Object 9 Bubbles Up Object 9 redesigned the packaging for Bubble Up®, Monarch Beverage’s flagship lemon lime brand. Bubble Up’s updated packaging is competing with other brands in the countries where it is sold including Pakistan, Mali and parts of Africa. Because the beverage’s existing packaging is recognized as a household name overseas, Object 9’s package redesign focuses on maintaining the beverage’s brand equity while creating a stronger shelf presence. Object 9 also carried Bubble Up’s new look through the entire line extension, Object 9’s recent packaging work for Monarch Beverages. which includes the traditional lemon lime flavor as well as the recently introduced diet lemon lime, bitter lemon and orange varieties. The 38th annual Creativity Awards, one of the longest running international advertising and graphic design competitions in the world, recently named Object 9 the winner of seven awards. The agency obtained a gold award for Flying Dog Brewery’s Wild Dog Gonzo Imperial Porter label and two silver awards for Marques de Paiva’s premium coffee packaging and Fire & Flavor’s gourmet grilling packaging. Object 9 also received four awards for Wild Goose Beer seasonal packaging, Carroll Shelby’s Chili Kit packaging, the Baton Rouge Area Chamber 2007 Annual Report and Fire & Flavor’s web site.
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c21 Adds Clients communications 21 (c21) added several new clients in recent months, including the Atlanta Botanical Garden, Emory Healthcare, LANFORCE, MolliCoolz, NCAA Football and HandsOn Network. c21 will promote many new and existing exhibits for The Atlanta Botanical Garden in 2009 on a pro bono basis. Included are the unveiling of a 15-acre green expansion, 40-foot high canopy walk, new eco-friendly visitor center and the much-anticipated Henry Moore exhibition featuring giant bronze sculptures to rival the Chihuly exhibit. The Emory Facial Center is a full service facial practice led by Seth Yellin, M.D., Chief of Facial Plastic Surgery at the Emory Clinic. c21 will provide executive exposure for Dr. Yellin, media relations support, online advertising services and e-mail marketing. LANFORCE Consulting Group, an Atlanta-based network consulting company selected c21 to provide e-mail marketing and collateral design to support the launch of the company’s new referral program. MolliCoolz, producer of premier cryogenically frozen ice cream and sorbet novelties, hired c21 to provide marketing support to increase placement of the company’s MolliCoolz Rocks! product in schools nationwide. NCAA Football retained c21 to support its Youth Initiative program, which includes NCAA Football Youth Day clinics, a grant program and events surrounding the BCS National Championship game in Miami. Marketing public relations for the initiative will include media relations, e-mail marketing and social media. HandsOn Network, the nation’s largest volunteer and civic action network, hired c21 to provide media relations and social media strategies including the launch of a YouTube channel for its public service initiatives: Delegate Service Day, ServiceNation Day of Action and the Martin Luther King, Jr. Day of Service.
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