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ur first impression is that we are undoubtedly fascinated! The minimal architecture of the space and the simple, yet contemporary way each collection is presented makes you think that Studio Seven is maybe one of the most beautiful showrooms around. For seven years, Studio Seven has been a fashion agency with a modern edge and distinctive style, blazing its own trail in fashion. The showroom’s recipe for success is none other than constant market research, both in Greece – as there’s an emerging fashion scene- and abroad. At the same time, the consistent aesthetics in the brand selection process represented by Studio Seven, along with the after sale service provided, i.e. the attention paid to each collaboration separately, complete this rather complex jigsaw, giving meaning to the term “successful agency”. Today, Studio Seven represents Greek and foreign brands which are selected according to criteria such as quality and conceptual innovation, as well as the products themselves. The aim is to highlight new trends rather than maintaining the already existing ones, and that’s why the majority of the brands represented are new. How do Greeks dress nowadays? “More minimal and they seem to prefer quality clothing” answer the owners without hesitation. After all, this is their approach in garments as well. Cheap Monday is one of the showroom’s flagship brands. It is a very popular, young, global streetwear brand, whose designing team has often been awarded for its functional and minimal collections. Monochromatic designs, blacks and skinny jeans are some of this Scandinavian brand main characteristics, which have become a trend in Greece during the past few years. Through the recent austerity crisis in Greece, a new generation of Greek designers has managed to present high quality products full of attitude. However, Studio Seven states that “it needs something more than that, and that is the necessity of a potent DNA and a focused marketing story behind every new brand”. Besides, this is one of the showroom’s goals: to promote Greek designers and Greek fashion brands abroad, as well as establishing its international collaborations. A. Metaxa 46a, Glyfada, 16674 Athens, Greece

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