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lived in all these different places. It’s not just that I’ve lived all over the country, but I’ve lived in the hoods all over the country. But I know there’s more to life than just what goes on in the hood. I try to keep myself well rounded, and that shows in my music. Yeah, from talking to you it’s definitely apparent that you’re a pretty educated rapper. What kind of themes do you like to cover in your music? Me and my brother would always argue about a lot of rap because I felt a lot of what these rappers were talking about wasn’t real, and my brother would always say, “Oh, it’s just entertainment.” But I’m not the type to boast and brag about all my war stripes and cases I’ve caught or all that shit, but I’ve been there and I’ve done it all. Everything that these rappers are talking about, I’ve lived it. And I still live it. I’m a self-made boss out here and anybody will tell you that. It’s nothing fake or synthetic about anything I put in my rhymes. I don’t glorify anything negative. I might have an aggressive song here or there, but my music is reality—in it’s purest form. So if I’m talking about the dope game I’m gonna also talk about what’s gon’ happen at the end of the road, like, “These are your options.” I’m trying to steer youngsters away from the bullshit. I wish I would’ve gone to college and all that good shit. I’m here to entertain people, because music is a good thing, and there’s nothing wrong with entertainment at all because life is already hard enough to be hearing niggas rap about the struggle and how hard life is. So I don’t do all that shit. I rap about living a good life, being prosperous and all that shit. I rap about street shit, but I’m not glorifying it. I’m just reporting it. I’m a news reporter like a FOX News or CNN reporter. What are you currently working on right now? Actually, I work a lot with NO I.D. He shopped my music and had a couple deals on the table, but I know a lot of cats with deals, and deals ain’t all cracked up to be what people think. But I got distribution set up with a big label. I’m not gonna disclose anything yet until everything is finalized, but I made some power moves and got a nice little budget behind the project. niggas in this country in this one squad. Cats here are hungry. We don’t have a local view of ourselves; myself and couple of my comrades actually get out and go to other states and sell albums, and do the whole nine: shoot videos, do promotions, and get our music out there. I handle my business like I’m signed to a major label; I back myself. I’m a hundred percent independent so far, but we got cats in our squad with deals: Willy Northpole, Hot Rod, Dilo. All these people are in one squad, in a pretty much unknown city. We’re at a real interesting point, and pretty soon it’s about to just spill over into the rest of the world. I spend a lot of time going out to Atlanta, New York, and L.A., just grinding with the music, so I’m confident it’s going to all pay off. A couple years ago I read a book called “The Tipping Point,” and it really taught me a lot. The book talks about all these different products, and basically says that if you have something really good, then news of it will spread by word of mouth and become known by epic proportions. That’s how I feel about my music. What region of rap is Arizona most influenced by? I know you guys are on the West Coast, but it seems like the AZ style is really diverse. To be honest, we’re so on our own shit it’s ridiculous. A lot of people label us as the West Coast, but we’re in the Southwest, we’re not on the coast. I got love for L.A., the Bay, and all of Cali, but we’re on our own shit. Arizona has a lot of cats out here from the East, West, and South, because if you look at the history, Arizona is a fairly new state—we didn’t even get statehood until 1910, so most people you meet here are not from here. It’s a lot of rappers out here who embody more of a New York sound, and you got some cats that sound like they’re from down South, but I personally think my style is universal. I lived in New York and I lived in the South. I don’t want to just be on some West Coast shit or East Coast shit. My content and my delivery are unique to me. For instance, if you look at ‘Pac, he was West Coast all day, but he had a lot East Coast elements to him as well. That combination carried him far. My shit is similar in that I have all different elements to it. I’ve

20 // OZONE WEST

For people who aren’t familiar with you or your music, what would you say about your music to solicit their interest? As an artist I bring authenticity, straight up. No fabrication, nothing fake: no fake cases, no fake gun battles, it’s nothing fake at all. What I rap about is who I am, and what I live by. I’m entertaining people with reality. www.myspace.com/cinque7777

Ozone West #67 - May 2008  

Ozone West #67 - May 2008

Ozone West #67 - May 2008  

Ozone West #67 - May 2008

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