TABLE OF CONTENTS Colour Palette
1.0 COLOUR PALETTE There are three main colours that are used within the Unravel brand, do not use any other colours except the ones that are provided in these guidelines.
Pantone P 115-116 C
Pantone P 179-14 C
Pantone P 179-1 C
C = 100 M =0 Y=0 K = 12
C=0 M =0 Y=0 K = 89
C=0 M =0 Y=0 K=2
2.0 PRIMARY LOGO The Unravel logo consists of two elements, the symbol and the word mark. The Symbol is a compass which represents discovering new places by using the Unravel app.
2.1 LOGO VARIATIONS The logo variations are designed to ensure that the Unravel logo is visible on any type of promotional content or screen size. Only use the supplied logo ďŹ les. Do not change the ďŹ les in any way.
Horizontal Logo - Colour
Horizontal Logo - Grey
Wordmark - Colour
Wordmark - Grey
Icon - Colour
Icon - Grey
2.2 LOGO VIOLATIONS The logo should always appear as detailed within these guidelines and in the correct colour. A logo pack is available for download to ensure that the logo is used in the correct way.
DO NOT alter any elements of the logo
DO NOT add any drop shadows to the logo
DO NOT outline the logo
DO NOT distort by scaling elements
DO NOT rotate the logo
DO NOT add any gradients to the logo
3.0 BRAND TYPOGRAPHY Gotham is the typeface used within the Unravel brand. Gotham Bold is used to highlight information such as headings whilst Gotham Light is used for body copy.
Headings - Gotham Bold
Gotham Bold is used for headings. Body Copy - Gotham Light
Gotham Light is used for body copy.
3.1 APP TYPOGRAPHY The Circular font family is the typeface used within the Unravel app. Circular Bold is the font used for headings and Circular Book is used for body copy.
Headings - Circular Bold
Ciruclar Bold is used for headings. Body Copy - Circular Book
Circular Book is used for body copy. 12
4.0 UNRAVEL APP The Unravel app enables users to view hidden attractions and restaurants, the user can also create a bucket list so that they can visit their favourite places that they discover within the app.