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sport marketing in the equestrian world


· marketing · Television · EVENTS · SPONSORSHIP · CONSULTING ·


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who we are what we do oxer awards television consulting sponsorship events

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who we are Oxer is a sports marketing company specialized in the equestrian world with a determined international vocation. Our young team is composed by very wellknown professionals in each area and all of them are ready to offer their experience and know-how to all potential world-wide clients. Oxer has experience in projects located in Spain, Germany, Monaco, Portugal, Mexico, United Arab Emirates, Qatar, Turkey, Belgium, Poland, USA, Russia, Italy, Japan, Ireland, China and Letonia.

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Carles Vilarrubí Carrió

Carlos Figueras Arrese

Chairman (6)

Accounting & Finance Manager (10)

José Alfredo Hernández Ortega

Alejandro Ancín Berdegué

vice Chairman (8)

Sport & IT Manager (11)

Álvaro Arrieta Konyay

Ismael Liaño Martínez

CEO (9)

Production & Logistic Manager (2)

Pablo García Piqueres

Jásminka Romanos Carreras

Managing Director (12)

Media Manager (13)

Lori Reed

Alain Storme

P.A. to Chairman (1)

Project Manager (3)

Iosune Quiroga Cía

Lucía Dumont Jaspe

P.A. To CEO (14)

Manager Casas Novas (4)

Rafael Badía Llach

Fernando Pérez Díez

Chief Financial Officer (6)

Manager Castilla y León (5)


At Oxer we take care of all the details. Our clients’ trust is our guarantee.

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what we do Oxer’s activity is divided into four business areas: Television, Consulting, Sponsorship and Events Organization. We organize our own equestrian events and events for our clients. Furthermore we offer our services to other organizing committees.

Television

Sponsorship 6

Consulting

Events


2012 season - business Country

City - Client

Date

events

ESP

VALENCIA - Oliva Nova Beach & Golf Resort

March

ESP

VALENCIA - Oliva Nova Beach & Golf Resort

May

Event

ESP

TOLEDO - Toledo Equestrian Center

May

Event

ESP

MADRID - Club de Campo Villa de Madrid

May

BEL

MINSK

MON

television

sponsorship

consulting

Television

Sponsorship

Consulting

Television

Sponsorship

Consulting

May

Sponsorship

Consulting

MONTE-CARLO - Port d’Hercule

June

Sponsorship

LAT

RIGA

June

Sponsorship

POR

ESTORIL - Hipódromo Municipal de Cascais

June

Sponsorship

ESP

SAN SEBASTIÁN - Real Sociedad Hípica S. Sebastián

June

Event

Television

Sponsorship

Consulting

ESP

SANTANDER - Palacio de la Magdalena

July

Event

Television

Sponsorship

Consulting

LIT

ZAGARE

July

Sponsorship

Consulting

EST

RUILA

July

Sponsorship

Consulting

ESP

LA CORUÑA - Casas Novas Equestrian Center

July

Sponsorship

Consulting

LIT

VAZGAIKIEMUS

August

Sponsorship

Consulting

ESP

ÁVILA

August

Sponsorship

Consulting

RUS

MOSCOW

September

Sponsorship

Consulting

ESP

BARCELONA - Real Club de Polo de Barcelona

September

MEX

QUERETARO - Balvanera Country Club

October

Sponsorship

UAE

ABU DHABI - Al Forsan

November

Sponsorship

ESP

LA CORUÑA - Casas Novas Equestrian Center

December

Event

Television

Sponsorship

Consulting

ESP

MADRID - Ifema

December

Event

Television

Sponsorship

Consulting

Television

Television

Event

Event

Television

Television

Television

Consulting

Sponsorship

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2010

2009

2011

Oxer organizes an annual official dinner to honor of the best personalities within the equestrian world. In 2009, H.R.H. The Infanta D陋 Pilar de Borb贸n received the Oxer Award during the Gala Dinner of the Grand Prix of Spain in Valencia. In 2010, the Oxer Award was given to H.H. Mohamed Bin Rashid Al Maktoum. Leon Melchior, horse breeder, sponsor and who has developed one of the most prestigious studbooks of the globe, was the winner in 2011. His daughter, Judy Ann, accepted the award on his behalf. The Oxer Board of Directors decided to declare the Oxer Award 2012 null and void. The next Oxer Award will be given in May 2013. Exclusivity event in Equestrian. 300 guests from Equestrian, Sponsors, VIP people. Important press coverage. 8


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events

sponsorship

consulting

television

television


television

television: presentation The television coverage of an event ensures greater media impact. There is no doubt that television presence is one of the differentiating elements of any event. The broadcast adds value, for both the public and to sponsors. Oxer accumulates annually about 300 hours of equestrian competition broadcasted and we have relationship with more than 50 international TV channels.

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television

the whole tv process Oxer handles television rights to most of the international equestrian competitions that are held in Spain. We negotiate with the media and monitor every step of the television process. We take care of location, signal production, TV graphics, transmission, editing and control of audiences. We also produce promotional videos, spots and personalized graphics.

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television

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television

mediterranean equestrian tour • Venue: Oliva Nova Beach & Golf Resort • Date: February - March 2012 • TV ROI: 909.170 € • Broadcast time: 8 h. • TV Channels: 5

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television

CSI 5* madrid • Venue: Club de Campo Villa de Madrid • Date: 17 - 20 May 2012 • TV ROI: 1.806.488 € • Broadcast time: 15 h. • TV Channels: 12

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television

fei nations cup promotional league final barcelona • Venue: Real Club de Polo de Barcelona • Date: 20 - 23 September 2012 • TV ROI: 1.923.313 € • Broadcast time: 37 h.• TV Channels: 13

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events

sponsorship

consulting

television

consulting


consulting

consulting: presentation Oxer offers strategy consulting services to all companies and institutions active in equestrian industries and sports, and covers all different tasks and disciplines. Oxer has been the Equestrian Consulting Company in international projects located in Spain, China, United Arab Emirates, Qatar, Germany, Japan, Turkey, Russia, Italy and Ireland. Our consulting activity is divided into five areas: • Advice • Research • Concept Study • Planning • Project Management

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Asian Games 2010


Country

City

Client

Activity

JPN

HOKKAIDO

MACHIKANE FARM, MR. HOSOKAWA

Thoroughbred breeding and training

IRL

KILDARE

IRISH NATIONAL STUD

Thoroughbred breeding

GER

BADEN-BADEN

BADEN-BADEN RACECOURSE

Training tracks

UAE

DUBAI

EMIRATES EQUESTRIAN CENTRE

Show jumping event

IRL

KILKENNY

MOUNT JULIET EQUESTRIAN CENTRE

Resort equine centre

CHN

GUANGZHOU

ASIAN GAMES 2010 FACILITIES

Olympic equestrian venue

QAT

DOHA

AL SHAQAB EQUESTRIAN FACILITY

Equestrian multidiscipline venue

CHN

HONG KONG

SHATIN RACECOURSE

Racing

ESP

SANTANDER

FUNDACION BOTIN

Heritage, landscape and agricultural project

UAE

ABU DHABI

ABU DHABI EQUESTRIAN CLUB

Show jumping, riding academy and event venue

TUR

IZMIR

KONVOY COUNTRY CLUB

Equestrian centre

RUS

MOSCOW

PEGAS EQUESTRIAN CENTER

Equestrian multidiscipline venue

ITA

GALIPOLLI

GALIPOLLI

Equestrian centre

ESP

SEGOVIA

EL ESPINAR

Equestrian centre

consulting

selected projects

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consulting

selected projects El Espinar, Segovia, Spain (1) Shatin Racecourse, Hong Kong, China (2) Pegas Equestrian Center, Moscow, Russia (3) Irish National Stud, Kildare, Ireland (4) Al Shaqab Equestrian Facility, Doha, UAE (5)

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consulting

selected projects Abu Dhabi Equestrian Club, Abu Dhabi, UAE (1) Asian Games 2010 Facilities, Guangzhou, China (2) Baden-Baden Racecourse, Baden-Baden, Germany (3) Emirates Equestrian Centre, Dubai, UAE (4) Mount Juliet Equestrian Centre, Kilkenny, Ireland (5) Machikane Farm, Mr. Hosokawa, Hokkaido, Japan (6)

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events

sponsorship

consulting

television

sponsorship


sponsorship

sponsorship: presentation Oxer is the leading Spanish company in the management of equestrian sponsorships. Our task is to optimize the companies’ investment seeking to link corporate image to the values of freedom and dynamism inherent in equestrian sports.

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sponsorship

patronage of a competition Competition title communicated to all media. Sponsor representative participates in the prize giving ceremony. The representative of the Sponsor would deliver the trophy to the winner. Winning horse receives blanket with the sponsor logo.

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sponsorship

advertising fences Excellent exposure inside the arena. TV Broadcast focuses on horse and rider at jumps. Press photographers normally go for action shot (jump). Different design available according with the sponsor image.

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sponsorship

advertising boards Classic advertising element and led boarding system. Affords optimum media exposure. TV broadcast of event takes place in arena. A variety of different camera views and angles is generated due to changing order and positions of the jumps.

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sponsorship

arena decoration and logo placement Exclusive advertising element placed into the arena to heighten impact on TV: • Cars • Entrance Arches • Video Scoreboard • Totem • Flags • Clocks

Logo placement: • Logo backdrop at the press-center • Scoreboard / Video screen • Spots • VIP Ticktes • Press Kit • Starter and result list • Staff dressed with branded clothes

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sponsorship

city promotional campaign Posters, flyers, advertisement place in the main points of the city. Bus stop marquees. Clocks. Subway’s stairs. Flags. Presentations.

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sponsorship

shopping village Near the main arena. Shopping area for all the spectators. Luxury brands. Equestrian brands.

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sponsorship

hospitality Exclusive area for VIP guests. Tables reserved for sponsors facing the arena. Free catering and drinking services. Hostess services. Online information screens.

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events


events

events: presentation Oxer organizes, produces and directs events tailored to the specific requirements of each client. We have a long experience in equestrian competitions and experts on each area, allowing us to develop the entire infrastructure of the event, ensuring the success and quality, to take special interest in the care of the details.

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events

csi 5* madrid - global champions tour • csi 5* madrid - global champions tour • Venue: Club de Campo Villa de Madrid • 103 Edition • Date: 3 - 5 May 2013 • Audience: 40.000 People • Prize money: Approx. 525.000 € • Budget: 2.000.000 € • Sponsors: Repsol, Massimo Dutti, Coca-Cola, Iberia,Volvo, Longines

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channel

event value

event contacts

10

0:13:20

105.314 €

952.000

CLASS HORSE TV

7

15:10:00

72.618 €

2.450.000

CMTV

1

1:07:00

10.050 €

1.000

E3

1

1:02:07

149.080 €

EQUIDIA

2

2:28:00

207.082 €

ETBSAT

1

1:07:00

66.330 €

EUROSPORT 2

1

1:14:21

966.476 €

EUROSPORT ASIA-PACIFICO

3

3:45:00

2.924.775 €

30.000.000

EUROSPORT INTERNACIONAL

1

1:20:31

1.046.636 €

250.000.000

EURSTV

1

1:18:38

129.745 €

LAOTRA

1

1:07:00

12.060 €

8.000

NOU 2

6

8:23:24

442.197 €

16.000

TDEPO

4

4:52:41

875.035 €

56.000

TV1

1

0:02:20

24.500 €

900.000

TV1 (VAL)

1

0:00:53

1.590 €

94.000

TVGAL2

1

1:24:43

228.735 €

5.000

TOTAL

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44:36:58

7.262.223 €

564.482.000

30.000.000 250.000.000

events

SPAIN

references time/space

CANAL9

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events

csi toledo • International Show Jumping 2* • Venue: Hípica of Toledo • Date: 10 - 12 May 2013 • Audience: 6.000 People • Prize Money Approx. 70.000 € • Budget: Approx. 300.000 € • Sponsors: Iberdrola, Telefonica, Iberia, Porcelanosa, Tous, Coca-Cola

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references

broadcast time

CMTV

2

0:12:13

3.348 €

CMTV2

1

0:55:54

10.062 €

ETBSAT

1

0:55:54

55.341 €

LAOTRA

1

0:55:54

10.389 €

1.000

NOU2

1

0:55:54

75.465 €

3.000

TDEPO

2

2:00:36

253.260 €

16.000

TVGAL2

1

0:55:54

251.940 €

7.000

TOTAL

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6:52:19

659.805 €

114.000

event value

event contacts 87.000

events

media

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events

kap jumping tour 2013

2013 season will see the second edition of the Kap Jumping Tour. This is an equestrian circuit of Eastern European CSIOs under the patronage of Kap Jumping. Kap Jumping is a Russian sport marketing company based in Swiss. Mr. Pavel Kadushin is the President and Owner of Kap Jumping and one the main equestrian stakeholders of Russia. Kap Jumping owns full rights of Kap Jumping Tour and Oxer is the Equestrian Advisor of Kap Jumping. The Tour is growing up in 2013 thanks to the new add of Sopot and Budapest. Country

City

Dates

Event

Minsk

24 - 26 May

CSIO 3*

RUSSIA

Moscow

31 May - 2 June

CSIO 5*

POLAND

Sopot

14 - 16 June

CSIO 3*

HUNGARY

Budapest

5 - 7 July

CSIO 3*

LITHUANIA

Zagare

19 - 21 July

CSIO 3*

LATVIA

Riga

26 - 28 July

CSIO 3*

ESTONIA

Ruila

9 - 11 August

CSIO 3*

SLOVENIA

Ceije

13 - 15 September

CSIO 3*

BIELORRUSIAN

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ENGLAND

FINLAND

GERMANY CZECH REP FRANCE

events

Y ITAL

SPAIN

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events

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events

csi san sebastián • International Show Jumping 2* • Venue: Real Sociedad Hipica de San Sebastián • Date: 28 - 30 June 2013 • Audience: 9.000 People • Prize Money: Approx. 50.000 € • Budget: Approx. 300.000 € • Sponsors: Iberia, Volkswagen, Massimo Dutti, NH Hoteles, Segura Viudas, Frigo

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references

broadcast time

CLASS HORSE TV

8

8:55:00

42.693 €

CMTV2 (CLM)

1

1:05:11

11.733 €

E3 (CAT)

2

2:10:22

312.880 €

12.000

ETB 1

2

1:05:48

69.294 €

8.000

ETB 2

1

0:00:41

3.280 €

92.000

ETBSAT

2

2:10:22

129.063 €

LAOTRA (MAD)

1

1:05:11

11.733 €

NOU 2 (VAL)

1

1:05:29

88.403 €

TDEPO

2

2:17:07

493.645 €

41.000

TV1 (EUS)

1

0:02:27

5.513 €

64.000

TVGAL2 (GAL)

1

1:05:11

175.995 €

3.000

TOTAL

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21:02:49

1.344.230 €

3.020.000

event value

event contacts 2.800.000

events

media

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events

csi santander • International Show Jumping 2* • Venue: La Magdalena Palace • Date: 5 - 7 July 2013 • Audience: 11.000 People • Prize Money: Approx. 50.000 € • Budget: Approx. 300.000 € • Sponsors: Santander Council, Cantabria Government, Coca-Cola, BMW, Iberia, Massimo Dutti

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references

broadcast time

CLASS HORSE TV

10

15:06:35

72.345 €

CMTV2 (CLM)

1

1:59:46

50.302 €

ETBSAT

1

1:01:33

60.935 €

LAOTRA (MAD)

1

1:01:33

11.079 €

TDEPO

3

3:04:31

571.835 €

TM3SAT (MAD)

1

1:01:33

55.737 €

TV1 (CNT)

2

0:02:43

TVGAL2

2

3:01:19

554.100 €

14.000

TOTAL

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26:19:33

1.376.333 €

3.558.000

event value

event contacts 3.500.000

44.000

events

media

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events

csi casas novas outdoor • International Show Jumping 4* • Venue: Casas Novas Equestrian Center (La Coruña) • Date: 26 - 28 July 2013 • Audience: 15.000 People • Prize Money: Approx. 240.000 € • Budget: Approx. 1.200.000 € • Sponsors: Rolex, Telefonica, Massimo Dutti, NH Hotels, Porsche, La Caixa

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references

broadcast time

CLASS HORSES TV

14

26:14:04

125.622 €

CMTV2 (CLM)

1

1:06:00

27.720 €

EQUIDIA

1

2:59:56

251.547 €

ETBSAT

1

1:06:00

65.340 €

LAOTRA (MAD)

2

2:07:26

22.938 €

2.000

NOU 2

1

2:00:35

149.678 €

1.000

TDEPO

3

3:04:29

392.805 €

50.000

TVGAL

3

0:10:33

22.626 €

140.000

TVGAL2

3

7:01:06

1.302.170 €

5.000

TOTAL

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45:50:09

2.360.446 €

20.098.000

event value

event contacts 4.900.000 15.000.000

events

media

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events

madrid horse week • International Show Jumping 5* • Venue: IFEMA • Date: 24 - 27 October 2013 • Audience: 50.000 people • Prize Money: Approx. 500.000 € • Budget: Approx. 2.400.000 € • Sponsors: Banco Sabadell, Land Rover, Caser, Pedro del Hierro, Coca-Cola, Glorioso

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events

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events

csi casas novas indoor • International Showjumping 5* • Venue: Casas Novas Equestrian Center (La Coruña) • Date: 20 - 22 December 2013 • Audience: 9.000 People • Prize Money: Approx. 450.000 € • Budget: Approx. 1.600.000 € • Sponsors: La Caixa, Rolex, Azkar, Telefonica, Porsche

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references

broadcast time

CLASS HORSE TV

4

4:09:32

17.366 €

nou 4

4

4:16:04

232.710 €

ORO SPORTS

6

6:14:18

336.870 €

TDEPO

4

4:09:31

806.660 €

126.000

TVGAL

4

0:12:21

24.450 €

606.000

TVGAL2

8

14:43:48

2.129.440 €

35.000

TOTAL

30

33:45:34

3.547.496 €

803.000

event value

event contacts 36.000

events

media

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events

other services and national competition Oxer offers other services to the organizing committees like: Timing and Scoring, Sports Office, Sports Direction, Technical Direction, Press Department,... We have collaborated with the organizations of Panamerican Games (Guadalajara 2011) and Arab Games (Doha 2011). Oxer also organizes some relevant outstanding national events like CSN テ」ila, Spanish Championships and Ponies and Juniors competitions.

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events

other services and national competition

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· marketing · Television · EVENTS · SPONSORSHIP · CONSULTING ·


sport marketing in the equestrian world

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Brochure Oxer Sport 2013  

Corporate informations about the sports marketing company.