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E D U C AT I O N I N O U L U B U S I N E S S S C H O O L

BACHELOR OF SCIENCE (BSc) IN ECONOMICS AND BUSINESS A D M I N I S T R AT I O N NEW PROGRAMME PORTFOLIO KICK-OFF 2014 The New Programme Portfolio came into effect in fall 2014. Instead of starting in a bachelor programme with chosen specialization, the whole cohort of 190 students in year 2014 is now studying in a generalized, interdisciplinary programme which consists of a balanced amount of studies from different disciplines (economics, international business management, finance, accounting and marketing). In addition, the programme includes basic-level academic studies like mathematics, statistics, language and communication studies. There is one optional minor included which can be, for example, business law, mathematics and statistics, languages and communication skills, industrial engineering or entrepreneurship, to mention but a few possibilities our multi-disciplinary university has to offer to our students. After graduating from the generalized bachelor programme, students

continue to the master`s programme with a chosen specialization. Considering this radical change in programme structure, the feedback from our new students has been very encouraging. The majority of them feel that instead of choosing their specialization when applying for a bachelor programme, it is beneficial for them to get familiar with a variety of disciplines more deeply. But the mere satisfaction of our students is not enough. In all of our programmes, we must be able to prove that real learning happens. From the programme director’s perspective, it has been a relief that there are now clearly defined guidelines to follow in running and developing our teaching: the learning goals of the programme. Recently, the most critical focus area of our pedagogical development has indeed been developing and conducting measurements for learning. For example, according to learning goals defined for the bachelor programme we have to ensure and prove that our graduates have knowledge across a variety of business disciplines and they demonstrate knowledge of different business processes and key functions of organizations. They have to demonstrate analytical thinking and oral and written communication skills appropriate to everyday business situations. In addition, we have given special emphasis to give our students understanding of the fundamentals of international business. It is not an easy task to measure learning in all these aspects. But it is possible with the help

of our skilled teachers and staff, as experiences from the last year show us. Furthermore, I feel that our present work in terms of specifying our mission and related learning goals has greatly increased our understanding of the curriculum development needs and helped us to see what is important in the present and future work.

Annual Report 2014  
Annual Report 2014  
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