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Twitter by Pablo U.


Objective •

To develop  a  Big  Idea  Campaign  for  Twi4er  and  express  it   consistently  across  mul;ple  media  pla<orms.  


Background “I have  tried  Twi4er  myself  and  gave  up  the  same  day.  It’s   full  of  nothingness  really,  something  like  pos;ng  for   pos;ng  sake.  It’s  great  to  have  the  technology  that  allows   us  to  exchange  ideas,  opinions,  and  communicate  be4er   but  it’s  also  abused  by  many  who  all  of  a  sudden  have  to   compete  for  ’influence’  and  ‘followers’”

Alan, blog user


Background “Twi4er isn’t  self-­‐explanatory,  mostly  because  there  are   so  many  different  ways  of  using  it:  connect  with  friends,   follow  unfolding  discussions,  keep  coworkers  in  the  loop,   increase  your  visibility,  discover  interes;ng  people,  plain   old  spamming,  contribu;ng  to  the  polariza;on  of   extremes  virally  spreading  informa;on,  ques;onable   facts,  opinion  and  nonsense.”

Jennifer Joyce, blog user


Background Many users  claim  that  Tweeter  doesn’t  have  any  added value  for  them,  that  they  are  not  interested  in  what  the majority  of  users  post  on  Tweeter.

96%

4%

Pointless

News


Background Young people  claim  that  their  peers  are  not  on  twi4er,   that  his  genera;on  is  underrepresented  on  it,  that  it  is   uncool,  and  that  they  can  use  other  ways  to  do  the   same.  


Background While social  networks  meant  to  be  adopted  and  populated   mainly  by  early  adopters,  Twi4er  average  user  age  is  31.  


Recommendation We recommend  that  Twi4er  implement  a  niche   adver;sement  plant  targe;ng  early-­‐adopters  with  ages   between  11  –  17,  who  want  to  say  and  par;cipate,  bee   popular  and  cool  and  influence  others.


Recommendation We recommend  that  Twi4er  implement  a  niche   adver;sement  plant  targe;ng  early-­‐adopters  with  ages   between  11  –  17,  who  want  to  say  and  par;cipate,  bee   popular  and  cool  and  influence  others.


Recommendation â&#x20AC;˘ Connect with their idols


Recommendation â&#x20AC;˘ Connect with their idols


Recommendation â&#x20AC;˘ and with the rest of the world


Recommendation â&#x20AC;˘ Participate, interact,


Recommendation â&#x20AC;˘ Vote, decide


Recommendation â&#x20AC;˘ Vote, decide


Recommendation â&#x20AC;˘

There are many ways to tweet


Recommendation â&#x20AC;˘ Its easy. Keep it simple


Mission Statement To give a voice to everyone around the world to inform and be informed with what matters most today and what might matter most tomorrow.


Vision Statement The entire world is now connected with you.


The BIG idea • The twitter moment • Right here, right now • Democratizing.You decide • #doparticipate


The BIG idea • MORE THAN WORDS • SPREAD THE WORD • I WANT TO SAY • YOU CAN SAY


The BIG idea • MORE THAN WORDS • SPREAD THE WORD • I WANT TO SAY • YOU CAN SAY


Program details • Reality shows • Galas • Concerts • Sport matches • Special events


Program details â&#x20AC;˘ Interact by sending tweets to screens


Program details â&#x20AC;˘ Interact by sending tweets to screens


Program details • People would see them from home • They can tweet too


Program details • People would see them from home • They can tweet too


WOW tactic â&#x20AC;˘ Connect American Idol with the world by using tweeter

Twitter Big Idea  

Twitter by Pablo U. • To&#13;  develop&#13;  a&#13;  Big&#13;  Idea&#13;  Campaign&#13;  for&#13;  Twi4er&#13;  and&#13;  express&#13;  it&#...

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