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Ambreen Iftikhar Portfolio Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Contents Curriculum Vitae

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Trend Styling

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Idustry

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Product Development

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Trend Prediction

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Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


“Fashions fade, style is internal”- Yves st laurent. This quote best represents my view on fashion, I am a big lover of fashion and I am always up to date with current trends, however my true passion lies with style. I am currently studying Fashion Brand Management at the University of Central Lancashire. Alongside this I have gained experience within the fashion industry by assisting local fashion shows and events which have been covered by ITV Fixers. I have also gained experience working with a buyer for the brand Dickies who also is a part owner in the online store Original Store.

Skills

Branding Marketing Trend knowledge Illustrator CS 5 Photoshop CS 5 Indesgin CS 5

BA Honors Fashion Brand Management. University of Central Lancashire

2008-2009 Edexcel Diploma in Foundation Studies in Art and Design. The Manchester college 2006-2008

BTEC National Diploma Atr and Design, AS Level Drama, As Level Sociology. Xaverian College

2001-2006 8 A - C GCSE’s Including Maths, English, Religious Education. ST Thomas RC High School

Work Experience Sales Assistant Topshop Whilst working at Topshop I have gained many skills towards the industry of promoting fashion such as; knowledge into trends, the fast movement and growth of current trends and marketing tactics to promote the brand. I have also had experience working as a visual merchandiser, where I have merchandised products into colour stories which are relevant for the brands seasonal trends. This has given me an understanding of how products are placed to not only insure sales but to inspire the customer. On the shop floor my role is fitting room specialist I enjoy this role as it gives me the opportunity to help customers when choosing an outfit. I often encourage customers to try new and exciting clothing to enhance their style. When assisting a customer in an outfit choice the outcome I always hope for is for the customer to be happy and feel comfortable while looking fabulous at the same time. 2009-Present

Sales Assistant Selfridges During my employment at Selfridges my main responsibilities were to insure a high level of customer service was delivered and maintained. This was achieved through making sure I was approachable and friendly at all times, dressed in a presentable and smart manner and to have a in-depth knowledge of products and brands available in the store. I also had the responsibility of cashing up the master cashier desk which was one of two tills in the store. 2007-2008

Education 2009- Present

”l a n r e t n i s i e l y t s , e d a f s . t n o n i e h r s u a st la “F s e v Y

Science and

Sales Assistant JD Sports Here my duties included: •Making sure the shop floor was in an appropriate state for customers to shop in. •Making sure stock was always accessible. •Assisting customers to fitting rooms. 2006-2007

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction 1


Trend Styling Click image to see more

AIMS:

To develop research skills & brain storming in groups To develop the use of digital photography To enhance presentation techniques To develop team working skills

Together as a group, you must firstly decide what "road trip" means to you, what is the look? Once our initial thoughts and ideas have been put together we must then devise a photoshoot, creating four to six strong editorial images portraying the products USP or ESP. You must focus on trends and the idea that your images will tell a story at the same time keeping the styling aspect of the shoot visible.

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction 2


Trend Styling

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Styling

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Styling

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Styling

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Styling

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Styling

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Styling

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Idustry Click here to see final out come

Aims: To increase primary research ability. To understand the importance of trend and story telling. Thourgh researching into a chosen them such as "modern" you must produce a final outcome of the famous Ramsey Jacket. concentrating on trends surface texture and pattern with in the theme will guide you to produce trend board and a colour pallet which will tell the story of how the final out come was reached.

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction 3


Idustry

Colour Pallet

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction 4


Product Development Aims: To further develop and refine market research skills. To promote an understanding of commercial viability. To continue visual developments.

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You are required to chose an excisting fashion company and launch a new product. You will have to then decide the best way to promote your product. This could be represented by a photoshoot of images which will be used whith the forms of promotion.

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction 5


Product Development

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Product Development

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Product Development

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Product Development

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Product Development

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Prediction

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Aims: To gain a knowledge of trend and colour. To build team working skills and communicate effectively. To apply knowledge of trend prediction. You must work in group to develop a future trend from the give topic which is sports wear. This trend will be for 2012 (2 years time), take into consideration any up and coming event which might affect fashion trends. After the trend has been disscussed any varified you will create a photoshoot with images that represent your trend this will be an indivdual photoshoot which will co-inside with your trend outcome.

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction 6


Trend Prediction

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Prediction

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Prediction

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Prediction

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Prediction

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Trend Prediction

Contents Curriculum Vitae Trend Styling Industry Product Development Trend Prediction


Ambreen Iftikhar  

Ambreen Iftikhar - Portfolio

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