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January 2011

The official newsletter of the 2011 Sunshine Coast Business Expo

Inside this edition: • 2000 reasons to exhibit at

the Business Expo • Sponsor’s Lunch: were you

spotted? • Five minutes with Terrance

Seymour and Belinda Ford • Women with Drive Lunch

info • Our amazing sponsors

Business Expo


2000 reasons to exhibit at Business Expo Time is running out for business owners and operators to secure their exhibitor booth at the upcoming 2011 Sunshine Coast Business Expo, with only days left to get on board before the booking deadline of 31 January. President of the Maroochydore Chamber of Commerce, Myles McNamara, said with more than 2,000 attendees expected to attend, a diverse range of businesses had already taken advantage of the opportunity to get their brand noticed by such a large crowd. “The wide variety and sheer volume of business owners electing to exhibit their wares at the Expo reflects how truly valuable the Expo is considered to be in accelerating business success,” he said.

• The Sunshine Coast

Business Expo will be held from March 30 to 31, 2011. • The Expo will be held at

the Mooloolaba Campus of the Sunshine Coast Institute of TAFE.

“Ninety six per cent of businesses on the Sunshine Coast are classified as ‘small’ and it’s these enterprises that often lack the resources to promote themselves effectively,” he said. Numerous benefits for business operators exhibiting at the event include:

• network with other businesses on a

regional, national and global scale; • reach out to thousands of potential

customers; • enhance brand awareness and business reputation; • develop business confidence and obtain prominent media coverage; and • showcase leading products, technologies and services. Founder of Savvy Business Sales, Rod Russell said last year’s Business Expo was an outstanding success. “I found it to be an extremely cost effective way to showcase our services and mingle with a diverse range of businessmen and women,” he said. “Like me, other exhibitors were all impressed with the large crowds and the quality range of workshops on offer.” Limited numbers of exhibitor booths are still available and are selling quickly. To book your exhibitor booth, go to or contact the Expo office on 5443 5661.

• Exhibitor booths start

from $1,500 (+gst). Be quick however, booth spaces are limited and the booking deadline is 31 January. Contact organisers Kathy or Amber for info. • For more information

and bookings, visit Above: Secure your Business Expo booth today before the booking deadline of 31 January.


Sponsors who lunch! One of the benefits of being a Business Expo sponsor is the relationship you form with other sponsors! Using the festive season as a great excuse to get together, the sponsors were treated to a lunch at Habits Bar and Dining in Cotton Tree to celebrate business success across the Sunshine Coast. Renata from TAFE with Megan Meineke of Sunshine Coast Grammar School

Melinda Shelton of Maroochydore Chamber of Commerce with Caroline Campbell of Seven Sunshine Coast Dustin Welch of Savills and Steven Cox of Hot and Zinc

Expo coordinator Kathy Contoleon and Craig McPherson of Pacific Volvo

Alex Lever-Shaw of Sunshine Coast Council, Craig McPherson of Pacific Volvo and Myles McNamara of Camelon IT

Amber James and Andrew Campbell of Bendigo Bank


5 mins with...

5 mins with...

Terence Seymour,

Belinda Ford, Branch

General Manager, Sunshine Coast Private Hospital and Bronze sponsor of the Business Expo.

Manager of Bendigo Bank Maroochydore and Silver sponsor of the Business Expo.

Who am I? My name is Terence Seymour; I am 55 going on 21 and I have been the general manager of The Sunshine Coast Private Hospital for the last four years.

Who am I? And why am I wearing a lampshade on my head? No real answer is…..Belinda Ford, 47 year old Branch Manager of Bendigo Bank Maroochydore. To me, business is…Helping the customer buy satisfaction.

To me, business is…Fun! The bulk of my work is about caring for people and I love what I do.

My first job was…My Mum and Nan’s “Frock Salon”…… Park Avenue Fashions.

My first job was…As a design office technician (better known these days as a cadet draftsman).

My biggest failure was…Sport in any form – an unnatural, ungraceful act at the best of times without bringing a pudgy freckle head into the equation!

My biggest failure was…Working overseas for 14 years. I was away from my family for the greater part of each year. My biggest success was…Marrying my wife. We met when we were 17 and she is the love of my life. The greatest risk I ever took was…Physically, it would be chasing cyclones for surfing. Professionally, I took a huge risk moving from engineering into a human resources role.

My biggest success was…Auctioning my SV1 Valiant for the Starlight Foundation – nearly got us a whole wish! The greatest risk I ever took was…Buying a 59 Chev Bel Air to replace my beloved SV1 Valiant. The best advice I ever got was…Never turn your back on the ocean.

The best advice I ever got was…‘What’s the best way to eat an elephant?...One bite at a time.’ I really enjoy finding ways to resolve large, complex issues.

When times are good, I…Read.

When times are good, I…Smile and laugh a lot.

I am reading…Animal Farm by George Orwell – a lot of familiar characters in there at the moment!

When times are bad, I…Read.

When times are bad, I…Listen. I really wish…I hadn’t sold the 59 Chev…….still sulking. I am reading…A whole lot of journal-based academic papers for my PhD in organisational change and learning. I really wish…People would work together sensibly rather than in conflict. I could not live without…My family and my motorbike. The thing not many people know about me is…I was buried alive under Queen Street Mall during construction.

I could not live without…Champagne and Laksas and Elvis Sideburns (my husband’s of course). The thing not many people know about me is…I collect vintage frocks (must be Nan’s influence).


Women with Drive Sunshine Coast businesswomen are about to have their style prayers answered, with celebrity fashion designer Sacha Drake announced as a presenter at the Pacific Volvo Women with Drive Lunch on day one of this year’s Expo. Ms Drake will join forces with local style guru, blogger and event emcee Nikki Parkinson from Styling You to wow attendees with their fashion and style presentation focusing on selecting suitable business and function attire for women of all shapes and sizes. Our valued event sponsor Craig McPherson from Pacific Volvo took some time out to tell us a bit about himself and his business.

Craig and Jodie M cPherson of Pacific Volvo with event emcee Nikki Park inson of Styling Yo u

Name: Craig McPherson. Business name: Pacific Motor Group/Pacific Volvo. Business location/address: 129 Sugar Road Maroochydore. The three words that best describe me are...Determined, creative, organised.

My business is...Pacific Motor Group. We represent Ford, Kia, Land Rover, Volvo, Proton and Isuzu Ute on the Sunshine Coast. We have locations at Currimundi, Kawana, Noosa and Maroochydore and employ 100 staff. My job involves...Overseeing the performance of the dealerships and our relationship with our customers. We want to be the best dealership on the Sunshine Coast, so apart from having a fantastic team of people, it is my job to keep us all going in the same direction to achieve our goals. My wife Jodie and I decided to open the business because... I have been involved in the motor industry for most of my life as an accountant in dealerships and also as a partner in an accountancy practice. The motor industry is such a diverse business so there is always something new to do every day. As they say, variety is the spice of life. The best piece of business advice I ever received was...I asked for some advice on how to meet people at networking events and was told that all you need to do is keep asking questions. People love to talk about themselves so if you keep asking questions, they will keep answering. At the end of the night they will think you were really interesting to talk to, where in fact, they did all the talking. It really does work!

The hardest thing about being in business is...Keeping a positive attitude when things might not be going as well as planned and dealing with all the legislative requirements that are imposed on businesses. If I had one wish it would be...To have enough hours in the day to implement all the ideas I come up with. I am not saying they would all work, but it would be great fun to see how they went! The person I admire most is...My Mum – she did a tremendous job bringing up six kids through some challenging times. If I had a super power it would be...Invisibility – for obvious reasons and mind reading would also come in handy at work sometimes. The thing I couldn’t live without is...My wife and kids of course and my ipad at the moment. I am a closet gadget geek and love trying out new technology. In ten years time I’ll be...Taking my son camping for Schoolies! Tickets to the Pacific Volvo Women with Drive Lunch will go on sale on soon. To be the first to know about ticket sales, please register your interest with Nikki Parkinson at


A HUGE thank you to our Business Expo sponsors: Platinum Partner

Silver Partner

Gold Partner

Technology Partner

Bronze Partners

Media Partners

Support Partners

For more information about the Expo, go to or contact coordinators Kathy Contoleon on 0434 531 207 or Amber James on 0403 000 330.

Venue Partner

2011 Sunshine Coast Business Expo