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Head Office and Depot in Kempton Park

an ongoing multi-phase process that promises to further distinguish the company from its competitors.

Securing a Market-leading position typically, villa Cp purchases active ingredients from countries such as China and India. the company has a dedicated import logistics department that manage this intricate process. “once the active ingredients are imported, product formulation will be processed at Fountain Chemicals. From here, the ready-formulated products will be shipped to our central warehouse in Johannesburg or our warehouse in Cape town,” comments schreuder. In order to secure their position as a leading supplier of crop protection products in the local market, a phased approach has been followed. Firstly, to build a solid portfolio of product registrations and secondly, to ensure the company

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We are currently looking to expand our infield marketing and technical support infrastructure with the appointment of additional field staff”

offer customers the best service in the industry. “In line with this, we are currently looking to expand our infield marketing and technical support infrastructure with the appointment of additional field staff,” cites schreuder. what’s more is that villa Cp are evaluating expansion options into the north of southern africa, which schreuder is keen to get underway: “product registrations are being targeted in most of these countries. a partnership model is foreseen in these countries in order to ensure local market knowledge and expertise form part of the ultimate product offer.”

new Product launches

along with internal staffing and strategy changes, villa Cp introduces between 40 and 50 new products a year. “In the south african market, our focus is on the expansion of market share in key crops such as grapes,

Profile for Outlook Publishing

Africa Outlook Issue 19  

Essential reading for those who want to keep up to date with African business.

Africa Outlook Issue 19  

Essential reading for those who want to keep up to date with African business.