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SUPERCHARGED FITNESS WATER


INSIGHT CONSUMERS aRE SWITCHING from SPORTS DRINKS INTO WaTER


WHY? SPORTS DRINKS ARE SUGARY 72% of CONSUMERS WaNT SPORTS DRINKS TO BE HEaLTHIER/less sugary !

SPORTS Drinks ARE UNnAtURAL 71% of CONSUMERS WaNT SPORTS DRINKS TO Natural !

*MINTEL


+electrolyt es +AlkAline ph9+

+electrolyt es +AlkAline ph 9+ +VitAMINS

+electrolyt es +AlkAline ph9+


FEATUREs FILTERED WAter !

HIGH ELECTROLYTES !

+electrolyt es +AlkAline ph 9+ +VitAMINS

ALkAline - ph9+ !

NO SUGAR OR SWEETENERS


BENEFITS SUPER HYDRATION PERFORMAnCe FROM ELECTROLYTES

!

PURE & NATURAL !

+electrolyt es +AlkAline ph 9+ +VitAMINS

ALkALine bALAnces the body’s PH !

NO CALORIES


POSITIONING THE PURE & NATURAL CHOICE FOR HYDRATION. IDEAL FOR SPORT & FITNESS.


CUSTOMER URBAN MAINLY LONDON BASED YOUNG & AMBITIOUS ACTIVE & SPORTY EXISTING BUYERS OF SPORTS DRINKS/WATER ASPIRING TO HIGH INCOME (SPREAD ACROSS ACTUAL INCOME GROUPS)


TaRGET DISTRIBUTION LONDON & URBAN SPREAD ACROSS MID / UPMARKET STORES TO GO / MULTIPACK FIXTURE


BRAND

“ANYTHING WORTH DOING, IS WORTH OVERDOING” OVERLY IS COMMITTED TO UPGRADING SPORTS DRINKS & BRINGING AMAZING TASTE & PERFORMANCE, FOR BOTH ON & OFF THE FIELD. AND UNLIKE MOST PERFORMANCE BRANDS, WE TAKE OUR PRODUCTS MORE SERIOUSLY THAN OURSELVES.


Overly Supercharged Fitness Water