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OVERVIEW OOH MEDIA ASSWERBE.DE


A COUNTRY IN MOTION The land area of Brazil extends over 8.5 million square kilometers, occupying just under half (47%) of the area of Latin America. The country possesses 20% of all the world’s biodiversity; an example of this natural wealth is the Amazon Rainforest, with 3.6 million square kilometers. 26 states and 5,563 towns and cities (IBGE/2003).


Sテグ PAULO 11 391 RIO DE JANEIRO 6 386 SALVADOR 2 716 BRASILIA 2 673 FORTALEZA 2 515 BELO HORIZONTE 2 394 MANAUS 1 884

15-59 YEARS 0-14 YEARS 60 YEARS AND OVER


Ranking fifth among the world’s most populated countries, the population of Brazil amounts to 50 million families or approximately 180 million inhabitants (2004), the majority – 81% – in urban areas. The national birth rate, which reached as high as 6.3 in 1960, currently stands at 2.1 children per female. The result of this decline, which can be associated to an improvement in social indicators and consequently in quality of life, will be a population whose majority of citizens will be aged between 15 and 44 years within the next four decades. This will represent one of the largest job and consumer markets among the countries on the American continent.

NATIONAL REALITY On entering the 21st century, the Brazilian population stood at 180 million, with an increasing migratory movement from rural areas towards urban centers, which already hold over 80% of the population. Although the Southeastern Region is still the most crowded, internal migration is greater within the area or State of origin. The country has registered the smallest population growth rate for the last decades: 1.6% per annum.


NORTE 16.468.000

CENTRO-OESTE 14.484.000

SUL 27.642.000

SUDESTE 81.595.000

NORDESTE 54.028.000

POPULATION OVERVIEW Source: Midia Dados 2013


AVAILABLE PRODUCTS TYPOLOGY

PRODUCT

Rio de Janeiro

S達o Paulo

NATIONAL

ROADSIDE

City Lights

Available

yes

Available

Billboards

Available

no

Available

Kiosks

Available

no

Available for main cities

Available for standard

Available for indoor only

Available for main cities

Metro

Available

Available

Available for main cities

Taxis

Available

no

Available for main cities

Shopping Centers

Available

Available

Available

Hypermarkets

Available

Available

Available

GIANT BANNERS

Available with restrictions

no

Available for main cities

NEON SIGNS

Available with restrictions

no

Available for main cities

Available

Available

Available

TRANSPORT

RETAIL

AIRPORT

Bus


STREET FURNITURE, BILLBORDS AND GIANT BANNERS IN THE MAIN CITIES DESCRIPTION

Billboards and Giant Banners are located on main arterial roads, central city streets and suburbs cities. They guarantee an effective influence on traffic. Booked on single unit basis and/or networks.

DIMENSIONS several ILLUMINATION

usually yes


SUBWAY & TRANSPORTATION MEDIA DESCRIPTION

Several Wraps, Banners, Panels and Digital indoor and outdoor advertising possibilities. Booked on single and unit basis

DIMENSIONS several ILLUMINATION

usually yes, except Buses


MALLS, SHOPPING CENTERS AND COMMERCIAL BUILDINGS DESCRIPTION

Several formats inside malls and commercial buildings such as supermarkets; office buildings; gyms; beauty salons. Malls are very important in Brazil and specially in S達o Paulo becoming main choice for OOH comunication. Booked on single and unit basis.

DIMENSIONS several ILLUMINATION some


AIRPORTS DESCRIPTION

Lightboxes, wall wraps, sospended banners, stands, sreens, etc . Airport advertising targets a wide public mainly of AB profile. In an controled environment with obliged dwell time reaches a highly attentive and receptive target.

DIMENSIONS various ILLUMINATION some


SAO PAULO FOCUS

53%

47%

POPULATION: 11,4 MILLION POPULATION PER SQ. KM: 7,300

GEOGRAPHICAL LOCATION: SOUTHEAST OF BRAZIL AREA: 1,511.000 SQ. KM PIB PER CAPITA: R$ 30.243 NR SHOPPING MALLS: 53


S達o Paulo is the richest and biggest city of Brazil with 11.391.000 inhabitants being also considered the business center of South America. The city hosts the biggest concentration of company headquarters, banks, congress halls and shopping centers of the country. The city structure reflects the Brazilian economic boom of the latest years with improvements of the urban tissue, new infrastructures and major building constructions. It also reflects the phenomenon of the uprising and enlargement of the middle class. The growth of the purchase power (S達o Paulo PIB Per Capita: R$ 30.243) allowed this new middle class to acquire a new lifestyle focused on consumption of goods and culture. The city grows vertically in the CBD but also horizontally expanding massively in over 1.5 million sq. Greater S達o Paulo includes 38 municipalities reaching a population of 19 million people. Traffic is chaotic, the car is still the preferred mean of transportation and drivers spend over 2,5 hours a day on the traffic. S達o Paulo is now not only a business hub but also an important cultural and fashionable tourism destination, registering over 49,5 million passengers between both Guarulhos international and Congonhas domestic airports.


BUS SHELTERS

MALL

CLOCKS

HIGHWAY BILLBOARDS


SUBWAY

BUS

COMMERCIAL BUILDINGS


RIO DE JANEIRO FOCUS

53%

47%

POPULATION: 6.3 MILLION POPULATION PER SQ. KM: 5,300

GEOGRAPHICAL LOCATION: SOUTHEAST OF BRAZIL AREA: 1,182.000 SQ. KM PIB PER CAPITA: R$ 25.455 NR SHOPPING MALLS: 34


Rio de Janeiro is the second major economy of Brazil with over 6.386.000 inhabitants. Worldwide known for its beaches and culture, the city is not only a paradise for tourists but also a strong commercial pole and headquarters of many important companies such as the Brazilian energy giant Petrobras. The city is stage of major international events such as Carnival (normally over 5 million international and tourists), New Years Eve at Copacabana (in 2013 over 2 million people at the beach), and will be the Olympic city in 2016. The city is mainly divided into: South and Barra, richest areas; Center, where the CBD is placed, and North area for middle class and popular areas. Rio is a fashionable and bohemian city, it’s inhabitants work hard but value strongly the entertainment the city has to offer, with great number of bars, restaurants, shows and all sorts of cultural offer. They also love to enjoy their leisure time outdoors spending great amounts of time at the beach or esplanades.


STREET FURNITURE

BILLBOARDS 9X3

SUBWAY

WALL BANNERS

BUS


MALL

TAXI

NEWS STANDS

GIANT BILLBOARDS


CONTACT ASS WERBE GMBH | COLOGNE | GERMANY | +49 221 94 98 29-0 | INFO@ASSWERBE.DE | ASSWERBE.DE

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