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a transaction that put an enterprise value on the business of £1.3 billion. Brait’s experience in long-term global investments, as well as in Virgin Active’s biggest market, South Africa, fitted with Virgin Active’s aspirations for international growth in both emerging and developed markets, and would enable the Company to accelerate its proven strategy. Today, Virgin Active South Africa is




one of the success stories in the global portfolio with 122 clubs in SA, across a broad consumer offering consisting of three tiers. At the apex is the luxury Classic Collection; a portfolio of clubs designed for health and wellness enthusiasts who want year-round access to the latest fitness trends and innovations in a luxury health club environment. Members are also able

Richard Branson recently revisited his African legacy

to enjoy reciprocal access to other Classic clubs around the world, making membership a true passport to luxury. In South Africa, Virgin Active has three such clubs with two further clubs in the pipeline for 2016. All told, Virgin Active has 112 Health Clubs, on average more than 3,200 square metres metres in size, and



Profile for Outlook Publishing

Africa Outlook - Issue 33  

Africa Outlook - Issue 33