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R E S E A R C H AT O U L U B U S I N E S S S C H O O L

Recent research explores how such governance mechanisms can be designed in a sustainable manner to meet the challenges of the current business environment. More specific research topics at the Department of Accounting include the effects of the personal attributes and traits of top executives, auditors and other corporate insiders on the accounting and financial decisions of the firms they are leading; the use of external environmental reporting information on corporate decision-making; the impact of cost management techniques on public sector governance; the transfer of management accounting from the private sector to the public sector; and the relationship between steering systems/IT infrastructure and management accounting. MARKETING Research in marketing at the Oulu Business School has three focal areas. The first area is industrial marketing, especially business-to-business relationships and value-creating networks. The second area is electronic business, and has digital marketing, social media, and mobile commerce as its central research themes. The third area is logistics and supply chain management, specific areas of interest being logistics services and outsourcing. Services and service business

management is a cross-cutting theme that is explored in a multidisciplinary group, SHARP (Sensing and Shaping Service Business Relationships), selected as one of the Martti Ahtisaari Institute’s Research Groups for 2013–2015. The research is being carried out in close cooperation with the business community and public organizations. Active collaboration with national and international academic partners is being fostered in research projects, many of which are supported by external funding organizations such as the Academy of Finland and Tekes (the Finnish Funding Agency for Innovation). The goal is to produce high-level academic research of an international standard that is published in refereed international journals. The Tekes-funded project Terveet tukipalvelut (Healthy Support Services) started at the beginning of 2014. During the first year, researchers from different disciplines have focused on, among other things, value creation of logistics support services in healthcare, cost accounting in the care chain, the geographical locations of service centers and the division of labor between care

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Annual Report 2014  
Annual Report 2014  
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