Africa Outlook - Issue 39

Page 74

M T N

B E N I N

MTNers participating in the 21 Days of Y’ello Care

the need for mobile coverage in parts of central and northern Benin. “From a technology upgrade and investment point of view, Benin is moving fast and so we must not allow rural areas to fall behind. It is important that we provide our services across as much of the country as possible to contribute to lowering the number of people without access to the internet,” Blewett says. “The overall mission of the MTN Group is to make our customers’ lives a whole lot brighter, and that starts with the basics of providing mobile coverage. We’re always interested in finding new ways of connecting people from all walks of life in Benin.” He adds: “What matters to Benin, matters to us, and with Ericsson’s help, we are now able to provide mobile coverage in areas where it previously did not exist. This connectivity allows people in these areas to communicate with family, friends and acquaintances which they previously could not do.

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School Connectivity Project initiated by the foundation in Parakou

We are also proud to see members of these communities establishing themselves as MTN Mobile Money agents. We’re keeping true to our promise of leading the way and welcoming everyone into the bold new digital world.”

Plugged into the community

Nicolas Gomez, Head of Corporate Services receiving a prize from Ericsson

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MTN Benin invests in its operations to not only remain ahead in an increasingly competitive market, but it does so with a customer and community-centric focus that recognises the need for continuous improvement and innovation on all fronts; including the regular training of its 320 staff who remain “plugged into the community” at all times. “MTN Group is known for its corporate social responsibility initiatives which place emphasis on digital education, healthcare, provision of sport and other pressing local needs; funded through the MTN Foundation, where one percent of our


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