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Racing Life

DEAKIN & FRANCIS By Christopher Modoo

Christopher Modoo is a men’s style expert and has conducted suit fittings in both Buckingham and Beckingham Palace. He is often quoted in the press on matters of etiquette and correct dress, and writes a regular feature for the online edition of The Rake magazine

These 18 carat gold cufflinks were made as a bespoke commission, for which prices start at £3,690, depending on materials

J

ermyn Street, in London’s St James’s district, is full of temptations for the gentleman of taste: from the numerous shirtmakers offering styles in every colour and collar shape, to the traditional barbers that still offer traditional wet shaves with a cut-throat razor. The best of British shoemaking is well-represented, with stores from Edward Green, Church’s and Crockett & Jones - and the sock department at New & Lingwood is always a pleasure to visit, with the best selection of hosiery in the civilised world. Alongside the tailors and outfitters sits Paxton & Whitfield, the oldest cheesemonger in England, with a selection to impress the most demanding gourmet. If you enjoy the occasional cigar, you can select from Cuba’s finest at Davidoff or, should you find yourself in need of refreshment, you can sit outside and enjoy a cocktail at Franco’s or, my personal favourite, 45 Jermyn Street. With such an excellent range of boutiques, it is hard to resist making a purchase, even if it is just a new single-ended bow tie from Budd. The latest addition to the street is jeweller Deakin & Francis. Founded in

1786, it has only taken them 230 years to decide to open a shop under their own name in London. Originally based in the jewellery quarter of Birmingham, they have long supplied the best of Bond Street and beyond with beautifully crafted accessories; it is to this day a family-run business, now managed by brothers James and Henry Deakin, who are both

qualified gemologists and seventh generation jewellers. They are best known for their fine selection of cufflinks, which is the finest collection in London and, therefore, probably the world. Although we are wearing formal shirts less often these days, they are reporting a very healthy increase in sales, which is probably because cufflinks are the only piece of jewellery a conservative gentleman can comfortably wear; additionally, they can be fun to collect - rather like handbags are for ladies. A good pair of cufflinks can last a lifetime - you can even pass them onto a son or nephew. They make a wonderful gift and for a special birthday or occasion, I would suggest one of their dress sets. A dress set will consist of a set of cufflinks and four matching shirt studs to wear in your shirt front for evening. They are available in all sorts of combinations

Jockey cufflinks, from the Deakin & Francis ready-made collection

46 THOROUGHBRED OWNER & BREEDER INC PACEMAKER

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Profile for Thoroughbred Owner Breeder

Thoroughbred Owner Breeder  

Incorporating Pacemaker - July 2018 July's issue features a fascinating interview with Chasemore Farm's Andrew Black who is making his mark...

Thoroughbred Owner Breeder  

Incorporating Pacemaker - July 2018 July's issue features a fascinating interview with Chasemore Farm's Andrew Black who is making his mark...

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