2016 Annual Membership Report Annual meeting January 21, 2017
Pagosa Springs Chamber of Commerce
Mission Statement It is the mission of the Pagosa Springs Area Chamber of Commerce to assist the members of our business community with development opportunities through resources, advocacy, services, advocacy and education.
Vision Statement It is the vision of the Pagosa Springs Area Chamber of Commerce to facilitate our communityâ€™s transition and growth needs, creating a prosperous future in a business friendly, home town atmosphere.
2016 Board of Directors Jeannie Sinkey* Jack Searle
President Vice President
*Indicates outgoing board member
CHAMBER OF COMMERCE STAFF Mary Jo Coulehan Amanda Powers Angela Wirth
Executive Director Membership Coordinator Events/Communications Coordinator
Meet Your Incoming 2017 Board of Directors Jenifer Pitcher~PLPOA I am a 4th generation local with insight to local awareness, local networking, fundraising, events, and education. My desire to serve on the Chamber Board is both personal and business related. On a personal level, I desire to serve my community and the businesses within this community in a positive manner through well-established organizations I can stand behind and that I believe in. From a business standpoint, I feel that being a representative of the businesses, the people, as well as the association of Pagosa Lakes having a bigger serving presence with the Chamber, would prove to be beneficial to all.
Christie Spears~KWUF Radio I moved to Pagosa Springs with my husband over 17 years ago. We raised our three children here and enjoy all the year-round outdoor activities that this area has to offer. We own Wolf Creek Broadcasting, aka KWUF radio and have expanded our operations into the San Luis Valley. We know what it means to own, expand and grow a business. Along with owning the business comes managing the business and conducting sales, which puts me in contact with a large portion of the business community. I hear their needs and concerns, celebrate their successes and would encourage them to make use of the benefits that the chamber has to offer. Prior to coming to Pagosa, I worked in retail and was also involved in early childhood education, which is an area of need in Pagosa. I feel my skills and interests are timely benefits for the Chamber Board because I do interact with so many businesses on a regular basis, and I have an interest in continually improving our community.
Jenelle syverson~Choke Cherry Tree My name is Jenelle Syverson, and I am a parent, business owner, property owner and nature lover here in our community. Being a Pagosan and part of The Choke Cherry Tree staff since 2003 has given me opportunities to grow and expand my horizons in ways I never imagined coming from the mid-west. Now, owning the business and helping it start to grow once more, I would like to also help Pagosa in its new direction. Brainstorming and engineering ways to help the community to commercially thrive while guarding our greatest resource, the amazing wilderness we live in, is a way I hope I can do just that since my firmest belief is that the best way to help yourself is to help others.
LOOKING BACK A Note from Jeannie Sinkey… The last three years of serving on the Board of Directors for the Pagosa Springs Chamber of Commerce has been indescribable. The many changes have led the Chamber in an exciting new direction. Mary Jo Coulehan’s leadership as the returning Director and the committed staff will continue to take the Chamber and the community to new heights. I wish the Chamber staff, the existing Board members and the new incoming Board members the best. It was an honor serving on this Board of Directors.
A Note from Nicki Smith… With the close of 2016, I wanted to express my sincere thanks to the Pagosa Springs Chamber of Commerce for the opportunity to contribute over the last three years. It has been a truly rewarding experience to serve the town and take part in the continued development of our community and businesses. My best wishes to the incoming board members. I am eagerly looking forward to the next horizon of growth for Pagosa Springs.
A Note from Jessica Bilazzo… I feel honored to have had the opportunity to sit on the board of directors for the Pagosa Springs Chamber of Commerce. It was a pleasure to work closely with the board members as well as the Chamber of Commerce employees to help make decisions that will better the opportunities for the members, as well as the Pagosa Springs community as a whole. I can say with confidence that the Chamber of Commerce will continue to benefit Pagosa Springs businesses for many more years to come. Great job everyone! It has been a pleasure.
2016—The Year in review Administration, Advertising & Technology
Improved Website & Features Banner Ads Video Ads Direct Referrals Member-access referral reports Online Event Registration & Ticket Sales Online Event Calendar Online Elections Increased Social Media presence (Facebook, Twitter, LinkedIn, YouTube)
Business & Community Events Annual Meeting Represented on Early Childcare, Affordable Housing, and Town Comprehensive Plan committees Winterfest-11 balloons Car Show @ Pagosa – Changed date to June/Increased attendance to 167 cars, over double of last year Park 2 Park Arts & Crafts Festival Colorfest – 28 balloons/Record attendance Annual Golf Tournament Parade of Stores Monthly Maximizing your Membership classes Business Bites Presentations including Social Media, QuickBooks, Starting Your Business, Health Insurance Forum, Emergency Readiness, ADA Compliance, Job Fair Economic Outlook Survey Development of the new Young Professionals of Pagosa Springs (YPOPS) group Representation on Club 20 Executive Committee Representation on Region 9 Economic Development Board. Secured independent movie “Shooting in Vein”
Chamber Membership & Benefits Over 300+ In-Person Business Visits by Chamber Staff Free consultations with SBDC representative and/or Chamber Executive Director Join and Renewal discount coupons Online payment options/recurring billing Free advertising on social media and bi-monthly newsletter CDC/Chamber Collaboration Chamber as point-of-contact and administration for CDC Improved communication on CDC website – blogs, informational postings. Increased social media presence (Facebook) Updated membership application, brochure and incentives for CDC members. Hosted three public information forums including County Demographics, Real Estate Forecast and Tiny Homes seminar with the Office of Economic Development and International Trade (OEDIT). Consulted with over 40 business start-up or expansion interests. Micro-loan fund availability for businesses – issued 2 microloans, 1 loan closing in January of 2017. Recertified as Enterprise Zone Engaged in regional and state-wide Economic Development organizations. New Facebook business page
2016 FINANCIAL REVIEW CATEGORY INCOME Membership Dues PSCDC Advertising & Promotion
$78,500 $30,000 $16,000
$83,879 $32,383 $7,130
Membership Events Special Events Raffles Rental Income Miscellaneous Total Income EXPENSE Advertising & Promotion Membership Expenses
$10,000 $96,250 $5,000 $18,147 $2,650 $256,547
$8,529 $92,033 $0 $18,147 $1,287 $243,388
$3,868 $18,906 (*1)
$250 $246,745 $9,802
$100 $264,328 ($20,940)
*1 – items not budgeted (BAH postage, software)
Special Events *2 – Special Event Insurance for 2017 already paid
Operations *3 – Wages, new computer, software not budgeted
Raffle Total Expense Net Income
2017 BUDGET CATEGORY Membership Dues Miscellaneous Building Interest Income PSCDC Advertising and Promotion Membership Events Special Events Raffles Total Income:
BUDGET $112,550 $3,040 $6,473 $36,000 $8,500 $12,200 $108,300 $1,000 $288,063
Advertising and Promotion Business Seminars & Training Membership Expenses Special Events Operations Raffle Miscellaneous Total Expense
$5,750 $3,000 $16,900 $71,100 $170,584 $100 $200 $267,634
Top Website REFERRALs RANK
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Restaurants Vacation Rentals Campground/RV Park Hotel/Motel Construction Cabins Real Estate Retail Stores Public Utility Medical Guide/Outfitter/Hunting Grocery Non-Profit Finance Property Management Education Gifts Churches Property Rental & Lease Insurance Brew Pub Garden Outdoor Recreation Fire Bed & Breakfast
# TIMES DISPLAYED 1065 948 872 867 788 697 579 547 513 495 422 409 405 360 334 312 302 291 286 264 256 250 247 243 240
Referral summary *The total number of referrals from the Pagosa Springs Chamberâ€™s website business directory for 2016 was 2,223,944. Each member averaged 3,339.26 referrals from their website in 2016. Each day in 2016, there was an average of 6,076 referrals from the Pagosa Springs Chamberâ€™s website directory. *Impressions include human user activity and search engine indexing activity.
TOP 25 keywords for searches RANK
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
pagosa all rv pagosa springs san juan lodging cabins cabin rental ace hot springs ice vacation rentals hotels bank real estate restaurants art realtor home joy rent horse spa alley house home rentals
2016 MEMBERSHIP COMPARISON TYPE
Total Members at Year End
New and Improved Membership Benefit Packages
Business Expos in collaboration with the CDC
Business Bites Educational Sessions
Continuation of Maximizing your Membership Classes
Continuation of “in-person” business visits
Greater business advocacy through Region 9, CDC, Club 20, CCCE and the SBDC
Increased promotion of our events/increase attendance
New website design
2017 CHAMBER EVENT CALENDAR WinterFest Job Fair The Car Show @ Pagosa Springs Park 2 Park Arts & Crafts Festival Golf Gone Goofy ColorFest Parade of Stores
February 4-5 To Be Determined June 9-10 July 1-4 August 19 September 15-17 Nov. 30-Dec. 3
2017 MEMBERSHIP DUES
In the coming months, look for our new membership levels and benefits!
2017 MEMBERSHIP BENEFITS FREE Services • Space in the Chamber/Visitor Center with representation by staff and volunteers. • Listing in the Chamber’s Business Directory. • Online business listing with a description of the services you provide and a link to your website. • Free submissions for bi-monthly Chamber Communiqué Newsletter. • Use of the Chamber’s bulk mail stamp. • Use of the Trade Show display kit, white board/easel, collapsible easels. • Use of the Chamber Conference room. • Weekly email updates. • Weekly newspaper column, online article and weekly radio spot that highlight business activities. • Ribbon-cutting ceremonies for grand, new–owner, and relocation openings. • Statistical data and referral reports. • Recognition for community achievement. • Business referrals for visitors, callers, and those contacting the Chamber via email. • Social Marketing (Facebook, Twitter, LinkedIn, YouTube) • Sell your event tickets at the Chamber Member Discounts • Coupon page with discounts for Business after Hours, radio spotlight, copies, and job/coupon listings, and more. Networking/Educational Opportunities • Monthly Business After Hours hosted by local businesses and the Chamber. • Monthly Maximizing Your Membership seminars. • Business Bites (educational programs). • Annual Membership Celebration. • Business to Business Expo. • Special seminars to improve your business expertise. • Sponsor of Leading Edge NxLevel class, Marketing for Smarties, Small Business Development Center (SBDC) seminars.
Low-Cost Marketing Options • Enhanced Membership: add logo, photo, video link & up to 20 keywords to business listing. • Advantage Membership: Choose from six levels that include membership benefits AND sponsorship opportunities. • Additional Business Listing. • Website Banner Ads. • Website Coupons or Job Postings. • Inserts/page sponsorship available in the Chamber Bi-Annual Report. • Use of the Chamber copier, fax, scanner and folding machine. • Sponsorship opportunities for annual Chamber events. Community Economic Programs • Direct partner with Pagosa Springs Community Development Corporation • Business consultations with the SBDC (Small Business Development Council). • Pagosa Perks Program that’s designed to keep dollars local. • Promotion for annual Holiday Parade of Stores “No Tax” Shopping Event. • Host of major community events – economic and visitor attraction. • Major contact for large group sales, events and short-term business opportunities. • Local, State and Regional Representation • Advocate on behalf of businesses regarding local issues. •
GET THE MOST OUT OF YOUR MEMBERSHIP! Attend a monthly MAXIMIZING YOUR MEMBERSHIP session or BUSINESS BITES LUNCHEON held most months throughout the year.
2017 Schedule DATE
January 21 February 22 March 22
COC Annual Meeting Jem Jewelers The Hub Bike Shop
La Plata Homes @ FSWB
Pagosa Mountain Sports
Choke Cherry Tree
Archuleta Seniors Inc.
August 23 September 15-17 October 26
Colorado Christmas Shoppe ColorFest Sunetha Property Management
For 2018, Business after Hours will again be scheduled on a lottery system to take place in the fall for the coming year.
2017 Annual meeting 6:00-7:00
7:00-8:00 8:00-9:00 8:30
Mingle to the music by the Retro Cats, while enjoying heavy hors d’oeuvres provided by Mimi at Mee Hmong Cuisine and Pagosa Baking Company. Silent Auction opens. Announcement of new Chamber Board Members, Presentation of awards Dance and socialize to more sounds from the Retro Cats. Silent Auction closes
Community Award NOMINEES Citizen of the Year: Mark Crane, Terry Smith, Annie Sewell Volunteer of the Year: Lynne McCrudden, Mark Crane, Dale Johnson Small Business of the Year: Galles Properties, The Outfitter Department Store, Pagosa Baking Company, Pagosa Mountain Sports Non-Profit of the Year: Geothermal Greenhouse Partnership (GGP), Archuleta County Education Center, Thingamajig Theatre, Loaves & Fishes Pagosa Pride ~ Interior: The Overlook Hot Springs, City Market Pagosa Pride ~ Exterior: High Country Title, Bordé Rio
Silent Auction Items Kips~ $25 Gift Certificate Pagosa Brewing ~ $25 Gift Certificate Ramon’s ~ $25 Gift Certificate Shanghai ~2 Lunch Entrees Gift Certificate Colorado Christmas Shoppe ~ Gift Basket Pagosa Mountain Sports ~$75 Gift Certificate Springs Resort & Spa ~ 4 Bath House Passes The Outfitter Dept. Store ~ 1 Large Work Tote Healing Waters Resort ~ 1 Hour Massage & Soak Fireside Inn ~ 2 Night Stay in 1 Room Cabin Wolf Creek Ski Area ~ 4 Day Passes Jem Jewelers ~ Earrings and Jewelry Set Arbonne ~ Gift Basket Pagosa Escape Zone ~ Single game for up to 8 people Winderness Journeys ~Full Day Rafting for 2 Choke Cherry ~ Gift Basket Raymond Rent-a-Nerd ~1 Hour On-Site Maintenance Piedra Automotive ~Free Alignment Home Again ~ Décor Collection Pagosa Golf Club ~ Gift Certificate for two 18 Holes of Golf w/cart & lunch for 2 Cowgirls and Angels~Spa Gift Certificate THANK YOU TO ALL OF OUR CONTRIBUTORS OF THIS EVENT.
Thank you to our PARTICIPANTS & Volunteers Mee Hmong Cuisine Pagosa Baking Company Retro Cats Pagosa Brewing Riff Raff Brewing PLPOA Cerenity Keating
Gertie Dixon Jon Mercer Mercy Korsgren Shayla White Eagle Mary Rose Don Brenno Becky Ziminsky
Special thanks to our ADVANTAGE MEMBERS for their sponsorship of this event.
Wishing you a happy and prosperous new year! The Chamber Staff