Prism
Iriedaily The Iriedaily Scavenger Hunt
Text: Nada Carls
Corners from the Kanton
Text: Nada Carls Know this: the basis of a prism is a triangle. Optically, depending on the angle of the light-occurrence, it can split the light or reflect and multiply it. Fabien Baudin certainly thought long and hard about the name of his mini-label, founded in 2006 in Frenchspeaking Switzerland, and made the properties of a prism his philosophy: diverse artists work for prism with no artistic restrictions, which repeatedly leads to unexpected optical effects, new graphic dimensions and, recently, to entire collections. Baudin’s aim is rather likeable, clear and suddenly not quite so scientific: he wants to be able to work freely and independently and sees himself as the interface for like-minded spirits and friends. With artists like +41, ill studio and Yann Gross, has friends and colleagues that are pleased with the results of his formula. The current collection is the first to be built around a theme: Phoenix. Ideas for metaphors and parallels? That’s the homework for the next issue – find the question on the Prism homepage or ask for it at Bright.
www.the-prism.ch
Just sitting around is not part of the plan. At least not for those who want to keep up with the Kreuzberg streetwear activists this summer and join them in their battle cry: “Nobody move – nobody gets anywhere”. Iriedaily is inviting you to the scavenger hunt of the year. With their FW collection they are also bringing a sack-load of extravagant details to start the season: eccentric colour combinations, unexpected material mixes, streetwear influenced chic and simple elegance. Childhood memories will be reawakened with the event concept and the synonymous collection theme: rushing through the city in teams, searching for information and clues, and at the end of it all you might even be the winner of a bulging Iriedaily survival pack from one of the local retailers. If you want to have a chance, make sure you keep your eyes open!
www.iriedaily.com
Element Conscious by Nature
Text: Nada Carls True to Element’s mission statement of “being a positive force in the universe” they’re showing their responsibility by approaching the subject of environmental protection and textile production and giving their new denim range an appropriate title: “Conscious by Nature”. The SS 2011 collection, made of the tradition-steeped material includes ten models with a large selection of cuts, colours and washes. With new labelling and hang tags made of 100% unbleached recycled paper the brand is paying detailed attention to the consistent implementation of their mission. Since the brand’s early days, Element has continuously been trying to promote an environmentally conscious way of life by making the production, packaging and distribution of their products more environmentally-friendly. Whether with the processing of organic cotton or Sonora® polyester, a material made from corn flour, they are advocating progress through environmental awareness. Element is focusing on gentle farming practices without chemical pesticides, growth enhancers or genetic engineering, while concentrating on renewable raw materials, which significantly reduces the energy consumption and CO2 emissions during production. More hard facts can be found on the Elementarian website.
www.elementeurope.com
19 – Bright Magazine