Africa Outlook - Issue 32

Page 141

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The Jumia Nigeria team is comprised of 2,000 staff

Capitalising on opportunity

Jumia strives to become the biggest retailer and the most renowned platform for trade in not just Nigeria, but in Africa. It has already earned its status as the biggest ecommerce platform in many of its countries of operation. The Company’s next challenge is to keep on-track with its rapid expansion plans in some of Africa’s most developed markets, something which Martin says Jumia has “only scratched the surface” of. He concludes: “With the support of my Co-CEO, Jérémy Doutté the potential customer reach and product range for Jumia is huge. Two brains are better than one in a fast moving and complex business environment. To put things in perspective, we are growing much faster than Alibaba or Amazon’s in their best uptake year. And despite challenge, we can see that we are facing a massive opportunity and we want to stay at the forefront, doing what we know how to.”

Jumia locations Morocco Egypt Senegal Ghana Ivory Coast Kenya Nigeria Cameroon South Africa Myanmar Bangladesh Pakistan

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