F
O
O
D
&
D
R
I
N
K
Ahead of the game by focusing on customer requirements
ensure that our Company keeps abreast with the very latest research and trends as far as supplementation and health is concerned,” affirms Knox. “We also speak directly to hundreds of consumers every month through our call centre.” With its constant approach to remain innovative in the industry, Vital expanded into the effervescent market in 2014 through a licensing agreement in order to expand its reach to consumers who were interested in supplementing their diets in a refreshing way. While expanding its reach in supplements, the Company has also expanded into the snacking market, with its range of mini rice cakes and mini corn cakes as a means of reaching consumers on the go that are looking for healthier snack alternatives. “We remain ambitious in our mission to enable people to be healthier in their everyday life, the coming years will bring about some exciting changes to our Company and we can’t wait to see them come into fruition,” concludes Knox.
Facilitating a healthier day-to-day life
consumers have continued to place in the brand for almost 70 years. Knox continues: “Throughout our history, Vital Health Foods has always been seen as a key opinion leader and innovator, having always been ahead of its time by focusing on customers. We led the healthy snacking market before healthy food was a mainstream trend and have continued to work hard to health recognised as something relevant to everyone.”
Leadership on a national scale
The Company continuously manages
to demonstrate leadership on a national scale. Vital’s experts are regularly approached by the media for its opinion as health leaders; while also training pharmacists across retail outlets and advising retailers on health trends and research. “Consumer needs change and evolve over time, which we are very aware of and therefore
WWW.AFRICAOUTLOOKMAG.COM
91