■ FEATURE STORY
From East to West
The Rose & Dean Sklar Team Sells Broward County Homes By Christy Jaillet
R
ose and Dean Sklar have been established in the Broward County Real Estate market for years. Their years of hard work and dedication have paid off. The Rose & Dean Sklar Team have been the top producing sales team for Coldwell Banker in all of Broward County for the past four consecutive years, with over $1 Billion in Closed Sales. They have been the top producing sales team in the City of Weston for 15 years straight and decided to take their expertise to Fort Lauderdale. We sat down with co-team leader, Rose Sklar to learn more about their success and the Fort Lauderdale real estate market.
Tell us about your move into the Fort Lauderdale market.
We have over two decades of success helping people to buy and sell homes. We sailed through the crash of 2008 and also remained at the top of our game during the pandemic. Our unique approach focuses on the preparation of the property for top dollar, including staging and renovation, with a focus on return on investment. We create an individualized marketing strategy for each client to get the most eyes on the property via digital, print, and social media advertising. With our track record of closed sales year after year we wanted to bring our expertise to the City of Fort Lauderdale. In the past few years, we noticed a trend of relocations from Weston to the East side of town, which is why we are expanding our footprint into the Fort Lauderdale market. After our kids moved out and we became empty nesters, we purchased a property in Fort Lauderdale and split time between our office in Weston and Fort Lauderdale. While we made this transition, we realized that many local clients, as well as people from New York and New Jersey, were making the move to the beach as well! We have joined the South Florida Boat Club and are Season ticket holders at the Broward Center of the Performing Arts.
Your real estate career is impressive. What makes you so successful? Making connections, attending community events with a laser focus on building relationships, and building trust along the way. For Rose, who thrives on social interaction and hosting impactful gatherings, and Dean with his myriad of hobbies, including Golf, Boating, Cars, Photography, and Astronomy. This is a relationship business. People need to like you and trust you. We work really hard to build those relationships.
What type of market support & services do you offer clients?
We provide boutique-style service to our clients, backed by the Global Luxury Market Leader, Coldwell Banker Realty. Every property gets professional photography and innovative Social Media marketing to showcase the property in the best light. Aerial shots, videos, print advertising, and
14 / Our City Fort Lauderdale / September 2022 / OurCityMedia.com
impactful copy are all tools that we use to maximize results. Through Coldwell Banker, we have access to 925+ websites with international reach. We price to generate the most interest, most offers, and, ultimately, the most money for your Listing. We leverage our elite status and expansive network to host exclusive, invitation-only Broker open houses, attended by a select group of top Broward, Palm Beach, and Miami-Dade realtors. We bring the World to your front door and market your property to an audience of over 16 Million people everyday, 24/7, until it’s SOLD!
What unique things do you offer sellers? My secret weapon is an eagle eye for property preparation for top dollar using RealVitalize. I (Rose) have been selected as the National Spokesperson representing Coldwell Banker Realty, for this game-changing Seller program. The RealVitalize program