Page 1

My Perfect Pitch EPSON printer

#


My (Perfect) Pitch


why?


FREUD: I think in Epson as a need. Is the cheapest printer and I don’t buy original ink. Every time I print something, I know I’m spending money, but then I think I will read better.


why not?


EPSON and the real ME


+

=

?


= The Creator

Invention, dreams, enduring value. If you can imagine it, it can be done.


= The Everyman

Equality, loneliness, connection with others. Goal: To belong, fit in.


Innovator, Thinker

=

•change leader •independent •mature •practical •look for durability, functionality, and value


+

=

?


Everyman

+

Creator

Innovator, Thinker

=

?


= The realist innovator.


Motto: If I can imagine it, it can be done. It is a matter of team work.

Desire: To create something of enduring value for humanity and share it for free.

Gift: Creativity and imagination. Realism, empathy.


Realist innovator insights


Insight 1: I was I imitate creators to be one of them.


Insight 2: I am I can’t make my dreams come true alone. With your help, I will.


Insight 3: I will be I want to change society and empower people.


My current insight + EPSON benefit for me =


Big idea!


I can’t make my dreams come true alone. With your help, I will.

+

Meet my needs of the day

=


& ME

TRUE PARTNERS


Storytelling: 1.I have daydreams, fantasies, flashes of inspiration. 2.Because I don’t share them - I think nobody understands them, I feel lonely and misunderstood. 3.I team up with others (EPSON) that would help me make my dreams come true. 4.It’s a matter of team work.


Strategy: To team up with others (EPSON) would help me make my dreams come true.


Desire: To create something of enduring value for humanity and share it for free.


Fear: To be mediocre. To be exiled or rejected, to stand out from the crowd, to feel different.


Gift: Creativity and imagination. Realism, empathy, lack of pretense.


Trap: Extreme perfectionism. To give up my dreams in an effort to blend in, in exchange for a superficial connection.


Shadow: I do what others want me to do to be part of the group, and that makes my life a drama because I feel misunderstood.


True partners It is a matter of team work. To team up with others that would help me make my dreams come true.


Actions:


Realist innovator


? =


& ME

True Partners


& ME

True Partners


& ME

TRUE PARTNERS


& ME

TRUE PARTNERS


Thank You!!

My perfect Pitch: EPSON  

Imagine you are a brand manager who has all available information about you as a consumer. Sensory, affective, intellectual, behavioral pitc...

Read more
Read more
Similar to
Popular now
Just for you