES Total Cost $4,650.00 Total Retail $10,800.00 Total Units 30 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-ML01

Sheer S/S A-Line

Black

0 2 4 6 8 10

2 2 2 2 2 2

1 2 2 2 2 1

1 1 2 2 1 1

4 5 6 6 5 4 30

<3/"&42-" $155.00 $155.00 $155.00 $155.00 $155.00 $155.00

<3/"&=%";/$ $360.00 $360.00 $360.00 $360.00 $360.00 $360.00

:2";$&42-"

:2";$&=%";/$

$620.00 $775.00 $930.00 $930.00 $775.00 $620.00 $4,650.00

$1,440.00 $1,800.00 $2,160.00 $2,160.00 $1,800.00 $1,440.00 $10,800.00


AUGUST: a-line

Vendor Name Alice & Olivia Ship Date 8/1- 8/15 NOTES Total Cost $3,318.00 Total Retail $7,728.00 Total Units 21 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

NMF12-AO04 L/S Gather-B

42$2+

!/5%

67

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49

:2";$&<3/"-

Multi Print

0 2 4 6 8 10

1 2 2 2 2 1

0 1 2 2 1 1

0 1 1 1 1 0

1 4 5 5 4 2 21

<3/"&42-" $158.00 $158.00 $158.00 $158.00 $158.00 $158.00

<3/"&=%";/$ $368.00 $368.00 $368.00 $368.00 $368.00 $368.00

:2";$&42-"

:2";$&=%";/$

$158.00 $632.00 $790.00 $790.00 $632.00 $316.00 $3,318.00

$368.00 $1,472.00 $1,840.00 $1,840.00 $1,472.00 $736.00 $7,728.00


AUGUST: a-line

Vendor Name Alice & Olivia Ship Date 8/1- 8/15 NOTES Total Cost $3,692.00 Total Retail $8,580.00 Total Units 26 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AO05

Bubble/S

Black

0 2 4 6 8 10

1 2 2 2 2 1

1 1 2 2 2 1

1 1 2 2 1 0

3 4 6 6 5 2 26

<3/"&42-" $142.00 $142.00 $142.00 $142.00 $142.00 $142.00

<3/"&=%";/$ $330.00 $330.00 $330.00 $330.00 $330.00 $330.00

:2";$&42-"

:2";$&=%";/$

$426.00 $568.00 $852.00 $852.00 $710.00 $284.00 $3,692.00

$990.00 $1,320.00 $1,980.00 $1,980.00 $1,650.00 $660.00 $8,580.00


AUGUST: a-line

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Rag & Bone 8/1- 8/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

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49

:2";$&<3/"-

NMF12-RB01

Rag/S D

Taupe

0 2 4 6 8 10

1 2 2 2 2 1

1 1 2 2 1 1

1 2 2 2 1 1

3 5 6 6 4 3 27

$2,970.00 $6,885.00 27 57%

!"2+%<3/"&42-" $110.00 $110.00 $110.00 $110.00 $110.00 $110.00

<3/"&=%";/$ $255.00 $255.00 $255.00 $255.00 $255.00 $255.00

:2";$&42-"

:2";$&=%";/$

$330.00 $550.00 $660.00 $660.00 $440.00 $330.00 $2,970.00

$765.00 $1,275.00 $1,530.00 $1,530.00 $1,020.00 $765.00 $6,885.00


AUGUST: a-line

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Burberry 8/1- 8/15 $4,104.00 $9,540.00 12 57%

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

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49

:2";$&<3/"-

NMF12-BY01

MockT/N D

Off-White

0 2 4 6 8 10

0 1 1 2 1 0

0 0 1 1 1 1

0 1 1 1 0 0

0 2 3 4 2 1 12

!"2+%<3/"&42-" $342.00 $342.00 $342.00 $342.00 $342.00 $342.00

<3/"&=%";/$ $795.00 $795.00 $795.00 $795.00 $795.00 $795.00

:2";$&42-"

:2";$&=%";/$

$0.00 $684.00 $1,026.00 $1,368.00 $684.00 $342.00 $4,104.00

$0.00 $1,590.00 $2,385.00 $3,180.00 $1,590.00 $795.00 $9,540.00


AUGUST: maxi

Vendor Name Sachin + Babi Ship Date 8/1- 8/15 NOTES Total Cost $4,096.00 Total Retail $9,520.00 Total Units 16 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-SB01

Keyhole MD

Navy

0 2 4 6 8 10

1 1 1 2 1 1

0 1 1 1 1 1

0 1 1 1 1 0

1 3 3 4 3 2 16

<3/"&42-" $256.00 $256.00 $256.00 $256.00 $256.00 $256.00

<3/"&=%";/$ $595.00 $595.00 $595.00 $595.00 $595.00 $595.00

:2";$&42-"

:2";$&=%";/$

$256.00 $768.00 $768.00 $1,024.00 $768.00 $512.00 $4,096.00

$595.00 $1,785.00 $1,785.00 $2,380.00 $1,785.00 $1,190.00 $9,520.00


AUGUST: maxi

Vendor Name Rachel Zoe Ship Date 8/1- 8/15 NOTES Total Cost $4,473.00 Total Retail $10,395.00 Total Units 21 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-RZ02

Off-Sh Boho MD

Brown Print

0 2 4 6 8 10

1 1 2 2 1 1

1 1 2 1 1 1

1 1 1 1 1 1

3 3 5 4 3 3 21

<3/"&42-" $213.00 $213.00 $213.00 $213.00 $213.00 $213.00

<3/"&=%";/$ $495.00 $495.00 $495.00 $495.00 $495.00 $495.00

:2";$&42-"

:2";$&=%";/$

$639.00 $639.00 $1,065.00 $852.00 $639.00 $639.00 $4,473.00

$1,485.00 $1,485.00 $2,475.00 $1,980.00 $1,485.00 $1,485.00 $10,395.00


AUGUST: maxi

Vendor Name Marc By Marc Jacobs Ship Date 8/1- 8/15 NOTES Total Cost $1,408.00 Total Retail $3,278.00 Total Units 11 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

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49

:2";$&<3/"-

NMF12-MJ01

T/N L/S MD

Stripe

0 2 4 6 8 10

1 1 1 1 1 0

0 1 1 1 0 0

0 1 1 1 0 0

1 3 3 3 1 0 11

<3/"&42-" $128.00 $128.00 $128.00 $128.00 $128.00 $128.00

<3/"&=%";/$ $298.00 $298.00 $298.00 $298.00 $298.00 $298.00

:2";$&42-"

:2";$&=%";/$

$128.00 $384.00 $384.00 $384.00 $128.00 $0.00 $1,408.00

$298.00 $894.00 $894.00 $894.00 $298.00 $0.00 $3,278.00


AUGUST: maxi

Vendor Name Halston Heritage Ship Date 8/1- 8/15 NOTES Total Cost $3,528.00 Total Retail $8,190.00 Total Units 18 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-HH01

V/N L/S MD

Black

0 2 4 6 8 10

1 1 2 2 1 1

0 1 1 2 1 1

0 1 1 1 1 0

1 3 4 5 3 2 18

<3/"&42-" $196.00 $196.00 $196.00 $196.00 $196.00 $196.00

<3/"&=%";/$ $455.00 $455.00 $455.00 $455.00 $455.00 $455.00

:2";$&42-"

:2";$&=%";/$

$196.00 $588.00 $784.00 $980.00 $588.00 $392.00 $3,528.00

$455.00 $1,365.00 $1,820.00 $2,275.00 $1,365.00 $910.00 $8,190.00


AUGUST: other

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Theory 8/1- 8/15 $3,937.00 $9,145.00 31 57%

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-TH01

L/S Shirt D

Rust

0 2 4 6 8 10

1 2 2 2 2 2

1 2 2 2 2 2

1 2 2 2 1 1

3 6 6 6 5 5 31

!"2+%<3/"&42-" $127.00 $127.00 $127.00 $127.00 $127.00 $127.00

<3/"&=%";/$ $295.00 $295.00 $295.00 $295.00 $295.00 $295.00

:2";$&42-"

:2";$&=%";/$

$381.00 $762.00 $762.00 $762.00 $635.00 $635.00 $3,937.00

$885.00 $1,770.00 $1,770.00 $1,770.00 $1,475.00 $1,475.00 $9,145.00


AUGUST: other

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Young Fabulous And Broke Daisy

8/1- 8/15 $2,550.00 $5,940.00 30 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

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49

:2";$&<3/"-

NMF12-YF01

Asymtrc CD

Green Print

0 2 4 6 8 10

2 2 2 2 2 1

1 2 2 2 2 1

1 2 2 2 1 1

4 6 6 6 5 3 30

<3/"&42-" $85.00 $85.00 $85.00 $85.00 $85.00 $85.00

<3/"&=%";/$ $198.00 $198.00 $198.00 $198.00 $198.00 $198.00

:2";$&42-"

:2";$&=%";/$

$340.00 $510.00 $510.00 $510.00 $425.00 $255.00 $2,550.00

$792.00 $1,188.00 $1,188.00 $1,188.00 $990.00 $594.00 $5,940.00


AUGUST: other

Vendor Name 3.1 Phillip Lim Ship Date 8/1- 8/15 NOTES Total Cost $4,056.00 Total Retail $9,425.00 Total Units 13 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

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49

:2";$&<3/"-

NMF12-PL01

C/S Cross-D

Khaki

0 2 4 6 8 10

1 1 1 1 1 1

0 1 1 1 1 1

0 0 1 1 0 0

1 2 3 3 2 2 13

<3/"&42-" $312.00 $312.00 $312.00 $312.00 $312.00 $312.00

<3/"&=%";/$ $725.00 $725.00 $725.00 $725.00 $725.00 $725.00

:2";$&42-"

:2";$&=%";/$

$312.00 $624.00 $936.00 $936.00 $624.00 $624.00 $4,056.00

$725.00 $1,450.00 $2,175.00 $2,175.00 $1,450.00 $1,450.00 $9,425.00


AUGUST: other

Vendor Name Alice & Olivia Ship Date 8/1- 8/15 NOTES Total Cost $4,802.00 Total Retail $11,158.00 Total Units 14 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AO06

Bead & Fur Trim D

Taupe

0 2 4 6 8 10

1 1 1 2 1 0

0 1 1 1 1 1

0 1 1 1 0 0

1 3 3 4 2 1 14

<3/"&42-" $343.00 $343.00 $343.00 $343.00 $343.00 $343.00

<3/"&=%";/$ $797.00 $797.00 $797.00 $797.00 $797.00 $797.00

:2";$&42-"

:2";$&=%";/$

$343.00 $1,029.00 $1,029.00 $1,372.00 $686.00 $343.00 $4,802.00

$797.00 $2,391.00 $2,391.00 $3,188.00 $1,594.00 $797.00 $11,158.00


SEPTEMBER PURCHASES


OCTOBER PURCHASES


October: STRAPLESS

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Rachel Zoe 10/1- 10/15

!"#$%&'()*%+

,%-.+/0123

$1,190.00 $2,765.00 7 57%

!"2+%NMF12-RZ04 S/L Ruffle-B D

42$2+

!/5%

67

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49

:2";$&<3/"-

Black

0 2 4 6 8 10

0 1 1 1 1 0

0 0 1 1 1 0

0 0 0 0 0 0

0 1 2 2 2 0 7

<3/"&42-" $170.00 $170.00 $170.00 $170.00 $170.00 $170.00

<3/"&=%";/$ $395.00 $395.00 $395.00 $395.00 $395.00 $395.00

:2";$&42-"

:2";$&=%";/$

$0.00 $170.00 $340.00 $340.00 $340.00 $0.00 $1,190.00

$0.00 $395.00 $790.00 $790.00 $790.00 $0.00 $2,765.00


October: 他 and long sleeve

Vendor Name Alice & Olivia Ship Date 10/1- 10/15 NOTES Total Cost $1,896.00 Total Retail $4,404.00 Total Units 12 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

NMF12-AO07 Petal Cuff 3/4S

42$2+

!/5%

67

'8

49

:2";$&<3/"-

Black

0 2 4 6 8 10

0 1 1 2 1 0

0 1 1 1 1 0

0 1 1 1 0 0

0 3 3 4 2 0 12

<3/"&42-" $158.00 $158.00 $158.00 $158.00 $158.00 $158.00

<3/"&=%";/$ $367.00 $367.00 $367.00 $367.00 $367.00 $367.00

:2";$&42-"

:2";$&=%";/$

$0.00 $474.00 $474.00 $632.00 $316.00 $0.00 $1,896.00

$0.00 $1,101.00 $1,101.00 $1,468.00 $734.00 $0.00 $4,404.00


October: 他 and long sleeve

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

DVF 10/1- 10/15

!"#$%&'()*%+

,%-.+/0123

$1,881.00 $4,378.00 11 57%

!"2+%NMF12-DF02 Cowl/N L/S D

42$2+

!/5%

67

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49

:2";$&<3/"-

Bordeaux

0 2 4 6 8 10

0 1 1 1 1 0

0 0 1 1 1 1

0 1 1 1 0 0

0 2 3 3 2 1 11

<3/"&42-" $171.00 $171.00 $171.00 $171.00 $171.00 $171.00

<3/"&=%";/$ $398.00 $398.00 $398.00 $398.00 $398.00 $398.00

:2";$&42-"

:2";$&=%";/$

$0.00 $342.00 $513.00 $513.00 $342.00 $171.00 $1,881.00

$0.00 $796.00 $1,194.00 $1,194.00 $796.00 $398.00 $4,378.00


October: tank and one shoulder

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Herve Leger 10/1- 10/15

!"#$%&'()*%+

,%-.+/0123

$2,010.00 $4,680.00 6 57%

!"2+%NMF12-HR01 Fitted Tank D

42$2+

!/5%

67

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49

:2";$&<3/"-

Silver

0 2 4 6 8 10

0 1 1 1 0 0

0 0 1 1 1 0

0 0 0 0 0 0

0 1 2 2 1 0 6

<3/"&42-" $335.00 $335.00 $335.00 $335.00 $335.00 $335.00

<3/"&=%";/$ $780.00 $780.00 $780.00 $780.00 $780.00 $780.00

:2";$&42-"

:2";$&=%";/$

$0.00 $335.00 $670.00 $670.00 $335.00 $0.00 $2,010.00

$0.00 $780.00 $1,560.00 $1,560.00 $780.00 $0.00 $4,680.00


October: a-line

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Milly 10/1- 10/15

!"#$%&'()*%+

,%-.+/0123

$2,057.00 $4,785.00 11 57%

!"2+%NMF12-ML02 Lace Overlay

42$2+

!/5%

67

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49

:2";$&<3/"-

Black

0 2 4 6 8 10

0 1 1 1 1 0

0 0 1 1 1 1

0 1 1 1 0 0

0 2 3 3 2 1 11

<3/"&42-" $187.00 $187.00 $187.00 $187.00 $187.00 $187.00

<3/"&=%";/$ $435.00 $435.00 $435.00 $435.00 $435.00 $435.00

:2";$&42-"

:2";$&=%";/$

$0.00 $374.00 $561.00 $561.00 $374.00 $187.00 $2,057.00

$0.00 $870.00 $1,305.00 $1,305.00 $870.00 $435.00 $4,785.00


October: a-line

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Milly 10/1- 10/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-ML03

Cap/S Belt

Cream

0 2 4 6 8 10

0 1 1 1 1 0

0 0 1 1 1 1

0 1 1 1 0 0

0 2 3 3 2 1 11

$1,727.00 $4,015.00 11 57%

!"2+%<3/"&42-" $157.00 $157.00 $157.00 $157.00 $157.00 $157.00

<3/"&=%";/$ $365.00 $365.00 $365.00 $365.00 $365.00 $365.00

:2";$&42-"

:2";$&=%";/$

$0.00 $314.00 $471.00 $471.00 $314.00 $157.00 $1,727.00

$0.00 $730.00 $1,095.00 $1,095.00 $730.00 $365.00 $4,015.00


October: maxi

Vendor Name Halston Heritage Ship Date 10/1- 10/15 NOTES Total Cost $1,464.00 Total Retail $3,400.00 Total Units 8 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-HH02

L/S Boat/N

Grey

0 2 4 6 8 10

0 1 1 1 0 0

0 0 1 1 1 0

0 0 1 1 0 0

0 1 3 3 1 0 8

<3/"&42-" $183.00 $183.00 $183.00 $183.00 $183.00 $183.00

<3/"&=%";/$ $425.00 $425.00 $425.00 $425.00 $425.00 $425.00

:2";$&42-"

:2";$&=%";/$

$0.00 $183.00 $549.00 $549.00 $183.00 $0.00 $1,464.00

$0.00 $425.00 $1,275.00 $1,275.00 $425.00 $0.00 $3,400.00


October: other

Vendor Name Haute Hippie Ship Date 10/1- 10/15 NOTES Total Cost $2,260.00 Total Retail $5,250.00 Total Units 10 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

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49

:2";$&<3/"-

NMF12-HP01

V/N Petal-B

Muti

0 2 4 6 8 10

0 1 1 1 1 0

0 1 1 1 1 0

0 0 1 1 0 0

0 2 3 3 2 0 10

<3/"&42-" $226.00 $226.00 $226.00 $226.00 $226.00 $226.00

<3/"&=%";/$ $525.00 $525.00 $525.00 $525.00 $525.00 $525.00

:2";$&42-"

:2";$&=%";/$

$0.00 $452.00 $678.00 $678.00 $452.00 $0.00 $2,260.00

$0.00 $1,050.00 $1,575.00 $1,575.00 $1,050.00 $0.00 $5,250.00


NOVEMBER PURCHASES


November: STRAPLESS

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Rachel Zoe 11/1- 11/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-RZ05

Bubble-B Stpls D

Metallic

0 2 4 6 8 10

1 1 2 1 1 1

1 1 1 1 1 0

0 1 1 1 1 0

2 3 4 3 3 1 16

$2,032.00 $4,720.00 16 57%

!"2+%<3/"&42-" $127.00 $127.00 $127.00 $127.00 $127.00 $127.00

<3/"&=%";/$ $295.00 $295.00 $295.00 $295.00 $295.00 $295.00

:2";$&42-"

:2";$&=%";/$

$254.00 $381.00 $508.00 $381.00 $381.00 $127.00 $2,032.00

$590.00 $885.00 $1,180.00 $885.00 $885.00 $295.00 $4,720.00


November: STRAPLESS

Vendor Name Alice & Olivia Ship Date 11/1- 11/15 NOTES Total Cost $4,104.00 Total Retail $9,540.00 Total Units 12 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AO08

Bead BodiceD

Off-White

0 2 4 6 8 10

1 1 1 1 1 0

0 1 1 1 1 0

0 1 1 1 0 0

1 3 3 3 2 0 12

<3/"&42-" $342.00 $342.00 $342.00 $342.00 $342.00 $342.00

<3/"&=%";/$ $795.00 $795.00 $795.00 $795.00 $795.00 $795.00

:2";$&42-"

:2";$&=%";/$

$342.00 $1,026.00 $1,026.00 $1,026.00 $684.00 $0.00 $4,104.00

$795.00 $2,385.00 $2,385.00 $2,385.00 $1,590.00 $0.00 $9,540.00


November: 他 and long sleeve

Vendor Name Alice & Olivia Ship Date 11/1- 11/15 NOTES Total Cost $3,002.00 Total Retail $6,992.00 Total Units 19 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AO09

Fur Cuff L/S

Eggplant

0 2 4 6 8 10

1 2 2 2 2 1

0 1 1 1 1 1

0 1 1 1 1 0

1 4 4 4 4 2 19

<3/"&42-" $158.00 $158.00 $158.00 $158.00 $158.00 $158.00

<3/"&=%";/$ $368.00 $368.00 $368.00 $368.00 $368.00 $368.00

:2";$&42-"

:2";$&=%";/$

$158.00 $632.00 $632.00 $632.00 $632.00 $316.00 $3,002.00

$368.00 $1,472.00 $1,472.00 $1,472.00 $1,472.00 $736.00 $6,992.00


November: 他 and long sleeve

Vendor Name Alice & Olivia Ship Date 11/1- 11/15 NOTES Total Cost $4,626.00 Total Retail $10,746.00 Total Units 18 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AO10

SequinD 3/4S

Black

0 2 4 6 8 10

1 1 2 2 2 1

0 1 1 1 1 1

0 1 1 1 1 0

1 3 4 4 4 2 18

<3/"&42-" $257.00 $257.00 $257.00 $257.00 $257.00 $257.00

<3/"&=%";/$ $597.00 $597.00 $597.00 $597.00 $597.00 $597.00

:2";$&42-"

:2";$&=%";/$

$257.00 $771.00 $1,028.00 $1,028.00 $1,028.00 $514.00 $4,626.00

$597.00 $1,791.00 $2,388.00 $2,388.00 $2,388.00 $1,194.00 $10,746.00


November: 他 and long sleeve

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

DVF 11/1- 11/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-DF03

L/S GatherD

Bordeaux

0 2 4 6 8 10

1 1 2 2 2 1

0 1 1 1 1 1

0 1 1 1 1 0

1 3 4 4 4 2 18

$2,988.00 $6,930.00 18 57%

!"2+%<3/"&42-" $166.00 $166.00 $166.00 $166.00 $166.00 $166.00

<3/"&=%";/$ $385.00 $385.00 $385.00 $385.00 $385.00 $385.00

:2";$&42-"

:2";$&=%";/$

$166.00 $498.00 $664.00 $664.00 $664.00 $332.00 $2,988.00

$385.00 $1,155.00 $1,540.00 $1,540.00 $1,540.00 $770.00 $6,930.00


November: tank and one shoulder

Vendor Name Donna Karan Ship Date 11/1- 11/15 NOTES Total Cost $5,130.00 Total Retail $11,925.00 Total Units 15 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-DK01

Off/S Satin

Black

0 2 4 6 8 10

1 1 1 2 1 0

0 1 1 1 1 1

0 1 1 1 1 0

1 3 3 4 3 1 15

<3/"&42-" $342.00 $342.00 $342.00 $342.00 $342.00 $342.00

<3/"&=%";/$ $795.00 $795.00 $795.00 $795.00 $795.00 $795.00

:2";$&42-"

:2";$&=%";/$

$342.00 $1,026.00 $1,026.00 $1,368.00 $1,026.00 $342.00 $5,130.00

$795.00 $2,385.00 $2,385.00 $3,180.00 $2,385.00 $795.00 $11,925.00


November: tank and one shoulder

Vendor Name Kelly Wearstler Ship Date 11/1- 11/15 NOTES Total Cost $1,932.00 Total Retail $4,500.00 Total Units 12 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-KW02

Velvet Tank D

Navy

0 2 4 6 8 10

1 1 1 1 1 0

0 1 1 1 1 0

0 1 1 1 0 0

1 3 3 3 2 0 12

<3/"&42-" $161.00 $161.00 $161.00 $161.00 $161.00 $161.00

<3/"&=%";/$ $375.00 $375.00 $375.00 $375.00 $375.00 $375.00

:2";$&42-"

:2";$&=%";/$

$161.00 $483.00 $483.00 $483.00 $322.00 $0.00 $1,932.00

$375.00 $1,125.00 $1,125.00 $1,125.00 $750.00 $0.00 $4,500.00


November: tank and one shoulder

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

DVF 11/1- 11/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-DF04

Satin Wrap D

Mustard

0 2 4 6 8 10

1 1 1 2 1 0

0 1 1 1 1 1

0 1 1 1 1 0

1 3 3 4 3 1 15

$2,745.00 $6,375.00 15 57%

!"2+%<3/"&42-" $183.00 $183.00 $183.00 $183.00 $183.00 $183.00

<3/"&=%";/$ $425.00 $425.00 $425.00 $425.00 $425.00 $425.00

:2";$&42-"

:2";$&=%";/$

$183.00 $549.00 $549.00 $732.00 $549.00 $183.00 $2,745.00

$425.00 $1,275.00 $1,275.00 $1,700.00 $1,275.00 $425.00 $6,375.00


November: a-line

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Trina Turk 11/1- 11/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-TT02

Sequin V/N

Metallic

0 2 4 6 8 10

1 1 1 2 1 1

0 1 1 1 1 1

0 1 1 1 1 0

1 3 3 4 3 2 16

$2,672.00 $6,208.00 16 57%

!"2+%<3/"&42-" $167.00 $167.00 $167.00 $167.00 $167.00 $167.00

<3/"&=%";/$ $388.00 $388.00 $388.00 $388.00 $388.00 $388.00

:2";$&42-"

:2";$&=%";/$

$167.00 $501.00 $501.00 $668.00 $501.00 $334.00 $2,672.00

$388.00 $1,164.00 $1,164.00 $1,552.00 $1,164.00 $776.00 $6,208.00


November: a-line

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Theory 11/1- 11/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-TH02

V/N A-Line D

Plum

0 2 4 6 8 10

1 1 1 1 1 1

0 1 1 1 1 0

0 1 1 1 0 0

1 3 3 3 2 1 13

$2,379.00 $5,525.00 13 57%

!"2+%<3/"&42-" $183.00 $183.00 $183.00 $183.00 $183.00 $183.00

<3/"&=%";/$ $425.00 $425.00 $425.00 $425.00 $425.00 $425.00

:2";$&42-"

:2";$&=%";/$

$183.00 $549.00 $549.00 $549.00 $366.00 $183.00 $2,379.00

$425.00 $1,275.00 $1,275.00 $1,275.00 $850.00 $425.00 $5,525.00


November: a-line

Vendor Name Halston Heritage Ship Date 11/1- 11/15 NOTES Total Cost $3,840.00 Total Retail $8,925.00 Total Units 15 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-HH03

O/S A-Line D

Red

0 2 4 6 8 10

1 1 2 1 1 0

0 1 1 1 1 1

0 1 1 1 1 0

1 3 4 3 3 1 15

<3/"&42-" $256.00 $256.00 $256.00 $256.00 $256.00 $256.00

<3/"&=%";/$ $595.00 $595.00 $595.00 $595.00 $595.00 $595.00

:2";$&42-"

:2";$&=%";/$

$256.00 $768.00 $1,024.00 $768.00 $768.00 $256.00 $3,840.00

$595.00 $1,785.00 $2,380.00 $1,785.00 $1,785.00 $595.00 $8,925.00


November: maxi

Vendor Name T By Alexander Wang Ship Date 11/1- 11/15 NOTES Total Cost $1,200.00 Total Retail $2,800.00 Total Units 8 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AW01

V/N Velvet D

Brown

0 2 4 6 8 10

0 1 1 1 1 0

0 1 1 1 1 0

0 0 0 0 0 0

0 2 2 2 2 0 8

<3/"&42-" $150.00 $150.00 $150.00 $150.00 $150.00 $150.00

<3/"&=%";/$ $350.00 $350.00 $350.00 $350.00 $350.00 $350.00

:2";$&42-"

:2";$&=%";/$

$0.00 $300.00 $300.00 $300.00 $300.00 $0.00 $1,200.00

$0.00 $700.00 $700.00 $700.00 $700.00 $0.00 $2,800.00


November: maxi

Vendor Name Halston Heritage Ship Date 11/1- 11/15 NOTES Total Cost $1,536.00 Total Retail $3,570.00 Total Units 6 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-HH04

Halter Metallic

Black

0 2 4 6 8 10

0 0 1 1 0 0

0 0 1 1 0 0

0 0 1 1 0 0

0 0 3 3 0 0 6

<3/"&42-" $256.00 $256.00 $256.00 $256.00 $256.00 $256.00

<3/"&=%";/$ $595.00 $595.00 $595.00 $595.00 $595.00 $595.00

:2";$&42-"

:2";$&=%";/$

$0.00 $0.00 $768.00 $768.00 $0.00 $0.00 $1,536.00

$0.00 $0.00 $1,785.00 $1,785.00 $0.00 $0.00 $3,570.00


November: other

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Theory 11/1- 11/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-TH03

L/S Maxi D

Off-White

0 2 4 6 8 10

0 1 1 1 1 0

0 1 1 1 1 0

0 0 1 1 0 0

0 2 3 3 2 0 10

$3,290.00 $7,650.00 10 57%

!"2+%<3/"&42-" $329.00 $329.00 $329.00 $329.00 $329.00 $329.00

<3/"&=%";/$ $765.00 $765.00 $765.00 $765.00 $765.00 $765.00

:2";$&42-"

:2";$&=%";/$

$0.00 $658.00 $987.00 $987.00 $658.00 $0.00 $3,290.00

$0.00 $1,530.00 $2,295.00 $2,295.00 $1,530.00 $0.00 $7,650.00


November: other

Vendor Name Alice & Olivia Ship Date 11/1- 11/15 NOTES Total Cost $1,988.00 Total Retail $4,620.00 Total Units 14 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AO011

Chevron Print D

Red/Black

0 2 4 6 8 10

1 1 1 1 1 1

0 1 1 1 1 0

0 1 1 1 1 0

1 3 3 3 3 1 14

<3/"&42-" $142.00 $142.00 $142.00 $142.00 $142.00 $142.00

<3/"&=%";/$ $330.00 $330.00 $330.00 $330.00 $330.00 $330.00

:2";$&42-"

:2";$&=%";/$

$142.00 $426.00 $426.00 $426.00 $426.00 $142.00 $1,988.00

$330.00 $990.00 $990.00 $990.00 $990.00 $330.00 $4,620.00


November: other

Vendor Name Ship Date NOTES Total Cost Total Retail Total Units Mark-Up %

Akiko Akiko 11/1- 11/15

!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AA01

V/N Maxi D

Black

0 2 4 6 8 10

1 1 2 1 1 1

0 1 1 1 1 0

0 1 1 1 1 0

1 3 4 3 3 1 15

$870.00 $2,025.00 15 57%

!"2+%<3/"&42-" $58.00 $58.00 $58.00 $58.00 $58.00 $58.00

<3/"&=%";/$ $135.00 $135.00 $135.00 $135.00 $135.00 $135.00

:2";$&42-"

:2";$&=%";/$

$58.00 $174.00 $232.00 $174.00 $174.00 $58.00 $870.00

$135.00 $405.00 $540.00 $405.00 $405.00 $135.00 $2,025.00


DECEMBER PURCHASES


JANUARY PURCHASES


January: STRAPLESS

Vendor Name BCBG MaxAzria Ship Date 1/1- 1/15 NOTES Total Cost $1,285.00 Total Retail $2,990.00 Total Units 5 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-BC02

Ruffle Bodice

Yellow Print

0 2 4 6 8 10

0 1 1 1 0 0

0 0 1 1 0 0

0 0 0 0 0 0

0 1 2 2 0 0 5

<3/"&42-" $257.00 $257.00 $257.00 $257.00 $257.00 $257.00

<3/"&=%";/$ $598.00 $598.00 $598.00 $598.00 $598.00 $598.00

:2";$&42-"

:2";$&=%";/$

$0.00 $257.00 $514.00 $514.00 $0.00 $0.00 $1,285.00

$0.00 $598.00 $1,196.00 $1,196.00 $0.00 $0.00 $2,990.00


January: 他 and long sleeve

Vendor Name Alice & Olivia Ship Date 1/1- 1/15 NOTES Total Cost $1,846.00 Total Retail $4,290.00 Total Units 13 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

NMF12-AO12 GatherD L/S D

42$2+

!/5%

67

'8

49

:2";$&<3/"-

Navy

0 2 4 6 8 10

1 1 2 1 1 0

0 1 1 1 1 0

0 1 1 1 0 0

1 3 4 3 2 0 13

<3/"&42-" $142.00 $142.00 $142.00 $142.00 $142.00 $142.00

<3/"&=%";/$ $330.00 $330.00 $330.00 $330.00 $330.00 $330.00

:2";$&42-"

:2";$&=%";/$

$142.00 $426.00 $568.00 $426.00 $284.00 $0.00 $1,846.00

$330.00 $990.00 $1,320.00 $990.00 $660.00 $0.00 $4,290.00


January: tank and one shoulder

Vendor Name Alice & Olivia Ship Date 1/1- 1/15 NOTES Total Cost $1,530.00 Total Retail $3,564.00 Total Units 9 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

NMF12-AO13 RuffleD W/Belt

42$2+

!/5%

67

'8

49

:2";$&<3/"-

Black/White

0 2 4 6 8 10

0 1 1 1 1 0

0 0 1 1 1 0

0 0 1 1 0 0

0 1 3 3 2 0 9

<3/"&42-" $170.00 $170.00 $170.00 $170.00 $170.00 $170.00

<3/"&=%";/$ $396.00 $396.00 $396.00 $396.00 $396.00 $396.00

:2";$&42-"

:2";$&=%";/$

$0.00 $170.00 $510.00 $510.00 $340.00 $0.00 $1,530.00

$0.00 $396.00 $1,188.00 $1,188.00 $792.00 $0.00 $3,564.00


January: a-line

Vendor Name DVF Ship Date 1/1- 1/15 NOTES Total Cost $2,198.00 Total Retail $5,110.00 Total Units 14 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-DF05

Sheer L/S Wrap D

Black

0 2 4 6 8 10

1 1 1 1 1 1

0 1 1 1 1 0

0 1 1 1 1 0

1 3 3 3 3 1 14

<3/"&42-" $157.00 $157.00 $157.00 $157.00 $157.00 $157.00

<3/"&=%";/$ $365.00 $365.00 $365.00 $365.00 $365.00 $365.00

:2";$&42-"

:2";$&=%";/$

$157.00 $471.00 $471.00 $471.00 $471.00 $157.00 $2,198.00

$365.00 $1,095.00 $1,095.00 $1,095.00 $1,095.00 $365.00 $5,110.00


January: maxi

Vendor Name T By Alexander Wang Ship Date 1/1- 1/15 NOTES Total Cost $580.00 Total Retail $1,350.00 Total Units 10 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-AW02

Scoop/N L/S

Dark Grey

0 2 4 6 8 10

0 1 1 1 1 0

0 1 1 1 0 0

0 1 1 1 0 0

0 3 3 3 1 0 10

<3/"&42-" $58.00 $58.00 $58.00 $58.00 $58.00 $58.00

<3/"&=%";/$ $135.00 $135.00 $135.00 $135.00 $135.00 $135.00

:2";$&42-"

:2";$&=%";/$

$0.00 $174.00 $174.00 $174.00 $58.00 $0.00 $580.00

$0.00 $405.00 $405.00 $405.00 $135.00 $0.00 $1,350.00


January: other

Vendor Name Rebecca Taylor Ship Date 1/1- 1/15 NOTES Total Cost $1,397.00 Total Retail $3,245.00 Total Units 11 Mark-Up % 57%

!"2+%!"#$%&'()*%+

,%-.+/0123

42$2+

!/5%

67

'8

49

:2";$&<3/"-

NMF12-RT03

Jacguard-Panel D

Emerald

0 2 4 6 8 10

0 1 1 1 1 0

0 1 1 1 1 0

0 1 1 1 0 0

0 3 3 3 2 0 11

<3/"&42-" $127.00 $127.00 $127.00 $127.00 $127.00 $127.00

<3/"&=%";/$ $295.00 $295.00 $295.00 $295.00 $295.00 $295.00

:2";$&42-"

:2";$&=%";/$

$0.00 $381.00 $381.00 $381.00 $254.00 $0.00 $1,397.00

$0.00 $885.00 $885.00 $885.00 $590.00 $0.00 $3,245.00


Marketing plan

August Customer Oriented Employee Oriented Sales Oriented

2012 Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

9

10

11

16

17

18

25

5

6

7

8

12

13

14

15

SUMMER SALE

19

20

21

26

27

28

22

23

24

29

30

31

EMPLOYEE APPRICATION WEEK

14th-18th: SUMMER SALE o This is a sale on all summer merchandise up to 40% off, in order to make room for new fall merchandise. 27TH-31ST: EMPLOYEE APPRICATION WEEK o Monday- breakfast is supplied/ extra 20% off their employee discount (for today only) o Tuesday- lunch is supplied o Wednesday- dinner is supplied o Thursday- desserts are supplied o Friday- gift cards are given from different places and distributed through a raffle system


Marketing plan

September Customer Oriented Employee Oriented Sales Oriented

2012 Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

9

10

11

12

EMPLOYEE CONTEST (until the 23rd)

16

6

7

8

13

14

15

21

22

28

29

EMPLOYEE EDUCATION

17

18

19

20 ALICE & OLIVIA TRUNK SHOW

23

24

25

26

27

30

9th-23rd: EMPLOYEE CONTEST o This is a competition of who can sell the most units of Alice & Olivia merchandise. o This is a competition among sales associates, but also managers. o The prize for the winner is one Alice and Olivia product of their choice. 13th: EMPLOYEE EDUCATION o This is an educational session given from the department manager and Alice and Olivia representative about the company and merchandise that will be shown at the trunk show. 20th: ALICE & OLIVIA TRUNK SHOW o 10AM to 5PM o Viewing of the latest collection


Marketing plan

October Customer Oriented Employee Oriented Sales Oriented

2012 Sunday

Monday

Tuesday

DVF FASHION FOR THE CURE MONTH

EMPLOYEE CONTEST (until the 21st)

1

Wednesday

Thursday

Friday

Saturday

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

• 1ST-31ST: DVF FASHION FOR THE CURE MONTH! o This is a month of marketing for DVF, Fashion For The Cure, and breast cancer awareness! • 1st-21st: EMPLOYEE CONTEST! o This is a competition for a sales associate and manager to sell the most DVF merchandise.! o The prize for the winning sales associate and manager is a trip to go to the 9th annual DVF Fashion For The Cure Event in Los Angeles. !


Marketing plan

November Customer Oriented Employee Oriented Sales Oriented

2012 Sunday

Monday

4

Tuesday

5

Wednesday

6

Thursday

Friday

Saturday

1

2

3

7

8

9

10

SEASONAL EMPLOYEE TRAINING

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30 BLACK FRIDAY PROMOTION

• 5TH-9TH: SEASONAL EMPLOYEE TRAINING! o This is a week of training for seasonal holiday employees.! • 30th: BLACK FRIDAY PROMOTION! o This promotion is 40% off select merchandise and additional 20% off all already sale merchandise.!


Marketing plan

December Customer Oriented Employee Oriented Sales Oriented

2012 Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

THE COCKTAIL SHOW

9

10

11

12

13

14

15

21

22

28

29

INCIRCLE BONUS POINT EVENT

16

17

18

19

20

23

24

25

26

27

POST HOLIDAY SALE

30

• •

31

6TH-8TH: THE COCKTAIL SHOW! o 10AM to 5PM! o This is a viewing of the latest cocktail dresses! o This is also a collaboration with the shoe and accessory department because fully styled outfits will be shown to give customers inspiration and ideas! o Complimentary cocktails will be served in the evening portion of the event! o This will prepare customers for any holiday parties! 11th-15th: INCIRCLE BONUS POINT EVENT! o Customers receive four points for every dollar spent online and in stores when they use their NM credit card.! 26TH-30TH: POST HOLIDAY SALE! o This is 20% off select merchandise.!


Marketing plan

January Customer Oriented Employee Oriented Sales Oriented

2013 Sunday

Monday

Tuesday

Wednesday

1

Thursday

2

Friday

3

Saturday

4

5

NEW YEAR SALE

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

NEW MERCHANDISE MARKETING

27

28

29

30

31

• 2ND-6TH: NEW YEAR SALE! o This is 40% off select merchandise.! • 21st-25th: NEW MERCHANDISE MARKETING! o This is to highlight the new merchandise and bring people into the store! o This could include a floor move so the selling floor looks fresh and illustrates new merchandise!


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