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www.PadenNoble.com - socialmedia@padennoble.com - 973-486-0207 - 211 Warren Street, Newark, NJ 07103

Paden Noble Social Media Measurement and Optimization Specialists Do and be more online while spending less with Paden Noble

“The only man who behaved sensibly was my tailor; he took my measurements anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me.”

- George Bernard Shaw Measure, Grow, Transact Hundreds of millions of conversations take place online. They are continually evolving conversations about your industry, your company, your brand. Many Pharma companies try to protect their social media content, raising doubts with the audience about whether the brand truly wants to interact. Direct-to-Patient marketing companies have the power to change this. Paden Noble provides you with the framework, technology, and strategy to measure the impact of conversations, grow your brand’s targeted web traffic, and maintain a loyal community. We accomplish this through three lines of products and services: Audience Measure, Audience Grow, and Transact. We monitor web traffic and brand reputation, locate ideal consumers, dissect competition’s share of social media voice, and use that information to assist in the creation and implementation of a strategy to grow a loyal community of brand enthusiasts.

Big Pharma Goes Social Some are braver than others. Here’s what some of them are doing to connect with and measure social media. • Pfizer –Partners with Private

Access for social networking site. Science.pfizer.com/blog, Wordpress blog uses Google Analytics, Twitter

• Johnson & Johnson - YouTube channel, jnjbtw.com. Wordpress blog, Twitter.

• Novartis – Twitter, social site, cmlearth.com, uses Google Analytics

• AstraZenecaUS – Symbicort’s YouTube channel, My Asthma Story. Twitter

• Bayer – Didget connects diabetes affected youth via Nintendo DS.

While the avalanche of news about social media can be overwhelming, there is no mistaking its power to potentially reinvigorate a company and its brand.


www.PadenNoble.com - socialmedia@padennoble.com - 973-486-0207 - 211 Warren Street, Newark, NJ 07103

Paden Noble Offerings 1. Audience Measure provides internet technology and reports allowing your organization to: •

Measure and characterize the activity on your website, or internet store front.

Locate your community online. Determine what’s said about your firm, and brands. Natural language processor determines REAL sentiment, not just counting of negative vs. positive words.

Identify the 5 people or institutions within your community who exert the greatest influence on your products and brand.

2. Audience Grow is designed to grow your relevant internet traffic by 25% or more, optimizing content to make it viral, through measurement, analysis, and technology and implementation strategy. 3. Transact leads your community to your online presence – and keeps them coming back – through

framework, content, technology and implementation strategy. Our technology helps your members interact so you can answer questions and integrate the audience into product R&D.

973-486-0207 SocialMedia@PadenNoble.com www.PadenNoble.com Find case studies, helpful articles, testimonials, and other useful information on our site.

Our Pledge

Free Offer

Provide social media measurement, marketing, and optimization software and consulting to help our clients manage and enhance their Internet presence.

At no cost to you, we’ll analyze your website’s effectiveness, grade your brand’s reputation, and suggest three actions to build your audience.

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Social Media for Pharma  

Description of social media monitoring, measurment, and optimization for pharmaceutical brands. Useful for brand managers, direct to patient...

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