Diddy circa 1997 onyx (miami, fl) photo: J lash
Back when Sean Combs was still calling himself “Puff Daddy,” you could catch him in both HollyHood and Hollywood as he did everything he could to keep his Bad Boy brand alive in the midst of losing the B.I.G. star on his label. During the No Way Out era he had a roster that included Ma$e, The LOX, and Black Rob. All three acts had moderate mainstream successes, with Ma$e enjoying the most. Outside of him, though, Bad Boy had a relatively street-skewered crew. Perhaps that explains why a man of Puff’s stature is seen here in club that could be considered modest for his expensive tastes. Although he will never be known for his lyrical skills, his marketing genius can’t be questioned. In 1997 he had everyone screaming “No Way Out.” Ten years later, he has people rocking “No Bitch Ass Ness” t-shirts.
90 // OZONE MAG