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On The Rocks Las Vegas - Produced by



July 12-14, 2013


An On The Rocks Las Vegas ticket provides unprecedented value by offering attendees access to the city’s hottest bars, nightclubs, live entertainment and exclusive parties. Everything needed for a once in a life time three-day weekend experience in Las Vegas.

The Ultimate Vegas Experience July 12 - 14, 2013

The Ultimate Vegas Experience.... On The Rocks offers attendees a once in a lifetime opportunity to experience the best of Las Vegas with one ticket. “Dont just come to Las Vegas.... Experience Las Vegas with On The Rocks!”

The Ultimate Vegas Experience On The Rocks Las Vegas is Produced by Jon Taffer, Star & co-executive producer of Spike TV’s "Bar Rescue” & President of Nightclub & Bar Media Group. Offering attendees a one-of-a-kind opportunity to experience the best of Las Vegas with one ticket. Nightclub Parties

On The Rocks 3 Year Projections

Happy Hour Events

*Expected Attendance figures by R&R Media Group

Special Events Live Entertainment Events Celebrity Appearances S.K.A.M. Artist Fan Festival Over 20 DJ’s Vegas’s Best Pool Parties

Year 1 - More Than 15,000 attendees Year 2 - More Than 30,000 attendees

*Expected Attendance figures by R&R Media Group

Year 3 - More Than 60,000 attendees

*Expected Attendance figures by R&R Media Group Options of Expanding into other Major Markets such as; Florida, New York, Dubai & Macau

History of Similar Multi-Day Las VegasEvents:

Electric Daisy Carnival 2011 - Over 230,000 attendees

Beer Festivals

*Official Figures from

Private Parties

Electric Daisy Carnival 2012 - Over 345,000 attendees

Social Lounges

*Official Figures from

On The Rocks will apply the power of experience marketing to turn consumers to brand advocates

“Perfect Audience� Target Audience Profile: Age: 25-49 Years Old Gender: 60% Male - 40% Female Educated: 72% College Educated Discretionary Spending ability for Destination Entertainment: 64% Earn Well over $60,000 annualy Geographic Breakdown: Throughout the US with heavy turnout from the Southwest and Western Regions

On The Rocks will deliver well-qualified consumers in three action packed days. By offering unprecedented access to Las Vegas’ hottest bars, nightclubs and parties, we will capture the right demographics.

On The Rocks Offers an untapped & extraordinary opportunity to influence the prodicts consumers ask for!

A national marketing platform for showcasing consumer products, custom product launches, high impact brand activites, product integration and key client entertainment and engagement.


On The Rock’s Headquarters will include: Signature Happy Hours Nightclub Parties

Mandalay Bay Hotel & Casino

A lush, tropical-themed resort, Mandalay Bay offers a variety of accommodation choices -- from the relaxed ambience of its main towers to the sheer luxury of THEhotel (which will become Delano Las Vegas in 2013), the contemporary all-suite adjoining tower.

Concerts and DJ Performances Craft-Brew and Tasting Pavilions Bar Rescue Parties Special Celebrity Appearances Celebrity Meet & Greets Brand Parties

Fremont Street Experience On The Rocks will take over Fremont Street in Downtown Las Vegas and deliver the ultimate Classic Rock and Country experience. Our Downtown HQ is modernized nostalgia at its finest!

Relaxation & Recovery Lounges Exclusive Pool Parties Lifestyle Parties

With close to 40 Million visitors each year, Las Vegas is considered the Entertainment Capitol of the World. Fueled by the world’s most extravagant, largest and most-visited Nightclubs, Pools and Entertainment Venues you won’t find anywhere else in the world.


1 Ticket, 3 days, 33 Nightlife Events!


“People come to vegas to have fun, memorable, unique experiences. on the rocks las vegas is like a vip pass for the very best events, experiences, nightlife and entertaining lifestyle fourms vegas can offer in one massive 3 day party.”

Imagine the ultimate Las Vegas party spread across the best venues over three action-packed days. Now stop imagining — because it’s coming this year: the first annual On the Rocks Las Vegas (, taking place November 9-11, 2012. Four months after its well-established Nightclub & Bar Convention and Trade Show in Las Vegas, Nightclub & Bar Media Group will launch a first-of-its-kind entertainment and beverage festival in Las Vegas — a multi-day signature event for the world’s capital of nightlife entertainment. The show will be produced by Jon Taffer, star and co-executive producer of Spike TV’s “Bar Rescue” and president of Nightclub & Bar Media Group.

Media Contacts: Ron Hofmann Steve Wilson BWR Publications rhofmann@bwr-la,com | swilson@bwr-nyc.

JULY 12-14, 2013



OTR presentation

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