Packaging Europe Issue 14.7

Page 44

CASE STUDY ONE The FPA Flexible Packaging Achievement awards 2019 went to Molson Coors’ 12 Pack Cooler Bag which creates a fresh take on the ubiquitous beer carton. The new flexible bag delivers portable convenience with a pouch that expands into a larger, reusable bag that provides additional convenience features. This innovative package features easy-carry handles and can go directly into the refrigerator or cooler. The film’s sturdy, high performance structure allows consumers to reuse the bag. Reusability provides brand benefits to communicate benefits and quality to brand-loyal consumers over and over again.

CASE STUDY TWO Harney & Sons desired a flexible pouch with luxurious graphics that would protect the aroma and flavour of their fine teas while supporting their environmental values. TC Transcontinental Packaging, in collaboration with Charter NEX Films, Inc. and The Dow Chemical Company, achieved all of Harney & Sons’ key criteria of excellent shelf appeal, shelf life, and recyclability. This pouch is the first commercial example of a package which contains EVOH, for oxygen barrier, and moisture barrier properties in a format which is 100 per cent recyclable for in-store drop-off.

CASE STUDY THREE A flexible peanut bag made of certified compostable materials was developed for arenas and stadiums to help sports teams, venues, and leagues achieve the next level of landfill waste diversion by eliminating a pesky food scrap contaminant. The chief benefit of the new bag is that it reduces the amount of labour previously devoted to the manual sorting of materials collected during clean-up after games. The economic benefit is the lowering of overall waste management costs for the venue. The environmental benefits of this package centre around the use of renewable resources and its easy inclusion into the venue managed composting programme.


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