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Vol. 24 No.21 Phone (323) 244-7286 Address:3707 West 54th Street, LA, CA 90043 Friday, January 17, 2014

What Would Dr. King Say About the Disenfranchisement of South L.A. ? By Gloria Zuurveen Editor-in-Chief LOS ANGELES—I could not believe what I was reading recently when it was reported that South L.A., one of the most poverty-stricken communities in Los Angeles, was left out of President Obama Administration’s designated grant funding toward economic “Promise Zone.” No, I couldn't believe it, not after 50 years of the ‘March On

COMMENTARY Washington’ that in this new year 2014 the month that we celebrate the birthday of the Rev. Dr. Martin Luther King, the famous Black preacher who became a martyr so that Black Americans could fulfill their dreams that one day this nation would rise up and live out the true meaning of its creed. Yes, it’s true. Even after all that Blacks in America, especially, Blacks in South Los Angeles have gone through, the 1965 Watts riot,1992 riots and much more, yes, it’s

Mayor Garcetti when he knew all the time that South Los Angeles was not included in these designated areas long before he became Los Angeles mayor, but now he’s speaking as if he did not know and it was the other mayor's fault that South Los Angeles was left out. The simple fact is that South Los Angeles has been once again disenfranchised and robbed of economic justice by being left out of the “Promise Zone”. If President Obama administration wanted to demonstrate, on the 50th anniversary of the War on Poverty, how to combat poverty, it should have included the most poverty-stricken areas in Los Angeles such as South L.A. which according to City Data reveals that South Los Angeles has

From Dr. Martin Luther King, Jr.: “Why I Am Opposed to the War in Vietnam” “When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, militarism and economic exploitation are incapable of being conquered.” the highest ranking poverty in the entire state of California. The state has a 19.1 percent poverty rate and South Los Angeles has a 25 percent poverty level. The ‘absolute poverty line’ is the threshold below which families or individuals are considered to be lacking the resources to

meet the basic needs for healthy living; having insufficient income to provide the food, shelter and clothing needed to preserve health. Mailander said regarding the designated areas in the “Promise Zones”, “The Northeast corner of the Promise Zone is Vermont and Franklin, within a

quarter mile of million dollars homes.” As we move this week toward the celebration of Dr. Martin Luther King’s birthday, I can’t help but to wonder about what would Dr. King think about such a travesty of economic injustice that’s being Please see King, page 8

TEAM Services Corp. Launches Event & Crowd Management Firm with “Best Man Holiday” Director, Malcolm Lee and CEO of Capri Capital, Quintin Primo at City Club Dr. Martin Luther King, Jr true, Blacks in South Los Angeles have been disenfranchised and shut out of the door of the “Promise Zone” arena. “The Promise Zone designation”, said Joseph Mailander, a writer and contributor to the City Watch, “meant that some of the neighborhoods Garcetti represented before he became Mayor, including Thai Town, Little Armenia, Koreatown, East Hollywood, and Pico-Union, qualified for up to $500 million dollars of federal bailout money over the next 10 years.” Mayor Eric Garcetti reported during an exclusive interview with the Los Angeles Sentinel staff that, “All parts of Los Angeles will be included in the Promise Zone where we have poverty including South Los Angeles, but to my disappointment the rules in Washington didn’t allow South Los Angeles to be included.” Why would the Mayor be disappointed when he worked for 12 years right along side of the groups, his constituents, to ensure the funding would come to these designated areas as their elected official on the city council ? I am just saying why is Mayor Garcetti disappointed

By Gloria Zuurveen Editor-in-Chief LOS ANGELES—The room at the top of the City Club L.A. in downtown Los Angeles was filled with world renown athletes, mega church leaders, celebrities and others on Tuesday, January 14 for a press conference launching TEAM Services Corporation, an Event & Crowd Management Firm founded by sports agent Andre Farr and Contemporary Services Corporation (CSC) CEO Damon Zumwalt.

The event was co-hosted by “Best Man Holiday” director, Malcolm Lee, and Chairman and CEO of Capri Capital, Quintin Primo. TEAM Services Corporation is a minority-owned business enterprise (MBE) and is an organization founded to help athletes get ‘back in the game’ and hired in the professional world. Many players have great difficulty leaving the ‘field’ and entering the real world. Please see TEAM, page 8 Photo by Gloria Zuurveen (l-r) Phoebe San Gabriel, Andre Farr, Quintin Primo, Malcolm Lee and Sergio Gascon during the launch of TEAM Services Corporation.

Photo by Gloria Zuurveen (l-r) Damon Zumwalt, CEO, Contemporary Services Corporation (CSC) and Andree Farr during the launch of TEAM Services Corp.

Photo by Ian Foxx (l-r) Dr. Gloria Zuurveen and Andre Farr at the press conference.

Op/Ed....Page 2 Education News…Page 3 Church/Religious…Page 4 Business Directory…. Page 5 Health News…Page 6 Business News…Page 7 State/National News….Page 8 Arts & Ent...Page 9 and more…


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EDITORIAL/OPINION Publisher’s Column

Dr. Gloria Zuurveen President, CEO, Founder and Publisher

Hello Readers, Happy Martin Luther King weekend and I hope and pray that you will be safe and sane as you celebrate the birthday of such a great man. Let take some time to reflect on the life and legacy that Dr. King left. We must not forget to tell our children and our grandchildren about the great work Dr. King is known for. He was more than a dreamer with his famous “I Have a Dream” speech. He was a servant of God who cared about people. He cared so much so that he left the pulpit to get in the street with the people and their struggle for life in these United States of America. He was a Moses for us. He led the way through the darks days of deep and entrenched segregation and Jim Crow. He received his call from God and he did not turn back. Today, we must not turn back. We must move forward and speak out on issue like the “Promise Zone” which was recently designated excluding the most poverty-stricken community in Los Angeles, which is South Los Angeles. We must pray and act for justice. We cannot get weary.

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Reflections on a Dreamer By Dr.E.FayeWilliams TriceEdneyWireService -- During the period of December-January of each year, the holidays speed through in rapid succession, leaving little time for measured thought and peaceful contemplation. First, comes the joy of Christmas and the associated effort to demonstrate our love of friends and relatives with the lavish gifts. This is followed by the hope that comes with the birth of a New Year. We have an overindulgent celebration, as well as the annual exercise of making promises to ourselves called New Year’s Resolutions. Soon after we make them, we routinely break them!

knowledge that while the most egregious acts of racial violence may have lessened, we have entered into a period of reactionary legislative, judicial and economic violence that threatens to return us to a condition of servitude. As I use the word lessened, I am painfully aware of the recent violence against Black people in Texas, Florida, Georgia and elsewhere.

Dr. King spoke dramatically of trials and tribulations from which we emerged. Like most of us of that generation, we stood as witnesses to never-ending, daily injustices. In our eagerness to shield our children from the trauma of racism and the memories of disparagement that can cast a shadow over confidence and selfesteem, we stopped teaching the lessons of running the race in the dust of last place. Yes, many of our children are succeeding, but too many don’t have an appreciation for moving through the dust of the rear to the fresh air at the front of the pack. Too many It isn’t until mid-January that most of us slow down and begin adults have not made ourselves as available as we should to show to think about the true “meaning and value of life,” the signifi- them the way. cance of the events we’ve thus far experienced, and our aspirations for the future. For many of us, this contemplative assessment of As was the case when Dr. King uttered the words "I have a what life really holds is intrinsically connected to the celebration dream", our struggle continues. We must prepare for course corof the birthday of Dr. Martin Luther King, Jr. The 2013 50th An- rections and adjustments to even the best of plans. Our history has niversary of the March on Washington for Jobs and Justice shown us capable of overcoming the most horrendous obstacles. brought an even greater significance to my reflections. Many who control public policy work to the destruction of In the keynote speech of his life ("I Have a Dream"), Dr. King our dreams, with the intent of forcing us to surrender. The clarity addressed the issues of racial discrimination and injustice of his provided by the experience of our history says that a plan is in time and of the preceding 100 years. For those of us old enough to place to erode confidence in our President and in those individuals have witnessed the first March, it seems almost inconceivable that and institutions we have come to trust in the protection of our 50 years could pass so quickly. Although significant progress has rights. been made, we still find ourselves mired in many of the same challenges of which Dr. King originally spoke. Our dreams are our own and their realization isn’t based upon the agreement of those external to us. We’re the masters of our Since the election of Barack Obama as the first Black Presi- fate and will ultimately determine when we can finally utter the dent, many argue that this has signaled the end of the systemic words, "Thank God Almighty, we are free at last!" racism and discrimination that we know has hobbled us in nearly every facet of our lives. It’s suggested that President Obama's (Dr. Williams is Chair of the National Congress of Black election ushered in a post-racial period in America. We can ac- Women. www.nationalcongressbw.org. 202/678-6788.)

Change Comes When Change is Demanded By Jesse L. Jackson, Sr. The 50th anniversary of Lyndon Johnson’s declaration of a war on poverty brought long overdue attention to his commitment. Today, with one in five children in America still raised in poverty, an accounting is vital as part of a renewed commitment.

issued by Dr. Martin Luther King and the Civil Rights Movement. At the March on Washington for Jobs and Justice, Dr. King issued his dream. From his cell in Birmingham, he issued his moral challenge. In his 1964 State of the Union and his later address at the University of Michigan, President Johnson issued his response.

This is important in today’s debate. Many comment on how timid our politics are now, how tied into knots, even as poverty is But largely absent from the debate getting worse and the middle class is struggling. The economy is around the war on poverty is any rigged to benefit only the few, while most Americans struggle to sense of its context. Johnson’s pro- stay afloat. Yet there is little response from Washington. gram was bold and courageous. Medicare and expanded Social Security dramatically reduced poverty Affordable health care is essential, but reform has been met among the elderly and the disabled. Food stamps and infant nutri- with unrelenting hostility. The Republican majority in the House tion virtually erased malnutrition among children. Medicaid and has forced cuts in food stamps, dropped children from Head Start, hikes in the minimum wage helped lift the floor under the work- cut aid to poor schools and even rejected continuing emergency ing poor. Head start, aid to schools in impoverished neighbor- jobless benefits. Rather than a war on poverty, they seem intent on hoods, and later Pell grants contributed directly to rising high waging a war on the poor. school and college graduation rates. The Jobs Corps provided training and jobs for the unemployed, with a particular emphasis But focus on the inadequacy of the response ignores the other on Appalachia and rural poverty. The National Endowments for missing factor: the inadequacy of the call. The poor are only beginthe Arts and the Humanities and National Public Radio nourished ning to find their voice, as witnessed in the protests of fast food minds as well. workers. The movement for justice has only begun to stir, with voters forcing increases in the minimum wage in states and localiMost creative was the Office of Economic Opportunity, situ- ties. ated in the White House itself, and focused on engaging “maximum feasible participation” in poor neighborhoods, so that Those who benefit from the current arrangements will not lead recipients of aid could express their needs and create their own the change. Political reformers face implacable and well-funded strategies. opposition. What is needed is for citizens of conscience to join with the oppressed to issue a moral call for change. Build that call Johnson’s program was an institutional response, enlisting the to a tide that cannot be turned and then, and only then, will there resources and the capacities of the federal government to address be a response. poverty and racial division. Dr. King led a movement that issued a stirring call for justice. But we should remember, as we head to the anniversary of Lyndon Johnson used his remarkable skills to drive an unpreceDr. Martin Luther King’s birthday, what Johnson was responding dented response to that call. The prophet and the president were to. He wasn’t simply reacting to entrenched poverty and racial both remarkable leaders. We may not look on their like again. But segregation; those were not new. even so, one thing is still clear: When we build the demand for change, leaders will arise to offer the response. Johnson’s program was the government’s response to the call


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EDUCATION & COMMUNITY NEWS Holly J. Mitchell Unveils Senate Agenda at Community Swearing-In Culver City, CA—Holly J. Mitchell stood before hundreds of residents of the 26th Senate District in an open air ceremony held Saturday on the lot of Sony Studios during which she recited the oath of office as a new member of the state Senate and called for new legislative efforts to lift children out of poverty and to pursue environmental justice. Following administration of the oath by Attorney General Kamala Harris, Senator Mitchell declared that California’s pro-

In the Assembly, Mitchell chaired the Budget Subcommittee on Human Services when the first on-time state budget in a decade was passed. All twentytwo of the bills she navigated to the Governor’s desk were signed into law. She chaired the Assembly’s Select Committee on Foster Care and continues to chair the Legislative Black Caucus. She has been appointed to the Senate’s Budget, Public Safety and Insurance Committees. During her

Photo by Gloria Zuurveen Attorney General Kamala Harris swears-in Senator Holly Mitchell at Sony Studios on Saturday, January 11.

Sahli-Wells, Reverend James Lawson, former pastor of Holman United Methodist Church, and Rabbi Zachary

Photo by Gloria Zuurveen State Senator Holly Mitchell and Israel Matthews.

jected $6.4 billion surplus for two fiscal years allows the state to pay down debt, add to reserves and help struggling families survive the state’s anemic economic recovery. “Relieving the worst effects of family poverty begins the climb back up to the California we want to live in – the one our children deserve,” said Mitchell, the fourth African American woman elected to the state’s up-

acceptance speech, Mitchell outlined future legislative and budget initiatives, including reintroduction of a moratorium on fracking statewide. Moreover, she called for the cessation of operations at the AllenCo facility in University Park until it has addressed the community’s complaints about toxic fume emissions. California’s 26th Senatorial District includes, besides Culver

Photo by Gloria Zuurveen Jung Im Lee Korean Dance Academy

per chamber. “I can’t think of more compelling work for my service in the Senate.”

City, Hollywood, Crenshaw and Silverlake. Remarks were given by Culver City Vice Mayor Meghan

Shapiro of Temple Akiba. The audience was entertained by the Inner City Youth Orchestra of Los Angeles, Vox Femina Los

Angeles Women’s Choir, the Girl Scouts of Greater Los Angeles Color Guard Team and Jung Im Lee Korean Dance Academy.


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CHURCH & COMMUNITY NEWS Research: Racial Diversity at Church More Dream Than Reality By Bob Smietana NASHVILLE, Tenn -Having a racially diverse church remains more dream than reality for most Protestant pastors. More than eight in ten (85 percent) say every church should strive for racial diversity, according to a survey from Nashville-based LifeWay Research. But few have diverse flocks. Most (86 percent) say their congregation is predominately one racial or ethnic group. It’s a reality that once led the Rev. Martin Luther King Jr., to call Sunday mornings the most segregated time of the week. Today, diverse churches remain rare, said Ed Stetzer, president of LifeWay Research, partly because of human nature. “Everybody wants diversity,” said Stetzer. “But many don’t want to be around people who are different.” The research study also found 91 percent say “churches should reflect the racial diversity in their community,” and 79 percent believe their congregations look very similar to the people in their neighborhood. But Mark DeYmaz, pastor of Mosiac Church, a multi-

ethnic church in Little Rock, Ark., is skeptical. DeYmaz, who also helped found the Mosaix network of multi-ethnic churches, said pastors aren’t always aware of how diverse their communities have become. “Pastors would do well to look into the diversity of nearby public schools and gauge this against the diversity of their church to really understand their context,” he said. “They might, too, spend one hour sitting at the front of the nearby Wal-Mart or other local grocery to see if in fact their church reflects the community.” Data from the U.S. Census Bureau shows America is becoming increasingly diverse. About 17 percent of Americans identify as Hispanic. African Americans make up 13 percent of the population, followed by Asian Americans (5 percent), and one percent Native American or Native Alaskan. Another 2.4 percent identify with more than one racial group. Non-Hispanic whites make up 63 percent of the population. That number drops to about 49 percent for children under 5 years old, according to a recent report from the Associated Press.

DeYmaz sees the widespread support for the idea of diversity in the LifeWay Research poll as a good sign. “We have gained tremendous ground over the past ten years or so,” said DeYmaz. Ten years ago, he said, the first meeting of the Mosaix network drew about 30 people. A similar meeting in November 2013 drew more than 1,000. He said pastors are more aware of the need for diversity in churches. In the past, DeYmaz and other leaders in multiethnic churches spent much of their time trying to convince other pastors about the need for diversity. Now they spend more time talking with pastors about strategies for creating diverse churches. “Increasingly, their question is not, ‘why should I,’ but ‘how can I?’” he said. Derwin Gray, pastor of Transformation Church, a multi-ethic congregation in Indian Land, S.C., said if pastors want a diverse congrega-

tion, they need to change their sermons. He worries pastors support diversity for pragmatic rather than theological reasons. Gray said the early Christian churches were racially diverse, but that idea was lost as churches divided along racial and ethnic lines. He wants pastors to go back to the Bible to discover why churches should be diverse. “We shouldn’t long for racial diversity – we should long for the proclamation of Jesus, which creates ethnic diversity,” he said. “The Apostle Paul didn’t start one church for Jews and one church for Gentiles in the New Testament. The Gospel brought people together.” More focus on racial diversity in church could find a welcome audience. A second LifeWay Research survey – this time an online panel of 1,036 Americans – found that three quarters (78 percent) say “every

church should strive for racial diversity.” More than half (51%) say they would be most comfortable visiting a church where multiple ethnicities are well represented. Three quarters also said churches should reflect the diversity of their communities. There are some signs the number of diverse churches in the United States is growing. The 2010 Faith Communities Today survey, which included 11,000 congregations of different faiths, found that about 12.5 percent of Protestant churches were multi-ethnic. That means in those churches no one ethnic group makes up more 80 percent of the congregation. DeYmaz said moving diversity from a dream to a reality will take hard work. “Wishful thinking in this regard will not bring increasing diversity to local churches for the sake of the Gospel,” he said.

Dr. Zuurveen Speaks at NCNW

Dr. Gloria Zuurveen Founder/Minister/Teacher Photo by Candace Montgomery (l to r) Dr. Gloria Zuurveen, Stephanie Thornton, President, N.C.N.W. L.A. Section and Pamela Govan-Wall, 1st Vice President.

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Every Sunday Morning @ 9:30 am & Every Wednesday Night 7:00 pm to 8pm

Photo by Candace Montgomery Officers of the National Council of Negro Women (NCNW) Los Angeles branch at the Harambe prayer breakfast on Sat., Jan. 11.


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HEALTH & COMMUNITY NEWS Congresswoman Waters Encourages Breast Cancer Survivors to Stay Strong Los Angeles, CA – Congresswoman Maxine Waters (CA-43), a longtime advocate of breast cancer awareness, education and research, showed support for urban women and their families struggling with cancer at the inaugural Life Worth Saving Awards & Fundraiser Luncheon this past weekend. The founder of Life Worth Saving, Yvette Pye, is in her third fight against cancer. The organization understands that the effects of life-threatening diseases can potentially become devastating and serves as a vehicle to empower, educate and heal the community. The event was held at the Century Community Charter School in Inglewood, CA. Attendees included gospel duo Mary Mary. "Yvette is a

fighter not just for herself but for other women who also face this horrible disease," said Congresswoman Waters. "I urge all women to make sure you are aware of breast cancer risk factors, doing monthly breast self-exams, and getting regular mammograms to detect breast cancer in its earliest and most treatable stages." Congresswoman Waters’ advocacy on health care issues, and her willingness to challenge the health insurance companies, started nearly four decades ago. In 1978, then a California Assemblywoman – Waters fought insurance companies when she introduced AB 3548, legislation requiring insurance companies to cover reconstructive surgery or pros-

Remember The Maine By Dean L. Jones, CPM Effectively 116 years have passed since a terrorist like explosion destroyed the United States' battleship Maine in Cuba's Havana Harbor (February 15, 1898). This ruinous blast killed 266 of the 350 men aboard the Maine, which pushed the USA into war against Spain. On the face of this historical event there is little reason for considering not to eat health harmful processed sugar, but out of good consciousness one may what to reflect on some of the appalling circumstances leading to current affixation on American processed sugar. More than two hundred years before this explosion, Cuba and the many other islands in that region were constantly undergoing some type of takeover by another major country, and it was in the 19th century when Cuba became the most important world producer of processed sugar. It got there by employing forced enslavement of Africans for labor, as the Cuban processed sugar industry was booming, necessitating the country's need to improve its transportation infrastructure. Here's where American capitalists contributed to building roads and railroads that greatly eased the transportation of perishable sugar cane. Such capitalists also got heavily involved as planters in Cuba taking full advantage of enslaved African labor that guaranteed a high monetary return from their investments. Thus, the USS Maine had been docked for less than a month in Cuba on an official mission that was basically to protect American lives and property in the event that Cuba's struggle for independence from Spain might escalate into full-blown warfare. Enslaving people to yield free labor in Cuba to plant and produce sugar occurred even after the rebellion of Africans on board the Spanish schooner, La Amistad, in 1839. Similarly to remembering the Maine, La Amistad is an event to pay homage and refrain from eating a product entrenched with enslaving people. In 1841 the

Pictured L to R: Tina Campbell (Mary Mary), Carla Smith, Yvette Pye (Life Worth Saving Founder), Congresswoman Maxine Waters (CA-43), Jane Padgett, Catherine M. Dang, M.D., Erica Campbell (Mary Mary) and seated is Marilyn Jackson

thetic devices for women who have undergone mastectomies. Waters’ legislation passed both chambers of the California Legislature and was signed into law in September of that year. In Congress, she continues to serve as an effective advocate on breast cancer and other

Photo by Gloria Zuurveen

Dean L. Jones United States Supreme Court La Amistad represented its first lawsuit on freedom from slavery that involved international issues and parties. The Mende people were the enslaved parties who had been abducted from Sierra Leone, where the final verdict was ruled in favor of the Mende, thereby restoring their freedom and safe passage back to Africa. All the same, by 1860 Cuba continued processing sugar (with 436,000 enslaved Africans), and was particularly dependent on the United States, which bought almost 90% of it. Simply put, it stems from USA's sweet tooth that enabled people to be enslaved to satisfy the sugar craving. Later during prohibition of alcohol in addition to importing Cuban sugar, Bacardi Rum (Cuban company - established in 1862) used the molasses in the making of its product and USA represented 80% of sales. Consequently, our society not only condoned the practice of enslaving humans, it culturally flourished without regard to how sugar is produced before it is imported to our country for consumption. www.SugarAlert.com Dean Jones, Ethics Advocate, Southland Partnership Corporation (a public benefit organization), contributes his view on consuming various unwholesome packaged foods and beverages.

women’s health issues. "According to the Centers for Disease Control, breast cancer is the most common cause of cancer and the second most common cause of cancer deaths in American women," said Congresswoman Waters. "By continuing to support or-

ganizations like Life Worth Saving, together we can all help do our part in reducing the incidence of breast cancer by speaking with family members, friends, and loved ones about risk factors, education and prevention.

Three Health Issues Women Shouldn't (and Don't Have To) Put Up With (BPT) - Women often endure health issues in silence, especially if the problem is embarrassing, affects only them and doesn't pose a serious health risk. Yet issues that appear minor and personal can have a major impact on a woman's quality of life and ultimately on the lives of those around her. "It's natural for women to want to avoid talking about certain deeply personal health problems, such as heavy periods, digestive problems or incontinence," says Dr. Jessica Shepherd, assistant professor of Clinical Obstetrics and Gynecology and Director of Minimally Invasive Gynecology, University of Illinois College of Medicine . "But talking about a problem can lead to effective treatment. Many health issues that seem to be merely inconvenient can actually have a pervasive impact on a woman's personal and professional life." Here are three common health issues that women tend to discount as "minor," and avoid talking about. Yet each of these issues can deeply affect not only a woman's physical health, but her mental, personal and professional well-being as well. * Incontinence - Defined as the involuntary release of urine from the bladder, incontinence affects 25 million Americans, according to research published in the Journal of the American Medical Association. Seventy-five to 80 percent of them are women, the National Association for Continence estimates. Women may remain silent about their problem thinking inconti-

nence is a normal part of aging (it's not) or that it only affects sufferers on a personal level. Yet a study in the Journal of the American Geriatric Society found that incontinence affects a person's quality of life, disrupting social, sexual, interpersonal and even professional functioning. From bladder training to medications, treatments can help. The first step is to talk to your doctor about the problem. * Heavy periods - About 10 million women experience heavy periods that require hourly changes of pads or tampons even at night, bleeding that lasts a week or longer, and that restrict their daily activities. While menstrual problems may seem deeply personal to a woman and not something she wants to think affects others - heavy periods can profoundly affect a woman personally and professionally. Women with heavier periods miss work 28 percent more than other women, a study of the National Health Interview Survey reveals. And 83.5 percent of women in a United Kingdom study said if their heavy periods persisted over the next five years, they would be unhappy - making the issue a mental health concern, too. Consulting with their doctors can help women decide on a treatment for their heavy periods. Oral contraceptives and hysterectomies have been traditional options for severe cases. An alternative, NovaSure, is a non-surgical, nonhormonal treatment that can be done in a doctor's office with a single five-minute procedure. For more

than 90 percent of women, NovaSure can dramatically reduce or even eliminate menstrual bleeding. Visit ChangeTheCycle.com and Facebook.com/Changethecycle to learn more about the procedure. * Digestive health - From chronic constipation to irritable bowel syndrome, acid reflux to severe gas, digestive disorders affect millions of American women, according to the National Institutes of Health. While occasional irritation is normal and happens to virtually everyone, problems that continue for long periods can indicate more serious health issues. And even when there's no serious underlying problem, the symptoms of digestive issues can hinder a woman's lifestyle. A digestive issue that causes a woman to spend extended periods in the rest room, for example, may interfere with her work performance. Severe chronic gas may make a woman avoid social situations, especially ones in which she'll be meeting new people. It's important to find out if your digestive problems are relatively innocuous or indicate a more serious issue, so talk to your doctor. "No matter how embarrassing a health issue is, or how personal you think it is, if it's impacting your quality of life it's definitely worth discussing with your doctor," Shepherd says. "Women should also seek information and support from organizations, groups and websites that address their specific issue. Suffering in silence is no way to treat a health problem."


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BUSINESS & COMMUNITY NEWS Check Your Tax Forms for Errors and Avoid Fines for 2013 (BPT) - Tax season will be here before you know it and businesses everywhere want to handle their reporting quickly, efficiently and on time in order to avoid the penalties and fines associated with missed deadlines. In recent years, the Internal Revenue Service (IRS) has increased its penalties for misfiled or late tax forms. As a result, it's more important than ever for leaders of small- to mid-sized businesses to stay on top of changes and be doubly vigilant in assembling and reviewing their reporting documents. As simple as it may seem, one of the most important but least utilized steps to this review is simply doublechecking all reporting documents and deadlines. It is vital to double check the information on tax forms for accuracy and be aware of year-end deadlines to prevent errors resulting in fines or

other penalties. If filing is not done by the deadline, taxpayers will face failure-to-file penalties. "Tax season doesn't have to be a stressful time of the year that starts ulcers for small business leaders," says Janice Krueger, a tax and reporting expert at Greatland, one of the country's leading providers of W-2 and 1099 products for business. "A recent study revealed that 39 percent of filers are never certain that they are meeting all the rules and requirements when reporting annually. We want to help alleviate those concerns by informing taxpayers about filing requirements and deadlines, along with the ramifications of errors and/or late filings." Many 1099 and W-2 reporting penalties have doubled or even tripled over the past few years and it is increasingly essential that businesses file and complete all wage and income filings on time.

Meruelo Media Unveils State-Of-The-Art Multi-Million Dollar Broadcasting Studios In The Heart Of Los Angeles LOS ANGELES— PRNewswire/ -- On Wednesday, January 15, Meruelo Media, Southern California's leading minority-owned media group and owner of Spanish language television stations MundoFOX 22, Super 22 and legendary Los Angeles radio station, 93.5 KDAY, celebrated the grand opening of Meruelo Media Broadcast & Studio Center with a ribbon cutting ceremony in the presence of more than 250 guests. Alex Meruelo Principal of Meruelo Group stated, "Today is a very special day for my family, our media business continues to grow making our voices louder in this community and this amazing building delivers that statement clearly."

City Council President Herb Wesson at Meruelo Media Broadcast and Studio Center Ribbon Cutting on January 15, 2014 at Meruelo Media Studio, California. Photo by Faye Sadou/ UPA/ Retna Ltd.

City Council President Herb Wesson at Meruelo Media Broadcast and Studio Center Ribbon Cutting on January 15, 2014 at Meruelo Media Studio, California. Photo by Faye Sadou/UPA/ Retna Ltd. "This building has one simple and powerful purpose; to provide a flexible and robust platform where we can super-serve our clients, advertisers, network partners and most importantly our community," said President and Chief Operating Officer of Meruelo Media, Otto Padron, who concluded by thanking all present for their continued support.

Los Angeles City councilmember Herb Wesson, Council President and former speaker of the California State Assembly stated, "Welcome to my district! This amazing building delivers on our promise of economic development, thank you Meruelo Media." Ana Guerrero, community leader and Los Angeles Mayor, Please see Media, page 8

Here is a list of filing penalties for W-2 and 1099 forms Greatland believes taxpayers should be aware of this season: * The penalty for failing to file accurate information on returns is $100 per return. * The maximum failure-tofile penalty is $1.5 million. * If returns are filed within 30 days after the due date, the penalty is $30 per return. * The maximum penalty for organizations that issue returns within 30 days is $250,000.

* The penalty for filing returns more than 30 days after the due date, but before Aug. 1, is $60 per return. * The maximum penalty for organizations that issue returns more than 30 days past the due date, but before Aug. 1, is $500,000. For small businesses, defined as organizations with annual gross receipts of $5 million or less for the three most recent tax years: * The maximum failure-tofile penalty is $500,000.

* The maximum penalty for organizations that issue returns within 30 days after the due date is $75,000. * The maximum penalty for organizations that issue returns more than 30 days past the due date, but before Aug. 1, is $200,000. To make sure your business has all of the accurate information needed, you can find a full list of federal and state filing regulations to remember on Greatland's W-2 and 1099 fact center website.

In a Do-It-Yourself World, We Still Need Professionals (BPT) - We live in a world that encourages us to DIY - "do it yourself" - in everything from remodeling our houses to building our own websites. While smart, dedicated people can certainly accomplish a lot, professional expertise is still extremely valuable, especially when it comes to investing. New data from a Natixis Global Asset Management survey of 750 U.S. investors shows that most investors can benefit from working with an advisor, broker or other financial professional. "Our study found that many investors lack the necessary investing knowledge and professional guidance that is so crucial to achieving successful savings outcomes," says David L. Giunta, president and chief executive officer of Natixis Global Asset Management U.S. "Today more than ever investors need the support, expertise and perspective that a professional advisor can bring to the table." The study found that Americans have a low opinion of their own investing acumen, with fewer than one in three (28 percent) classifying themselves as having "very strong" investment knowledge. Most (54 percent) say they don't have a financial plan, and nearly as many (45 percent) say they don't even have clear financial goals. Among investors who do have financial plans in place, many are not being realistic: On average, they expect they'll need 62 percent of their preretirement income to live on once they retire - much less than the 70 percent to 80 percent that many experts believe retirees will need. While investors readily acknowledge their lack of investment knowledge, goals or planning, they're not doing much to improve their skills. Nearly half say they spend more time planning vacations or home improvements than they do monitoring or rebalancing their investment portfolios.

The bottom line is this: Many investors remain unprepared to manage their investments, lacking the knowledge, the time and - perhaps - the motivation to do all that is needed. With Social Security and pensions playing a diminishing role, and an increased need for other investments that can generate retirement income, under-advised Americans could enter their golden years unprepared and short of money - placing at risk the secure, dignified retirements they have worked so hard to achieve. Financial professionals can play an important role in helping investors reach their retirement goals. Here are seven ways they can assist individuals in reaching their goals. Advisors can: 1. Help investors articulate their reasons for saving and set clear goals. Saving for a college education in 10 years requires different strategies than preparing for a retirement decades in the future. 2. Assist investors with developing a financial roadmap. Yes, we can't predict the future - but a good financial plan can help investors make progress toward their goals while mitigating market volatility and other uncertainties. 3. Provide investment expertise. Some investments that would benefit a portfolio, for example alternative investments, can be complex. A trained professional can provide the knowledge and expertise investors require to select the appropriate products and strategies for their needs. 4. Offer an independent perspective. Perhaps the single biggest threat to any portfolio is human emotion. Discussing market volatility with a knowledgeable advisor who can put events into a historical context can help take emotion out of the equation - especially during rapidly rising or falling markets - providing a sound platform for investors to make better decisions. 5. Create portfolios that

can generate growth or income while minimizing risk. Advisors can help investors build durable portfolios that are consistent with their risk tolerance and are designed to enable them to stay invested and focus on long-term goals. 6. Identify and provide access to the right products. Not every investment product is appropriate for every portfolio. A good advisor can help select the investments that make sense given an individual's goals, risk tolerance and time frame. 7. Implement a financial plan. Let's face it: Executing a financial plan isn't easy. Beyond "paralysis by analysis," many investors never get very far because the steps needed to implement a plan can be overwhelming. Advisors take a broad view of planning, incorporating not only savings goals into the plan but also current spending patterns and personal budget analysis. Many investors already avail themselves of professional advice. Forty-seven percent have an ongoing relationship with an advisor, and the findings from the study clearly show the benefits. These investors have stronger investment knowledge and clearer goals and plans; are twice as confident that their retirement plans are on track; and have a better overall understanding of risk and how alternative investments work than investors who don't use advisors regularly. "Investors need durable portfolios that are consistent with their risk tolerance, intended for the long haul and designed to enable them to stay invested and focus on longterm goals," says Giunta. "However, there is no paint-bynumbers investment strategy. While some investors may be successful on their own, the majority of them will be more successful in meeting their goals if they have an advisor by their side."


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NEWS TEAM Services Corp. Launches Event & Crowd Management Firm with “Best Man Holiday” Director, Malcolm Lee (Continued from page 1)

According to statistics, an athlete’s professional lifespan is about six years for a player who makes the opening day roster, and 11.7 years for those talented enough to make a Pro Bowl. However, as of the 2008 NFL season with 1,889 players listed on the 32 NFL team rosters, the average longevity is 4.6 years, according to Medical News Today. They face challenges including brain damage caused by the contact sport, as well as poor preparation for the job market. After two years of retirement, 78 percent of former NFL players have gone bankrupt or are under financial stress, notes research from Sports Illustrated. More disturbingly, just 49 percent of NFL retirees 30-49 years old have jobs within a year after leaving the league, notes a University of Michigan 2009 report. While Farr was busy launching a new business venture to help athletes who leave the game, he was also celebrating his birthday on the day before the birthday of Rev. Dr. Martin Luther King, Jr. He said, “Martin Luther King was born January 15. Just one day. It’s just one day and all my life I always thought about that one day. Just one day different between the day Martin Luther King was born and the day I was born and throughout the years and throughout the decades I started to realize that that one day means that one day we shall overcome, one day we shall all be equal, one day all of our dreams will be realized, one day haters wont matter, one day. But I said one day I am going to meet the opportunity that gives me the ability to use all the resources that I have at my disposal.” He continued, “One day I am going to be able to be unrestricted in terms of what we can build as one unit as a team.” Farr said that day is now. He said TEAM fills like it is absolute the right thing. TEAM Services, which was established to provide “Gold Standard Service” in the crowd management and event staffing industry, provides clients with venue crowd management, event staffing and security ambassadors. TEAM Services strives to not only excel in t he business arena, but also in the larger community; encouraging its TEAM members to serve as role models for minority youth and other former athletes. Currently, TEAM

Photo by Gloria Zuurveen Andre Farr also celebrated his birthday during the launch of TEAM Services Corporation at the City Club in downtown Los Angeles.

Photo by Gloria Zuurveen Andre Farr is presented with a City Club membership by Larry Alquist, G.M., City Club (left) along with City Club executive (right).

Services supports the following charities and foundations: The Chairman’s Challenge, The Anthony Munoz Foundation, Black Sports Academy, City Youth Exposure and the Annenberg Foundation, among others. Primo, the owner of the Baldwin Hills Mall, spoke about why he is involved with TEAM Services, he said, “It’s not the government, it’s not GM, it the companies that we own. So what Andre, Damon and all the partners have created here will be a vehicle that can have significant change on an industry which has nothing like this. More importantly, it will be a driver of change for those athletes, for those people of color for instance Black people or Black businesses.” “It’s all about serving to higher level. Doing something, not just to make money, but to have impact, have significant. A city like LA and a country like the United States, it is critically important that people of color come into the mainstream economy. As we do this and as we move out poverty and into mainstream like China that brought people off the farms and into the major cities. These efforts are critically important so Andre,

Meruelo Media Unveils State-Of-The-Art Multi-Million Dollar Broadcasting Studios In The Heart Of Los Angeles (Continued from page 7) Eric Garcetti's Chief of Staff, delivered a brief and compelling message, "This new broadcasting center will boost L.A.'s economy with 150 jobs and is helping solidify Los Angeles as the capital of Latino entertainment."

Photo by Gloria Zuurveen “Best Man Holiday” director, Malcolm Lee provokes laughter in Farr when speaking during the launch of TEAM Services Corp. on Tuesday.

Meruelo Media was also honored to have a number of other elected officials join the ceremony, including Mark Ridley Thomas, Los Angeles County Board of Supervisors, and representatives from the office of State Senator Holly Mitchell.

Damon and the partnership I applaud,” said Primo.

Photo by Gloria Zuurveen Norman Nixon was at the launch.

Photo by Gloria Zuurveen Boxer, Sugar Shane Mosley.

What Would Dr. King Say About the Disenfranchisement of South L.A. ? (Continued from page 1) committed on the people of South Los Angeles. All I have heard is “wait until next time” from public officials and politicians. Congresswoman Karen Bass said, “I am disappointed that South Los Angeles was not included in this round, and I will be following future Promise Zone announcement to ensure that South Los Angeles is included in the next round.” The crucial question to Bass is “Where were you all the time during the first round?” “Where were the outreach component of this economic deal?” I think Dr. King summed it up in his 1967 book “Where Do We Go From Here: Chaos or Community? It was here that Dr. King criticized Johnson’s War on Poverty for being too piecemeal. Dr. King said, “Programs created under the “War on Poverty” such as housing programs, job training and family counseling” all had a fatal disadvantage because the programs have never proceeded on a coordinated basis...at no time has a total, coordinated and fully adequate program been conceived.” Dr. King was prophetic in his statement and even today because of this fatal disadvantage South Los Angeles is being robbed and disenfranchised from much needed economic justice and empowerment. One year prior to Dr. King’s death, on April 4, 1967 while speaking at Riverside Baptist Church in New York, he said, “It seems as if there was a real promise of hope for the poor—both black and white—through the poverty program. There were ex-

periments, hopes, new beginning. Then came the build up in Vietnam and I watched the program broken and eviscerated as if it were some idle political plaything of a society gone mad on war, and I knew that America would never invest the necessary funds or energies in rehabilitation of its poor so long as adventures like Vietnam continues to draw men and skills and money like some demonic destructive suction tube.” Dr. King’s started the Poor People’s Campaign after this to address the shortcomings of the “War on Poverty” to “demand a check” for the suffering of African Americans. Now more than ever, African American people of South Los Angeles are hit the hardest with foreclosure rates, homelessness, lack of quality education, unemployment and no employment and lack of access to capital to jumpstart businesses and its leaders are still not investing the necessary funds or energies in the rehabilitation of is poor and therefore they should too “demand a check”. The people of South Los Angeles should demand a check because they have been disenfranchised and robbed of economic opportunities in that they have been seemingly willful disregarded by the status quo and by those who were in the know. As Garcetti and one of his staff member, who is an African American commissioner for Public Works gives excuses and reasons for why South Los Angeles were not included in the “Promise Zone” and another politician saying “next time”, it paints a real vivid picture of what the late Dr.

Amos Wilson in his book Blueprint for Black Power: A Moral, Political and Economic Imperative for the Twenty-First Century, said about African Americans having access and control over economic resources. He said, “One of the most important and potent sources of social power is access to and control over economic resources. Dr. Wilson said, “The relative powerlessness of Afrikan Americans is directly related to their relative lack of control over important economic resources. This lack is neither due to the absence of an entrepreneurial tradition nor an absence of “economic virtues” so celebrated in White Americans and economically successful immigrant groups, including fabled Koreans and Cubans. The relative feebleness of Afrikan American enterprise has been deliberately induced and maintained by a number of concrete, socioeconomic, sociopolitical actions taken against their economic growth, development and power by three major groups—White Americans, immigrants, and Blacks themselves— particularly the Black leadership establishment.” The above statement by Dr. Wilson is sad but true and the Black leadership establishment’s lukewarm demeanor of tacit approval of having been willfully robbed and disenfranchised from the “Promise Zone” by Garcetti and his ilk is sickening and must not be tolerated, especially 50 years after Dr. King proclaimed "I Have a Dream. It is time to wake up from dreaming and make Dr. King a reality.


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ARTS & ENTERTAINMENT NEWS Oscar Nominations: Lee Daniels’ The Butler, & Oprah Get Snubbed-- Again 12 Years a Slave’ Draws Nine Nominations By Zenitha Prince From the AFRO.com With the announcement of this year’s Oscar nominations Jan. 16, Lee Daniels’ The Butler and Oprah Winfrey’s acclaimed performance in the film were once again snubbed – as with the Golden Globes and the Producers Guild—receiving zero nominations. But for 12 Years a Slave, the nominations firmly entrenched its status as one of the year’s best films. The pre-Civil War slavery tale garnered nine Oscar nominations, just one short of this year’s industry favorites American Hustle and Gravity, who led with 10 nods each. Based on the 1853 memoir of Solomon Northup, a free Black man who was kidnapped and subjected to 12 years of brutal servitude, 12 Years was nominated in five of the major categories: best picture, best leading actor (Chiwetel Ejiofor), best director (Steve McQueen), best supporting actress (Lupita Nyong’o) and best supporting actor (Michael Fassbender).

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(424) 200-1930 The picture will also compete in the best adapted screenplay (John Ridley), best costume design, best film editing and best production design categories. Barkhad Abdi was another of the Black actors to be recognized, gaining the nod for his supporting role as a Somali pirate in Captain Phillips, which was based on the true story of the hijacking of the Maersk Alabama in 2009. The first-time actor of Somali descent is, perhaps, the rags-toriches story of this year’s nominees. The former limousine driver from Minneapolis said

he went to audition for the role after seeing a casting call on television. Despite these recognitions, the 2014 awards season is turning out to be another letdown for African-American film. While 12 Years also led in Golden Globe nominations (7 nods), it only captured one; and a similar fate could await the film at the Academy Awards. The Nelson Mandela biopic Mandela: Long Walk to Freedom only received a single nod -- best original song for U2's "Ordinary Love" – in the major Oscar categories. The Oscars are to be awarded March 2.

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TV’s Mowry Twins Open Up About Interracial Marriage Backlash By Alexis Taylor From the AFRO Tears flowed on a recent episode of Oprah Winfrey’s “Where are they Now?” show as one of the nation’s most popular set of twins discussed their relationships. Sisters Tia MowryHardrict and Tamera MowryHousley, born in Germany to Black and White parents, gave details about the public backlash they have encountered over one sister’s interracial marriage. “People choose to look past love and spew hate. That’s what hurts me. I’ve never experienced so much hate ever in my life,” said Mowry-Housley, who married Adam Housley, a Fox News correspondent, in May of 2011. “I’ve been called ‘White man’s whore’ and the new one is ‘Back in the day you would have cost $300, now you’re giving it to him for free-- stop that,” she said her sister, in shock, wiped tears from her eyes. “Me as a person could never even fathom or think of these words. It’s very hard for me to think of it because I’m a product of it. My mom is a beautiful Black woman and my dad is an amazing White man and I grew up seeing a family,” she said.

Sisters Tia Mowry-Hardrict and Tamera Mowry-Housley

Mowry-Housely also said that she has battled with taunts that her sister is better because she is married to African American actor Cory Hardrict. “They say, ‘Oh Tia’s a true Black woman because she married a Black man.’ Oh? I’m lesser of a Black person because I married White?” she asked. Mowry-Hardrict said that even though she married a Black man, she has not escaped ridicule. MowryHardrict said she’s been told her sister has “done it right by marrying a White man.” Regardless of the bullying, the women say they are happily married, and both have had sons in the past two years. The dynamic bi-racial duo first broke into Holly-

wood in 1994 when ABC produced “Sister, Sister,” a TV series about twins named Landry who were separated at birth and later reunited after a chance encounter in a mall. The series would eventually move to a different network, WB, where it aired until 1999. Both women have experienced success as adults, and briefly co-starred on a show together from 2011 to 2013 called “Tia and Tamera,” which aired on the Style Network and E! Mowry-Hardrict now stars in “Instant Mom,” a Nickelodeon Channel series that is aired as a Nick at Nite sitcom, and Mowry-Housely is a co-host on “The Real,” a talk show featuring Tamar Braxton and Loni Love.

Limousine Entertainment Specialists


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STATE / NATIONAL & WORLD NEWS Proposed Tobacco Settlement Excludes Black Media By George E. Curry From the NNPA The U.S. Justice Department and the Tobacco-Free Kids Action Fund have reached an agreement with the four major tobacco companies requiring them to spend millions across major media as part of a settlement for their misrepresentation of the hazards of smoking—but the companies will not have to make a single purchase from a Black print or broadcast media company. As part of a 24-page proposed consent agreement reached Friday, the companies will have to spend more than $30 million advertising with the three major television networks and run full-page ads in 35 White and Hispanic newspapers as well as purchasing space on

their respective websites. Black publications and media companies were not among those included in the agreement. The agreement is scheduled to go before U.S. District Judge Gladys Kessler in the U.S. District Court for the District of Columbia on Wednesday for final approval. “We are shocked and deeply disappointed that the Justice Department, the Tobacco-Free Action Fund and the tobacco industry would all agree to sign off an advertising plan that totally disrespects the Black community,” said Cloves C. Campbell, chairman of the National Newspaper Publishers Association, a federation of nearly 200 Black newspapers. “The industry’s past efforts to target African-American consum-

Waters Touts Importance of Volcker Rule WASHINGTON, D.C. – Today, Congresswoman Maxine Waters (D-CA), Ranking Member of the House Financial Services Committee, touted the importance of the recently-released Volcker Rule for ensuring taxpayer dollars are no longer used to protect banks from risky trading losses. In a statement delivered in a hearing of the full Financial Services Committee on the measure, Waters underscored that a strongly implemented and enforced Volcker rule will protect the U.S. economy from suffering another debilitating financial crisis and will ensure taxpayers are never again asked to rescue failed financial firms. Her full remarks are below. As prepared for delivery: Thank you, Mr. Chairman. It’s been more than five years since the beginning of the financial crisis – which resulted in the largest destruction of wealth in a generation. And while many observers still disagree about its central cause, we know that proprietary trading played a significant role. Such trading has indeed produced tremendous profits for some of our largest financial firms – but it also contributed to losses during the height of the crisis. In fact, one academic study estimated that by mid-April of 2008, banks had lost roughly $230 billion dollars on certain proprietary holdings, which regulators and other interested parties had believed were simply inventories of assets held to facilitate client trading. In the wake of these devastating losses, taxpayers stepped in to staunch the bleeding and Congress took action to ensure that such an emergency would never happen again, enacting comprehensive legislation to address the many causes of the crisis – from the bad loans at the heart of the collapse, to the exotic securitizations that drove the demand for predatory mortgages, to the opaque derivatives markets that created tremendous interconnectedness and risk in our financial system. A key part of Wall Street Reform is the Volcker Rule. If properly implemented, the Rule will provide that banks insured by taxpayer dollars can no longer engage in proprietary trading or investments in risky vehicles like hedge funds. The concept of the Rule is simple: loan-making, deposit-taking banks should not be engaged in risky, speculative activity on the backs of the American taxpayers. Many observers of our financial system agree on this. Standard & Poor’s has pointed out that,

quote, “the implementation of the Volcker rule could have favorable implications for the credit profiles of some of the largest U.S. banks, such as reducing trading portfolio risk.” John Reed, the former Citigroup Chairman, notes that, quote, “a strong Volcker rule is one of the most important provisions to prevent ‘too big to fail’ financial institutions, stop conflicts of interest and support credit in our economy.” And even Chairman Hensarling has stated to the Wall Street Journal that, quote, “we have to do a better job ring-fencing, firewalling—whatever metaphor you want to use—between an insured depository institution and a noninsured investment bank.” In the face of their statutory directive to implement Volcker, our regulators have undertaken the tremendous task of wading through 18,000 comments – and have engaged with stakeholders during dozens upon dozens of meetings. We see the European Union potentially moving forward with a similar effort, and the United Kingdom has passed legislation implementing a similar measure, known as the “Vickers Report.” All of these actions should be applauded. At the same time, I understand that regulators are working diligently to address some issues related to the Rule that have come up in the last month, including the issue related to collateralized debt obligations backed by Trust Preferred Securities. Most of the Democratic members of this Committee urged regulators to provide an exemption for banks that would be consistent with their treatment under the Wall Street Reform Act. I appreciate the regulators’ responsiveness on this point, and believe their recent interim rule has provided important relief to community banks. Mr. Chairman, the Volcker rule will ensure federal dollars are no longer used to protect losses from risky trading. Doing so will protect the U.S. economy from suffering another debilitating financial crisis and will ensure taxpayers are never again asked to rescue failed financial firms. And now that we have the Rule’s framework in place, I look forward to conducting oversight and ensuring that our regulators are faithfully enforcing this provision, which will be central to the success of the Wall Street Reform Act. Thank you, I yield back.

ers have been thoroughly documented,” Campbell added. “It is sad that an industry that sought to exploit our community with a product that is harmful to our health now seeks to further devalue African-Americans by ignoring the Black media when it is being forced to atone what a federal judge determined was a deliberate effort to deceive the American public.” Peter S. Hamm, director of communications for the TobaccoFree Kids Action, said on Monday that the media outlets were selected by Kessler and disclosed in an order issued Aug. 17, 2006. Hamm said he did not know how she determined what media outlets would be used to carry the advertising. A telephone call Monday requesting comment from the Justice Department was not returned. The story of the agreement was first disclosed by Target Market News. The Chicago-based publication said an advertising source placed the value of the total buy at $30 million to $45 million. The advertising campaign, which won’t go into effect until all appeals have been exhausted by the tobacco companies, was agreed

to as part of a settlement that found tobacco companies misled the public about the dangers of smoking. The four defendants are Altria, R.J. Reynolds Tobacco, Lorillard and Philip Morris USA. The U.S. Justice Department filed suit against the cigarette manufacturers on Sept. 22, 1999 charging that they had violated the Racketeer Influenced and Corruption Organizations Act. They were found guilty at the conclusion of a trial that lasted from Dec. 21, 2004 to June 9, 2005. Though the tobacco industry is bypassing Black media while complying with a federal order to disclose its deception, in the past it used the Black media to target African-American consumers. “The tobacco industry has gone to great lengths to target the African-American community over the past 30 years,” the Campaign for Tobacco-Free Kids stated. “Through market research and aggressive advertising, the industry has successfully penetrated this population. The industry’s ‘investment’ in the AfricanAmerican community has had a destructive impact: African Americans suffer the greatest burden of

tobacco-related mortality of any ethnic or racial group in the United States.” “The health of the African American community has suffered disproportionately from the advertising campaigns of the tobacco companies, and Black owned media has been demonstrated to be the best way to engage the African American community,” Jim Winston, executive director of the National Association of Black Owned Broadcasters, told Target Market News. “Yet, now that the tobacco companies are being required to educate the public about the harm that tobacco products have caused, the companies and the DOJ have no plan to direct any educational advertising to our communities.” Both Winston and Campbell said they plan to contact the Justice Department and ask it to direct tobacco companies to include Black-owned print and broadcast media in their public education buys. If that fails, Campbell said, his organization will take stronger action. “If our newspapers aren’t good enough to advertise in, their products – including the nontobacco ones – aren’t good enough for us to consume,” he said.


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PUBLIC NOTICES FICTITIOUS BUSINESS NAME STATEMENT File No. 2014005264 The following person (s) is/are doing business as: 1. Saidimeant, 838 Penn St., El Segundo, CA 90245, LA County Registered Owner(s) Dior Helwig, 838 Penn St., El Segundo, CA 90245. This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Dior Helwig Title: Sole Proprietor This statement was filed with the County Clerk of Los Angeles County on January 8, 2014. Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub January 17, 24, 31, Feb. 72014PN

FICTITIOUS BUSINESS NAME STATEMENT File No. 2013239660 The following person (s) is/are doing business as: 1. The Metis Group, 360 S. Rexford Dr. Apt. #4, Beverly Hills, CA 90212 LA Registered Owner(s): 1. Andrea Quintero, 360 S. Rexford Dr., Apt.#4, Beverly Hills, CA 90212 This business is conducted by an Individual Registrant commenced to transact business under the fictitious business name or names listed above on N/A I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) SIGNED:Yara Andrea Quintero Title: Principal This statement was filed with the County Clerk of Los Angeles County on November 20, 2013 Notice-This fictitious Name Statement expires five years from date it was filed in the office of the County Clerk. A new Fictitious Business Name Statement must be filed prior to that date. The filing of this statement does not of itself authorize the use in this state of a fictitious business in violation of the rights of another under federal, state, or common law (See Section 14411 et seq., Business and Professions Code). (First Filing) Pub Dec. 20, 27, Jan. 3, 10, 2013PN

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$140.00 to start. 1st week rent free. No commission jobs available Interested parties call Marilyn @323-496-8709

Place Your Legal Notices DBAs, Probates, Trustee Notices, Summons, and more in

PACE NEWS Print & Online Call: (323)244-7286 Visit Our Website: www.pacenewsonline.com or Stop By Our Office @ 3707 West 54th Street

Los Angeles, CA 90043 Email Us: pacenews@pacenews.net Like Us On Facebook

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WWW.PACENEWSONLINE.COM

Friday, January 17, 2014

BUSINESS DIRECTORY

PACE NEWS  

A premier award-winning newspaper in print and online.

PACE NEWS  

A premier award-winning newspaper in print and online.

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