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Branding & Graphics

With roots extending back to a two-person partnership formed in 1898, Page is one of the most prolific and enduring architecture and engineering design practices. Page architects, engineers, interior designers, planners, strategic analysts and technical specialists provide services throughout the United States and abroad. Our diverse, international portfolio includes projects in the healthcare, academic, government and science and technology sectors, as well as civic, corporate and urban housing projects. The Page portfolio consists largely of complex projects that benefit from our integrated disciplines and that make a significant impact on the communities they serve. We are guided by the three core values of creativity, collaboration, and commitment, and through the force of these ideals, we live up to our promise of design that makes lives better.

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We start with your vision. We design for the future.

At Page, we promise design that makes lives better. Core Markets

Academic Aviation Civic / Government Corporate / Commercial Healthcare Housing / Hospitality Science / Technology


Architecture Engineering Interiors Planning Consulting / Branding & Graphics Consulting / Building Sciences Consulting / Commissioning Consulting / Lab Planning Consulting / Programming

Design is the crux of what we do. Throughout the generations, Page has promised, and delivered, design that makes lives better. We believe buildings are important for what they do and for the positive impact they make on individual lives. That’s why we have a solution-driven project focus that results in life-enhancing buildings and places. Our multidisciplinary services allow complete integration from conceptualization to engineering to interiors and more, resulting in an improved client experience and final product. We recognize that good talent can be applied to complex projects regardless of industry. And good talent becomes great when it gains experience in a variety of situations. We create crossover teams so that individuals can work on different projects and share their own expertise and insights with other team members. Our collective commitment to visionary design is reflected in our portfolio of successful, complex projects.

Page Southerland Page, Inc.


Branding & Graphics Hard-working, elegant solutions.

Our visual identity and experiential designers create brand identities and graphic designs that support how places and environments are experienced. The orchestration of 2-dimensional design work including typography, color, imagery, form, technology and, especially, content, forms this basis. Examples of this work include wayfinding systems, architectural graphics, signage, exhibit design, retail design, and themed or branded spaces. We operate at the intersection of communications and the built environment.

Learn more pagethink.com/branding


We provide architectural and placemaking visioning, and create overall design vocabularies that help clients hone in on the possibilities, character and nature of a project. Fully integrated brand, graphic identities and visual communications created specifically for an architectural and engineering solution simply improves the design and built environment.

Branding & Graphics


Branding & Graphics

At Page, we influence how users experience environments. Learn more pagethink.com/branding

Our team provides architectural and placemaking visioning during the conceptual phase of built projects to help clients hone in on the possibilities, character and nature of the project. Carla Fraser, MPA, Principal and Branding & Graphics Director, brings brand strategy and cultural change management expertise. The Branding & Graphics service team also designs identities, brands, wayfinding systems, architectural graphics, signage, exhibit design, retail design, and themed or branded spaces across a wide range of client industries from corporations to museums to non-profits to architecture firms.

Page Southerland Page, Inc.


Page Branding & Graphics Leadership

Carla Fraser, MPA cfraser@pagethink.com

Although Carla Fraser has worked on projects with large, successful corporations such as Motorola, Accenture, Sonae Sierra, and others, she gets excited about projects for clients whose mission it is to improve lives. People’s Community Clinic, which was founded in a church basement, is a significant health care provider to the under-served community in the Austin metropolitan area. Their brand identity did not adequately represent the growth that had occurred in recent years, so Carla and team took on the challenge. First, she had to gain the client’s trust to be able to find solutions that maintained the clinic’s authenticity and roots while positioning it as the innovative and successful organization that it had become – without alienating existing stakeholders. The new visual identity touched on all key points critical to raising awareness and support of the clinic’s mission: branding, print collateral, digital/web engagement, experiential graphics, and a donor recognition program. As a brand strategy and cultural change management expert, Carla co-leads the award-winning Branding & Graphics consulting service at Page. Her studio is typically involved from the early stages of a project to ensure that visual identity, wayfinding, graphic signage and collateral appropriately reflect the client’s overarching objectives. Sometimes, she and her team are the first point of contact with clients for architectural visioning and design vocabulary development services.


Branding & Graphics

Lon Calvert

Molly Morton



Lon Calvert brings a wide range of knowledge and experiences to bear on client projects based on his diverse experiences. He is a classically trained award-winning designer specializing in both interiors and industrial, is an expert in accessible design, serves as a member of the Texas State Guard and has lived in multiple parts of the United States. As a result, Lon approaches his work with creative ideas, disciplined focus and an open mindset.

Molly is a creative person but finds that working as a project manager also enriches her experience of the process of developing and delivering unique client solutions. Her role allows her to engage with everyone on the project team and to meet related stakeholders such as clients and partners. One example she mentions is a donor recognition campaign for KUT Public Radio. It gave her the opportunity to go through the station’s archives and collaborate with KUT staff to learn its rich history.

He works primarily in environmental graphic design, experiential design and wayfinding for a variety of clients ranging from retailers to universities to medical facilities and top tier auto manufacturers. One project that stands out in Lon’s mind is The Mosaic District in Fairfax, Virginia, in which he was involved from the beginning. The initial design scope expanded from primarily wayfinding and graphics to an experiential design that won two ICSC (International Council of Shopping Centers) Gold Medals for its transformation of an underutilized area to a thriving town center.

In addition to the pleasure derived from a collaborative project with a client whose aspirations for their station and the greater Austin community was apparent, Molly appreciates effective communications and teamwork. She knows these are crucial for successful project delivery but also enhances the experience for all participants, fosters trust, strengthens relationships and inspires creativity. This is evident in the awards her teams have won.

Page Southerland Page, Inc.


Branding and Identity A brand identity represents the essence and character of a company, product, or institution. To be effective and true, the identity should accurately capture its authentic character and then translate that into visual form. Dyal has provided branding and identity services for countless clients, for a wide range of client types, services and industries. When developing brand identities, we approach the project as new observers and seek to identify distinctive, comprehensive and flexible solutions that effectively communicate and convey the entity’s voice, mission and personality.

Matisse Exhibit / San Antonio Museum of Art

Washington on the Brazos State Historic Site / Washington on the Brazos State Park Association

Page Southerland Page, Inc.


Experiential Design Experiential design involves the application of graphics and specialty placemaking elements in the built environment , to help establish character and enhance a sense of place. Careful and seamless integration with the architecture and interiors team results in improved design and the built environment.

Fred Pirkle Engineering Technology Center for Lawrence Group Architects / Sam Houston State University

Gibson Flats / Ardent Residential

Page Southerland Page, Inc.


Interactive and Web Our team designs interactive and engaging websites for a variety of client types. A website is one of the most important platforms for showcasing a brand and ought to allow users to have an informative and engaging experience. We don’t have a one-size-fits-all mindset—we design websites that meet the client’s specific needs, provides users with an optimized and easily-navigable experience, and is responsive in all desktop, mobile and tablet settings.

Website / UT School of Architecture

Website / Texas Society of Architects

Page Southerland Page, Inc.


Print Our team offers a full range of print and collateral design services, ranging from books, posters, stationery systems and marketing collateral. Printed pieces are often an extension of a brand and they should not only reflect the brand’s vision and voice, but serve as a tool for communicating and promoting that brand. We have a fine eye for detail, and are especially purposeful with the selection of paper and printing methods. Several of our printed projects, including posters and books, have been recognized in publications and awards.

Poster / The University of Texas School of Architecture

Poster / The University of Texas School of Architecture

Poster / The University of Texas School of Architecture

Page Southerland Page, Inc.


Visualization In our visualization and planning services, our team works toward taking an idea— often abstract, or just a feeling— and identifying ways to turn that into a vibrant and powerfully differentiated environment or experience. We help define the nature of a project—its narrative, brand, character and uniqueness. In some cases, this may be the first step of a multi-service engagement. Doing this in the earliest phases allows for the client to explore some of these questions while there is time and room to explore. We always approach these projects by first asking ‘what does this project want to be?’

Mosaic District / EDENS

Mosaic District / EDENS

Page Southerland Page, Inc.


Wayfinding & Signage Wayfinding is the practice of helping people find their way in unfamiliar and often complex environments. Feeling comfortable in an environment is necessary for fostering a confident and engaging user experience. We develop comprehensive and integrated wayfinding systems that often include an array of physical elements, virtual tools and supporting technology.

Union Market, Washington DC / EDENS

Business Bay / SWA Group

Business Bay / SWA Group

Business Bay / SWA Group

Page Southerland Page, Inc.


Donor Recognition Donors often play a fundamental role in the establishment and ongoing success of an institution. Recognizing the generosity of its supporters provides opportunity for an organization to show appreciation to supporters, visually communicate the mission, and encourage further giving. The practice of donor recognition design has evolved over the past several years, as donors have come to expect more than the ubiquitous brass plaque. Donor recognition presents a design opportunity and we work towards solutions that will capture the imagination of the public. When developing a donor recognition system we work to create designs that reinforce the history, mission and identity of the organization while also being sensitive to the architecture and immediate environmental context.

KUT Public Radio / The University of Texas at Austin

Belo Center for New Media / The University of Texas at Austin

Page Southerland Page, Inc.


Branding & Graphics Select Clients

AECOM Architectural Engineers Collaborative (AEC) Ardent Residential Auchan Europe Austin-Bergstrom International Airport Barnes Gromatzky Kosarek Architects Blanton Museum of Art Blueprint Houston Bose International Architects Catellus Celmark/Solove Children’s Medical Center City of San Antonio Dell Medical School / UT Austin Duke University EDENS Embraer Aircraft Good Fulton & Farrell Architects


Grace Dickerson Marketing Consultancy Greystar H-E-B Hemisfair Park Hines HKS Architects J.J. Pickle Research Campus / UT Austin Kendall/Heaton Associates Architects KUT Public Radio Laguarda Low Architects Lake Flato Architects Lawrence Group Architects Mahan Rykiel Landscape Architects Marmon Mok Architecture Mill Creek Residential Midway Companies Misuma Holdings Moody College of Communication / UT Austin

Branding & Graphics

Mueller Nelsen Partners Architects Office of James Burnett Landscape Architecture Page (Page Southerland Page) Pelli Clarke Pelli Architects People’s Community Clinic Planned Parenthood of Greater Texas RedLeaf Properties San Antonio Museum of Art School of Architecture / UT Austin Seminary of the Southwest Sixthriver Architects SOM (Skidmore, Owings & Merrill) Sonae Studio 8 Architects SWA Group Target Ten Eyck Landscape Architects

Page Southerland Page, Inc.

Texas Society of Architects The University of Texas at Austin Trademark Real Estate Two Twelve Washington on the Brazos State Park Association White Lodging Wittliff Collections Texas State University


Austin Dallas Denver Dubai Houston Mexico City Phoenix San Francisco Washington DC pagethink.com

Profile for Page Southerland Page, Inc.

Branding & Graphics  

Branding & Graphics  

Profile for pagethink