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Russell Simmons, 1996 house of blues (los angeles, ca) PHOTO BY j lash

People like to refer to Russell Simmons as the “Godfather of Hip Hop.” Through his work in breaking acts like Run-DMC, The Beastie Boys and Kurtis Blow, he literally built the rap game from the ground up. And even beyond music, he’s proven himself a successful entrepreneur. Pictured here in clothes from his Phat Farm line, Simmons made it possible to look like a million bucks wearing a baseball cap. In fact, he’s admitted to wearing his baseball cap to bougie shindigs just get under people’s skin. As far as Rush’s contributions to Southern Hip Hop are concerned, you can thank him for launching Def Jam South. Even though the label is vaguely mentioned in the grand scheme of things, the imprint birthed the careers of Ludacris and Young Jeezy and planted a flag in the ground that most Southern Hip Hop artists could aspire to wave someday. 84 // OZONE MAG

Ozone Mag #67 - May 2008  

Ozone Mag #67 - May 2008

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