Page 1


10,00

BUSINESS VIEW

我的方法

傻在哪裡?

1

不用抽成,用合理團隊薪資。

增加公司固定成本,現金流量壓力大。

2

自己開 showroom、開店、開 salon/

購買辦公室、倉庫,降低資產報酬率,很

spa,每家店有不同的設計感。

不聰明。

請資誠會計師事務所

太貴、太麻煩、沒有灰色地帶、無彈性。

特邀來自哈佛商學院,肯夢創辦人朱平先生暢談企業遠景與剖析企業經營之道。

不要太聰明,要做別人認為傻的事!

3

( PricewaterhouseCoopers ) 做財簽、稅簽。

當有高獲利率時,就是企業危機的來臨。

4 5

是的,我的每個事業都不是賺大錢

投資在「 人 」身上,而不是投資在

風險太大,人的私心、正直、忠誠、意志

的,更有幾次是賠錢失敗的。賠錢失敗

事業上。

力、創新能力只有在關鍵時刻才知道。

沒有關係,但要失敗得有志氣、要能負

不主動挖角。

學習曲線過長,很難有及時生產力,很笨 的找人方法。

6

公司現金保守放在定存及安全保

沒有利息極大化。

本債券。

7

遵 守 法 律 的 規 範 販 賣 禮 券, 將 等

及成功定義不變,我們不可能保證類似 貪婪事件在未來不會發生,我只是希望 這不會發生在 ICB 的讀者身上。

8

我對一夕致富或如何賺人生第一桶

我 一 直 奉 行 戴 明 博 士( D r . W .

流動資金被鎖住,沒有錢滾錢,很笨。

財 務 透 明,20% 利 潤 由 全 體 團 隊

仍記得會計師向我確認要如此做嗎?基

分享。

本上,他沒有看過非股東員工團隊有如此 高的百分比利潤分享,並警告我,久了, 團隊會習以為常,認為是應得的,就不會 珍惜。

思考、系統建立,更要求每個人練習做

是靠公司 ),公司才能成長。最重要的 是要能獨當一面、改變自己的行為及購 物習慣、審美觀念、生活方式,公司才 能真的改變。 因此,「 改變 」就是我們的公司文 化,老老實實,做別人認為傻的事,就

9

投資教育、鼓勵出國開會學習。

愈優秀的人,愈有其他機會,這些您投 資 出 國 學 習 的 人, 遲 早 會 離 開, 留 不 住的。

10

支持環保及表演藝術。

是我們永續的賺錢方法,而快樂、擁有 時間才是真正的終極財富。

台灣消費者只看有無折扣、對自己有什麼

你準備好了嗎?

好處,環保只是行銷,表演藝術更不是必

減少尋求暴利的競爭者,如此循環不

須,因此不如投資在折扣、買什麼送什

已,創造一個追求「 合理 」獲利率的永

麼、廣告、代言、造勢上。

我要再一次邀請所有讀者寫信給我,不

從不認為自己是代理商,每一個代

很傻。做得好,代理權被收回;做得不

管是問問題也好,或是有任何不同意

理的品牌都要做得比原品牌更好。

好,更是留不住代理權。代理商的宿命就

見,我都期待與歡迎。畢竟,沒有互動

是如此。

就沒有參與,沒有參與就沒有擁有,唯

續事業有機體。因此戴明博士認為,當

11

臨。高獲利率不但會吸引更多人進入您

驚天動地的美國銀行財務體系,就在我

點及挑戰,我們非常注重數目字、系統

饋給顧客,主動降低自己的獲利率,

有「 高獲利率 」時,就是企業危機的來

BY 朱平

們並不完美,擁有每個企業都會有的缺

的事,每個人都要成長、自我學習( 不

不斷地創新改善品質,就會降低整體成

附註:我不是戴明品質管理專家,我僅是戴明博士經營理論的敬仰者而已。

曾在我事業做過事的人都知道,我

權益。

Edward Deming )的良性循環理論: 本、增加生產力,然後將真正的價值回

年,絕不白來一趟。

決定,要不斷做新的事,做別人認為傻

實,做自己專長的、喜歡的、有更高意 義的、能帶來真實快樂的事。

責圓滿收攤,保持信譽。人生不過一百

值 的 金 額 存 放 銀 行, 保 障 消 費 者

金毫無興趣。我所知道的,就是老老實

戴明博士的 品質良性循環圖

11,00

Brothers 及 Bear Stearns 會有問題,

的市場,更代表您沒有將真正的價值回

不但沒有人會相信,人們反而會覺得有

饋給您的顧客。這也是「 不是賺多少,

問題的是您。

而是賺多久 」的最基本思維。當然這跟

們的眼前開始崩解。2008 年 9 月 13 日

我知道 ICB 的讀者絕大多數都是

華爾街股票分析師及短期投機客的想法

至 20 日,我正好在美國 Minneapolis

青年讀者,覺得這是有錢人玩金錢遊

絕對不一樣,這種公司的股票一定也很

開 會, 我 知 道 這 是 一 個 歷 史 性 的 時

戲的報應,跟我無關。您也許對 CDO

少有人要。

刻。每天除了看 CNN、CNBC 外,特

( Collateralized debt obligations )

別注意《 華爾街日報 》( Wall Street

及 CDS( Credit default swap )等衍

建立的高利潤、高風險、高槓桿、高複

Journal )的深度報導。我仍然不敢相

生性槓桿產品不了解,我覺得您應該要

雜性、低透明度的金錢交換遊戲崩潰,

信,Big 5 投資銀行及 AIG,在一夕之

知道( 請 google 這兩個專有名詞 ),

能讓戴明博士的永續良性循環思維,成

間, 不 是 破 產、 被 賣、 重 整, 就 是 由

好奇心及全方面的知識攝取,是未來有

為下一代企業經營者及投資者的另一個

政府接管拯救。如果一年前有人跟您

世界觀的工作者必備的條件。但年輕

選擇。

說 AIG、Morgan Stanley、Goldman

人,您一定要記取這次大人們的赤裸裸

如果有興趣,可以看我過去 20 年

Sachs、Mer rill L ynch、Lehman

貪婪教訓。坦白說,只要社會價值體系

所做的實驗,基本上都是很傻的方法:

希望這次由美國最聰明的一群人所

有擁有,你才會真心改變。

家庭作業 ASSIGNMENT 1

請告訴我,為什麼我要做這 11 個實驗?

2

http://www.youtube.com/watch?v=NVfy2T0rzMc

Yvon Chouinard 是我的英雄。Yvon 的書:《 Let My People Go Surfing– The Education Of A Reluctant Businessman 》 ( 中譯書名:任性創業法則 ) 。看完以上連結的 video( 英文一個 小時 ) ,歡迎來信分享,或請在我的部落格 www.pingchu.com 提問。

朱平 悅日人 • 漣漪人 • 生意人 肯夢 AVEDA 肯愛非零 NONZERO 肯邦 PAUL MITCHELL & LEBEL

www.ripplecards.com pingc@canmeng.com.tw 部落格 :

pingchu.wordpress.com tw.fashion.yahoo.com/blog/ spy4ggbjcv_ubvcmhe6mgq--/archive 最愛的網站 :

www.ted.com www.edge.org www.kk.org www.imdb.com www.monocle.com


10,00

BUSINESS VIEW

我的方法

傻在哪裡?

1

不用抽成,用合理團隊薪資。

增加公司固定成本,現金流量壓力大。

2

自己開 showroom、開店、開 salon/

購買辦公室、倉庫,降低資產報酬率,很

spa,每家店有不同的設計感。

不聰明。

請資誠會計師事務所

太貴、太麻煩、沒有灰色地帶、無彈性。

特邀來自哈佛商學院,肯夢創辦人朱平先生暢談企業遠景與剖析企業經營之道。

不要太聰明,要做別人認為傻的事!

3

( PricewaterhouseCoopers ) 做財簽、稅簽。

當有高獲利率時,就是企業危機的來臨。

4 5

是的,我的每個事業都不是賺大錢

投資在「 人 」身上,而不是投資在

風險太大,人的私心、正直、忠誠、意志

的,更有幾次是賠錢失敗的。賠錢失敗

事業上。

力、創新能力只有在關鍵時刻才知道。

沒有關係,但要失敗得有志氣、要能負

不主動挖角。

學習曲線過長,很難有及時生產力,很笨 的找人方法。

6

公司現金保守放在定存及安全保

沒有利息極大化。

本債券。

7

遵 守 法 律 的 規 範 販 賣 禮 券, 將 等

及成功定義不變,我們不可能保證類似 貪婪事件在未來不會發生,我只是希望 這不會發生在 ICB 的讀者身上。

8

我對一夕致富或如何賺人生第一桶

我 一 直 奉 行 戴 明 博 士( D r . W .

流動資金被鎖住,沒有錢滾錢,很笨。

財 務 透 明,20% 利 潤 由 全 體 團 隊

仍記得會計師向我確認要如此做嗎?基

分享。

本上,他沒有看過非股東員工團隊有如此 高的百分比利潤分享,並警告我,久了, 團隊會習以為常,認為是應得的,就不會 珍惜。

思考、系統建立,更要求每個人練習做

是靠公司 ),公司才能成長。最重要的 是要能獨當一面、改變自己的行為及購 物習慣、審美觀念、生活方式,公司才 能真的改變。 因此,「 改變 」就是我們的公司文 化,老老實實,做別人認為傻的事,就

9

投資教育、鼓勵出國開會學習。

愈優秀的人,愈有其他機會,這些您投 資 出 國 學 習 的 人, 遲 早 會 離 開, 留 不 住的。

10

支持環保及表演藝術。

是我們永續的賺錢方法,而快樂、擁有 時間才是真正的終極財富。

台灣消費者只看有無折扣、對自己有什麼

你準備好了嗎?

好處,環保只是行銷,表演藝術更不是必

減少尋求暴利的競爭者,如此循環不

須,因此不如投資在折扣、買什麼送什

已,創造一個追求「 合理 」獲利率的永

麼、廣告、代言、造勢上。

我要再一次邀請所有讀者寫信給我,不

從不認為自己是代理商,每一個代

很傻。做得好,代理權被收回;做得不

管是問問題也好,或是有任何不同意

理的品牌都要做得比原品牌更好。

好,更是留不住代理權。代理商的宿命就

見,我都期待與歡迎。畢竟,沒有互動

是如此。

就沒有參與,沒有參與就沒有擁有,唯

續事業有機體。因此戴明博士認為,當

11

臨。高獲利率不但會吸引更多人進入您

驚天動地的美國銀行財務體系,就在我

點及挑戰,我們非常注重數目字、系統

饋給顧客,主動降低自己的獲利率,

有「 高獲利率 」時,就是企業危機的來

BY 朱平

們並不完美,擁有每個企業都會有的缺

的事,每個人都要成長、自我學習( 不

不斷地創新改善品質,就會降低整體成

附註:我不是戴明品質管理專家,我僅是戴明博士經營理論的敬仰者而已。

曾在我事業做過事的人都知道,我

權益。

Edward Deming )的良性循環理論: 本、增加生產力,然後將真正的價值回

年,絕不白來一趟。

決定,要不斷做新的事,做別人認為傻

實,做自己專長的、喜歡的、有更高意 義的、能帶來真實快樂的事。

責圓滿收攤,保持信譽。人生不過一百

值 的 金 額 存 放 銀 行, 保 障 消 費 者

金毫無興趣。我所知道的,就是老老實

戴明博士的 品質良性循環圖

11,00

Brothers 及 Bear Stearns 會有問題,

的市場,更代表您沒有將真正的價值回

不但沒有人會相信,人們反而會覺得有

饋給您的顧客。這也是「 不是賺多少,

問題的是您。

而是賺多久 」的最基本思維。當然這跟

們的眼前開始崩解。2008 年 9 月 13 日

我知道 ICB 的讀者絕大多數都是

華爾街股票分析師及短期投機客的想法

至 20 日,我正好在美國 Minneapolis

青年讀者,覺得這是有錢人玩金錢遊

絕對不一樣,這種公司的股票一定也很

開 會, 我 知 道 這 是 一 個 歷 史 性 的 時

戲的報應,跟我無關。您也許對 CDO

少有人要。

刻。每天除了看 CNN、CNBC 外,特

( Collateralized debt obligations )

別注意《 華爾街日報 》( Wall Street

及 CDS( Credit default swap )等衍

建立的高利潤、高風險、高槓桿、高複

Journal )的深度報導。我仍然不敢相

生性槓桿產品不了解,我覺得您應該要

雜性、低透明度的金錢交換遊戲崩潰,

信,Big 5 投資銀行及 AIG,在一夕之

知道( 請 google 這兩個專有名詞 ),

能讓戴明博士的永續良性循環思維,成

間, 不 是 破 產、 被 賣、 重 整, 就 是 由

好奇心及全方面的知識攝取,是未來有

為下一代企業經營者及投資者的另一個

政府接管拯救。如果一年前有人跟您

世界觀的工作者必備的條件。但年輕

選擇。

說 AIG、Morgan Stanley、Goldman

人,您一定要記取這次大人們的赤裸裸

如果有興趣,可以看我過去 20 年

Sachs、Mer rill L ynch、Lehman

貪婪教訓。坦白說,只要社會價值體系

所做的實驗,基本上都是很傻的方法:

希望這次由美國最聰明的一群人所

有擁有,你才會真心改變。

家庭作業 ASSIGNMENT 1

請告訴我,為什麼我要做這 11 個實驗?

2

http://www.youtube.com/watch?v=NVfy2T0rzMc

Yvon Chouinard 是我的英雄。Yvon 的書:《 Let My People Go Surfing– The Education Of A Reluctant Businessman 》 ( 中譯書名:任性創業法則 ) 。看完以上連結的 video( 英文一個 小時 ) ,歡迎來信分享,或請在我的部落格 www.pingchu.com 提問。

朱平 悅日人 • 漣漪人 • 生意人 肯夢 AVEDA 肯愛非零 NONZERO 肯邦 PAUL MITCHELL & LEBEL

www.ripplecards.com pingc@canmeng.com.tw 部落格 :

pingchu.wordpress.com tw.fashion.yahoo.com/blog/ spy4ggbjcv_ubvcmhe6mgq--/archive 最愛的網站 :

www.ted.com www.edge.org www.kk.org www.imdb.com www.monocle.com


12,00

大學畢業, 才是做自己的開始 讓我們先接受一個事實:在目前台灣的 社會價值系統裡面, 「 讀大學 」是每一 個父母對子女的期待, 「 讀大學 」也是

您能幫朱先生、自己或家人朋友一個大忙嗎?

每一個子女善盡責任的方式。讀大學好 像是人權的一種,於是我們有了大量的 大學畢業生。四年的學生生活,不管學 到什麼,即使畢業後,並不保證找得到 理想的工作,但基本上,我不認為有什 麼不好。 真正重要的是,我們有沒有開始建立一

朱先生的肯夢學院,正在招收第二屆髮型設計師養成課學生: • 2008/12/15 開課,共 10 個月,僅收 15 位全職學生 • 學費 NT$300,000,或是分期付款共 NT$320,000( 頭期款 NT$95000, 之後每期 NT$25000 共九期 ) 學成後,經過甑選後可參加肯夢團隊,與肯夢一起成長,不但共同改變台灣的美髮美容經 營生態,更改變我們對待地球的方式,建立覺醒企業。當然當你準備好時,也可自行創 業,創造自己理想的生活與工作。

個新的人權觀念: 「 任何工作,都是神 聖的工作,不以工作別來判斷人的身

招收對象

份、地位、價值;不以收入多寡來判斷

• 有經濟能力

人的成功與否。 」

手藝的新時代

The Age of Craftsmanship

( 能負擔學費及 10 個月的生活 )

• 喜歡美,並相信環保跟美是不可 分開的 • 喜歡讓人美麗

• 喜歡讓人快樂 • 喜歡英文、服裝時尚、美術美工、 動手實做、音樂、表演藝術

• 想要轉行從事跟創意、美感生活 及手藝為主的相關的行業

知識工作者在全球化的衝擊下,是最容 易被取代的一群人。因此有文化素養, 美學創意,擁有不可取代個人特色的手 藝,又成為 21 世紀最重要的創意文化 階級。 大 學 畢 業, 僅 是 一 個 開 始。 因 此 大學畢業生,在新的人權觀和社會價值 觀下, 可 以 開始做 學 徒, 學 習手 藝, 可以開始做木匠、水泥工,可以流浪 天涯、出走世界,可以無所事事、過滿 足基本要求的生活,可以學演戲,可以 再回頭念醫學院、法學院,可以學習成 為服裝設計師、珠寶設計師、廚師、麵 包師傅、甜點師傅、瑜珈老師、按摩療 癒師、芳療師、美容師、美甲師、個人 造型師、室內設計師、插畫家、有機農 夫,可以學畫畫。當然,也可以成為髮 型設計師及染髮設計師。

台灣美髮行業需要更多不同的人來參與,尤其需要有美學背景、對 fashion 有敏感度、英 文能力強的人來參與。 ( 要不怕英文、不依賴翻譯,才能國際化,才能獨自出國學習 )肯 夢一直希望能創造另一種成功的模式,用不抽成、不抽佣的方式,建立一個擁有自己時間 的工作及生活方式。在肯夢,您不會賺到大錢,但您一定會找到私有時間、找到自我、找 到意義、找到快樂。如果有興趣,就先 google「 肯夢公司 」 ,或上網觀看朱先生部落格 www.pingchu.com,肯夢公司網址 www.oneness.com.tw,肯夢學院第一屆學生 Nana 的 個人部落格 http://blog.yam.com/catseyenana/category/1876832,然後再到肯夢美髮 沙龍:

Third Place 大安店 台北市大安路一段 117 號 1 樓╱電話 02-2740-1038 Third Place 信義店 台北市松壽路 9 號 3 樓( 新光三越 A9 )╱電話 02-2723-2448 Dream Place 微風店 台北市復興南路一段 39 號 GF 樓( 微風廣場復興店 )╱電話 02-8772-1936 投資自己,預約一次純香洗髮造型服務,親身考察體驗後, 再撥打專線 02-2772-1727,預約時間參觀肯夢學院。 肯夢學院第二屆美髮設計師養成課將於 2008/12/15 開課,即日起開始接受報名。


12,00

大學畢業, 才是做自己的開始 讓我們先接受一個事實:在目前台灣的 社會價值系統裡面, 「 讀大學 」是每一 個父母對子女的期待, 「 讀大學 」也是

您能幫朱先生、自己或家人朋友一個大忙嗎?

每一個子女善盡責任的方式。讀大學好 像是人權的一種,於是我們有了大量的 大學畢業生。四年的學生生活,不管學 到什麼,即使畢業後,並不保證找得到 理想的工作,但基本上,我不認為有什 麼不好。 真正重要的是,我們有沒有開始建立一

朱先生的肯夢學院,正在招收第二屆髮型設計師養成課學生: • 2008/12/15 開課,共 10 個月,僅收 15 位全職學生 • 學費 NT$300,000,或是分期付款共 NT$320,000( 頭期款 NT$95000, 之後每期 NT$25000 共九期 ) 學成後,經過甑選後可參加肯夢團隊,與肯夢一起成長,不但共同改變台灣的美髮美容經 營生態,更改變我們對待地球的方式,建立覺醒企業。當然當你準備好時,也可自行創 業,創造自己理想的生活與工作。

個新的人權觀念: 「 任何工作,都是神 聖的工作,不以工作別來判斷人的身

招收對象

份、地位、價值;不以收入多寡來判斷

• 有經濟能力

人的成功與否。 」

手藝的新時代

The Age of Craftsmanship

( 能負擔學費及 10 個月的生活 )

• 喜歡美,並相信環保跟美是不可 分開的 • 喜歡讓人美麗

• 喜歡讓人快樂 • 喜歡英文、服裝時尚、美術美工、 動手實做、音樂、表演藝術

• 想要轉行從事跟創意、美感生活 及手藝為主的相關的行業

知識工作者在全球化的衝擊下,是最容 易被取代的一群人。因此有文化素養, 美學創意,擁有不可取代個人特色的手 藝,又成為 21 世紀最重要的創意文化 階級。 大 學 畢 業, 僅 是 一 個 開 始。 因 此 大學畢業生,在新的人權觀和社會價值 觀下, 可 以 開始做 學 徒, 學 習手 藝, 可以開始做木匠、水泥工,可以流浪 天涯、出走世界,可以無所事事、過滿 足基本要求的生活,可以學演戲,可以 再回頭念醫學院、法學院,可以學習成 為服裝設計師、珠寶設計師、廚師、麵 包師傅、甜點師傅、瑜珈老師、按摩療 癒師、芳療師、美容師、美甲師、個人 造型師、室內設計師、插畫家、有機農 夫,可以學畫畫。當然,也可以成為髮 型設計師及染髮設計師。

台灣美髮行業需要更多不同的人來參與,尤其需要有美學背景、對 fashion 有敏感度、英 文能力強的人來參與。 ( 要不怕英文、不依賴翻譯,才能國際化,才能獨自出國學習 )肯 夢一直希望能創造另一種成功的模式,用不抽成、不抽佣的方式,建立一個擁有自己時間 的工作及生活方式。在肯夢,您不會賺到大錢,但您一定會找到私有時間、找到自我、找 到意義、找到快樂。如果有興趣,就先 google「 肯夢公司 」 ,或上網觀看朱先生部落格 www.pingchu.com,肯夢公司網址 www.oneness.com.tw,肯夢學院第一屆學生 Nana 的 個人部落格 http://blog.yam.com/catseyenana/category/1876832,然後再到肯夢美髮 沙龍:

Third Place 大安店 台北市大安路一段 117 號 1 樓╱電話 02-2740-1038 Third Place 信義店 台北市松壽路 9 號 3 樓( 新光三越 A9 )╱電話 02-2723-2448 Dream Place 微風店 台北市復興南路一段 39 號 GF 樓( 微風廣場復興店 )╱電話 02-8772-1936 投資自己,預約一次純香洗髮造型服務,親身考察體驗後, 再撥打專線 02-2772-1727,預約時間參觀肯夢學院。 肯夢學院第二屆美髮設計師養成課將於 2008/12/15 開課,即日起開始接受報名。


14,00

CREATIVE DOCTOR

三大衍生性金融商品

我們在此解答市場行銷與經濟社會中與你切身相關的疑問,用創意來幫你的企業賺錢。請將問題寄至 icb@pptwo.com

CDO

15,00

SIV

CDS

再作成

Q: 金融危機如何引爆?

X 加工成

毒牛奶

再作成

冰淇淋

再作成

千層派

批貨至

家庭號千層派

X 牌加盟連鎖店,販賣 有毒牛奶的產品

金融風暴始末 低利率造成 房價暴漲

產生 次級房貸

投資銀行發行CDO 提升房貸產品信用 等級並吸引大量資金

通膨來臨 利率上升

CDO

房價下跌 並產生房貸 違約問題

CDO品質 開始惡化

信用評等 機構調降 CDO評等

CDO發生 大幅折價 問題

SIV必須補足擔保品或斷頭

Bear Sterns 事件 投資銀行認列鉅額虧損

SIV

CDS

( Collateralized Debt Obligation ) 抵押債務債券,或稱擔保債權憑證

(Structured Investment Vehicle ) 結構性投資工具

( Credit Default Swap ) 信用違約交換,是市場上交易 最廣泛的衍生性金融商品

CDO 是一種信用加值的手法,可以想成你有

SIV 就好比拿這些冰淇淋去換千層酥,再把

各種牛奶品,有上好的鮮乳,中等的加工牛 奶,也有含了三聚氫胺的毒奶。如果分開來 賣,雖說各有各的售價,但三聚氫胺的毒奶 不管價錢多低,絕對賣不掉。於是我們把這 些牛奶全混在一起,做成牛奶冰淇淋。這樣 便可以把三聚氫胺的毒奶順利賣掉。只要冰 淇淋裡三聚氫胺含量未超出檢驗標準,這些 冰淇淋仍是上等食品。也就是說,原來賣不 掉的毒奶,現在可以當上等高級冰品來賣。 CDO 把各種債權和證券化商品合成為各 種信用等級的憑證。最主要是把信用等級不 足的商品,提升為信用等級超優、足以吸引 投資人的商品。

千層酥做成大型冰淇淋派,再把大型冰淇淋 派拿去換另一種更大的千層酥 ...。SIV 是借 錢買 CDO,再把買來的 CDO 拿去抵押,借 錢出來,再去買 CDO,再抵押 ...。 SIV 為以短支長的衍生性金融商品槓桿 操作基金,買進的標的可能包括 A 或 B 級公 司債、次級房貸、和企業應收帳款債權的證 券化商品,這些商品的報酬率通常較高,但 天期較長且流動性不佳。另一方面,以所買 進的商品作質押,發行商業本票等,向短期 貨幣市場融通以取得資金,結合成一個跨天 期套利的策略。

CDS 就像是專賣這些千層酥跟冰淇淋的 X 牌

穩的人所設立的,且次級房貸原先的放

手所獲的利潤就會成倍數成長!當人只

事 也 是 同 樣 的, 有 贏 家 也 有 輸 家。

貸條件原本相當嚴格,但是從 1998 年

顧眼前利益、身陷其中時,卻未知點燃

若對所購買的金融商品一無所知,一

開始,美國聯準會( FED )降息且過度

金融風暴的導火線已被燃起。

味追逐高報酬回饋而低估了潛在風險、

加盟連鎖店。要買千層酥跟冰淇淋的買方怕 買到的東西有問題,付一點權利金得到保障; 而 X 牌 為 買 的 人 作 保, 收 取 權 利 金, 但 如 果千層酥和冰淇淋出問題,X 牌就要負責賠 償。是兼具保險和賭博性質的組合。 但 CDS 畢竟是一種衍生性商品,不受保 險法規範,任何人只要有保證金都可以買賣 這種衍生性商品,形成非常複雜而混亂的保 險關係,大部分為投機性交易。目前整個市 場的 CDS 合約金額約為 62 兆美元,2000 年時只有 5 千億美元。

美林及雷曼兄弟事件 AIG 事件

CDS追繳保證金並發生鉅額虧損

放寬貸款條件,過了幾年利率開始調

2004 年 6 月 開 始, 美 國 聯 準 會

或是將生死大權交付在理專手中,都是

升,原本還款能力不足者繳不出利息

連續 17 次升息,使得原本就可能有還

理財過程中的危險動作,極容易讓自己

來,房子便被迫接受被法拍的命運。

款困難的借貸者根本無力還錢,加上

淪為輸家。建立正確的投資觀念才是穩

2006 年房價開始下跌的雙重影響,次

固財富的不二法門。

房貸為什麼會成為金融商品,又是 承辦的就稱為「 次級房貸」 ( Subprime

如何演變成拖垮全球經濟的禍首 ?

貸違約者大增,不僅購屋者一夕之間失

第一枚炸彈:次級房貸

為何稱為次級房貸

美國次級房貸問題所引發的動盪早在

美國和台灣一樣,大部分的人都想要

乍看之下, 好像是政府施了大恩

去 年 2 月 就 被 視 為 潛 在 未 爆 彈, 而 在

擁有自己的房子,也會向銀行作房屋

惠,讓大家都有機會擁有自己的家,銀

去年 7 月 19 日,美國第五大投資銀行

貸款,美國銀行對個人採取信用等級

行和房貸機構也飽了荷包,但殊不知已

根據美國聯準會顯示,美國的銀行最

賣出去也無法彌補貸款損失、金融商品

貝爾斯登( Bear Stearns )宣佈旗下

評分( Credit Score ),最佳為 300,

埋下動盪世界經濟的炸彈。

優惠利率由 2002 年的 9.5% 高點,到

爆發贖回潮的兩頭空局面,面對龐大的

兩支對沖基金註慘虧且拒絕贖回的同

最差為 820,依照正常標準, 貸款人

2003 年 7 月已下調至 4% 的低點,由

資金缺口而無法負荷的結果,便是走向

時,造成投資人的恐慌,深怕下波餘

的信用評分大於 620 者,便是信用不

於利息實在太低,市場對於高報酬率的

倒閉,近期宣布破產的貝爾斯登及雷曼

震將會越演越烈,果然引發後一波金

佳,一個信用不好的人,銀行是不會發

商品需求量大增,而當時房價正在上

兄弟兩家公司,便是衍生性金融商品之

融海嘯,在今年 9 月 15 日扳倒了創立

放貸款給他的,但在當時美國政府鼓勵

次貸風暴形成的主因可簡化為「 3+1 」 :

漲,房地產的抵押貸款當然也就大受歡

大宗。

長達 158 年、連九一一事件都無法擊

大家購買房產的風氣下,許多銀行放寬

「 3 」為利率走升、房價下跌、銀行放

迎,於是銀行及房屋貸款機構把錢借出

垮的金融大帝─雷曼兄弟( Lehman

了可貸款條件,讓信用不佳或是原先未

貸條件過於寬鬆;「 1 」則是投資銀行

去後所取得的房屋債權證券化,再賣給

Brothers )。次級房貸所引發的連環影

達到信用標準的人,也可向銀行借錢;

將房貸包裝成高報酬率的投資工具和金

投資人,賺取其中的差價;但貪婪終究

響使各國消費信心指數持續下滑、失業

另外還發展出一種專門借錢給信用不佳

融商品,賣到全世界。更詳細地說,剛

是人的本性,若是用同樣手法再將這些

天底下沒有永遠都贏的戰局,更沒有

率攀高,全球性金融風暴狂襲。

者的房貸公司,這些銀行和房貸公司所

開始,次級房貸是為信用較差、繳息不

次貸商品設計包裝成更多金融商品,轉

赤 手 空 拳 就 上 場 殺 敵 的; 投 資 這 回

Mortgage )。

次貸風暴的起因

去了房子,原本利用次貸所衍生出的債

人心貪婪終至滅亡

券、商品價格亦跟著大跌,專門承辦次 級房貸的房屋貸款機構面臨法拍屋就算

* 對沖基金( Hedge Funds ): 常翻譯成避險基金,但字面上 Hedge 有避險及 兩頭下注之意,但其操作未必是避險;對沖基金 的操作策略多元,一般都會涉及到衍生性金融商 品,不會像傳統基金只瞄準單一市場或目標,虧 賺與否全仰賴經理人的投資技巧,以正報酬率為 目標。這種基金不公開募集,只向高所得的合格 投資者募資。

企業道德與投資觀念 感謝林茂昌先生擔任顧問諮詢。


14,00

CREATIVE DOCTOR

三大衍生性金融商品

我們在此解答市場行銷與經濟社會中與你切身相關的疑問,用創意來幫你的企業賺錢。請將問題寄至 icb@pptwo.com

CDO

15,00

SIV

CDS

再作成

Q: 金融危機如何引爆?

X 加工成

毒牛奶

再作成

冰淇淋

再作成

千層派

批貨至

家庭號千層派

X 牌加盟連鎖店,販賣 有毒牛奶的產品

金融風暴始末 低利率造成 房價暴漲

產生 次級房貸

投資銀行發行CDO 提升房貸產品信用 等級並吸引大量資金

通膨來臨 利率上升

CDO

房價下跌 並產生房貸 違約問題

CDO品質 開始惡化

信用評等 機構調降 CDO評等

CDO發生 大幅折價 問題

SIV必須補足擔保品或斷頭

Bear Sterns 事件 投資銀行認列鉅額虧損

SIV

CDS

( Collateralized Debt Obligation ) 抵押債務債券,或稱擔保債權憑證

(Structured Investment Vehicle ) 結構性投資工具

( Credit Default Swap ) 信用違約交換,是市場上交易 最廣泛的衍生性金融商品

CDO 是一種信用加值的手法,可以想成你有

SIV 就好比拿這些冰淇淋去換千層酥,再把

各種牛奶品,有上好的鮮乳,中等的加工牛 奶,也有含了三聚氫胺的毒奶。如果分開來 賣,雖說各有各的售價,但三聚氫胺的毒奶 不管價錢多低,絕對賣不掉。於是我們把這 些牛奶全混在一起,做成牛奶冰淇淋。這樣 便可以把三聚氫胺的毒奶順利賣掉。只要冰 淇淋裡三聚氫胺含量未超出檢驗標準,這些 冰淇淋仍是上等食品。也就是說,原來賣不 掉的毒奶,現在可以當上等高級冰品來賣。 CDO 把各種債權和證券化商品合成為各 種信用等級的憑證。最主要是把信用等級不 足的商品,提升為信用等級超優、足以吸引 投資人的商品。

千層酥做成大型冰淇淋派,再把大型冰淇淋 派拿去換另一種更大的千層酥 ...。SIV 是借 錢買 CDO,再把買來的 CDO 拿去抵押,借 錢出來,再去買 CDO,再抵押 ...。 SIV 為以短支長的衍生性金融商品槓桿 操作基金,買進的標的可能包括 A 或 B 級公 司債、次級房貸、和企業應收帳款債權的證 券化商品,這些商品的報酬率通常較高,但 天期較長且流動性不佳。另一方面,以所買 進的商品作質押,發行商業本票等,向短期 貨幣市場融通以取得資金,結合成一個跨天 期套利的策略。

CDS 就像是專賣這些千層酥跟冰淇淋的 X 牌

穩的人所設立的,且次級房貸原先的放

手所獲的利潤就會成倍數成長!當人只

事 也 是 同 樣 的, 有 贏 家 也 有 輸 家。

貸條件原本相當嚴格,但是從 1998 年

顧眼前利益、身陷其中時,卻未知點燃

若對所購買的金融商品一無所知,一

開始,美國聯準會( FED )降息且過度

金融風暴的導火線已被燃起。

味追逐高報酬回饋而低估了潛在風險、

加盟連鎖店。要買千層酥跟冰淇淋的買方怕 買到的東西有問題,付一點權利金得到保障; 而 X 牌 為 買 的 人 作 保, 收 取 權 利 金, 但 如 果千層酥和冰淇淋出問題,X 牌就要負責賠 償。是兼具保險和賭博性質的組合。 但 CDS 畢竟是一種衍生性商品,不受保 險法規範,任何人只要有保證金都可以買賣 這種衍生性商品,形成非常複雜而混亂的保 險關係,大部分為投機性交易。目前整個市 場的 CDS 合約金額約為 62 兆美元,2000 年時只有 5 千億美元。

美林及雷曼兄弟事件 AIG 事件

CDS追繳保證金並發生鉅額虧損

放寬貸款條件,過了幾年利率開始調

2004 年 6 月 開 始, 美 國 聯 準 會

或是將生死大權交付在理專手中,都是

升,原本還款能力不足者繳不出利息

連續 17 次升息,使得原本就可能有還

理財過程中的危險動作,極容易讓自己

來,房子便被迫接受被法拍的命運。

款困難的借貸者根本無力還錢,加上

淪為輸家。建立正確的投資觀念才是穩

2006 年房價開始下跌的雙重影響,次

固財富的不二法門。

房貸為什麼會成為金融商品,又是 承辦的就稱為「 次級房貸」 ( Subprime

如何演變成拖垮全球經濟的禍首 ?

貸違約者大增,不僅購屋者一夕之間失

第一枚炸彈:次級房貸

為何稱為次級房貸

美國次級房貸問題所引發的動盪早在

美國和台灣一樣,大部分的人都想要

乍看之下, 好像是政府施了大恩

去 年 2 月 就 被 視 為 潛 在 未 爆 彈, 而 在

擁有自己的房子,也會向銀行作房屋

惠,讓大家都有機會擁有自己的家,銀

去年 7 月 19 日,美國第五大投資銀行

貸款,美國銀行對個人採取信用等級

行和房貸機構也飽了荷包,但殊不知已

根據美國聯準會顯示,美國的銀行最

賣出去也無法彌補貸款損失、金融商品

貝爾斯登( Bear Stearns )宣佈旗下

評分( Credit Score ),最佳為 300,

埋下動盪世界經濟的炸彈。

優惠利率由 2002 年的 9.5% 高點,到

爆發贖回潮的兩頭空局面,面對龐大的

兩支對沖基金註慘虧且拒絕贖回的同

最差為 820,依照正常標準, 貸款人

2003 年 7 月已下調至 4% 的低點,由

資金缺口而無法負荷的結果,便是走向

時,造成投資人的恐慌,深怕下波餘

的信用評分大於 620 者,便是信用不

於利息實在太低,市場對於高報酬率的

倒閉,近期宣布破產的貝爾斯登及雷曼

震將會越演越烈,果然引發後一波金

佳,一個信用不好的人,銀行是不會發

商品需求量大增,而當時房價正在上

兄弟兩家公司,便是衍生性金融商品之

融海嘯,在今年 9 月 15 日扳倒了創立

放貸款給他的,但在當時美國政府鼓勵

次貸風暴形成的主因可簡化為「 3+1 」 :

漲,房地產的抵押貸款當然也就大受歡

大宗。

長達 158 年、連九一一事件都無法擊

大家購買房產的風氣下,許多銀行放寬

「 3 」為利率走升、房價下跌、銀行放

迎,於是銀行及房屋貸款機構把錢借出

垮的金融大帝─雷曼兄弟( Lehman

了可貸款條件,讓信用不佳或是原先未

貸條件過於寬鬆;「 1 」則是投資銀行

去後所取得的房屋債權證券化,再賣給

Brothers )。次級房貸所引發的連環影

達到信用標準的人,也可向銀行借錢;

將房貸包裝成高報酬率的投資工具和金

投資人,賺取其中的差價;但貪婪終究

響使各國消費信心指數持續下滑、失業

另外還發展出一種專門借錢給信用不佳

融商品,賣到全世界。更詳細地說,剛

是人的本性,若是用同樣手法再將這些

天底下沒有永遠都贏的戰局,更沒有

率攀高,全球性金融風暴狂襲。

者的房貸公司,這些銀行和房貸公司所

開始,次級房貸是為信用較差、繳息不

次貸商品設計包裝成更多金融商品,轉

赤 手 空 拳 就 上 場 殺 敵 的; 投 資 這 回

Mortgage )。

次貸風暴的起因

去了房子,原本利用次貸所衍生出的債

人心貪婪終至滅亡

券、商品價格亦跟著大跌,專門承辦次 級房貸的房屋貸款機構面臨法拍屋就算

* 對沖基金( Hedge Funds ): 常翻譯成避險基金,但字面上 Hedge 有避險及 兩頭下注之意,但其操作未必是避險;對沖基金 的操作策略多元,一般都會涉及到衍生性金融商 品,不會像傳統基金只瞄準單一市場或目標,虧 賺與否全仰賴經理人的投資技巧,以正報酬率為 目標。這種基金不公開募集,只向高所得的合格 投資者募資。

企業道德與投資觀念 感謝林茂昌先生擔任顧問諮詢。


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FEATURE

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客家人迷倒英國人 全球公認最時尚的東方飲食 價值 6 千萬美元的米其林餐廳

HAKKASAN


54,00

FEATURE

55,00

客家人迷倒英國人 全球公認最時尚的東方飲食 價值 6 千萬美元的米其林餐廳

HAKKASAN


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57,00

中式飲食時尚化,Hakkasan 是一個重要指標。英國華人移民第二 代的倫敦餐飲天王丘德威( Alan Yau ),開創了時尚東方飲食新潮 流。他丟掉外帶咖啡跟幸運餅的舊日印象,打造獲得米其林餐廳殊 榮的 Hakkasan,從此讓中華料理晉身上流社會。他打造出來的餐 廳招牌,以高達 6 千萬美金售出,更成為餐飲界史上首例。 2007 年 12 月,一項震驚餐飲界的交 易案在倫敦發生:由倫敦知名餐廳創 辦人丘德威( Alan Yau )創立的兩家米

移民第二代, 創造倫敦餐飲業奇蹟

wagamama,改變

倫敦上班族的飲食習慣 1992 年,丘德威結合了東方美食與西 方的速食( fast food )概念,在布魯 姆斯伯里( Bloomsbury )開設了倫敦 第一家日式拉麵店 wagamama。與一 般日式餐廳不同,wagamama 的經營

開連鎖餐廳不能只靠想法和熱情, 必須細心且更有耐心地處理財務, 還要更企業化、更有組織。

理念是「 在簡單、明亮的空間裡享受美

他的成功其實是基於對英國文化的

題,不得不忍痛賣掉這間十分成功的連

味、新鮮又營養的食物 」:開放性的廚

深入觀察:英國的傳統食物炸魚和薯

鎖餐廳。這件事帶給他很大的教訓:開

工 程 集 團 G K N 工 作, 但 從 小 對 餐 飲

房,客人們坐在像是學校餐廳般的長板

條,符合小食、快速的金融社會飲食文

連鎖餐廳不能只靠想法和熱情,必須細

業耳濡目染的他,卻在內心深處一直

桌椅、緊臨著彼此享受食物,價錢又十

化,而拉麵這種食物,既有亞洲風情,

心且更有耐心地處理財務,還要更企業 化、更有組織。

渴望經營自己的生意。於是,在父親

分平易近人,這在當時的倫敦算是十分

又能在短時間內填飽肚子,正好符合

其林星級中餐廳「 Hakkasan 」 ( 客家

1962 年,丘德威在香港沙頭角出身,

的 幫 助 下, 他 籌 集 了 5 萬 英 鎊, 在 彼

革命性的概念,不但成為熱門話題、掀

英國人的需要。「 wagamama 」的日

人 )以及「 丘記茶苑 」 ( Yauatcha ),

父親是一位窮裁縫。在他還是幼年的

德伯勒開了一家中式外賣店,半年之

起倫敦上班族吃湯麵的潮流,排隊人潮

文原意是「 任性、我行我素 」,但廣義

以 6 千萬美金的價格,將大多數股份出

時候,父母為了讓孩子有更好的經濟

後,就收回了本錢。

絡繹不絕。丘德威表示,會想到賣日式

的解釋可說是「 重視自我 」,加上他們

售給中東阿布達比投資局( Abu Dhabi

環境,就到英國諾福克郡( Nor folk )

後 來, 他 到 香 港 的 一 家 麥 當 勞

拉麵,是因為到了日本橫濱,看到許

喊出的「 positive eating + positive

Investment Authority )旗下的地產部

的城市金斯林( King’s Lynn )的餐廳

( McDonald ’ s )工作三個月,之後

多人站著吃拉麵,而因為煮拉麵、吃

living 」口號,這種積極生活、重視自

賣 掉 w a g a m a m a 之 後, 丘 德 威 將

門 Tasameem,自己則保留了少數股

工作,將他托給祖父母照顧。到了 12

又 回 到 倫 敦, 在 一 家 肯 德 基( K F C )

拉麵,都必須在短時間內解決,麵才

我的態度與倫敦人十分對味。

自己設定為顧問的角色,為皇朝集團

份和經營權。本期《 ICB 商業雜誌 》將

歲,父母才將他及兄弟姊妹帶到諾福

工 作。 他 開 玩 笑 地 承 認, 自 己 其 實

不會糊掉,可以算是一種日本式的「 速

截 至 目 前 為 止,w a g a m a m a 在

( Royal China Group )開設麵食餐廳

帶你一窺丘德威逐漸成形的餐飲帝國,

克一起生活,一起經營餐廳生意,而

是在作商業間諜,學習他們的標準流

食 」。 將 這 種 平 民 美 食, 與 他 的 f a s t

英國已有 50 多家分店,在全世界其他

「 OSatsuma 」。1999 年, 丘 德 威 引

了解東方餐飲業如何進攻西方世界,以

後移居倫敦。在倫敦城市理工大學念

程和管理模式,為之後的餐飲生意打

food 概念不謀而合,當初在速食店的

國家也有 30 多家分店。但就在 1997

進泰式食堂概念,開設了物美價廉的

及蘊含的無限商機。

政治學和哲學的他,畢業後曾經前往

基礎。

工作經驗,正好派上用場。

年,丘德威因為財務與股東間的資金問

「 Busaba Eathai 」餐廳,以他一貫的

在最時尚的環境, 享受東方美食


56,00

57,00

中式飲食時尚化,Hakkasan 是一個重要指標。英國華人移民第二 代的倫敦餐飲天王丘德威( Alan Yau ),開創了時尚東方飲食新潮 流。他丟掉外帶咖啡跟幸運餅的舊日印象,打造獲得米其林餐廳殊 榮的 Hakkasan,從此讓中華料理晉身上流社會。他打造出來的餐 廳招牌,以高達 6 千萬美金售出,更成為餐飲界史上首例。 2007 年 12 月,一項震驚餐飲界的交 易案在倫敦發生:由倫敦知名餐廳創 辦人丘德威( Alan Yau )創立的兩家米

移民第二代, 創造倫敦餐飲業奇蹟

wagamama,改變

倫敦上班族的飲食習慣 1992 年,丘德威結合了東方美食與西 方的速食( fast food )概念,在布魯 姆斯伯里( Bloomsbury )開設了倫敦 第一家日式拉麵店 wagamama。與一 般日式餐廳不同,wagamama 的經營

開連鎖餐廳不能只靠想法和熱情, 必須細心且更有耐心地處理財務, 還要更企業化、更有組織。

理念是「 在簡單、明亮的空間裡享受美

他的成功其實是基於對英國文化的

題,不得不忍痛賣掉這間十分成功的連

味、新鮮又營養的食物 」:開放性的廚

深入觀察:英國的傳統食物炸魚和薯

鎖餐廳。這件事帶給他很大的教訓:開

工 程 集 團 G K N 工 作, 但 從 小 對 餐 飲

房,客人們坐在像是學校餐廳般的長板

條,符合小食、快速的金融社會飲食文

連鎖餐廳不能只靠想法和熱情,必須細

業耳濡目染的他,卻在內心深處一直

桌椅、緊臨著彼此享受食物,價錢又十

化,而拉麵這種食物,既有亞洲風情,

心且更有耐心地處理財務,還要更企業 化、更有組織。

渴望經營自己的生意。於是,在父親

分平易近人,這在當時的倫敦算是十分

又能在短時間內填飽肚子,正好符合

其林星級中餐廳「 Hakkasan 」 ( 客家

1962 年,丘德威在香港沙頭角出身,

的 幫 助 下, 他 籌 集 了 5 萬 英 鎊, 在 彼

革命性的概念,不但成為熱門話題、掀

英國人的需要。「 wagamama 」的日

人 )以及「 丘記茶苑 」 ( Yauatcha ),

父親是一位窮裁縫。在他還是幼年的

德伯勒開了一家中式外賣店,半年之

起倫敦上班族吃湯麵的潮流,排隊人潮

文原意是「 任性、我行我素 」,但廣義

以 6 千萬美金的價格,將大多數股份出

時候,父母為了讓孩子有更好的經濟

後,就收回了本錢。

絡繹不絕。丘德威表示,會想到賣日式

的解釋可說是「 重視自我 」,加上他們

售給中東阿布達比投資局( Abu Dhabi

環境,就到英國諾福克郡( Nor folk )

後 來, 他 到 香 港 的 一 家 麥 當 勞

拉麵,是因為到了日本橫濱,看到許

喊出的「 positive eating + positive

Investment Authority )旗下的地產部

的城市金斯林( King’s Lynn )的餐廳

( McDonald ’ s )工作三個月,之後

多人站著吃拉麵,而因為煮拉麵、吃

living 」口號,這種積極生活、重視自

賣 掉 w a g a m a m a 之 後, 丘 德 威 將

門 Tasameem,自己則保留了少數股

工作,將他托給祖父母照顧。到了 12

又 回 到 倫 敦, 在 一 家 肯 德 基( K F C )

拉麵,都必須在短時間內解決,麵才

我的態度與倫敦人十分對味。

自己設定為顧問的角色,為皇朝集團

份和經營權。本期《 ICB 商業雜誌 》將

歲,父母才將他及兄弟姊妹帶到諾福

工 作。 他 開 玩 笑 地 承 認, 自 己 其 實

不會糊掉,可以算是一種日本式的「 速

截 至 目 前 為 止,w a g a m a m a 在

( Royal China Group )開設麵食餐廳

帶你一窺丘德威逐漸成形的餐飲帝國,

克一起生活,一起經營餐廳生意,而

是在作商業間諜,學習他們的標準流

食 」。 將 這 種 平 民 美 食, 與 他 的 f a s t

英國已有 50 多家分店,在全世界其他

「 OSatsuma 」。1999 年, 丘 德 威 引

了解東方餐飲業如何進攻西方世界,以

後移居倫敦。在倫敦城市理工大學念

程和管理模式,為之後的餐飲生意打

food 概念不謀而合,當初在速食店的

國家也有 30 多家分店。但就在 1997

進泰式食堂概念,開設了物美價廉的

及蘊含的無限商機。

政治學和哲學的他,畢業後曾經前往

基礎。

工作經驗,正好派上用場。

年,丘德威因為財務與股東間的資金問

「 Busaba Eathai 」餐廳,以他一貫的

在最時尚的環境, 享受東方美食


58,00

方式,將食物裝在一個大碗中,頂多

堆砌起東方飲食時尚感,終於成為這股

裝潢同樣講究的 「 丘記茶苑 」,連服 務生的制服都大有 來頭,請到因電影 〈臥虎藏龍〉得到 奧斯卡服裝設計獎 的葉錦添設計。

配一、兩碟小菜。因為喜愛紐約 The

Mercer Hotel 的設計風格,他請來知 名法國室內設計師克里斯提昂.里艾格 爾( Christian Liaigre )作室內設計。 大量使用木頭質地的內部裝潢、方形的 餐桌、低垂的燈光,讓泰式餐廳的格調 提升。如同 wagamama 般,Busaba

Eathai 一開幕就造成排隊人潮,更被 倫敦《 Time Out 》雜誌評選為「 最佳飲 食場所 」。 但他並未滿足,於 2001 年再度開

浪潮的始祖。此後,中式餐廳的設計風 格漸漸從傳統走向現代時尚,更從西方 影響到東方。新一代的中式餐廳,不只 菜餚的味道要好,裝潢設計更是決勝的 關鍵。中國的高檔時尚餐廳,如上海的 外灘三號、雍福會,與北京的蘭會所等 等,都是受到 Hakkasan 掀起的這波時 尚潮流的影響。

Yauatcha

為丘德威摘下第二顆星

設了高級粵菜餐廳「 Hakkasan 」 ( 客家

2004 年,丘德威在倫敦 Broadwick 街開設了專賣「 點心 」 ( dim sum )的 餐廳「 丘記茶苑 」 ( Yauatcha ) 。延續

人) ,同樣請到克里斯提昂.里艾格爾 為 Hakkasan 打造高雅的用餐環境。這 間位於地下室的餐廳,連一扇窗戶都沒 有,更沒有傳統中式餐廳的大紅大金,

與室內設計師克里斯提昂.里艾格爾

卻以藍紫色燈光、深棕色橡木的桌子和

( Christian Liaigre )的合作,裝潢同

屏風、窗格,營造出中式 lounge bar

樣講究的「 丘記茶苑 」 ,連服務生的制

的氣氛,或者說,更像是一間高科技的

服都大有來頭,請到因電影〈 臥虎藏

鴉片館,不但扭轉倫敦人對中式餐廳的

龍 〉得到奧斯卡服裝設計獎的葉錦添設

偏見,甚至認為到 Hakkasan 吃廣東

計。很快地, 「 丘記茶苑 」也在隔年得

菜,是一件時髦的事。對他們來說,走

到了一顆米其林星星,也在英國的《 餐

進這裡,就像到了香港、甚至上海,似

廳雜誌 》 ( Restaurant Magazine )評

乎也感染了王家衛電影裡迷濛曖昧的東

選的全球 50 家最棒餐廳中排名第 43 名

方風情。眼尖的人不難發現,這間結合

( Hakkasan 當年排名第 30 名,今年則

酒吧的中式餐廳也曾躍上大銀幕,成為

為第 19 名 ) ,為丘德威的餐飲事業錦上

電影〈 非關男孩 〉 ( About A Boy )裡男

添花。

主角休格蘭( Hugh Grant )與瑞秋懷茲 ( Rachel Weisz )約會時的場景。 除 了 裝 潢 和 設 計, 食 物 更 是 一 家

Hakkasan 是如此傳奇, 連訂位名額也都可以拿來炒賣!

《 Zagat 》形容「 丘記茶苑 」是一間 「 性感的雙層樓 」餐廳,因為它吸引了 「 倫敦最有魅力的雅痞們 」 ,更像是在

餐廳的靈魂所在,在主廚 Tong Chee

電影〈 慾望城市 〉裡出現的場景。相較

H w e e 的 帶 領 之 下,H a k k a s a n 於 2004 年 摘 下 了 一 顆 米 其 林 星 星, 成 為 法 國 米 其 林 餐 飲 評 鑑( M i c h e l i n Guide )103 年以來倫敦第五家摘星

於法國人對珍珠奶茶與中式茶藝館的鍾

的中國餐廳( 註 ) 。丘德威對此表示,

有各種有趣的茶類和精緻的西點,地下

「 我想以 Hakkasan 來打破西方人對於

室則有蒸餃、燒賣、小籠包等各式港式

中菜不能登上大雅之堂的想法,希望

點心輪番上陣,分別挑逗食客的視覺與

它能融入這個國家的上流社會。 」國際

味蕾。

情,港式點心的茶樓魅力顯然對了英國 佬們 pub 酒館文化的味。實際上, 「丘 記茶苑 」賣了兩種「 點心 」 :一樓咖啡廳

權威飲食評鑑《 Zagat 》的 2008 指南 上如此評論 Hakkasan: 「 它是如此傳 奇,連訂位名額也都可以拿來炒賣!

(So legendar y that reser vations are traded on the futures market) 」丘德威的英文名 Alan Yau 更不時在 國際飲食評論媒體出現,讓他成為倫敦 最知名的餐飲鉅子之一。他一步一步地

註:前四間得到米其林星級榮譽的倫敦中式 餐廳分別為:Soho 區的( Lee Ho Fook) (1974)、柯芬園( Covent Garden )的 「 Poons 」(1979-1980)、Earls Court 區的 Tiger Lee(1980-1986),以及 The Dorchester 飯店的 The Oriental 餐廳 ( 1993-2000 )。

59,00


58,00

方式,將食物裝在一個大碗中,頂多

堆砌起東方飲食時尚感,終於成為這股

裝潢同樣講究的 「 丘記茶苑 」,連服 務生的制服都大有 來頭,請到因電影 〈臥虎藏龍〉得到 奧斯卡服裝設計獎 的葉錦添設計。

配一、兩碟小菜。因為喜愛紐約 The

Mercer Hotel 的設計風格,他請來知 名法國室內設計師克里斯提昂.里艾格 爾( Christian Liaigre )作室內設計。 大量使用木頭質地的內部裝潢、方形的 餐桌、低垂的燈光,讓泰式餐廳的格調 提升。如同 wagamama 般,Busaba

Eathai 一開幕就造成排隊人潮,更被 倫敦《 Time Out 》雜誌評選為「 最佳飲 食場所 」。 但他並未滿足,於 2001 年再度開

浪潮的始祖。此後,中式餐廳的設計風 格漸漸從傳統走向現代時尚,更從西方 影響到東方。新一代的中式餐廳,不只 菜餚的味道要好,裝潢設計更是決勝的 關鍵。中國的高檔時尚餐廳,如上海的 外灘三號、雍福會,與北京的蘭會所等 等,都是受到 Hakkasan 掀起的這波時 尚潮流的影響。

Yauatcha

為丘德威摘下第二顆星

設了高級粵菜餐廳「 Hakkasan 」 ( 客家

2004 年,丘德威在倫敦 Broadwick 街開設了專賣「 點心 」 ( dim sum )的 餐廳「 丘記茶苑 」 ( Yauatcha ) 。延續

人) ,同樣請到克里斯提昂.里艾格爾 為 Hakkasan 打造高雅的用餐環境。這 間位於地下室的餐廳,連一扇窗戶都沒 有,更沒有傳統中式餐廳的大紅大金,

與室內設計師克里斯提昂.里艾格爾

卻以藍紫色燈光、深棕色橡木的桌子和

( Christian Liaigre )的合作,裝潢同

屏風、窗格,營造出中式 lounge bar

樣講究的「 丘記茶苑 」 ,連服務生的制

的氣氛,或者說,更像是一間高科技的

服都大有來頭,請到因電影〈 臥虎藏

鴉片館,不但扭轉倫敦人對中式餐廳的

龍 〉得到奧斯卡服裝設計獎的葉錦添設

偏見,甚至認為到 Hakkasan 吃廣東

計。很快地, 「 丘記茶苑 」也在隔年得

菜,是一件時髦的事。對他們來說,走

到了一顆米其林星星,也在英國的《 餐

進這裡,就像到了香港、甚至上海,似

廳雜誌 》 ( Restaurant Magazine )評

乎也感染了王家衛電影裡迷濛曖昧的東

選的全球 50 家最棒餐廳中排名第 43 名

方風情。眼尖的人不難發現,這間結合

( Hakkasan 當年排名第 30 名,今年則

酒吧的中式餐廳也曾躍上大銀幕,成為

為第 19 名 ) ,為丘德威的餐飲事業錦上

電影〈 非關男孩 〉 ( About A Boy )裡男

添花。

主角休格蘭( Hugh Grant )與瑞秋懷茲 ( Rachel Weisz )約會時的場景。 除 了 裝 潢 和 設 計, 食 物 更 是 一 家

Hakkasan 是如此傳奇, 連訂位名額也都可以拿來炒賣!

《 Zagat 》形容「 丘記茶苑 」是一間 「 性感的雙層樓 」餐廳,因為它吸引了 「 倫敦最有魅力的雅痞們 」 ,更像是在

餐廳的靈魂所在,在主廚 Tong Chee

電影〈 慾望城市 〉裡出現的場景。相較

H w e e 的 帶 領 之 下,H a k k a s a n 於 2004 年 摘 下 了 一 顆 米 其 林 星 星, 成 為 法 國 米 其 林 餐 飲 評 鑑( M i c h e l i n Guide )103 年以來倫敦第五家摘星

於法國人對珍珠奶茶與中式茶藝館的鍾

的中國餐廳( 註 ) 。丘德威對此表示,

有各種有趣的茶類和精緻的西點,地下

「 我想以 Hakkasan 來打破西方人對於

室則有蒸餃、燒賣、小籠包等各式港式

中菜不能登上大雅之堂的想法,希望

點心輪番上陣,分別挑逗食客的視覺與

它能融入這個國家的上流社會。 」國際

味蕾。

情,港式點心的茶樓魅力顯然對了英國 佬們 pub 酒館文化的味。實際上, 「丘 記茶苑 」賣了兩種「 點心 」 :一樓咖啡廳

權威飲食評鑑《 Zagat 》的 2008 指南 上如此評論 Hakkasan: 「 它是如此傳 奇,連訂位名額也都可以拿來炒賣!

(So legendar y that reser vations are traded on the futures market) 」丘德威的英文名 Alan Yau 更不時在 國際飲食評論媒體出現,讓他成為倫敦 最知名的餐飲鉅子之一。他一步一步地

註:前四間得到米其林星級榮譽的倫敦中式 餐廳分別為:Soho 區的( Lee Ho Fook) (1974)、柯芬園( Covent Garden )的 「 Poons 」(1979-1980)、Earls Court 區的 Tiger Lee(1980-1986),以及 The Dorchester 飯店的 The Oriental 餐廳 ( 1993-2000 )。

59,00


60,00

61,00

「 丘 記 茶 苑 」 擁 有 由 Hakkasan

隨著年紀漸長,工作也變得分秒必爭,我希 望做出一些突破,挑戰速食業的既有狀況, 分麥當勞的一杯羹。

卻 便 宜 許 多, 每 樣 點 心 價 格 從 3.50

Rock )合作,準備在杜拜興建一棟 91 層 樓 高 的「 硬 石 飯 店 」 ( Har d Rock Hotel ),將於 2011 年完工。此次購買

英 鎊 至 5 英 鎊 不 等, 對 於 倫 敦 人 來 說

這兩家餐廳的動作,也顯示這個集團跨

是 可 以 接 受 的 合 理 價 位。 也 難 怪 吃

足倫敦餐飲業的野心。丘德威表示,中

不起「 Hakkasan 」的人,就會選擇

東的投資開發者對購買知名高級餐廳

擁有了更多的資金,46 歲的丘德威並

歡拍照,但他觀察敏銳、很清楚地知道

「 Yauatcha 」 ,丘德威的兩家星級餐廳

品牌很有興趣,因為它們很適合作為

不停止於此。除繼續拓展現有的餐廳

自己是什麼,以及要什麼。將自己定位

豪華購物中心及高級飯店的賣點。

點心師傅製作的美味精緻點心,價錢

一樣,將觸角延伸至世界各地,為此所

畫,將會在兩年後實行,不過現在還不

需要的龐大財力,非一般人所能想像。

能透露。 「隨著年紀漸長,工作也變得分 秒必爭,我希望做出一些突破,挑戰速

餐廳品牌設計師的下一步

食業的既有狀況,分麥當勞的一杯羹。 丘德威並不是個多話的人,也不喜

事業外,又馬不停蹄地於今年 5 月開設

為餐廳品牌設計師的他,隨時隨地都在

2007 年 11 月, 丘 德 威 再 度 開 設 日本料理餐廳「 Sake No Hana 」 ( 酒の 花) ,開幕三個月內,就名列《Which?》

這件交 易案金額之大, 可說是類

講求「 快速、休閒 」的中式麵館「 Cha

動腦,也必須常常在各國之間奔波考

似餐飲品牌交易案中的首例,讓其他

察、與投資者洽談。民以食為天,吃是

飲食評鑑的「 最佳新進餐廳 」 。

以及特倫斯.康倫爵士( Sir Terence

Conran )的餐飲集團 D&D London,

Cha Moon 」。包括英國第四家 Busaba Eathai、位於阿布達比和美國邁阿密 的 Hakkasan 分店、以及 Yauatcha 和 Busaba Eathai 在馬來西亞吉隆坡

也已在掛牌出售。丘德威表示,出售

的分店。談到未來,他還有什麼計畫?

業,十分值得作為台灣餐飲業者進軍國 際的參考。

將中高價位的兩種客群一網打盡。

餐飲界的指標性地位

的 知 名 餐 廳, 如 日 本 料 理 店 N o b u,

Hakkasan 和 Yauatcha 所獲得的資

他 表 示 10 月 底 將 在 倫 敦 開 一 家 新 的

名 利 雙 收 的 丘 德 威 於 2006 新 年 時 獲

金,能夠幫助這兩家餐廳在中東、亞洲

麵包店,2009 年在倫敦 Berkeley 街

得英國女皇授與大英帝國勳章 OBE

和美國的擴張,使其更加國際化。他也

上也要開一家北京烤鴨餐廳「 Hakka

( Officer of the British Empire )的

十分希望看到 Hakkasan 能夠像 Nobu

Berkeley 」,而自己還有一個餐廳的計

榮 譽。2007 年 底, 他 將「 客 家 人 」 ( H a k k a s a n ) 以 及「 丘 記 茶 苑 」 ( Yauatcha ),以 6 千萬美金的價格, 將大多數股份出售給中東阿布達比投 資局( Abu Dhabi Investment Au-

thority)旗下的地產部門 Tasameem, 自己則保留了少數股份和經營權,在倫 敦餐飲界造成一片嘩然。Tasameem 已 經 與 國 際 連 鎖 餐 廳「 硬 石 」 ( Har d

一個民族生活的文化,留著對餐飲狂熱 的血液,他對文化深耕,以政治學的角 度操作、以時尚生活態度包裝餐飲事


60,00

61,00

「 丘 記 茶 苑 」 擁 有 由 Hakkasan

隨著年紀漸長,工作也變得分秒必爭,我希 望做出一些突破,挑戰速食業的既有狀況, 分麥當勞的一杯羹。

卻 便 宜 許 多, 每 樣 點 心 價 格 從 3.50

Rock )合作,準備在杜拜興建一棟 91 層 樓 高 的「 硬 石 飯 店 」 ( Har d Rock Hotel ),將於 2011 年完工。此次購買

英 鎊 至 5 英 鎊 不 等, 對 於 倫 敦 人 來 說

這兩家餐廳的動作,也顯示這個集團跨

是 可 以 接 受 的 合 理 價 位。 也 難 怪 吃

足倫敦餐飲業的野心。丘德威表示,中

不起「 Hakkasan 」的人,就會選擇

東的投資開發者對購買知名高級餐廳

擁有了更多的資金,46 歲的丘德威並

歡拍照,但他觀察敏銳、很清楚地知道

「 Yauatcha 」 ,丘德威的兩家星級餐廳

品牌很有興趣,因為它們很適合作為

不停止於此。除繼續拓展現有的餐廳

自己是什麼,以及要什麼。將自己定位

豪華購物中心及高級飯店的賣點。

點心師傅製作的美味精緻點心,價錢

一樣,將觸角延伸至世界各地,為此所

畫,將會在兩年後實行,不過現在還不

需要的龐大財力,非一般人所能想像。

能透露。 「隨著年紀漸長,工作也變得分 秒必爭,我希望做出一些突破,挑戰速

餐廳品牌設計師的下一步

食業的既有狀況,分麥當勞的一杯羹。 丘德威並不是個多話的人,也不喜

事業外,又馬不停蹄地於今年 5 月開設

為餐廳品牌設計師的他,隨時隨地都在

2007 年 11 月, 丘 德 威 再 度 開 設 日本料理餐廳「 Sake No Hana 」 ( 酒の 花) ,開幕三個月內,就名列《Which?》

這件交 易案金額之大, 可說是類

講求「 快速、休閒 」的中式麵館「 Cha

動腦,也必須常常在各國之間奔波考

似餐飲品牌交易案中的首例,讓其他

察、與投資者洽談。民以食為天,吃是

飲食評鑑的「 最佳新進餐廳 」 。

以及特倫斯.康倫爵士( Sir Terence

Conran )的餐飲集團 D&D London,

Cha Moon 」。包括英國第四家 Busaba Eathai、位於阿布達比和美國邁阿密 的 Hakkasan 分店、以及 Yauatcha 和 Busaba Eathai 在馬來西亞吉隆坡

也已在掛牌出售。丘德威表示,出售

的分店。談到未來,他還有什麼計畫?

業,十分值得作為台灣餐飲業者進軍國 際的參考。

將中高價位的兩種客群一網打盡。

餐飲界的指標性地位

的 知 名 餐 廳, 如 日 本 料 理 店 N o b u,

Hakkasan 和 Yauatcha 所獲得的資

他 表 示 10 月 底 將 在 倫 敦 開 一 家 新 的

名 利 雙 收 的 丘 德 威 於 2006 新 年 時 獲

金,能夠幫助這兩家餐廳在中東、亞洲

麵包店,2009 年在倫敦 Berkeley 街

得英國女皇授與大英帝國勳章 OBE

和美國的擴張,使其更加國際化。他也

上也要開一家北京烤鴨餐廳「 Hakka

( Officer of the British Empire )的

十分希望看到 Hakkasan 能夠像 Nobu

Berkeley 」,而自己還有一個餐廳的計

榮 譽。2007 年 底, 他 將「 客 家 人 」 ( H a k k a s a n ) 以 及「 丘 記 茶 苑 」 ( Yauatcha ),以 6 千萬美金的價格, 將大多數股份出售給中東阿布達比投 資局( Abu Dhabi Investment Au-

thority)旗下的地產部門 Tasameem, 自己則保留了少數股份和經營權,在倫 敦餐飲界造成一片嘩然。Tasameem 已 經 與 國 際 連 鎖 餐 廳「 硬 石 」 ( Har d

一個民族生活的文化,留著對餐飲狂熱 的血液,他對文化深耕,以政治學的角 度操作、以時尚生活態度包裝餐飲事


62,00

ICB ╳ Alan Yau

Hakkasan 獲獎無數 2005

Restauranteur and Founder of Hakkasan

獲《 餐廳雜誌 》評為全世界 50 家頂級餐廳 第 30 名 獲《 餐廳雜誌 》評為年度東方餐廳 獲《 米其林評鑑 》評為一星級餐廳 獲得「 Retailer’s 年度零售業者獎 」最佳地點 獲《 餐廳雜誌 》英國最佳菜餚獎

Hakkasan 主廚 Tong Chee Hwee 獲得 「 Tio Pepe ITV 倫敦餐廳獎 」最佳倫敦主廚

2001

2002

2003

Hakkasan 開幕

丘德威獲得「 Catey Awards 」年度個人餐廳

獲得 FX 國際室內設計獎「 最佳環境設計 」

經營者獎

2006

獲得「 Tatler 餐廳獎 」最佳新進餐廳

Hakkasan 餐廳創辦人

獲《 米其林評鑑 》評為一星級餐廳

獲得「 Time Out 飲食獎 」最佳設計獎

入選 2006 Cool Brands

獲得 D&AD 銀獎

丘德威因對英國餐廳業的貢獻而被授與

丘德威獲得酩悅倫敦餐廳獎傑出貢獻獎

大英帝國勳章 OBE( Officer of the British

食餐廳工作,為的是學習他們的標準

廳除了食物和服務,氣氛和設計感也是

Empire )的榮譽

流程和管理模式。我的想法是將西方

非常重要的元素,如何提升精緻度,就

的「 速食 」概念與東方美食相互結合,

成了非常重要的議題。我非常注重細節

獲《 米其林評鑑 》評為一星級餐廳

顛覆一般西方人對東方菜的想法。後

的設計,這也就是為何我的餐廳都各有

獲《 餐廳雜誌 》評為全世界 50 家頂級餐廳

來我到日本橫濱看到了拉麵,覺得很適

風格和特色,尤其 Hakkasan,算是

第 19 名

合作為一種「 速食 」料理,而且當時在

其中最為突出的代表。我希望,人們走

倫敦還沒有日式拉麵店,於是我開設了

進 Hakkasan 不只是為了吃中國菜,更

「wagamama」 ,結果一開幕就很成功,

是來享受這裡的氣氛。不過,設計、裝

獲得「 卡爾頓倫敦餐廳獎 」年度東方餐廳

2007

獲《 米其林評鑑 》評為一星級餐廳

2004

ICB 專訪 丘德威

獲得「 Time Out 飲食獎 」最佳中國餐廳獎 獲得「 卡爾頓倫敦餐廳獎 」年度東方餐廳 獲《 餐廳雜誌 》評為全世界 50 家頂級餐廳第 14 名

2008

獲《 米其林評鑑 》評為一星級餐廳

獲得「 Retailer’s 年度零售業者獎 」最佳室內設計

獲《 餐廳雜誌 》評為全世界 50 家頂級餐廳

獲《 米其林評鑑 》評為一星級餐廳

第 19 名

丘德威被《 餐廳雜誌 》評為年度餐廳經營者

Hakkasan 伊斯坦堡( Istanbul )分店開幕

很快地就開了第二家店。

身,每一道料理的食材新鮮度、味道、

丘德威個人簡歷 1962 年

出生於香港沙頭角圍村

1975 年

約 12 歲時,到英國金斯林( King’s Lynn )與在當地開餐館的父母團聚

1980 年代

畢業於英國城市理工大學,畢業後曾從事工程、室內設計等工作,之後 重新投入飲食界

1986 年

潢雖然很重要,但最重要的還是料理本

既然 wagamama 如此成功,為什麼將

裝盤等等,是讓顧客可以一再上門、口

它賣掉 ?

耳相傳的主要原因。我希望我能提供倫

因為當時合資的人( 包括一名台灣學

敦人最好的廣東菜,並讓這裡的華人嚐

生 )急需用錢,要將資金收回,所以不

到來自故鄉的味道。

得已之下只好先售出。 將 Hakkasan 和 Yauatcha 兩家餐廳 您後來開設的幾家餐廳,包括 Busaba

賣給 Tasameen 集團的原因是什麼? 他們提供了大量的金錢,讓我們有充

與父親合資開設餐館

Eathai、Hakkasan、Yauatcha 等, 都請到法國設計師 Christian Liaigre

1990 年

因有意開設麥當勞加盟店,獲派到香港分店學習

作室內設計,為什麼?

國,能夠更國際化。我希望這兩家餐廳

1992 年

於倫敦 Bloomsbury Street 開設日本拉麵店 wagamama

因為我喜歡他設計的紐約The Mercer

可以像 Nobu 一樣,發展到世界上其他

1993 年

與土耳其籍女友 Jale Eventok 結婚

Hotel 那種簡單俐落的風格。請他設計

的國家。

1997 年

經營成功的 wagamama 被收購

東方餐廳,有一種融合東西方元素,既

1999 年

在倫敦 Soho 區開設泰式食堂 Busaba Eathai

奢華、優雅、寧靜,既古典又現代的時

所以您有可能回到亞洲開餐廳?

2001 年

在倫敦 Hanway Place 開設 Hakkasan 粵菜餐廳

ICB ╱您如何開啟您自己的餐廳事業?

尚感,而這就是我要的。

是的,像Yauatcha和Busaba Eathai

2004 年

在倫敦 Broadwick Street 開設 Yauatcha 丘記茶苑

丘德威╱我從小就在餐廳的環境下長

2006 年

獲英女皇頒 OBE 勳章

大,唸書時也要幫忙家裡的餐廳生意,

對您來說,一家好的東方餐廳最必要的

是曼谷、上海、香港,目前都有計畫,

2007 年 11 月

在倫敦 St. James’s Street 開設 Sake No Hana 日本料理餐廳

所以餐廳對我來說是最熟悉的了。大學

元素有哪些?

而在台北,也不排除這個可能。

將 Hakkasan 和 Yauatcha 的大部分股權賣給阿布達比投資局旗下的 地產集團 Tasameen,但仍握有經營權及少部份股權

畢業後,我就開始想要自己創業,所以

就在西方國家的多數中式餐館不講求設

工作一段時間後就開始醞釀自己的開店

計,裝潢上較傳統,也比較不精緻,讓

在倫敦 Soho 區開設中式麵館 Cha Cha Moon

計畫。我曾經到麥當勞和肯德基等速

中華料理一直難登大雅之堂。現代的餐

12 月 2008 年 5 月

裕的資金擴張到中東、亞洲,以及美

已經在馬來西亞吉隆坡開分店,另外像

63,00


62,00

ICB ╳ Alan Yau

Hakkasan 獲獎無數 2005

Restauranteur and Founder of Hakkasan

獲《 餐廳雜誌 》評為全世界 50 家頂級餐廳 第 30 名 獲《 餐廳雜誌 》評為年度東方餐廳 獲《 米其林評鑑 》評為一星級餐廳 獲得「 Retailer’s 年度零售業者獎 」最佳地點 獲《 餐廳雜誌 》英國最佳菜餚獎

Hakkasan 主廚 Tong Chee Hwee 獲得 「 Tio Pepe ITV 倫敦餐廳獎 」最佳倫敦主廚

2001

2002

2003

Hakkasan 開幕

丘德威獲得「 Catey Awards 」年度個人餐廳

獲得 FX 國際室內設計獎「 最佳環境設計 」

經營者獎

2006

獲得「 Tatler 餐廳獎 」最佳新進餐廳

Hakkasan 餐廳創辦人

獲《 米其林評鑑 》評為一星級餐廳

獲得「 Time Out 飲食獎 」最佳設計獎

入選 2006 Cool Brands

獲得 D&AD 銀獎

丘德威因對英國餐廳業的貢獻而被授與

丘德威獲得酩悅倫敦餐廳獎傑出貢獻獎

大英帝國勳章 OBE( Officer of the British

食餐廳工作,為的是學習他們的標準

廳除了食物和服務,氣氛和設計感也是

Empire )的榮譽

流程和管理模式。我的想法是將西方

非常重要的元素,如何提升精緻度,就

的「 速食 」概念與東方美食相互結合,

成了非常重要的議題。我非常注重細節

獲《 米其林評鑑 》評為一星級餐廳

顛覆一般西方人對東方菜的想法。後

的設計,這也就是為何我的餐廳都各有

獲《 餐廳雜誌 》評為全世界 50 家頂級餐廳

來我到日本橫濱看到了拉麵,覺得很適

風格和特色,尤其 Hakkasan,算是

第 19 名

合作為一種「 速食 」料理,而且當時在

其中最為突出的代表。我希望,人們走

倫敦還沒有日式拉麵店,於是我開設了

進 Hakkasan 不只是為了吃中國菜,更

「wagamama」 ,結果一開幕就很成功,

是來享受這裡的氣氛。不過,設計、裝

獲得「 卡爾頓倫敦餐廳獎 」年度東方餐廳

2007

獲《 米其林評鑑 》評為一星級餐廳

2004

ICB 專訪 丘德威

獲得「 Time Out 飲食獎 」最佳中國餐廳獎 獲得「 卡爾頓倫敦餐廳獎 」年度東方餐廳 獲《 餐廳雜誌 》評為全世界 50 家頂級餐廳第 14 名

2008

獲《 米其林評鑑 》評為一星級餐廳

獲得「 Retailer’s 年度零售業者獎 」最佳室內設計

獲《 餐廳雜誌 》評為全世界 50 家頂級餐廳

獲《 米其林評鑑 》評為一星級餐廳

第 19 名

丘德威被《 餐廳雜誌 》評為年度餐廳經營者

Hakkasan 伊斯坦堡( Istanbul )分店開幕

很快地就開了第二家店。

身,每一道料理的食材新鮮度、味道、

丘德威個人簡歷 1962 年

出生於香港沙頭角圍村

1975 年

約 12 歲時,到英國金斯林( King’s Lynn )與在當地開餐館的父母團聚

1980 年代

畢業於英國城市理工大學,畢業後曾從事工程、室內設計等工作,之後 重新投入飲食界

1986 年

潢雖然很重要,但最重要的還是料理本

既然 wagamama 如此成功,為什麼將

裝盤等等,是讓顧客可以一再上門、口

它賣掉 ?

耳相傳的主要原因。我希望我能提供倫

因為當時合資的人( 包括一名台灣學

敦人最好的廣東菜,並讓這裡的華人嚐

生 )急需用錢,要將資金收回,所以不

到來自故鄉的味道。

得已之下只好先售出。 將 Hakkasan 和 Yauatcha 兩家餐廳 您後來開設的幾家餐廳,包括 Busaba

賣給 Tasameen 集團的原因是什麼? 他們提供了大量的金錢,讓我們有充

與父親合資開設餐館

Eathai、Hakkasan、Yauatcha 等, 都請到法國設計師 Christian Liaigre

1990 年

因有意開設麥當勞加盟店,獲派到香港分店學習

作室內設計,為什麼?

國,能夠更國際化。我希望這兩家餐廳

1992 年

於倫敦 Bloomsbury Street 開設日本拉麵店 wagamama

因為我喜歡他設計的紐約The Mercer

可以像 Nobu 一樣,發展到世界上其他

1993 年

與土耳其籍女友 Jale Eventok 結婚

Hotel 那種簡單俐落的風格。請他設計

的國家。

1997 年

經營成功的 wagamama 被收購

東方餐廳,有一種融合東西方元素,既

1999 年

在倫敦 Soho 區開設泰式食堂 Busaba Eathai

奢華、優雅、寧靜,既古典又現代的時

所以您有可能回到亞洲開餐廳?

2001 年

在倫敦 Hanway Place 開設 Hakkasan 粵菜餐廳

ICB ╱您如何開啟您自己的餐廳事業?

尚感,而這就是我要的。

是的,像Yauatcha和Busaba Eathai

2004 年

在倫敦 Broadwick Street 開設 Yauatcha 丘記茶苑

丘德威╱我從小就在餐廳的環境下長

2006 年

獲英女皇頒 OBE 勳章

大,唸書時也要幫忙家裡的餐廳生意,

對您來說,一家好的東方餐廳最必要的

是曼谷、上海、香港,目前都有計畫,

2007 年 11 月

在倫敦 St. James’s Street 開設 Sake No Hana 日本料理餐廳

所以餐廳對我來說是最熟悉的了。大學

元素有哪些?

而在台北,也不排除這個可能。

將 Hakkasan 和 Yauatcha 的大部分股權賣給阿布達比投資局旗下的 地產集團 Tasameen,但仍握有經營權及少部份股權

畢業後,我就開始想要自己創業,所以

就在西方國家的多數中式餐館不講求設

工作一段時間後就開始醞釀自己的開店

計,裝潢上較傳統,也比較不精緻,讓

在倫敦 Soho 區開設中式麵館 Cha Cha Moon

計畫。我曾經到麥當勞和肯德基等速

中華料理一直難登大雅之堂。現代的餐

12 月 2008 年 5 月

裕的資金擴張到中東、亞洲,以及美

已經在馬來西亞吉隆坡開分店,另外像

63,00


48,00

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合作力量大,找對人合作讓你的力量更大。

10個你必須知道的跨界合作案 你與我都進入了 21 世紀的後美國時代,而這是新時代的遊戲規則。

當新的經濟領袖 IMF 國際貨幣組織總裁史 特勞斯.卡恩疾呼這 是一個全球人民必須 互助的時刻,透過全 球新聞聯網的轉播, 傳送到每一個角落, 21 世紀從未如此緊密 相依的新紀元響鐘已 經敲響,合作成為下 一個時代最終極的守 則。而合作開始於信 任,信任則在彼此了 解後展開;整個世界 的勢力此消彼長,正 在重新洗牌。處於建 立互助新體系的交界 點 之 際, 這 10 件 跨 界合作的精選案例, 幫助你建立對跨界潮 流與合作思惟的更多 了解。

KIEHL'S ╳

4.

合作 1

明星夥伴是新觀念最好的傳聲筒

BRAD PITT

YOHJI 合作 02 YAMAMOTO 運動與高級時尚臍帶相連的新血輪頭胎 ╳

ADIDAS

一線明星現身反皮草活動製造良好形

滿分好感。他從產品配方設計開始、包

象,但謀殺菲林的臉孔一出現反而讓這

裝、環保製程都親自參與過程,甚至包

些華麗皮草得到更多的關注。與其反對

括親手書寫最後的瓶身貼標都不收任何

錯的事,不如去作對的事。所以當 U2

費用。在天災人禍讓資源消耗變成家常

主唱波諾為防範愛滋宣傳 RED 系列商

便飯的時代,C2C 的理念則是一反產

Y -3 是 跨 界 合 作 的 關 鍵 起 點。 這 是 身

品、娜塔莉.波曼推出全素的鞋款,新

品的製造終究仍是從搖籃到墳墓路途,

處於不同領域的兩個品牌,由於彼此

商品的上市如果不想只是投石問路,與

而是 cradle to cradle 從搖籃到搖籃,

欣賞與充分信賴而開始的專屬合作計

名人變成夥伴是保證有效的祕訣。布萊

以積極正面角度看待地球暖化,所有生

德.彼特推動全球環境保育的公益基金 會 Jolie Pitt Foundation 與 Kiehl's

Adidas 提供的是運動裝備上最新穎未

畫,然而他們的組合本身就是一種創

Femme/Homme 的女裝男裝設計。 02 年的 10 月它以代表 Yamamoto 的 Y 與 Adidas 3 條槓 logo 的身分識別, 於春夏男女裝系列服裝秀中以 Y-3 的名

產過程與產品本身都能被大自然分解或

意。2001 年 愛 迪 達 品 牌( A d i d a s )

號正式誕生,從此跨界成為一種充滿前

結合的新生命,瞬間已經在曼徹斯特、

為其他產品循環利用。品牌與名人創造

與山本耀司先生( Yamamoto )開始

瞻性的新興潮流。獨立於直系血親愛迪

巴黎、邁阿密、台北與北京等世界各地

以夥伴關係合作推出的 C2C 生態還原

的不只是產品升級回收的新模式,也是

合 作, 那 個 時 候 還 叫 做 A d i d a s f o r

達與山本耀司之外,Y-3 有完整的公司

開花結果。

蘆薈潔膚沐浴精將於 11 月上市,幾乎

新型態的升級合作。

Yohji Yamamoto,Adidas 負責鞋類 的設計以外,Yohji Yamamoto 負責

營運系統,東京的 Yohji Yamamoto

在消息曝光的同時就贏得了毫無疑問的

創造一種意料之外的服裝曲線,德國的

來的科技材質。曼哈頓以最時髦的肉品 包裝區地段邀請第一間 Y-3 旗艦店進駐 美國,這個低調的父親與好動的母親所


48,00

BUSINESS PLUS

49,00

合作力量大,找對人合作讓你的力量更大。

10個你必須知道的跨界合作案 你與我都進入了 21 世紀的後美國時代,而這是新時代的遊戲規則。

當新的經濟領袖 IMF 國際貨幣組織總裁史 特勞斯.卡恩疾呼這 是一個全球人民必須 互助的時刻,透過全 球新聞聯網的轉播, 傳送到每一個角落, 21 世紀從未如此緊密 相依的新紀元響鐘已 經敲響,合作成為下 一個時代最終極的守 則。而合作開始於信 任,信任則在彼此了 解後展開;整個世界 的勢力此消彼長,正 在重新洗牌。處於建 立互助新體系的交界 點 之 際, 這 10 件 跨 界合作的精選案例, 幫助你建立對跨界潮 流與合作思惟的更多 了解。

KIEHL'S ╳

4.

合作 1

明星夥伴是新觀念最好的傳聲筒

BRAD PITT

YOHJI 合作 02 YAMAMOTO 運動與高級時尚臍帶相連的新血輪頭胎 ╳

ADIDAS

一線明星現身反皮草活動製造良好形

滿分好感。他從產品配方設計開始、包

象,但謀殺菲林的臉孔一出現反而讓這

裝、環保製程都親自參與過程,甚至包

些華麗皮草得到更多的關注。與其反對

括親手書寫最後的瓶身貼標都不收任何

錯的事,不如去作對的事。所以當 U2

費用。在天災人禍讓資源消耗變成家常

主唱波諾為防範愛滋宣傳 RED 系列商

便飯的時代,C2C 的理念則是一反產

Y -3 是 跨 界 合 作 的 關 鍵 起 點。 這 是 身

品、娜塔莉.波曼推出全素的鞋款,新

品的製造終究仍是從搖籃到墳墓路途,

處於不同領域的兩個品牌,由於彼此

商品的上市如果不想只是投石問路,與

而是 cradle to cradle 從搖籃到搖籃,

欣賞與充分信賴而開始的專屬合作計

名人變成夥伴是保證有效的祕訣。布萊

以積極正面角度看待地球暖化,所有生

德.彼特推動全球環境保育的公益基金 會 Jolie Pitt Foundation 與 Kiehl's

Adidas 提供的是運動裝備上最新穎未

畫,然而他們的組合本身就是一種創

Femme/Homme 的女裝男裝設計。 02 年的 10 月它以代表 Yamamoto 的 Y 與 Adidas 3 條槓 logo 的身分識別, 於春夏男女裝系列服裝秀中以 Y-3 的名

產過程與產品本身都能被大自然分解或

意。2001 年 愛 迪 達 品 牌( A d i d a s )

號正式誕生,從此跨界成為一種充滿前

結合的新生命,瞬間已經在曼徹斯特、

為其他產品循環利用。品牌與名人創造

與山本耀司先生( Yamamoto )開始

瞻性的新興潮流。獨立於直系血親愛迪

巴黎、邁阿密、台北與北京等世界各地

以夥伴關係合作推出的 C2C 生態還原

的不只是產品升級回收的新模式,也是

合 作, 那 個 時 候 還 叫 做 A d i d a s f o r

達與山本耀司之外,Y-3 有完整的公司

開花結果。

蘆薈潔膚沐浴精將於 11 月上市,幾乎

新型態的升級合作。

Yohji Yamamoto,Adidas 負責鞋類 的設計以外,Yohji Yamamoto 負責

營運系統,東京的 Yohji Yamamoto

在消息曝光的同時就贏得了毫無疑問的

創造一種意料之外的服裝曲線,德國的

來的科技材質。曼哈頓以最時髦的肉品 包裝區地段邀請第一間 Y-3 旗艦店進駐 美國,這個低調的父親與好動的母親所


50,00

51,00

MARC JACOBS

合作 03

COLETTE

藝術家的符碼就是經典商品的新籌碼

合作 05

擁抱敵人就是最好的戰略

GAP

KAWS

時尚需要的是特色,而最擅長於創造特

無論是在自己的品牌 Marc Jacobs 或

流的先驅,也得以聚焦年輕世代的目

色的無非是藝術家。Marc Jacobs 為

是掌創意之大舵的 Louis Vuitton,無

光,建立花樣少女少男所醉心的獨特性

了慶祝經典女鞋 Ballet Flats 芭蕾平

不盡力擔任藝術家伯樂角色。黑色漆皮

與皈依感。聯名經典鞋款於是成為一種

在白宮爭奪戰當中,共和黨的國務卿鮑

名店 colette 是藝術家與品牌合作的跨

約旗艦店裡,從今年 9 月到 10 月之間

底鞋款的 10 週年紀念,邀請藝術家考

的鞋身,配上考斯簽名式的標準 XX 符

通關密碼,當你前往法國巴黎的複合名

威爾挺身支持民主黨總統候選人奧巴

界教父,只要在它欽點之下的雙方聲勢

以 GAP 最著名的 grey jersey 經典灰

斯( Kaws )做聯名款設計。在《 決定

號,與蛋糕花裙滾邊塗鴉,一次買通了

店 colette、日本東京 OriginalFake

馬,紐約時報評論這堪稱是一個指標性

從此水漲船高。這次它跨越的邊界,是

針織衫,融合了 colette 的限量款商品

未來的十種人 》書中提到,導演的工作

時尚迷與潮派迷期盼收集 logo 狂熱的

和美國、倫敦的 Marc Jacobs 專賣店,

的轉型時刻。因鞏固勢力而搭建起來的

從巴黎第一區的時尚精品重鎮聖多諾黑

等,創造一個紐約裡的巴黎。從時尚先

有 90% 是在選角,只要選對了角色,

心。以品牌角度看來,不但幫助街頭藝

將有限量 200 位勝利者代為宣揚品牌

高牆倒下了之後,新勢力就崛起了。擅

街,一路跨到紐約繁華流行指標的第五

驅的思惟看出,願意跟競爭者合作就是

他們自然就能夠精彩發揮。馬克.賈柏

術逐漸向主流靠攏,讓品牌成為引領潮

操作藝術的藝術。

長於 cross-over fashion 的巴黎潮流

大道。在美國平價服飾天王 GAP 的紐

一種霸主的信心表態。

ZAHA HADID ╳

合作 04

萬能建築師開始蓋商品

STARCK ╳

合作 06

房地產界的普拉達

YOO

LACOSTE

美國次級房貸已經引燃了全球的經濟風 暴,一切都在重新洗牌。當國家元首與 精神領袖一起提倡 back to basic 回歸基 本面,下一個世紀的需求會以什麼方式 產生?這個問題正考驗先驅者的智慧與 眼光。由房產開發商約翰.希區考克斯 與著名設計師菲利普.史塔克所共同合 基於對線條與空間立體感的掌握,伊

出一款塑膠涼鞋後,再與法國 Lacoste

作的房產品牌 YOO,是以品牌概念去思

拉克裔英國建築師札哈.哈蒂( Zaha

合作新鞋款 Lacoste-Hadid shoes,以

考房產價值的新思考模式。強調只要是

Hadid )成了近來時尚產業的萬能謬思女 神。她與香奈兒的 Mobile Art 展覽合作

充滿速度感的金屬賽車車體吧台先在倫

約 4500 平方公尺(約 1300 坪)大小的

敦的 Frieze Ar t Fair 提供概念預覽,

建築,就可以加上 YOO 的設計模式,使

使她順勢成為在全球國際都市巡迴演出

這個腳上的建築風景,將在明年 3 月有

建築以新的面貌銷售。房市低迷之後,

的超級明星設計師。剛中帶柔、充滿未

1000 雙的實體款,而這應該只是哈蒂

會有更多的投資者將手中房屋拋出,這

來感的前衛設計語彙讓時尚品牌對她邀

站上商品跨界的起跑線而已。

個自 98 年開始推展的房屋品牌觀念,值

約不斷。今年暨與巴西品牌 Melissa 推

得作為房屋市場的創意思惟參考。


50,00

51,00

MARC JACOBS

合作 03

COLETTE

藝術家的符碼就是經典商品的新籌碼

合作 05

擁抱敵人就是最好的戰略

GAP

KAWS

時尚需要的是特色,而最擅長於創造特

無論是在自己的品牌 Marc Jacobs 或

流的先驅,也得以聚焦年輕世代的目

色的無非是藝術家。Marc Jacobs 為

是掌創意之大舵的 Louis Vuitton,無

光,建立花樣少女少男所醉心的獨特性

了慶祝經典女鞋 Ballet Flats 芭蕾平

不盡力擔任藝術家伯樂角色。黑色漆皮

與皈依感。聯名經典鞋款於是成為一種

在白宮爭奪戰當中,共和黨的國務卿鮑

名店 colette 是藝術家與品牌合作的跨

約旗艦店裡,從今年 9 月到 10 月之間

底鞋款的 10 週年紀念,邀請藝術家考

的鞋身,配上考斯簽名式的標準 XX 符

通關密碼,當你前往法國巴黎的複合名

威爾挺身支持民主黨總統候選人奧巴

界教父,只要在它欽點之下的雙方聲勢

以 GAP 最著名的 grey jersey 經典灰

斯( Kaws )做聯名款設計。在《 決定

號,與蛋糕花裙滾邊塗鴉,一次買通了

店 colette、日本東京 OriginalFake

馬,紐約時報評論這堪稱是一個指標性

從此水漲船高。這次它跨越的邊界,是

針織衫,融合了 colette 的限量款商品

未來的十種人 》書中提到,導演的工作

時尚迷與潮派迷期盼收集 logo 狂熱的

和美國、倫敦的 Marc Jacobs 專賣店,

的轉型時刻。因鞏固勢力而搭建起來的

從巴黎第一區的時尚精品重鎮聖多諾黑

等,創造一個紐約裡的巴黎。從時尚先

有 90% 是在選角,只要選對了角色,

心。以品牌角度看來,不但幫助街頭藝

將有限量 200 位勝利者代為宣揚品牌

高牆倒下了之後,新勢力就崛起了。擅

街,一路跨到紐約繁華流行指標的第五

驅的思惟看出,願意跟競爭者合作就是

他們自然就能夠精彩發揮。馬克.賈柏

術逐漸向主流靠攏,讓品牌成為引領潮

操作藝術的藝術。

長於 cross-over fashion 的巴黎潮流

大道。在美國平價服飾天王 GAP 的紐

一種霸主的信心表態。

ZAHA HADID ╳

合作 04

萬能建築師開始蓋商品

STARCK ╳

合作 06

房地產界的普拉達

YOO

LACOSTE

美國次級房貸已經引燃了全球的經濟風 暴,一切都在重新洗牌。當國家元首與 精神領袖一起提倡 back to basic 回歸基 本面,下一個世紀的需求會以什麼方式 產生?這個問題正考驗先驅者的智慧與 眼光。由房產開發商約翰.希區考克斯 與著名設計師菲利普.史塔克所共同合 基於對線條與空間立體感的掌握,伊

出一款塑膠涼鞋後,再與法國 Lacoste

作的房產品牌 YOO,是以品牌概念去思

拉克裔英國建築師札哈.哈蒂( Zaha

合作新鞋款 Lacoste-Hadid shoes,以

考房產價值的新思考模式。強調只要是

Hadid )成了近來時尚產業的萬能謬思女 神。她與香奈兒的 Mobile Art 展覽合作

充滿速度感的金屬賽車車體吧台先在倫

約 4500 平方公尺(約 1300 坪)大小的

敦的 Frieze Ar t Fair 提供概念預覽,

建築,就可以加上 YOO 的設計模式,使

使她順勢成為在全球國際都市巡迴演出

這個腳上的建築風景,將在明年 3 月有

建築以新的面貌銷售。房市低迷之後,

的超級明星設計師。剛中帶柔、充滿未

1000 雙的實體款,而這應該只是哈蒂

會有更多的投資者將手中房屋拋出,這

來感的前衛設計語彙讓時尚品牌對她邀

站上商品跨界的起跑線而已。

個自 98 年開始推展的房屋品牌觀念,值

約不斷。今年暨與巴西品牌 Melissa 推

得作為房屋市場的創意思惟參考。


52,00

53,00

合作 07

COMME des 混血兒建立貴族品牌的絕對正統 GARÇONS

合作 09

WARHOL FACTORY

LV

品牌是藝術拍賣的中間商

LEVI'S ╳

DAMIEN HIRST

Levi's 將購買商品成為藝術投資最實用 的組合。安迪.沃荷在 1965 年以康寶

賣紀錄的當代英國藝術家達米安.赫斯

成衣巨擘都想靠她的創意為自己加持。

疆界,跨越店面的藩籬帶來尊貴品牌

上八條皮手挽提把,效果出人意表。路

活中的平凡商品代替自然美景成為藝術

的白金鑽石骷髏作品,在這個聯名系列

08 年安迪.沃荷基金會將這個產品線為 內容發行了一本黑色牛仔布包裹的 224 頁藝術作品集。今年 4 月在美國洛杉磯 的潮流名店 Fred Segal 以兩個月限期 商店的方式,向群眾販賣這個 Levi's 仲 介赫斯特作品的限量系列。這是 21 世

從 2008 年 9 月 4 日 至 12 月 中,

最迷人也是最大膽的踰矩。川久保玲

易威登將經典交由日本時裝女王變奏,

家紀錄現實的取材。藉由與曾將 6136

中印有鑽石骷髏的 T 恤只需美金 120

紀的新普普藝術,品牌巧妙轉換為介入

6 款獨家 Louis Vuitton Monogram

構思了兩款由晚裝小手袋配上特長皮

把進軍日本市場三十周年紀念變成最親

個手工繪製的藥丸作品以 965 萬英鎊

元即可帶走。07 年在英國重量級葛戈

日常消費與藝術消費的中間商。

手袋系列,只能在川久保玲將位於東

手挽提把組成的派對提包,為經典的

和力的正統。

售出,創下 07 年在世藝術家的最高拍

玄藝廊( Gagosian Galler y )走秀,

川久保玲無疑是當代時尚最讓人驚奇的

京表參道附近 Kottodori( 骨董通 )的

角色。她不只顛覆身體曲線,也顛覆時

Comme des Garçons 專門店買到。

尚地位的排序。從一線精品品牌到平價

如果店面是標識精品品牌的貴族血統的

特( Damien Hirst )的攜手合作,最平

Monogram 帆布賦予新貌;另外她將 經典的蝴蝶 Papillon 手提袋綴以可愛 的動物吊飾,以及為 Mini HL 手提袋換

濃湯罐頭宣告最現代的藝術風格,這是

凡的牛仔褲於是成了複製藝術最昂貴的

「 普普 」藝術家以對於複製的迷戀,改

膺品,或者說是大眾所能負擔最便宜的

變我們看這個世界的方法,從此日常生

當代藝術。赫斯特以一億美元天價售出

合作 08

ART

COMME des 把個性藝術大量生產 GARÇONS

合作 10

平面變立體 藝術大眾化

TOY

H&M

當中,價格已經不再成為阻礙。帶著

Stella McCartney 和 Victor & Rolf

藝術其實是這樣,它可以是一個生命、

MOT ARTS、PPONE 與策展人彬彬,

同樣血緣與理念出發的平價服飾品牌

等新銳設計師,逐漸尋出最適切自己的

是一種溝通或是一種文化,但大部分它

實現「 給大眾的藝術 」並以展覽形式呈

H&M,創立超越半世紀之後,已經成

合作模式。今年 9 月 H&M 進駐東京銀

通常會變成一種收藏品。然而,有許多

現。展覽中將中國當代最火紅的五位藝

為價優、時尚與高品質時裝的代名詞。

座的第一家店面,更是奢華時尚重鎮地

藝術品站在高處不勝寒,懂得欣賞的人

術家,包括岳敏君、周春芽、劉野、周

大家紛紛預言務實中求變的瑞典式企

而這當中最關鍵的決策,在於數年前開

接受平價 chic 的宣示。H&M 與川久

其實並不多。久而久之,它就變成一

鐵海和金釹的平面 2D 藝術立體化,利

業,將在 21 世紀接管全球。從 IKEA

始與不同品牌的設計師的合作系列,

保玲 11 月即將上市的男女裝、兒童服

種奢侈品,一種品味和階級的象徵,

用流行時尚語言將這五位中國當代藝術

將設計師傢具規格化成為可人人自組

為 H&M 的大量化穿搭上時髦個性的外

飾與中性香氛等,繼續將 H&M 推向潮

扭曲了藝術欣賞的本質。 「 Art for the

家介紹給更多的人,並讓這些藝術品走

的平價設計品後,追求設計感的路程

衣,合作人選從卡爾拉格斐再轉換到

流的頂端。

Masses 」首度匯集了忠泰生活開發

入更多人的生活中。


52,00

53,00

合作 07

COMME des 混血兒建立貴族品牌的絕對正統 GARÇONS

合作 09

WARHOL FACTORY

LV

品牌是藝術拍賣的中間商

LEVI'S ╳

DAMIEN HIRST

Levi's 將購買商品成為藝術投資最實用 的組合。安迪.沃荷在 1965 年以康寶

賣紀錄的當代英國藝術家達米安.赫斯

成衣巨擘都想靠她的創意為自己加持。

疆界,跨越店面的藩籬帶來尊貴品牌

上八條皮手挽提把,效果出人意表。路

活中的平凡商品代替自然美景成為藝術

的白金鑽石骷髏作品,在這個聯名系列

08 年安迪.沃荷基金會將這個產品線為 內容發行了一本黑色牛仔布包裹的 224 頁藝術作品集。今年 4 月在美國洛杉磯 的潮流名店 Fred Segal 以兩個月限期 商店的方式,向群眾販賣這個 Levi's 仲 介赫斯特作品的限量系列。這是 21 世

從 2008 年 9 月 4 日 至 12 月 中,

最迷人也是最大膽的踰矩。川久保玲

易威登將經典交由日本時裝女王變奏,

家紀錄現實的取材。藉由與曾將 6136

中印有鑽石骷髏的 T 恤只需美金 120

紀的新普普藝術,品牌巧妙轉換為介入

6 款獨家 Louis Vuitton Monogram

構思了兩款由晚裝小手袋配上特長皮

把進軍日本市場三十周年紀念變成最親

個手工繪製的藥丸作品以 965 萬英鎊

元即可帶走。07 年在英國重量級葛戈

日常消費與藝術消費的中間商。

手袋系列,只能在川久保玲將位於東

手挽提把組成的派對提包,為經典的

和力的正統。

售出,創下 07 年在世藝術家的最高拍

玄藝廊( Gagosian Galler y )走秀,

川久保玲無疑是當代時尚最讓人驚奇的

京表參道附近 Kottodori( 骨董通 )的

角色。她不只顛覆身體曲線,也顛覆時

Comme des Garçons 專門店買到。

尚地位的排序。從一線精品品牌到平價

如果店面是標識精品品牌的貴族血統的

特( Damien Hirst )的攜手合作,最平

Monogram 帆布賦予新貌;另外她將 經典的蝴蝶 Papillon 手提袋綴以可愛 的動物吊飾,以及為 Mini HL 手提袋換

濃湯罐頭宣告最現代的藝術風格,這是

凡的牛仔褲於是成了複製藝術最昂貴的

「 普普 」藝術家以對於複製的迷戀,改

膺品,或者說是大眾所能負擔最便宜的

變我們看這個世界的方法,從此日常生

當代藝術。赫斯特以一億美元天價售出

合作 08

ART

COMME des 把個性藝術大量生產 GARÇONS

合作 10

平面變立體 藝術大眾化

TOY

H&M

當中,價格已經不再成為阻礙。帶著

Stella McCartney 和 Victor & Rolf

藝術其實是這樣,它可以是一個生命、

MOT ARTS、PPONE 與策展人彬彬,

同樣血緣與理念出發的平價服飾品牌

等新銳設計師,逐漸尋出最適切自己的

是一種溝通或是一種文化,但大部分它

實現「 給大眾的藝術 」並以展覽形式呈

H&M,創立超越半世紀之後,已經成

合作模式。今年 9 月 H&M 進駐東京銀

通常會變成一種收藏品。然而,有許多

現。展覽中將中國當代最火紅的五位藝

為價優、時尚與高品質時裝的代名詞。

座的第一家店面,更是奢華時尚重鎮地

藝術品站在高處不勝寒,懂得欣賞的人

術家,包括岳敏君、周春芽、劉野、周

大家紛紛預言務實中求變的瑞典式企

而這當中最關鍵的決策,在於數年前開

接受平價 chic 的宣示。H&M 與川久

其實並不多。久而久之,它就變成一

鐵海和金釹的平面 2D 藝術立體化,利

業,將在 21 世紀接管全球。從 IKEA

始與不同品牌的設計師的合作系列,

保玲 11 月即將上市的男女裝、兒童服

種奢侈品,一種品味和階級的象徵,

用流行時尚語言將這五位中國當代藝術

將設計師傢具規格化成為可人人自組

為 H&M 的大量化穿搭上時髦個性的外

飾與中性香氛等,繼續將 H&M 推向潮

扭曲了藝術欣賞的本質。 「 Art for the

家介紹給更多的人,並讓這些藝術品走

的平價設計品後,追求設計感的路程

衣,合作人選從卡爾拉格斐再轉換到

流的頂端。

Masses 」首度匯集了忠泰生活開發

入更多人的生活中。


73,00

ENGLISH TEXT

EDITOR’S LETTER FROM P. 8

You Must Fall Before You Can Start Running Again In the recent weeks, the whole world has fallen from its footing. From businesses to nations, we are shocked, by the disillusionment of our capitalistic fantasies, by the icecap-melting speed in which our economy is breaking apart. As the old rules fade like ashes from this burnout, new rules will soon be established. Alan Yau is such a person embracing the establishment of new rules, a man who took the standard process he learned in fast food chains, and integrated it to the ramen shop, thus successfully changing the dinning culture of corporate London. Nine years later he created the world renowned oriental fusion restaurant, Hakkasan, which he sold 6 years later for the price of $60 million dollars.

One of the definitions of the English word “currency” is circulation – now is exactly a time for a mass global circulation of the currencies, a time for us to redefine our values. Here at ICB, we have organized 10 of the world’s best collaboration projects for you to witness the process of chaining the worlds of brand, art and market together. Roger Pfund, who designed the Swiss Franc and Euro, is one of the leading specialists in mixing art with currency design. In his view, a great currency designer should also be an all-around artist, someone who not only understand sculptures, paintings, and architecture, but also possesses a world vision of fashioning the future. So before you try to win back all your losses in this economic downfall, establish your cultural perception, brush that dirt off your back, and start running again with your renewed confidence.

ICB EDITORIAL TEAM


74,00

75,00

DESIGN APPRECIATION BY ALICE RAWSTHORN FROM P.22~P.23

Barbie Doll

Anxious though she may feel as her 50th birthday approaches, at least she knows that she made the most of her youth. Just think of all of the careers she has pursued. Doctor. Policewoman. Astronaut. Fire fighter. Dentist. Olympic athlete. Businesswoman. Paleontologist. Not only is she one of the very few airline stewardesses to have qualified for a pilot’s license, but she once ran for the presidency of the United States of America. Not bad for a suburban girl from Willows, Wisconsin who started out as a teenage model. She plays hard too. Surfing. Swimming. Ballet. Tennis. Soccer. NASCAR racing. Among her other passions are fashion, and the menagerie of pets that includes cats, dogs, a lion cub and a panda. She’s been lucky in love, having fallen for her soulmate Ken when they were barely out of high school. They’ve been together ever since, except for the occasional blip, but every contented young couple has a couple of those. As Ken doubtless tells her, she still looks great, but this is a woman who gives the term “plastic surgery” a whole new meaning. If you haven’t already guessed, she is Barbie, and she’ll hit her half-century next February on the 50th anniversary of her launch by the toy manufacturer Mattel on 9 March 1959 at the American Toy Fair in New York. She was an instant hit. By the end of her first year

Mattel had sold more than 350,000 Barbie dolls, and has since sold well over a billion, not to mention many millions of her friends, cars, pets, clothes and furniture. Barbie is not only the world’s best-selling doll, but the most successful toy brand in history. She is also a great design story in which the combination of a great concept, stellar technology and relentless innovation has produced an exceptionally popular product, and prolonged its appeal.

sexy measurements of a 39 inch bust, 21 inch waist and 33” hips, replicated at 1/16th of human size, which is known as “playscale”. A fashion designer was commissioned to make her wardrobe. The doll made her debut in a zebra-printed swimsuit with black eyeliner, pearl hoop earrings and stiletto heels. Her other clothes included a soccer kit, wedding dress and ballerina’s tutu. She was christened “Barbie” after the Handlers’ daughter.

Design has always played a starring role in toy marketing, but few design stories are as rounded as Barbie’s. The success of most hit toys is determined by one dominant factor. For the hula hoop, it was a great concept, when its designers Richard Knerr and Arthur “Spud” Mellin decided to develop a modern hollow plastic version of the home-made wooden circles that adults and kids have twirled around their waists from Ancient Greece onwards. For LEGO, it was stellar technology: the advances in plastic molding that enabled a Danish toy maker to produce brightly colored plastic versions of traditional wooden building blocks, which could be stuck together, and then unstuck. And for the board game Monopoly it was the flair for innovation that prompted would-be entrepreneur Charles Darrow to devise a thrilling version of the real estate games which were popular in the 1930s, one which enabled the players to indulge their ruthlessness, courage and competitiveness. All of those elements were crucial to Barbie’s original design, and to making her so enduring.

Then there’s technology. However strong the concept, Barbie wouldn’t have been nearly as successful if Mattel hadn’t been able to take advantage of recent breakthroughs in plastics technology, just as Lego’s manufacturer had done. To be precise, Barbie owes her voluptuous curves to advances in rotational moulding technology, a process of forming hollow plastic parts at a high temperature and low pressure, which was invented in the 1940s, but had greatly improved by the late 1950s. Over the years Mattel has integrated subsequent improvements to the production process, to make Barbie’s body seem softer and more life-like.

Barbie’s design story, like the hula hoop’s, begins with a great concept. It was hatched by Ruth Handler during the mid-1950s, when she watched her young daughter Barbara – “Barbie” for short – and her friends play with adult dolls made from paper. At the time most plastic dolls were styled like babies, and Handler realized that little girls enjoyed imagining their futures as much as “playing mom” with baby dolls. She suggested developing an adult doll to her husband, Elliott, who ran a business with a friend, Harold “Matt” Matson, that made picture frames and doll’s house furniture. Their model was Bild Lilli, a voluptuous German doll they had found on a trip to Europe that, unbeknownst to them, was sold as a joke gift for adults. Handler redesigned Lilli as an American doll reflecting “every little girl’s dream of the future”. She imagined her as a teenage model with the fantastically

The final ingredient is innovation. Mattel has never ceased to update Barbie. Her wardrobe changes each season, ensuring that there is never a shortage of new outfits to buy. The same applies to Barbie’s lifestyle, accessories and companions. Every few years she has a makeover. Barbie emerged from the first one in 1961 with curved eyebrows and blue eyes. A decade later, in the thick of the Women’s Liberation Movement, her eyes were adjusted to look confidently forwards, rather than demurely downwards. In 1997, at the height of the furore over teenage eating disorders, Barbie’s waist was discreetly thickened to a more realistic size. She has also embraced technology with the best-selling Barbie Interactive game and the pastel pink INNO B2 MP3 player that’s shaped like a powder compact. It is this zest for innovation and reinvention that has sealed Barbie’s success for nearly 50 years, especially in the U.S. where 99% of 3 to 10 year old girls own at least one Barbie. (On average each of them owns nine.) No wonder she has seen off so many rivals – including those pesky Bratz dolls – for so long. Alice Rawsthorn is the design critic of the International Herald Tribune.

to blossom globally in cities like Manchester, Paris, Miami, Taipei and Beijing.

BUSINESS PLUS FROM P.48~P.51

Best Collaborations Ten Cross-industry Collaborations You Have to Know About

We Have Officially Entered the Post-american Era of The 21st Century, and These Are the New Rules.

Damien Hirst ╳ Levis

When the new leader in global economy, IMF Managing Director StraussKahn, called out to the people in the world to help one another, it was transmitted to all corners of the world through its broadcast in the global news network. The 21st century, however short it has bee, has never such an era-defining moment as now – working together has become the steel rule of the eras to come. And working together – collaborations if you will – starts at trust, trust that can only be established after one gets to know another. In a time when the economic forces of the world are being reshuffled and dealt, we have put together 10 essential examples of the cross-industry collaborations to help you acquaint the new trend of working together.

1. Yohji Yamamoto ╳ Adidas Bringing together the worlds of sport and high fashion Y-3 represents a key start for the trend of collaboration. It is the brain-

child of trust and admiration between two brands well established in entirely different markets; the collaboration itself can be called an innovation. In 2001 Adidas and Yohji Yamamoto began their work together as Adidas for Yohji Yamamoto, in which Adidas designed shoes of the collection, while Yohji Yamamoto took care of the Femme/Homme line of apparels. October of 2002, Y-3 was officially born during the spring/summer fashion show; the name is a fusion of the Y that represents Yohji Yamamoto and the 3 stripes that has been part of the Adidas tradition. Not only does Y-3 stand as an independent brand from Yohji Yamamoto and Adidas, it has a complete corporate operation system – the Tokyo based Yohji Yamamoto create the unique silhouette, while Adidas provides the most cutting edge materials from Germany. When the trendy Meatpacking District welcomed the first Y-3 flagship store in the United States, the brainchild of subtle, casual sportswear is ready

2.Marc Jacobs ╳ Kaws The mark of the artist is the mark of classic products Fashion thrives on the individuality an artist provides. In order to celebrate the 10th anniversary of his classic Ballet Flats, Marc Jacobs invited artist Kaws for a special collaboration effort. In The Ten Faces of Innovation, author Tom Kelley suggested that 90% of the director’s work lies within casting, as long as they pick the write actors/actresses, they would naturally get a splendid performance. Marc Jacobs has undoubtedly played such a role for both his own brand and as the creative director of Louis Vuitton; whether it is the classic Mouse Flats branded with Kaws signature “xx” mark, or the graffiti design on the edges of a puff skirt, he has successfully brought together fashionistas and street-culture collectors. From a branding perspective, not only did he help push street culture towards mainstream high fashion, he transcended his brand to become a trademark of the young and the hip with its forwardness and uniqueness. The Flats collaboration becomes an admission code for those in the know; as you visit Colette of Paris, OriginalFake in Tokyo, or the flagship Marc Jacobs stores in the U.S. or London, there will only be 200 victorious representatives for the “art” of brand-operated art.

3. Warhol Factory ╳ Levi’s ╳ Damien Hirst The brand is the middleman of art auctions Levi’s has turned product consumerism into a practical combination of art and investment. When Andy Warhol introduced his style of Pop Art to the world in 1965 with the Campbell soup cans, he ushered in a new philosophy to perceive the world; he effectively replaced the natural sceneries that inspire art with the most mundane product of daily life. The most common piece of the modern wardrobe, the jeans, when turned to the hands of Damien Hirst, who sold an artwork made from 6136 hand-painted pills for £9.65 million, thus breaking the highest record of most expensive auction among living artists, becomes the latest luxury in Pop Art, or the easiest accessible piece of modern art. The platinum-diamond skull Hirst sold for the ridiculous price of $100 million; you can bring


74,00

75,00

DESIGN APPRECIATION BY ALICE RAWSTHORN FROM P.22~P.23

Barbie Doll

Anxious though she may feel as her 50th birthday approaches, at least she knows that she made the most of her youth. Just think of all of the careers she has pursued. Doctor. Policewoman. Astronaut. Fire fighter. Dentist. Olympic athlete. Businesswoman. Paleontologist. Not only is she one of the very few airline stewardesses to have qualified for a pilot’s license, but she once ran for the presidency of the United States of America. Not bad for a suburban girl from Willows, Wisconsin who started out as a teenage model. She plays hard too. Surfing. Swimming. Ballet. Tennis. Soccer. NASCAR racing. Among her other passions are fashion, and the menagerie of pets that includes cats, dogs, a lion cub and a panda. She’s been lucky in love, having fallen for her soulmate Ken when they were barely out of high school. They’ve been together ever since, except for the occasional blip, but every contented young couple has a couple of those. As Ken doubtless tells her, she still looks great, but this is a woman who gives the term “plastic surgery” a whole new meaning. If you haven’t already guessed, she is Barbie, and she’ll hit her half-century next February on the 50th anniversary of her launch by the toy manufacturer Mattel on 9 March 1959 at the American Toy Fair in New York. She was an instant hit. By the end of her first year

Mattel had sold more than 350,000 Barbie dolls, and has since sold well over a billion, not to mention many millions of her friends, cars, pets, clothes and furniture. Barbie is not only the world’s best-selling doll, but the most successful toy brand in history. She is also a great design story in which the combination of a great concept, stellar technology and relentless innovation has produced an exceptionally popular product, and prolonged its appeal.

sexy measurements of a 39 inch bust, 21 inch waist and 33” hips, replicated at 1/16th of human size, which is known as “playscale”. A fashion designer was commissioned to make her wardrobe. The doll made her debut in a zebra-printed swimsuit with black eyeliner, pearl hoop earrings and stiletto heels. Her other clothes included a soccer kit, wedding dress and ballerina’s tutu. She was christened “Barbie” after the Handlers’ daughter.

Design has always played a starring role in toy marketing, but few design stories are as rounded as Barbie’s. The success of most hit toys is determined by one dominant factor. For the hula hoop, it was a great concept, when its designers Richard Knerr and Arthur “Spud” Mellin decided to develop a modern hollow plastic version of the home-made wooden circles that adults and kids have twirled around their waists from Ancient Greece onwards. For LEGO, it was stellar technology: the advances in plastic molding that enabled a Danish toy maker to produce brightly colored plastic versions of traditional wooden building blocks, which could be stuck together, and then unstuck. And for the board game Monopoly it was the flair for innovation that prompted would-be entrepreneur Charles Darrow to devise a thrilling version of the real estate games which were popular in the 1930s, one which enabled the players to indulge their ruthlessness, courage and competitiveness. All of those elements were crucial to Barbie’s original design, and to making her so enduring.

Then there’s technology. However strong the concept, Barbie wouldn’t have been nearly as successful if Mattel hadn’t been able to take advantage of recent breakthroughs in plastics technology, just as Lego’s manufacturer had done. To be precise, Barbie owes her voluptuous curves to advances in rotational moulding technology, a process of forming hollow plastic parts at a high temperature and low pressure, which was invented in the 1940s, but had greatly improved by the late 1950s. Over the years Mattel has integrated subsequent improvements to the production process, to make Barbie’s body seem softer and more life-like.

Barbie’s design story, like the hula hoop’s, begins with a great concept. It was hatched by Ruth Handler during the mid-1950s, when she watched her young daughter Barbara – “Barbie” for short – and her friends play with adult dolls made from paper. At the time most plastic dolls were styled like babies, and Handler realized that little girls enjoyed imagining their futures as much as “playing mom” with baby dolls. She suggested developing an adult doll to her husband, Elliott, who ran a business with a friend, Harold “Matt” Matson, that made picture frames and doll’s house furniture. Their model was Bild Lilli, a voluptuous German doll they had found on a trip to Europe that, unbeknownst to them, was sold as a joke gift for adults. Handler redesigned Lilli as an American doll reflecting “every little girl’s dream of the future”. She imagined her as a teenage model with the fantastically

The final ingredient is innovation. Mattel has never ceased to update Barbie. Her wardrobe changes each season, ensuring that there is never a shortage of new outfits to buy. The same applies to Barbie’s lifestyle, accessories and companions. Every few years she has a makeover. Barbie emerged from the first one in 1961 with curved eyebrows and blue eyes. A decade later, in the thick of the Women’s Liberation Movement, her eyes were adjusted to look confidently forwards, rather than demurely downwards. In 1997, at the height of the furore over teenage eating disorders, Barbie’s waist was discreetly thickened to a more realistic size. She has also embraced technology with the best-selling Barbie Interactive game and the pastel pink INNO B2 MP3 player that’s shaped like a powder compact. It is this zest for innovation and reinvention that has sealed Barbie’s success for nearly 50 years, especially in the U.S. where 99% of 3 to 10 year old girls own at least one Barbie. (On average each of them owns nine.) No wonder she has seen off so many rivals – including those pesky Bratz dolls – for so long. Alice Rawsthorn is the design critic of the International Herald Tribune.

to blossom globally in cities like Manchester, Paris, Miami, Taipei and Beijing.

BUSINESS PLUS FROM P.48~P.51

Best Collaborations Ten Cross-industry Collaborations You Have to Know About

We Have Officially Entered the Post-american Era of The 21st Century, and These Are the New Rules.

Damien Hirst ╳ Levis

When the new leader in global economy, IMF Managing Director StraussKahn, called out to the people in the world to help one another, it was transmitted to all corners of the world through its broadcast in the global news network. The 21st century, however short it has bee, has never such an era-defining moment as now – working together has become the steel rule of the eras to come. And working together – collaborations if you will – starts at trust, trust that can only be established after one gets to know another. In a time when the economic forces of the world are being reshuffled and dealt, we have put together 10 essential examples of the cross-industry collaborations to help you acquaint the new trend of working together.

1. Yohji Yamamoto ╳ Adidas Bringing together the worlds of sport and high fashion Y-3 represents a key start for the trend of collaboration. It is the brain-

child of trust and admiration between two brands well established in entirely different markets; the collaboration itself can be called an innovation. In 2001 Adidas and Yohji Yamamoto began their work together as Adidas for Yohji Yamamoto, in which Adidas designed shoes of the collection, while Yohji Yamamoto took care of the Femme/Homme line of apparels. October of 2002, Y-3 was officially born during the spring/summer fashion show; the name is a fusion of the Y that represents Yohji Yamamoto and the 3 stripes that has been part of the Adidas tradition. Not only does Y-3 stand as an independent brand from Yohji Yamamoto and Adidas, it has a complete corporate operation system – the Tokyo based Yohji Yamamoto create the unique silhouette, while Adidas provides the most cutting edge materials from Germany. When the trendy Meatpacking District welcomed the first Y-3 flagship store in the United States, the brainchild of subtle, casual sportswear is ready

2.Marc Jacobs ╳ Kaws The mark of the artist is the mark of classic products Fashion thrives on the individuality an artist provides. In order to celebrate the 10th anniversary of his classic Ballet Flats, Marc Jacobs invited artist Kaws for a special collaboration effort. In The Ten Faces of Innovation, author Tom Kelley suggested that 90% of the director’s work lies within casting, as long as they pick the write actors/actresses, they would naturally get a splendid performance. Marc Jacobs has undoubtedly played such a role for both his own brand and as the creative director of Louis Vuitton; whether it is the classic Mouse Flats branded with Kaws signature “xx” mark, or the graffiti design on the edges of a puff skirt, he has successfully brought together fashionistas and street-culture collectors. From a branding perspective, not only did he help push street culture towards mainstream high fashion, he transcended his brand to become a trademark of the young and the hip with its forwardness and uniqueness. The Flats collaboration becomes an admission code for those in the know; as you visit Colette of Paris, OriginalFake in Tokyo, or the flagship Marc Jacobs stores in the U.S. or London, there will only be 200 victorious representatives for the “art” of brand-operated art.

3. Warhol Factory ╳ Levi’s ╳ Damien Hirst The brand is the middleman of art auctions Levi’s has turned product consumerism into a practical combination of art and investment. When Andy Warhol introduced his style of Pop Art to the world in 1965 with the Campbell soup cans, he ushered in a new philosophy to perceive the world; he effectively replaced the natural sceneries that inspire art with the most mundane product of daily life. The most common piece of the modern wardrobe, the jeans, when turned to the hands of Damien Hirst, who sold an artwork made from 6136 hand-painted pills for £9.65 million, thus breaking the highest record of most expensive auction among living artists, becomes the latest luxury in Pop Art, or the easiest accessible piece of modern art. The platinum-diamond skull Hirst sold for the ridiculous price of $100 million; you can bring


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Yohji Yamamoto ╳ Adidas

home its spirit in a t-shirt for $120. In 2007 it held a runway at the famous British Gagosian Gallery; in 2008 the Andy Warhol Foundation release a 224-page catalog wrapped with black denim for the collaboration. And this April, LA-based boutique Fred Segal offered a two-month period for the public to purchase this exclusive Levi’s collaboration with Hirst. This is a how the 21st century Pop Art turns the brand into the midpoint between the low-end daily expenses and the high-end art consumerisms.

4. Kiehl’s ╳ Brad Pitt Stars make the best vocal companion to new ideas When an A-list star shows up for an anti-fur event to promote a good image, sometimes the luxury fur products end up getting promoted as the star eats up the flashlights of the media. So instead of standing up against the wrong behavior, sometimes it could be more efficient to just do promote the right things. So when U2 front-man Bono promotes the anti-AIDS line of RED product, or when Natalie Portman introduces a new line of organic footwear, new products can only benefit from celebrity endorsements and exposure. Brad Pitt has recently promoted the collaboration between the Jolie Pitt Foundation and Kiehl’s – launching a line of Aloe Vera Biodegradable Body Cleansers to be public in November; the public jumped on the idea as soon as the information was leaked. Pitt took part of every state of production, from the ingredients, green production, packaging, to writing the footnote at the back of the labels, and all without charge. The line of products, simply dubbed C2C, promotes a positive idea, where the process of production does not simply deplete our natural resources, but provide the recycling and produce degradable products (cradle to cradle). In this collaboration they have introduce an upgraded mode of product recycling, and also a new format of collaboration effort.

Starck ╳ Yoo

5.Louis Vuitton ╳ Comme des Garçons The fused standard of luxury brand Rei Kawakubo is one of the definitive figures of contemporary fashion; not only does she redefine traditional perceptions of the human silhouette constantly, she redefines her status in the fashion world just as often. Every sort of brand, from top tier high fashion to friendly-priced retails, all wants her as a collaborator. From September 4th, 2008, to mid-December, 6 limitededition handbags of the Louis Vuitton Monogram line will be available at the Comme des Garçons stores near the Kottodori District in Tokyo. Rei Kawakubo meticulously designed two cocktail party bags based on her original handbags with extra long leather handles, successfully revamping the classic LV Monogram design. Also she utilized her classic “Papillon” handle design and different little animal-shaped accessories, and transform the Mini HL design with 8 leather handles of various lengths to achieve a truly unique look. When Louis Vuitton entrusted their classic silhouettes to the queen of Japanese fashion, they made their 30th anniversary of Japanese market success domestically accessible.

6. H&M ╳ Comme des Garçons Mass producing character-based art Many have already predicted that the ever so malleable Swedish styled businesses will be the standard of the 21st century. Since IKEA has brought designer furniture to the masses for affordable prices, H&M has done the same with trendy clothes with the same philosophy. From its establishment half a century ago, H&M has become unanimous with quality fashion for cheaper price. And their key transformation lies between their collaborations with different designers such as Karl Lagerfeld, Stella McCartney and Victor & Rolf, in which they’ve carved out a niche of mass produced high fashion for themselves. This September, H&M will open

Zaha Hadid ╳ Lacoste

their first store in the famously affluent Ginza District in Tokyo, ushering the age of low-priced chic at fashion forefronts like Ginza. H&M continues their trend by collaborating with Rei Kawakubo of Comme des Garçons to produce new lines of apparels and fragrances, pushing themselves further up the ladder towards the top of the trends.

7. Colette ╳ Gap mbracing your enemy might just be the best strategy As the battle for the White House continues, Republican Secretary of State Colin Powell stepped up to support Democratic nominee Barack Obama. The New York Times calls this a crucial turning point; when the walls built to solidify existing forces crumbles, a new force then rises from the debris. The Paris-based Colette is a pioneer in the business of crossover fashion; any two collaborators under the wings of its protection will usually see their value increase. This time Colette decides to cross the boundaries of Paris’s own fashion front, Rue du Faubourg SaintHonoré, and New York’s busy 5th Avenue. For a limited time period at Gap’s NY flagship store, from this September to October, a special line inspired by Gap’s classic grey jersey and Colette’ s limited products is available to the public, linking together the two cities of Paris and New York, creating a sense of French high fashion in the heart of American casual wear so to speak. In the world of fashion, the willingness to work with a competitor is the true resolve of trendsetters.

8. Starck ╳ Yoo The Prada of real estates The American mortgage crisis has triggered a global economic storm; everything is being reshuffled these days. During a time when all the world leaders are preaching the same “back to basic” financial outlook, how will the needs of the next century manifest? This is the crucial question for pioneers of any business. Real estate monger

John Hitchcox and designer Philippe Starck worked together to establish YOO, a brand for intelligent living in the 21st century. They focus on the innovation part of building, stressing that a building the size of 4500 square meters can be completely remarketed with YOO designs. As the real estate industry is taking a hard blow from this financial crisis, there will be many investors looking to cut their losses by selling homes and land for cheap, this will prove to be an interesting for the idea of real estate branding that has been around since 1998.

FEATURE FROM P.54~P.63

Hakkasan

The $60 Million Dollar Michelin Restaurant

9. Zaha Hadid ╳ Lacoste The Architect works her magic with consumer products Having mastered her craft with lines and the 3-D space, British-Iraqi architect Zaha Hadid is on her way to become the muse to the fashion industry. She collaborated with Chanel on The Mobile Art Exhibition, which has pushed her to the forefronts of global spotlights. Her futuristic, deconstuctivist designs have brought much attention from the fashion industry. After creating a new line of plastic sandals with Brazilian brand Melissa, she is working with French classic Lacoste on LacosteHadid shoes, which is previewed on a speed-inducing metallic platform during the Frieze Art Fair in London. The full line of footwear will have 1000 pairs of samples by March next year; this should provide a great starting line for Hadid on the fashion race.

10. Art ╳ Toys From 2 dimensions to 3 dimensions/the mass culture of art Art can be a life form, a way to communicate or a piece of culture, but in most cases it will become part of a collection. However, many artworks stand on high grounds with their noses up in the air, and those who do understand how to appreciate them are but a handful. In time, art becomes a luxury, a mere symbol of taste and class, twisting the pure form of appreciating the arts. “Art for the Masses” is an exhibition brought to you by MOT ARTS, PPONE and planner Bin Bin. The exhibition will feature a series of 3D works from the canvases of some of the most noted contemporary artists in China – Yue Min Jun, Zhou Chun Ya, Liu Ye, Zhou Tie Hai, and Jin Nu. This is also our first attempt to make art more amiable by using vocabularies from the presentday visual language. We are trying to make art more integrated and realistic in the lives of all people.

Hakkasan has become an important benchmark in modern Chinese cuisine. Alan Yau, a second-generation Chinese immigrant in Britain, has opened new doors for Oriental cuisine in London. Shedding the image of takeout coffee and fortune cookies that are so closely related to Oriental cuisine, he built the one-star Michelin restaurant, Hakkasan, firmly establishing a place for Chinese cuisine among the London socialites. The new brand of restaurant he has created also sold for a record-breaking $60 million, making him a pioneer among restaurateurs. December of 2007, a groundbreaking financial exchange took place in London: famed restaurateur Alan Yau sold the majority of his shares in his two one-star Michelin restaurant, the Hakkasan and the Yauatcha, to the Abu Dhabi Investment Authority for $60 million, keeping only a small amount of shares and operational rights. In this issue of ICB, we will take you through the empire Alan Yau has built over the years, and explore the venture of Oriental cuisine in the western world.

Second-Generation Immigrant Works Wonders in London Food Industry Alan Yau was born in 1962, in Sha Tau Kok, Hong Kong, where his father worked as a tailor. His parents relocated to work in a restaurant in King’s Lynn, Norfolk County, early in his youth in hopes to provide him a better environment; they left Yau with his grandparent until he turned 12, before relocating their entire family to live in


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Yohji Yamamoto ╳ Adidas

home its spirit in a t-shirt for $120. In 2007 it held a runway at the famous British Gagosian Gallery; in 2008 the Andy Warhol Foundation release a 224-page catalog wrapped with black denim for the collaboration. And this April, LA-based boutique Fred Segal offered a two-month period for the public to purchase this exclusive Levi’s collaboration with Hirst. This is a how the 21st century Pop Art turns the brand into the midpoint between the low-end daily expenses and the high-end art consumerisms.

4. Kiehl’s ╳ Brad Pitt Stars make the best vocal companion to new ideas When an A-list star shows up for an anti-fur event to promote a good image, sometimes the luxury fur products end up getting promoted as the star eats up the flashlights of the media. So instead of standing up against the wrong behavior, sometimes it could be more efficient to just do promote the right things. So when U2 front-man Bono promotes the anti-AIDS line of RED product, or when Natalie Portman introduces a new line of organic footwear, new products can only benefit from celebrity endorsements and exposure. Brad Pitt has recently promoted the collaboration between the Jolie Pitt Foundation and Kiehl’s – launching a line of Aloe Vera Biodegradable Body Cleansers to be public in November; the public jumped on the idea as soon as the information was leaked. Pitt took part of every state of production, from the ingredients, green production, packaging, to writing the footnote at the back of the labels, and all without charge. The line of products, simply dubbed C2C, promotes a positive idea, where the process of production does not simply deplete our natural resources, but provide the recycling and produce degradable products (cradle to cradle). In this collaboration they have introduce an upgraded mode of product recycling, and also a new format of collaboration effort.

Starck ╳ Yoo

5.Louis Vuitton ╳ Comme des Garçons The fused standard of luxury brand Rei Kawakubo is one of the definitive figures of contemporary fashion; not only does she redefine traditional perceptions of the human silhouette constantly, she redefines her status in the fashion world just as often. Every sort of brand, from top tier high fashion to friendly-priced retails, all wants her as a collaborator. From September 4th, 2008, to mid-December, 6 limitededition handbags of the Louis Vuitton Monogram line will be available at the Comme des Garçons stores near the Kottodori District in Tokyo. Rei Kawakubo meticulously designed two cocktail party bags based on her original handbags with extra long leather handles, successfully revamping the classic LV Monogram design. Also she utilized her classic “Papillon” handle design and different little animal-shaped accessories, and transform the Mini HL design with 8 leather handles of various lengths to achieve a truly unique look. When Louis Vuitton entrusted their classic silhouettes to the queen of Japanese fashion, they made their 30th anniversary of Japanese market success domestically accessible.

6. H&M ╳ Comme des Garçons Mass producing character-based art Many have already predicted that the ever so malleable Swedish styled businesses will be the standard of the 21st century. Since IKEA has brought designer furniture to the masses for affordable prices, H&M has done the same with trendy clothes with the same philosophy. From its establishment half a century ago, H&M has become unanimous with quality fashion for cheaper price. And their key transformation lies between their collaborations with different designers such as Karl Lagerfeld, Stella McCartney and Victor & Rolf, in which they’ve carved out a niche of mass produced high fashion for themselves. This September, H&M will open

Zaha Hadid ╳ Lacoste

their first store in the famously affluent Ginza District in Tokyo, ushering the age of low-priced chic at fashion forefronts like Ginza. H&M continues their trend by collaborating with Rei Kawakubo of Comme des Garçons to produce new lines of apparels and fragrances, pushing themselves further up the ladder towards the top of the trends.

7. Colette ╳ Gap mbracing your enemy might just be the best strategy As the battle for the White House continues, Republican Secretary of State Colin Powell stepped up to support Democratic nominee Barack Obama. The New York Times calls this a crucial turning point; when the walls built to solidify existing forces crumbles, a new force then rises from the debris. The Paris-based Colette is a pioneer in the business of crossover fashion; any two collaborators under the wings of its protection will usually see their value increase. This time Colette decides to cross the boundaries of Paris’s own fashion front, Rue du Faubourg SaintHonoré, and New York’s busy 5th Avenue. For a limited time period at Gap’s NY flagship store, from this September to October, a special line inspired by Gap’s classic grey jersey and Colette’ s limited products is available to the public, linking together the two cities of Paris and New York, creating a sense of French high fashion in the heart of American casual wear so to speak. In the world of fashion, the willingness to work with a competitor is the true resolve of trendsetters.

8. Starck ╳ Yoo The Prada of real estates The American mortgage crisis has triggered a global economic storm; everything is being reshuffled these days. During a time when all the world leaders are preaching the same “back to basic” financial outlook, how will the needs of the next century manifest? This is the crucial question for pioneers of any business. Real estate monger

John Hitchcox and designer Philippe Starck worked together to establish YOO, a brand for intelligent living in the 21st century. They focus on the innovation part of building, stressing that a building the size of 4500 square meters can be completely remarketed with YOO designs. As the real estate industry is taking a hard blow from this financial crisis, there will be many investors looking to cut their losses by selling homes and land for cheap, this will prove to be an interesting for the idea of real estate branding that has been around since 1998.

FEATURE FROM P.54~P.63

Hakkasan

The $60 Million Dollar Michelin Restaurant

9. Zaha Hadid ╳ Lacoste The Architect works her magic with consumer products Having mastered her craft with lines and the 3-D space, British-Iraqi architect Zaha Hadid is on her way to become the muse to the fashion industry. She collaborated with Chanel on The Mobile Art Exhibition, which has pushed her to the forefronts of global spotlights. Her futuristic, deconstuctivist designs have brought much attention from the fashion industry. After creating a new line of plastic sandals with Brazilian brand Melissa, she is working with French classic Lacoste on LacosteHadid shoes, which is previewed on a speed-inducing metallic platform during the Frieze Art Fair in London. The full line of footwear will have 1000 pairs of samples by March next year; this should provide a great starting line for Hadid on the fashion race.

10. Art ╳ Toys From 2 dimensions to 3 dimensions/the mass culture of art Art can be a life form, a way to communicate or a piece of culture, but in most cases it will become part of a collection. However, many artworks stand on high grounds with their noses up in the air, and those who do understand how to appreciate them are but a handful. In time, art becomes a luxury, a mere symbol of taste and class, twisting the pure form of appreciating the arts. “Art for the Masses” is an exhibition brought to you by MOT ARTS, PPONE and planner Bin Bin. The exhibition will feature a series of 3D works from the canvases of some of the most noted contemporary artists in China – Yue Min Jun, Zhou Chun Ya, Liu Ye, Zhou Tie Hai, and Jin Nu. This is also our first attempt to make art more amiable by using vocabularies from the presentday visual language. We are trying to make art more integrated and realistic in the lives of all people.

Hakkasan has become an important benchmark in modern Chinese cuisine. Alan Yau, a second-generation Chinese immigrant in Britain, has opened new doors for Oriental cuisine in London. Shedding the image of takeout coffee and fortune cookies that are so closely related to Oriental cuisine, he built the one-star Michelin restaurant, Hakkasan, firmly establishing a place for Chinese cuisine among the London socialites. The new brand of restaurant he has created also sold for a record-breaking $60 million, making him a pioneer among restaurateurs. December of 2007, a groundbreaking financial exchange took place in London: famed restaurateur Alan Yau sold the majority of his shares in his two one-star Michelin restaurant, the Hakkasan and the Yauatcha, to the Abu Dhabi Investment Authority for $60 million, keeping only a small amount of shares and operational rights. In this issue of ICB, we will take you through the empire Alan Yau has built over the years, and explore the venture of Oriental cuisine in the western world.

Second-Generation Immigrant Works Wonders in London Food Industry Alan Yau was born in 1962, in Sha Tau Kok, Hong Kong, where his father worked as a tailor. His parents relocated to work in a restaurant in King’s Lynn, Norfolk County, early in his youth in hopes to provide him a better environment; they left Yau with his grandparent until he turned 12, before relocating their entire family to live in


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entrees with small appetizers. Out of his fondness of New York’s The Mercer Hotel, Yau invited renowned French interior designer Christian Liaigre to put together his restaurant, using great amounts of wooden floor paneling, square dining tables, and lights that are hung low, just above the customers’ heads, vastly upgrading the class of Thai cuisine at the time. Much like wagamama, Busaba Eathai became a sensation right from the grand opening, even making the list of “Time Out” magazine’s top restaurant in London.

Norfork. They managed a restaurant together before settling down in London. Yau studied philosophy and political science at the London City University of London, and worked for British engineering company GKN, but growing up with the food industry has inspired him to own his own business. Later with the help of his father, he managed to put together £50,000 and opened a Chinese take-out in Peterborough that made back the capital in 6 months. Afterwards, he chose to return to Hong Kong to work at a local McDonald’s for three months, then returning to London to work at a KFC. Yau jokingly admitted later that he was acting as a financial spy, studying the standard operation and management of these fast food franchises.

wagamama, Changing the Dining Habits of Corporate London In 1992, Yau fused Oriental cuisine with the fast food concept, and opened London’s first ramen shop, wagamama, in the Bloomsbury District. Unlike conventional Japanese restaurants, wagamama’s management motto allows their customers to “enjoy great healthy food in a sleek but informal environment”. Everything from the openended kitchen to the cafeteria-esque benches and tables, wagamama offers affordable meals for a revolutionizing experience. Yau successfully started a hot trend in London, where office workers started to line up for Asian-styled soup noodles. According to Yau, the idea of selling ramen in London was conceived when he saw many Yokohama locals eat their ramen standing

up – ramen has to be cooked and eaten quickly to prevent the noodles from turning soggy. In a sense, it was the Japanese version of “fast food.” The casual nature of ramen and Yau’s fast food training made perfect sense when combined together. Yau’s success really lies in his sharp observation of the British food culture: traditional local favorites such as the fish and chip fit well with fast food culture of the capitalistic society, and ramen was the perfect Asian counterpart for the Brits’ need of exotic food that fill a person up quickly. Wagamama means “stubborn”, “unyielding” in Japanese, which loosely defined the “positive eating + positive living” attitude Yau was trying to promote, something that clearly stuck well with the palettes of Londonites. So far, wagamama has more than 50 locations in the United Kingdom and 30-some additional locations throughout the world. But due to to some financial difficulties among other shareholders in 1997, Yau was forced to sell with his successful chain. The incident proved to be a huge lesson for him later in life: operating a franchise cannot be all heart and passion, one must treat the finances meticulously and organize and corporatize the management.

Enjoy Oriental Cuisine in a Fashionable Setting After selling the operational rights to wagamama, Yau turned himself into the role of a consultant, working for the Royal China Group to create “OSatsuma”. In 1999, Yau imported Thai restaurant concepts, establishing the affordable “Busaba Eathai” restaurant, using his patented less is more philosophy, offering bowl-sized

However, these multiple successes were not enough for Yau’s appetite; in 2001 he opened the high-end Canton restaurant “Hakkasan”, again inviting Christian Liaigre to design the elegant interiors. This restaurant located in a basement does not feature one single window, nor can you spot the usual tacky furniture of traditional Chinese restaurants. Instead, purple toned lighting and dark oak furniture fuse together to create an atmosphere of a Chinese-themed lounge bar – a hightech Opium house for the new century so to speak. Yau smashed the established stereotype of London Chinese restaurants to the ground and made eating at Hakkasan a highly fashionable experience. In the eye of the Brits, entering the doors of Hakkasan is like visiting Hong Kong or Shanghai, infected by the Oriental dreamscape of Wong Kar-wai films. And for those keeneyed film buffs, it is not hard to notice Hakkasan as the restaurant-bar Hugh Grant and Rachel Weisz frequents in the movie About a Boy. The interior design only provides the superficial portion of restaurant building; food is where the soul of the restaurant lies. With the help of Chef Tong Chee Hwee’s leadership, Hakkasan was awarded its first Michelin star in 2004, becoming only the fifth Chinese restaurant in London to be awarded a star in the Michelin Guide’s 103 years worth of history (see note). Yau stated: “I hope to break the western stereotype of Chinese restaurants with Hakkasan, and make it blend into the upper-class culture of this nation.” The Note The prior four Chinese restaurants in London awarded with a Michelin star are as follows: Lee Ho Fook in Soho (1974), Poons of Covent Garden (1979-1980), Tiger Lee in Earls Court (1980-1986), and The Oriental at the Dorchester (1993-2000)

Zagat Survey’s review of Hakkasan is as follows: So legendary that reservations are traded on the futures market. Alan Yau has become a household name amongst global food critique publications, making him one of London’s proudest restaurateurs.

Yauatcha Awarded with Yau’s Second Star In 2004, Yau opened Yauatcha on the Broadwick, as a specialty restaurant selling dim sum. In continuation with his collaboration with Christian Liaigre, the interiors of Yauatcha are as meticulously designed as ever, down to the waiter’s uniforms, which were designed by Crouching Tiger, Hidden Dragon’s Oscar-winning Timmy Yip. Yauatcha managed to be awarded with a Michelin star a year after its grand opening, along with being named as the 43rd best restaurant on the 50 best list of Britain’s Restaurant Magazine. ( Hakkasan was named 30th that year, 19th this year) The Zagat Survey has described Yauatcha as a sexy split-level restaurant, which managed to attract London’s most alluring yappies – it seemed like a scene taken straight from the movie Sex and the City. In comparison to the French’s fascination with Bubble Tea and Chinese tea house culture, the allure of dim sum certainly matched the Brits’ fondness of pub culture. In reality, Yauatcha serves up two type of “dim sum” (snacks): the café located on the first floor offers a variety of interesting tea and delicate desserts, while the basement is filled with the steam from Shumai, soup dumplings and other assortments of dim sum, stimulating all sorts of senses from the customers. Yauatcha offers dim sum made by Hakkasan’s chefs, with more affordable

prices; each dish ranges from £3.50 to £5, a fair price for the average London local. Those who cannot afford to dine at Hakkasan can get their taste of Yaustyle dining experience at Yauatcha. In November 2007, Yau returns to his Japanese beginnings by opening the Japanese restaurant “Sake no Hana”, which in mere three month was given the title “Best New Restaurant” by the food critic of Which? magazine.

New Benchmark in the Food Industry The now renowned Yau was awarded the medal of OBE (Officer of the British Empire) by the Queen herself in 2006. By the end of 2007, he sold the majority of his share hold on Hakkasan and Yauatcha to the Abu Dhabi Investment Authority subsidiary Tasameem for $60 million, while maintaining a small portion of the stocks, bringing up a media storm in the British food industry. Tasameem has since collaborated with global-chain Hard Rock, preparing to build a 91-story high Hard Rock Hotel in Dubai, due to finish by 2011. Their purchase of both of the restaurants firmly displays the group’s ambitions to step into the London food industry. Yau has since stated that the Middle Eastern investors’ interest in buying out high-end restaurant brands is high, because they make great selling points for high-end hotels and shopping centers. The sheer amount of money involved in this purchase is definitely a first in the food industry. Other renowned brands such as Nobu and Sir Terence Conran’s restaurant group D&D London are also for sale at the moment. Yau think that the funding Hakkasan and Yauatcha received from the purchase can ultimate help his brands expand into the Middle

East, Asian and Americas. One day he wishes to witness Hakkasan to become like Nobu, expanding into the different corners of the world; and the financial backbone needed for such a feat is difficult for anyone to imagine.

The Next Step for the Restaurateur With more funding than ever, the 46-year old Yau is not going into retirement just yet. Besides than managing his current restaurants, he opened a new casual, Chinese-style noodle house named “Cha Cha Moon” this May, another British chain of the Busaba Eathai brand, two new locations for Hakkasan in Miami and Abu Dhabi, and Yauatcha’s branch located in Kuala Lumpur, Malaysia. Speaking about the future, Yau gave away his plans on opening a new bakery in London by the end of October, another Peking Duck restaurant on the Berkeley, aptly named the “Hakka Berkeley”, and a brand new idea for a restaurant to be opened in two year, for which he refused to reveal the details. “As my age gets older, my works becomes that much more precious. I wish to make some breakthroughs in the fast food business, having a slice of the pie.” Alan Yau is a quiet person, and he does not like to be photographed, but he makes keen observations and knows exactly where he stands and what he wants to accomplish. He was coined himself as a designer of restaurant brands; and is constantly on the move, travelling across nations to study and to negotiate. Eating and dining out is essential to everyone’s lifestyle; Yau has chosen to approach this industry with the eye of an anthropologist and the resolve of a politician, qualities many in Taiwan’s food industry could benefit from, if they wish to compete on an international level.


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entrees with small appetizers. Out of his fondness of New York’s The Mercer Hotel, Yau invited renowned French interior designer Christian Liaigre to put together his restaurant, using great amounts of wooden floor paneling, square dining tables, and lights that are hung low, just above the customers’ heads, vastly upgrading the class of Thai cuisine at the time. Much like wagamama, Busaba Eathai became a sensation right from the grand opening, even making the list of “Time Out” magazine’s top restaurant in London.

Norfork. They managed a restaurant together before settling down in London. Yau studied philosophy and political science at the London City University of London, and worked for British engineering company GKN, but growing up with the food industry has inspired him to own his own business. Later with the help of his father, he managed to put together £50,000 and opened a Chinese take-out in Peterborough that made back the capital in 6 months. Afterwards, he chose to return to Hong Kong to work at a local McDonald’s for three months, then returning to London to work at a KFC. Yau jokingly admitted later that he was acting as a financial spy, studying the standard operation and management of these fast food franchises.

wagamama, Changing the Dining Habits of Corporate London In 1992, Yau fused Oriental cuisine with the fast food concept, and opened London’s first ramen shop, wagamama, in the Bloomsbury District. Unlike conventional Japanese restaurants, wagamama’s management motto allows their customers to “enjoy great healthy food in a sleek but informal environment”. Everything from the openended kitchen to the cafeteria-esque benches and tables, wagamama offers affordable meals for a revolutionizing experience. Yau successfully started a hot trend in London, where office workers started to line up for Asian-styled soup noodles. According to Yau, the idea of selling ramen in London was conceived when he saw many Yokohama locals eat their ramen standing

up – ramen has to be cooked and eaten quickly to prevent the noodles from turning soggy. In a sense, it was the Japanese version of “fast food.” The casual nature of ramen and Yau’s fast food training made perfect sense when combined together. Yau’s success really lies in his sharp observation of the British food culture: traditional local favorites such as the fish and chip fit well with fast food culture of the capitalistic society, and ramen was the perfect Asian counterpart for the Brits’ need of exotic food that fill a person up quickly. Wagamama means “stubborn”, “unyielding” in Japanese, which loosely defined the “positive eating + positive living” attitude Yau was trying to promote, something that clearly stuck well with the palettes of Londonites. So far, wagamama has more than 50 locations in the United Kingdom and 30-some additional locations throughout the world. But due to to some financial difficulties among other shareholders in 1997, Yau was forced to sell with his successful chain. The incident proved to be a huge lesson for him later in life: operating a franchise cannot be all heart and passion, one must treat the finances meticulously and organize and corporatize the management.

Enjoy Oriental Cuisine in a Fashionable Setting After selling the operational rights to wagamama, Yau turned himself into the role of a consultant, working for the Royal China Group to create “OSatsuma”. In 1999, Yau imported Thai restaurant concepts, establishing the affordable “Busaba Eathai” restaurant, using his patented less is more philosophy, offering bowl-sized

However, these multiple successes were not enough for Yau’s appetite; in 2001 he opened the high-end Canton restaurant “Hakkasan”, again inviting Christian Liaigre to design the elegant interiors. This restaurant located in a basement does not feature one single window, nor can you spot the usual tacky furniture of traditional Chinese restaurants. Instead, purple toned lighting and dark oak furniture fuse together to create an atmosphere of a Chinese-themed lounge bar – a hightech Opium house for the new century so to speak. Yau smashed the established stereotype of London Chinese restaurants to the ground and made eating at Hakkasan a highly fashionable experience. In the eye of the Brits, entering the doors of Hakkasan is like visiting Hong Kong or Shanghai, infected by the Oriental dreamscape of Wong Kar-wai films. And for those keeneyed film buffs, it is not hard to notice Hakkasan as the restaurant-bar Hugh Grant and Rachel Weisz frequents in the movie About a Boy. The interior design only provides the superficial portion of restaurant building; food is where the soul of the restaurant lies. With the help of Chef Tong Chee Hwee’s leadership, Hakkasan was awarded its first Michelin star in 2004, becoming only the fifth Chinese restaurant in London to be awarded a star in the Michelin Guide’s 103 years worth of history (see note). Yau stated: “I hope to break the western stereotype of Chinese restaurants with Hakkasan, and make it blend into the upper-class culture of this nation.” The Note The prior four Chinese restaurants in London awarded with a Michelin star are as follows: Lee Ho Fook in Soho (1974), Poons of Covent Garden (1979-1980), Tiger Lee in Earls Court (1980-1986), and The Oriental at the Dorchester (1993-2000)

Zagat Survey’s review of Hakkasan is as follows: So legendary that reservations are traded on the futures market. Alan Yau has become a household name amongst global food critique publications, making him one of London’s proudest restaurateurs.

Yauatcha Awarded with Yau’s Second Star In 2004, Yau opened Yauatcha on the Broadwick, as a specialty restaurant selling dim sum. In continuation with his collaboration with Christian Liaigre, the interiors of Yauatcha are as meticulously designed as ever, down to the waiter’s uniforms, which were designed by Crouching Tiger, Hidden Dragon’s Oscar-winning Timmy Yip. Yauatcha managed to be awarded with a Michelin star a year after its grand opening, along with being named as the 43rd best restaurant on the 50 best list of Britain’s Restaurant Magazine. ( Hakkasan was named 30th that year, 19th this year) The Zagat Survey has described Yauatcha as a sexy split-level restaurant, which managed to attract London’s most alluring yappies – it seemed like a scene taken straight from the movie Sex and the City. In comparison to the French’s fascination with Bubble Tea and Chinese tea house culture, the allure of dim sum certainly matched the Brits’ fondness of pub culture. In reality, Yauatcha serves up two type of “dim sum” (snacks): the café located on the first floor offers a variety of interesting tea and delicate desserts, while the basement is filled with the steam from Shumai, soup dumplings and other assortments of dim sum, stimulating all sorts of senses from the customers. Yauatcha offers dim sum made by Hakkasan’s chefs, with more affordable

prices; each dish ranges from £3.50 to £5, a fair price for the average London local. Those who cannot afford to dine at Hakkasan can get their taste of Yaustyle dining experience at Yauatcha. In November 2007, Yau returns to his Japanese beginnings by opening the Japanese restaurant “Sake no Hana”, which in mere three month was given the title “Best New Restaurant” by the food critic of Which? magazine.

New Benchmark in the Food Industry The now renowned Yau was awarded the medal of OBE (Officer of the British Empire) by the Queen herself in 2006. By the end of 2007, he sold the majority of his share hold on Hakkasan and Yauatcha to the Abu Dhabi Investment Authority subsidiary Tasameem for $60 million, while maintaining a small portion of the stocks, bringing up a media storm in the British food industry. Tasameem has since collaborated with global-chain Hard Rock, preparing to build a 91-story high Hard Rock Hotel in Dubai, due to finish by 2011. Their purchase of both of the restaurants firmly displays the group’s ambitions to step into the London food industry. Yau has since stated that the Middle Eastern investors’ interest in buying out high-end restaurant brands is high, because they make great selling points for high-end hotels and shopping centers. The sheer amount of money involved in this purchase is definitely a first in the food industry. Other renowned brands such as Nobu and Sir Terence Conran’s restaurant group D&D London are also for sale at the moment. Yau think that the funding Hakkasan and Yauatcha received from the purchase can ultimate help his brands expand into the Middle

East, Asian and Americas. One day he wishes to witness Hakkasan to become like Nobu, expanding into the different corners of the world; and the financial backbone needed for such a feat is difficult for anyone to imagine.

The Next Step for the Restaurateur With more funding than ever, the 46-year old Yau is not going into retirement just yet. Besides than managing his current restaurants, he opened a new casual, Chinese-style noodle house named “Cha Cha Moon” this May, another British chain of the Busaba Eathai brand, two new locations for Hakkasan in Miami and Abu Dhabi, and Yauatcha’s branch located in Kuala Lumpur, Malaysia. Speaking about the future, Yau gave away his plans on opening a new bakery in London by the end of October, another Peking Duck restaurant on the Berkeley, aptly named the “Hakka Berkeley”, and a brand new idea for a restaurant to be opened in two year, for which he refused to reveal the details. “As my age gets older, my works becomes that much more precious. I wish to make some breakthroughs in the fast food business, having a slice of the pie.” Alan Yau is a quiet person, and he does not like to be photographed, but he makes keen observations and knows exactly where he stands and what he wants to accomplish. He was coined himself as a designer of restaurant brands; and is constantly on the move, travelling across nations to study and to negotiate. Eating and dining out is essential to everyone’s lifestyle; Yau has chosen to approach this industry with the eye of an anthropologist and the resolve of a politician, qualities many in Taiwan’s food industry could benefit from, if they wish to compete on an international level.


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Alan Yau’s Profile 1962 1975

Born in Sha Tau Kok, HK At age 12, moved to King’s Lynn and reunited with his parents 1980s Graduated from the City University of London, worked in the engineering business and interior design before starting in the food industry 1986 Opened first restaurant with his father 1990 Studied in McDonald’s HK branch due to interest in fast food operations 1992 Opened the Japanese ramen shop wagamama on Bloomsbury Street in London 1993 Married Turkish girlfriend Jale Eventok 1997 Sold wagamama 1999 Established the Thai eatery Busaba Eathai in Soho, London 2001 Opened Canton restaurant Hakkasan at Hanway Place 2004 Opened Yauatcha at Broadwick Street 2006 Awarded the OBE medal by the Queen 2007 Nov St. Opened Sake no Hana on James’s Street 2007 Dec Sold the majority share of Hakkasan & Yauatcha to Abu Dhabi Investment Authority’s real estate subsidiary – Tasameen 2008 May Grand opening of Cha Cha Moon in Soho District, London

Hakkasan Awards 2001

Hakkasan grand opening FX International Interior Design Award – The Most Outstanding Environment 2002 • Tatler Restaurant Awards – Best Newcomer • Time Out Eating and Drinking Awards – Best Design Award • D&AD – Silver Award Title • Moet and Chandon London Restaurant Awards – Outstanding • Contribution to London Restaurants 2003 • Carlton London Restaurant Awards – Oriental Restaurant of the Year • Michelin Guide – One Star 2004 • Time Out Restaurant Awards – Best Chinese Restaurant • Carlton London Restaurant Awards – Best Oriental Restaurant • •

2004

Retailer’s Retailer of the Year Awards – Best Interior • Michelin Guide – One Star • Alan Yau awarded Restaurateur’s Restaurateur of the Year Award • Restaurant Magazine’s Top 50 List – 30th • Restaurant Magazine’s Best Oriental Restaurant • Michelin Guide – One Star • Retailer’s Retailer of the Year Awards – Best Venue • Restaurant Magazine’s UK Best Dish Awards • Hakkasan chef Tong Chee Hwee awarded Tio Pepe ITV – Best London Chef • Alan Yau awarded Catey Awards – Independent Restaurateur of the Year Award • Michelin Guide – One Star • 2006 Cool Brands • Yau awarded with OBE (Officer of the British Empire) Medal • Michelin Guide – One Star • Restaurant Magazine’s Top 50 List – 19th • Michelin Guide – One Star • Restaurant Magazine’s Top 50 List – 19th • Hakkasan Istanbul grand opening

2005 2006 2007 2008

Restaurant Magazine’s Top 50 List – 14th

ICB ╳Alan Yau Founder of Hakkasan ICB╱How did you start you own restaurant business? Yau╱I grew up in the environment of restaurants. Even when I was at school, I had to help out with the family business, so the restaurant business is something I’m very familiar with. After graduation, I wanted to start my own business, so after I’ve worked for a period of time I started planning my own restaurant. I have worked at fast food joints, like McDonald’s and KFC, in order to study their standard practices and management format. What I wanted is to fuse the western concept of fast food with the cuisine of the East, redefining the common perception of Oriental food in the West. Then I discovered ramen in Yokohama, and felt like it was a great dish for “fast food”; at that time London did not have any ramen stores, so I opened “wagamama”. Following its immediate success, I opened the second store shortly after.

Why did you sell wagamama, given all of its successes? Because some of the investors at the time were in dire need of money (that included a Taiwanese student); I pretty much sold the store against my will. All of your establishments, including Busaba Eathai, Hakkasan, Yauatcha, etc, you have collaborated with French designer Christian Liaigre for their interiors, why? I like his designs for The Mercer Hotel in New York very much, that type of subtle but sleek vibe. Inviting him on to design an Oriental restaurant creates something modern and luxurious but still chic and elegant; it was the fusion of East meets West I was looking for. What are some of the qualities a great Oriental restaurant must possess, in your opinion? In the western countries, most of the Chinese restaurants do not emphasize on their interior design, and it has long prevented Chinese cuisine to be integrated into upper-class lifestyle. The modern restaurant should provide more than just good food and service, the atmosphere and fashion of the venue is just as important, which is precisely why my restaurant focuses to present a unique theme, especially Hakkasan. In my vision, people do not just come to Hakkasan for good Chinese food; they are also coming to enjoy the elegant atmosphere. But at the end of the day, the quality of food is still the most integral part of a good restaurant: we want to provide the freshest and most palette pleasing dishes for our customers. I hope to provide the London locals with the best of Canton, and the Chinese immigrants an authentic taste of their homeland. Why did you decide to sell Hakkasan and Yauatcha to the Tasameen Group? Well, simply because they provide a huge amount of funding for us to expand in to the Middle Eastern regions, Asian and the United States. I hope to manage these two restaurants like the Nobu chains, covering multiple locations on the global map. So there is a chance for you to return to Asia for a new restaurant? Yes, very much so. Both Yauatcha and Busaba Eathai already have branches in Kuala Lumpur, and I have other plan in Bangkok, Shanghai, and Hong Kong. Taipei is also on the list for future projects.

International Creative Business: Issue 18  

The Hakkasan issue