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Research and Analysis

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Heartbit.com • Mission • Target markets • Media • Competence • Strengths & weaknesses • Statements


what is heartbit.com?


web based social network Members Club


what would you find at Heartbit.com?


news

community


why heartbit.com?


how will it work?


fresh news about clubbing join the community


pablo

*****


why become a member?


• • • •

Privileged club Customised information Free entrances VIP treatment


and so on!


why will clubs like to become part of heartbit.com?


• • • • •

Flow of customers Free publicity Give customised treatment Receive feedback Worldwide


because

a Happy Customer Returns


opportunities


economic analysis • • •

Reach new customers Profitable market Economically dependent


target audience


Generation Y

http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml


Generation Y • • •

80 million. Diverse Tolerant

(USA)


Generation Y Baby Boomers Gen X Gen Y

Gen Y 73,000,000

Gen X 43,000,000

Resource  Interactive  www.resource.com

Baby Boomers 78,000,000


Generation Y • • • •

Computers at home, 500-channel TV Multi-tasked Totally plugged-in Create their own world


unique consumers Books Tv Radio Phone Internet

Phone 14%

Internet 30%

Radio 21% Books 11% Tv 24%

Source:  Harris  International


Generation Y •

23 years of their life online


1/3 of their lives!


Generation Y •

$100/week

(USA)


Generation Y • • • • •

Over-managed Convention Word of mouth Trends Don’t want to grow up


• • • • • • • •

what they want Authentic brand and continuous influx of new products. Original, limited editions. 3 week cycles (at least). Stimulate with fresh news and merchandise stories to create the “did you see that?” Be listen and get involve. Control interaction, are impatient. Buy products in different combinations. Create entertainment media to be shared. Feel special.


while online Homework 13%

Listen music 20%

Radio 13% 1% Read 6%

Eat 19% Tv 14%

Phone 13%

Source:  Harris  International


exchange students

Erasmus students from 5 different countries gathering at a party http://www.esn.org


exchange students Erasmus Student Network (ESN) is one of the biggest interdisciplinary student associations in Europe


exchange students • • • • • • •

33 countries 150.000 students Popular First time living abroad Leisure Profit of their sieving People like them


social networks


“Human interaction in a virtual world� instant communication

http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml


example of a social network diagram


how does them affect companies? • • • •

Misunderstand Customers into partners Blogs Unhappy customer


Customer Clubs and loyalty cards

Daemon  Quest.  “Loyalty,  ProIitability  and  Churn  Report”.


Customer Clubs • • •

Linking the client to the company Aware of their value Intelligent


competitors


www.clubzone.com


www.clubzone.com user ages 18 - 21 21 - 25 26 - 30 31 - 35 35+

18 - 21 8% 21 - 25 48%

35+ 5% 31 - 35 10%

26 - 30 29%

Site  stats  provided  via  Google  Analytics.


www.clubzone.com gender Male Female Male 55%

Female 45%

Site  stats  provided  via  Google  Analytics.


www.clubzone.com Unique Visits: 1.2 - 3 million per month (seasonal variance) Impressions: 15 million per month

Site  stats  provided  via  Google  Analytics.


www.likeme.net


www.goldendesigner.net/


strengths/weaknesses


strengths • • •

There is nothing like Heartbit.com Heartbit.com thinks big, Heartbit.com thinks worldwide Heartbit.com is a mix


weaknesses • • • •

Many registered users Own life made by its members Agglomeration Derisive comments


statements


participation members will become the heartbeat that moves the community


exclusive Heartbit.com members will feel, as they are, part of an exclusive Club


desirable people will like to get the benefits that members has


original Heartbit.com is a mix between nightlife and social networks with a real members club that get real benefits. No such a mix has being yet created


simplifyed Heartbit.com just bring solutions


Hutbit.com

you own the night


must do


how they are • • • • •

Smart Learn quickly Don´t tolerate waiting Rely on social networks to take decisions Positive


must do • • • • • • •

Stimulate Engage Listen Be original Alternative methods of paying User friendly interface Communal connection


thank you!


heartbit