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Unravel

Version 1

Brand Guidelines

March 2018


TABLE OF CONTENTS Colour Palette

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Primary Logo

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Logo Variations

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Logo Violations

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Brand Typography

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App Typography

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Unravel App

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1.0 COLOUR PALETTE There are three main colours that are used within the Unravel brand, do not use any other colours except the ones that are provided in these guidelines.

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Pantone P 115-116 C

Pantone P 179-14 C

Pantone P 179-1 C

C = 100 M =0 Y=0 K = 12

C=0 M =0 Y=0 K = 89

C=0 M =0 Y=0 K=2

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2.0 PRIMARY LOGO The Unravel logo consists of two elements, the symbol and the word mark. The Symbol is a compass which represents discovering new places by using the Unravel app.

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2.1 LOGO VARIATIONS The logo variations are designed to ensure that the Unravel logo is visible on any type of promotional content or screen size. Only use the supplied logo ďŹ les. Do not change the ďŹ les in any way.

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Horizontal Logo - Colour

Horizontal Logo - Grey

Wordmark - Colour

Wordmark - Grey

Icon - Colour

Icon - Grey

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2.2 LOGO VIOLATIONS The logo should always appear as detailed within these guidelines and in the correct colour. A logo pack is available for download to ensure that the logo is used in the correct way.

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LOGO VIOLATIONS

DO NOT alter any elements of the logo

DO NOT add any drop shadows to the logo

DO NOT outline the logo

DO NOT distort by scaling elements

DO NOT rotate the logo

DO NOT add any gradients to the logo

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3.0 BRAND TYPOGRAPHY Gotham is the typeface used within the Unravel brand. Gotham Bold is used to highlight information such as headings whilst Gotham Light is used for body copy.

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Headings - Gotham Bold

Gotham Bold is used for headings. Body Copy - Gotham Light

Gotham Light is used for body copy.

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3.1 APP TYPOGRAPHY The Circular font family is the typeface used within the Unravel app. Circular Bold is the font used for headings and Circular Book is used for body copy.

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Headings - Circular Bold

Ciruclar Bold is used for headings. Body Copy - Circular Book

Circular Book is used for body copy. 12


4.0 UNRAVEL APP The Unravel app enables users to view hidden attractions and restaurants, the user can also create a bucket list so that they can visit their favourite places that they discover within the app.

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Unravel Brand guidelines  
Unravel Brand guidelines  
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