C I T I
P A K
As many of our customers know, when our head office burned down in November, 2014, we thought it marked the end of Citi PAK. However... we were able to continue our success story from where it stopped completely to emerge today with profit levels exceeding those from before the fire
“We also have decided to focus more on African markets and will be participating in many upcoming exhibitions and trade shows on the continent in a bid to solidify our reputation here,” he adds.
Streamlined operations
Citing employees as the Company’s biggest asset, Alex was keen to emphasise the rigorous selection process to source the best skills available locally, while making sure that each member of staff is in the correct role for their skillset to flourish. “First and foremost, priority is always given to those with local experience and skills. We also want our employees to remain happy serving the Company and we have many incentives in place for rewarding achievements,” he says. “Similarly, one of the highlights of our success has been the business partnerships we have maintained over the years. It is imperative that our business partners are served above and beyond a satisfactory level, so that we continue our partnerships year after year.” The positive attitude of Citi PAK’s employees combined with strong local and international business distribution ties has resulted in excellent customer relationships. This has been further
76
WWW.EMEOUTLOOKMAG.COM
strengthened by the Company’s push for deploying the latest technologies to make for more efficient administration tasks and other daily activities that the business depends on. “We have integrated latest INFOR ERP solutions throughout the Group and are fully connected for efficient streamlining of operations. Furthermore, since we recognise the need to give top priority to customer
relations, we are currently in the process of integrating new CRM software to our existing ERP software,” Titu highlights.
Growing stronger
Thanks to its valued customers and business partners who have recognised the level of achievement and unparalleled customer-centric focus and sustainability drive that propels Citi PAK forward, the Company has big plans to take the