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november 2010

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cover Story |

hbn brand design

by Patrick Henry

The team at HBN Brand Design won the 2010 Package Design Makeover Challenge by practicing what they preach every day: providing clients with designs that have personality and make a meaningful emotional connection.

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front panel | brand Segmentation

by Ted mininni

Effective package design for product line segments looks simple and effortless, belying all of the research and hard work that goes into making it work properly.

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deSiGner’S corner |

value and Simplicity

by rochelle martyn and Lisa Simpson

A strategy of conformity will not make your brand a leader, but a strategy of meaningful change will create more value and commercial success for brands.

24 hot topics roundtable discussion Seven leading designers discuss how industry forces are changing the way they do business and how they think about their profession. Part 1 of 3.

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20

SuStainability update |

bushels of Good news

28

reSearch | Makeover

challenge analysis

by Wendy Jedlicka, CPP

by ron romanik and Hotspex

The New Hampshire-based Stonyfield organic dairy company’s new PLA yogurt cups should expand cost-competitive markets for biobased PLA.

A detailed analysis of positive design elements shows why this seventh edition of the Makeover Challenge was the tightest race to date.

buSineSS workflow |

faster to Market by mark rutter

The problem with depending solely on a centralized, systematic approach to product development is that it is a painfully slow process.

40 wow! what a package by Lynn Dornblaser

This leaning Italian White Balsamic Vinegar bottle clearly steals heritage and appeal from both alcoholic elixirs and fine fragrances.

Spotlight 6 Personal Care | Avon’s Skin So Soft

30 Pet Care | Perfect Coat Pet Products

34 Home Care | Wisk Laundry Detergents

36 Contest | Project 2020 Grand Prize Winner

departments

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editor’s Letter

38 Package Designers Datebook 38 Index of Advertisers

november 2010 | PackageDesignmag.com



Package Design - November 2010  

In this issue: Meet the 2010 Makeover Challenge Winner: HBN Brand Design accelerates brands through strategic design and simplified commu...

Package Design - November 2010  

In this issue: Meet the 2010 Makeover Challenge Winner: HBN Brand Design accelerates brands through strategic design and simplified commu...

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