Page 25

E-40, 1990

photo by Al Pereira

[Six years ago when OZONE started], the album I had out was Grit and Grind. I had a hit song with Lil Jon out called “Rep Yo’ City,” with Petey Pablo, Bun B of UGK, and 8Ball. In 2003 I put out Breakin’ News. As soon as I got my legal release from Jive, I signed with BME in 2004. The single [“Tell Me When To Go”] came out in the fourth quarter of 2005, and a few months later, I dropped My Ghetto Report Card. A lot of good things have happened during the past six years. I had a club. I bought into the Wingstop franchise. I’ve got my own enhanced beverage called 40 Water. I became a franchise owner of a restaurant called Fat Burger. I’m a spokesperson for a cognac out of France called Landy; it’s the real deal. We plan on moving Hennessy and Courvoisier out of the way. Besides that, I helped put on a lot of people, like T-Pain. Don’t get it twisted, he’s always been a talented dude, but none of the rappers were fuckin’ with him like that until I put him on my album. Now all of a sudden everybody needs a T-Pain [hook]. I know I’ve contributed a lot to Hip Hop overall. My style of rap and my lingo, can’t nobody say that hasn’t been influential in rap. Also, my grind that I put in during the late 80s and early 90s selling tapes independently. Cats that used to be on major labels are saying, “We’re getting $8 an album and we’re independent now.” I been did all that. Every rapper has got a little E-40 in them, whether they know it or not. Over the next six years, I really want to run my label right. I want my label to be successful because Sick Wid It is a brand, it’s not just a regular label. When you see a Rap-A-Lot release you know it’s legendary, or a Def Jam logo, you know it’s legit. I would love to kick back and let the artists make money for me as well as make money for themselves. I want to get off into movies, me and my brother D-Shot. I just love rap. I’m old enough to know better, but young enough not to care. I’ve been in the rap game forever. I was underground for a long time. I didn’t sign with Jive Records until 1994, and that’s when people were able to see me on TV and put the music with the face. I pay homage to [other rappers] who started rapping around the same time as I did, but a lot of them have stopped rapping. I’m making it cool to be rapping at my age. When these youngstas become my age, they’re gonna be like, “E-40 was rapping when he was 40 years old and was still on top of his shit.” So I feel like I got hella time to go. No matter what the money looks like, rappin’ is my passion. - by E-40, as told to Kay Newell

OZONE WEST // 25

Ozone West #67 - May 2008  

Ozone West #67 - May 2008

Ozone West #67 - May 2008  

Ozone West #67 - May 2008

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