BUSINESS KITCHENâ€™S NOTABLE EVENTS FROM 2014 EVENTS: POLAR BEAR PITCHING Business Kitchen arranges numerous events annually, and the most notable is Polar Bear Pitching. The coldest stage with the hottest spotlight for entrepreneurs is in Oulu, in the form of the Polar Bear Pitching event. On February 7, 2014, 27 entrepreneurs entered the ice-cold waters of Finland to pitch to investors standing by the ice-hole with hundreds of people watching live, and thousands following the internet livestream video. The coldest stage did not just attract the startups, but several thick-skinned investors and public figures entered the ice hole as well and delivered their inspiring messages. Even the melodies of Jean Sibeliusâ€™ Finlandia were heard emerging from the ice hole. To keep the audience warm, warm-ups for audience in the form of folk-dancing were arranged. After the Polar Bear Pitching outdoor event was a party with hot food and inspiring speeches followed by networking for the entrepreneurs, investors, and the audience. This new and exciting pitching event is a concept created by Business Kitchen staff and warmly embraced by the Midnight Pitch Fest NPO. Community collaboration being the hallmark of the Business Kitchen, the organizing team included the Oulu Student Entrepreneurship Society and several other start-up organizations in Oulu who together carried the event from an idea to a real success.