Volume 1 Issue 1
The quick brown fox jumped over the lazy dog
Table Of Contents 5 Letter from the Editor 6 Oakland through the eye of Holga 12 Quotations 14 Interview: Damon Duree 16 Mode: J’adore le soliel d’après midi 24 CCA After hours 25 CCA SF / SFMOMA 26 What is your passion? 28 Dedications
Letter from the Editor Dear Reader, So, I’m guessing you picked up this zine because it caught your attention. If so, you are probably a minimalist, like myself. I live by the motto “Less is more”. You will find that it is a prominent theme throughout the whole zine. As a third culture kid, I find that being grounded is important, so I have my hobbies and my own interests that I enjoy that always make me happy when I’m down. Not only that, but they also introduce me to new people who have the same interests as well, which is quite helpful considering I have changed schools seven times. Photography is one just one of those hobbies, but I would consider it more like my passion. So, when flipping through this zine, you will find that there are a lot of photographs. All of the photos have been taken and edited by yours truly, unless they are of me, along with the illustrations as well. But enough about me, I’ll let you look through this thing. Enjoy!
Paige Elisabeth Carmichael
Oakland through the eye of
The concept is simple – a minimal and inexpensive camera using medium format 120 mm film. This cultural phenomenon carries only the most basic necessities that a camera requires in order to function. The ability to take it apart and put it together with duct tape and still function? Pure genius. This entirely plastic camera was created in Hong Kong in 1982. Once created and introduced to the public, it was given the characteristic of being a “prehistoric throwback to the early days of camera mechanics”. This gave everyday people the ability to introduce themselves into the world of photography, but in an inexpensive manner. The name originated from the term “ho gwong” meaning “very bright”. After throwing a little European into the phrase, “HOLGA” was created. Over the next ten years, the Holga’s popularity skyrocketed. The main clientele were professors and teachers promoting this new product to their students that opened them up to new possibilities and techniques that, in the present digital age, is not usually possible. In the technologically advanced world of today, ironically, the Holga is getting more and more popular. Why you ask? The low-tech appeal is very overwhelming to the average person. The possibilities are endless, whether it is converting the Holga to a 35 mm camera, using color or black and white film, using different exposures or even just the different colors of these plastic beauties are very intriguing. We relish in it’s quirky and unpredictable nature, it’s a fact. The excitement of not knowing what to expect when picking up your first set of prints at the local photo developer is indescribable. This counter culture item only has four main features that make up this anti-digital photographic device; your eye, the lens, the film, and your subject. These four things are the most important in any mean of photography. Now a days, one can Photoshop anything and make it look real, but why not get to the raw truth and shoot with something basic to show one’s true talent. Why not get to the heart of what photography is really all about, capturing a moment. If you have an eye for photography, you can use the Holga. If you don’t have an eye for photography, you can learn from the Holga. How could you ask for anything more basic than that? The answer is you can’t, but that’s the beauty of it.
Name: Paige Carmichael Age: 17 Lomographer Since: 2008 Store bought: Urban Outfitters Color: Red Millimeters: 120
(1) Fast Food: I walk by this Wendy’s everyday and I have not once seen it empty. (2) Green: A beautiful garden my friends and I pass by every time we walk to the BART. (3) Mega Store: The biggest CVS in the country by far. There is everything from sports equipment to clothing and apparel.
(4) Rockridge Plaza: This is my second home during the course of the month. Here you can find CVS, Safeway, Jamba Juice, Starbucks and Boston Market. (5) College Ave: There are a lot of very cute restaurants along College Ave. One of my personal favorites is Khanapeena which was awarded ‘Best Indian food in Oakland’. (6) Traffic: Broadway is a very busy road, so you always have to look both ways before crossing!
8 (7) Clifton Hall: Where I have stayed for the past month. I have met some of the nicest people I have ever met in my life and I thank them for all of the fond memories I will keep for a very long time. (8) Buggy: This photo was taken on College Ave in front of the Laundromat. I love Volkswagon vans and I was very excited that I was able to capture one on camera. (9) CCA: Even though this college is only half a block big, it holds some of the greatest student artists I have seen in my life.
(10) Gate: This golden circle holds the CCA emblem and is the top of the main gate that you walk through to access the school. (11) Homeless: When walking around Oakland, you may find that there are a lot of homeless people, all of whom have their own stories. (12) Graffiti Art: Every where you look, you see graffiti. This type of street art covers every single inch of Oakland, whether on the buildings, or in the bathrooms of CCA.
“Love of beauty is Taste. The creation of beauty is Art.” — Ralph Waldo Emerson
“A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.” — Ansel Adams
An Interview with Damon Duree A Graphic Designer / Oakland Resident
After high school, what schools have you attended? Loyola Marymount in L.A. for two years with a major in graphic design. One of my instructors there also taught at Art Center in Pasadena and suggested I go take a look. I drove over and knew immediately I wanted to go there. So I switched and spent the next three years getting a BA in Graphic Design. What is your view on art school vs. university? I think Art School is great and I loved Art Center but I really value the 2 years at the University. I really enjoyed the “College” experience and would definitely feel like I had missed out without that time there. I think it is very critical growing up period for young adults. Socializing and learning with a group of peers who are from all over the world vs. just your neighborhood or school is an invaluable learning experience. It is an exposure to a wide variety of personalities and as a young designer this can be very beneficial.
Why design? Design is a natural talent like anything else. If you have a the knack and appreciate good and bad design for what it has to offer then you can put it to good use. You can create marketing and messaging tools that can make
a difference for almost any cause or company. What companies have you designed for? Norwegian Cruse Line, The RitzCarlton Club & Residences, Trimble Navigation, Visioneer, Apple, Moondance Baking and Simply Scrumptious Confections. What is your favorite type of design? I love food Packaging. I also love logo design. Creating a new identity and bringing new life to tired brand or product is really rewarding.
“Design is a natural talent” What is it like working in the Oakland area? Working in the Oakland Area is great. I love Oakland and it’s proximity to San Francisco. Are there any benefits that come with it? Yes, there are GREAT restaurants opening in the east bay and they have not only amazing food but also some really nice graphics. What are the pros and cons of being a designer? I would say the best part of being a designer is the variety of jobs. Each project is new with a fresh new set of challenges and requirements that need to be met. It is always rewarding to see
the new design take shape. Sometimes it is exactly what you envisioned and sometimes it catches you off guard. You look at it and think, “How’d I come up with that”. I also really enjoy when the client is happy. They can be really grateful. Finally, what is some advice that you would give young, prospective designers today? I would say learn the basics of good typography. Good typography is
essential to good design. It only takes one bad typeface or poor type layout to ruin a project. Also learn how to interact with people and work with them. In design we have clients and we have to work with their needs and budgets. Listening and learning how to solve the design problem will go along way in making work fun.
J’adore le soliel d’après midi
CCA San Francisco Campus / SFMOMA
Whatâ€™s your passion?
Nana, I dedicate this zine to you, a member of the CCAC graduating class of 1954. You are an everyday inspiration to me. Your strength, sense of creativity, faith and ongoing positivity are qualities that every person should learn to acquire. Thank you for all of your support and knowledgeable advice you have given me throughout the years.
The quick brown fox jumped over the lazy dog Volume 1 Issue 1