The Challenge: â€œYour task is to identify a design strategy to attract & engage the public in consulting the Highway Code regularlyâ€? Graphic design will not solve the problems that the highway code faces* * At least not alone.
How is the Highway Code currently perceived?
How should it be perceived?
Our strategy: -To find or create opportunities to engage with road users -Embed it into our social fibre Our proposal: -long term -partnerships -mutual benefits
+ Social Media
Our conclusion: -Stronger brand -Lasting impact -Safer roads for all!
6 Laura Robinson & Patrick Wright