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Now Translated in Korean & Arabic | 한국어와 아랍어 번역 |

‫الآن المجلة متوفرة باللغة العربية‬ November 2021 | $6.00

Electrical Items Edition

Jinny Cash

$300+

The Holiday Gift Guide 5 Grooming Products to Cross-Sell Now BEAUTY GLOSSARY

CLIPPER VS. TRIMMERS

Savings Inside


For visibly healthier hair, start at your roots with the Royal Oils collection.

Achieve a healthier scalp and healthier hair in just 3 weeks*.

SPECIFICALLY DESIGNED FOR CURLY AND COILY CROWNS

©2021 P&G

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OTC Beauty Magazine November 2021

*with regular use of anti-dandruff products

RESPECT THE CROWN


A COLLECTION

Royal Oils Daily Moisture Scalp Cream

This light, fast-absorbing cream nourishes the scalp. Designed for use between wash days, the leave-in formula is free of sulfates, mineral oils and dyes. This product is great for protective styles, twists and locs.

Royal Oils Instant Soothe Scalp Elixir

Healthier Scalp, Healthier Hair in Just 3 Weeks Your customers know the negative effects of a dry, uncomfortable scalp. Although they are twice as likely to experience scalp issues, they are half as likely to use anti-dandruff products due to concerns around harming their hair. That’s why we’ve created the ultimate scalp care solution. Your customers can now achieve long-lasting scalp relief, a healthier scalp and healthier hair in just 3 weeks.

Healthy Hair Starts with a Healthy Scalp The Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides long-lasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy scalp and hair.* Coconut oils leave hair luxuriously moisturized. This unique line of six products was developed to maintain hair and scalp health. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists and also for male customers sporting, fades, waves or cornrows. *associated with dandruff

Total Scalp Care to Honor Every Uniquely Beautiful Hair Type The Head & Shoulders Technology featuring ZPT and zinc carbonate is a truly smart solution to address scalp discomfort. It is highly efficient in adapting to the unique and constantly changing needs for Black men & women’s scalp and hair from one hair wash to the next.

Developed by the Royal Council Each product in this line-up was perfected by Black hair experts with active ingredients developed with dermatologists to relieve an itchy scalp,* prevent flakes* and itch and to provide long lasting scalp relief.** *as associated with dandruff **with regular use

Respect the Crown Cater to your customer’s textured hair needs with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair.

The no-rinse elixir is free of alcohol* and features cooling menthol and peppermint oil to instantly soothe dry, irritated scalp on contact for all day, 24-hour scalp and itch protection*. *contains no ethanol

Royal Oils Hair & Scalp Co-wash

Unlike your customer’s usual co-wash, this product gently cleans and hydrates her scalp and hair. This moisturizing co-wash removes build up and refreshes from root to tip. As a low-lather product, it’s rich with a fresh coconut scent. It’s also perfect for detangling relaxed and natural hair, making it easy to comb and brush out tangles.

Royal Oils Water Activated Scalp Scrub

This unique water activated formula is designed to be used in the shower prior to shampoo designed to remove product build up and renew the surface of your customer’s scalp. It’s great for wash days and is infused with coconut oil, sulfate-free and also dye-free.

Royal Oils Scalp Care Shampoo

This fresh coconut scent shampoo cleanses hair and scalp to remove buildup. It’s free of parabens and dyes, with long-lasting odor protection. It also provides your customer with light-weight, longlasting hydration without fear of stripping away moisture.

Royal Oils Scalp Balancing Conditioner

Customers can use this moisturizing conditioner to restore scalp and hair moisture, leaving hair touchably soft and healthy. It’s free of sulfates, parabens and dyes. OTC Beauty Magazine November 2021

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November 2021

c ont en t s

In Eve ry Is s u e

The Holiday Gift Guide Page 16

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OTC Beauty Magazine November 2021

8

Editorial Letter

12

Expert Advice

14

Trend Alert

16

Marketplace

35

Urban Call Briefs

40

Related Items

47

Coupons

54

Top Sellers

56

Clipper Tips

It’s Electric

6 Reasons You Should Ditch Your Disposable Razors

Give the Gift of Hair Color

The Holiday Gift Guide

5 Grooming Products to Cross-Sell Now

Appliances

Renew Your Style with reSURGE Shavers


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November 2021

c ont en t s

58

Therapy Trends

64

Industry News

70

Show Calendar

breakage from over-manipulated hairstyling or

72

Glossary

and bottom line - will love!

Wired for Electrical Beauty

25

Knowledge to Know

Attract More Customers with Hollywood Beauty®’s New Growth Oils Assortment By Jasmine Shaw

Are your textured-hair customers frustrated over damage from heat use? Hollywood Beauty may have the perfect solution that your customers -

Clippers vs. Trimmers

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Business Tips

Beyond Mentoring | Coaches, Champions & Cardinals By Jill J. Johnson

People who achieve career success often talk about having had a mentor who guided their

career. Everyone needs help learning new skills and imagining things they could have never

conceived of on their own. Yet, there are three

other types of people who can profoundly impact your ability to achieve success besides someone who is actively mentoring you.

ON THE COVER Ready for extra juicy hair and real

78 88

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Ad Index Product Spotlight

Cantu Beauty Introduces New Skincare Collection

OTC Beauty Magazine November 2021

hydration? African Pride has you covered with its new Moisture

Miracle Gels. These three styling gels are designed to provide the necessary hold without holding back on the moisture.

To learn more, turn to page 52 or visit www.africanpridehair.com.


DARK & LOVELY

UP TO

LEVELS OF DRAMATIC LIFT

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#1 HAIRCOLOR BRAND FOR WOMEN OF COLOR* NEW!

*US women of African Descent haircolor category Latest 52 weeks ending 3.20.21

*SIMULATED RESULT

OTC Beauty Magazine November 2021

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CEO:

Editor:

Art Director:

Advertising Manager:

Arabic Translator:

Contributing Writers:

Columnists:

Ann Jhin

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Sam Choi support@otcbeautymagazine.com

Candace Smith advertising@otcbeautymagazine.com

Laura Albast

Mary Bandy Jasmine Shaw Jill J. Johnson

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique

perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only multilingual publication in the industry offering both Korean, Arabic and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and

at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

Pleasant Image Distributing, Inc. Miami Florida 33141 Made in USA

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OTC Beauty Magazine November 2021

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292


TM

DESCRIPTION The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

Aqua Lashes 340

Aqua Lashes 341

Aqua Lashes 342

Aqua Lashes 343

Aqua Lashes 344

Aqua Lashes 345

POINT OF DIFFERENCE The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS • • • • • •

The lashes are lined with adhesive that is activated by water Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line Beautiful, lush styles in natural to dramatic looks Lashes have tapered tips and a black band mimicking the look of eyeliner Available in 6 styles Lashes may be reused with traditional adhesive application network ArdellLashes.com | #ArdellLashes | @ArdellBeauty OTC Beauty Magazine November 2021

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14-1421

Join our


EDITORIAL LETTER

It’s Electric! Have you ever taken the time to think about how many appliances we use for our grooming regimens? Think of how often you reach for your hairdryer after washing your hair or use a shaver to remove your facial hair. Think of the curling wand you use to create the perfect hairstyle or the cleansing brush you use when washing your face. If you didn’t realize it, electrical items constitute a significant component of our industry, and your shoppers are likely on the lookout for the newest and latest edition of their favorite appliance. That’s why OTC Beauty Magazine is focusing on all things electric this month! We wanted to showcase electrical items that you may not have always considered for your store. If you want to learn about the tried and true appliances that are sure to fly off the shelves, look no further than our Top Seller’s list on page 54. And we dive into holiday gift ideas for your shoppers in our monthly Marketplace feature on page 16. There, you’ll see that your favorite hair appliance companies have some great, limited-edition gift boxes that you’ll want to stock up on for the holidays. Plus, to help our readers remain educated on the industry, we’re launching our monthly Beauty Glossary. This month, we’ll focus on Clippers and Trimmers, with help from the leaders at Stylecraft and Gamma+. Jessica De Vault Hale EDITOR

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The staff at OTC hopes this issue will inspire you to let your hair and beauty appliances electrify your sales!


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Made for Your Hair by Experts Who Have Your Hair The Gold Series collection was designed to provide deep moisture, strengthening your hair from within, by a dedicated team of Black scientists who care about the health of your hair and theirs.

Works better because it’s made better. © 2021 P&G

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ADVERTISEMENT

WORKS BETTER FOR HER TEXTURE CREATED BY BLACK EXPERTS, GOLD SERIES WORKS BETTER BECAUSE IT’S MADE BETTER A dedicated team of PhDs and scientists strived for over ten years to develop a haircare line using innovative technology and superior ingredients formulated specifically for textured hair. Inspired by their loved ones and their personal hair journeys, the talented souls behind the science of Gold Series have mined their deep knowledge and fondest hair memories to develop a unique line of products that deliver unrivaled benefits to care for, style and maintain textured hair. Whether your customers’ hair is natural, relaxed or if they’re transitioning,

In addition to customer favorites like the Hydrating Butter-Crème, Intense Hydrating Oil, and Leave-On Detangling Milk, Gold Series has introduced a Maintenance Collection that will continue to satisfy your customers’ unique hair needs and make their hair easy to maintain. Also, Gold Series has been refreshed with a beautiful look, guaranteed to turn heads. Check it out below.

the Gold Series Collection gives their hair moisture, shine and strength. For Isoken Igwekala-Nweke, PhD, her 1-year-old daughter’s fascination with her “big chop” is what excites her to give specialized attention to the formulation of Gold Series. Scientist Ian Henry understands that his invaluable contribution to shaping positive messages about Black women’s beauty will help his young daughter navigate the world confidently. Through rigorous testing and years of research, these brilliant minds have found that from the corner suite to the astronaut’s seat, you need your haircare to not only work for you, but also make your proudest moments that much better.

ITEMS INCLUDE: Gold Series Curl Awakening Spray • Gold Series Triple Care Braid Cream • Gold Series Instant Nourishing Spray • Gold Series Split Ends Treatment

“My fondest memory of my

“As the father of a young daughter,

personal hair journey was when

I’ve become acutely aware of

my 1-year old daughter was

what the world tells her about

beaming after my most recent

herself. Her hair and how she feels

‘big chop,’ running her hands

about it has a huge impact on her

through my hair and was excited

self-confidence. Contributing to the

that we have the same hairstyle.”

development of Gold Series, for

– Isoken Igwekala-Nweke,

me, means making her hair Journey

Gold Series Senior Scientist, PhD

a little bit easier, so she can face the world more confidently while loving her hair.” – Ian Henry, Gold Series Scientist, PhD and R&D Manager

Meet the experts who continue to revitalize Gold Series and highlight the versatility and most importantly, the beauty of textured hair.

OTC Beauty Magazine November 2021

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EXPERT ADVICE

By Mary Bandy

Reasons Why You Should Ditch Your Disposable Razors

So you’ve heard lots of good things about safety razors. You’re even thinking of making the switch from disposable razors. Great choice, but what are all the benefits exactly? We’re glad you asked. Safety razors are durable, reusable metal razors designed to cut facial hair with a single blade. Double-edge razor blades are used with safety razors and are made to

1. Save Money While the initial cost of a metal safety razor is more than plastic razors, the double-sided blades are the only thing you need to keep purchasing. Replacement blades are significantly cheaper than the typical plastic razor. The average cost of a basic disposable razor is about $1.30. For safety razors, replacement blades can cost as little as half that price.

be replaced whenever they get dull. This way of shaving is old-fashioned—

2. A Closer, Smoother Shave

the kind of shaving your grandad did. But like

Single blade safety razors cut the hair right at the surface level, which gives

many retro things, the users knew what they

you a close, comfortable shave. The razor glides smoothly over the skin,

were doing with them back then, and there is

helping to reduce any irritation and razor burn considerably.

an art and skill involved - especially with safety razors. Check out some of the reasons you should ditch your disposable razors.

3. Less Pressure The tough metal of a safety razor gives them a weighted design, allowing you to apply a natural amount of pressure when shaving. Pressing down on your razor when shaving can lead to an increased risk of razor burn and cuts. With a safety razor, you can let the razor do most of the work for you, achieving a smooth, close shave with a light touch.

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4. Reduce Bumps, Tug, and Pull Multi-blade disposable razors cut the hair below the surface of your skin. They do this by tugging the hair up and taking off a top layer of your skin each time you shave. Tugging and pulling on the hair on

our oceans, polluting and harming our planet. On the other hand, safety razors have disposable blades made entirely of metal, so they are recyclable if done safely. But if you do end up throwing out the blades, they still create only a fraction of the waste of a disposable razor since you’re just tossing just the small razor blade instead of the whole razor.

your face and shaving off its top layer can unsurprisingly

6. More Hygienic

lead to irritation as well as

With typical multi-blade razors, all kinds of bacteria

unsightly razor bumps,

and dead skin cells can get trapped in between the

which are caused when

blades. Every time you shave, you’re running that

the hair curls back on

mixture all over your face and into your pores. The

itself and grows into the

single-blade design of a safety razor

skin instead of straight

is infinitely easier to keep clean

out through the follicle. The surface-level cut from a

and has way fewer nooks and crannies for dirt and germs

safety razor virtually eliminates

to hide in, cutting down

tug and pull, giving you an excellent

on the chance of clogged

close shave while keeping the top layer of your

pores and pimples.

face intact.

5. Eco-Friendly

Ready to make the switch from disposable razors to a safety razor?

Over 2 billion disposable razors are thrown away every year— that’s a

Check out the varieties Universal Beauty

billion with a “b.” Due to their complex structure, most plastic razors are

has to offer and find one that’s a perfect fit for you and your shaving style.

not recyclable, so the vast majority of those 2 billion end up in landfills or

For questions or comments, email information@vanderhagen.com.

Meet Mary Bandy

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

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TREND

ALERT

Give the Gift of Color Crazy Color has everything you need to treat your own and your loved one’s hair this Christmas, from vivid shades to super caring shower essentials.

For the Vivid Color Lover

For the Hair Wash Day Obsessed

Our semi-permanent range has everything a color lover could dream of.

For those who worship at the altar of hair wash day, they NEED Crazy

With 40 shades spanning across the entire rainbow, there is something for

Color’s EXTEND Shampoo and Rainbow Care Conditioner.

everyone. Start with the EXTEND Shampoo, formulated to care for and revive all Crazy Color is passionate about anti-fade color that keeps the hair’s

semi-permanent and oxidative color-treated hair. Free from harsh salt

integrity at optimum level. That’s why the color company adds a trio of

and sulfates. With a trio of essential oils to

high-performance oils to each pink bottle to ensure vibrant, long-lasting

provide increased hydration. Then move

color results. Each pink bottle also comes with Rainbow Shield Technology

on to the Rainbow Care

to protect your hair.

Conditioner maintain

Crazy Color’s Semi Permanent shades are also all 100% vegan, cruelty-free, and they are also formulated without other nasties such as PPD, Ammonia, Gluten and Parabens. Instead, they’re filled with super nourishing Sunflower Seed Oil, Raspberry Seed Oil and Avocado Oil; hello, hydration and repair!

to the

help

strength,

shine and suppleness of any bleached or colored hair. It is infused with a unique protein blend with moisturizing benefits, an ideal treatment for overprocessed hair. Frequent

For Color That Goes the Distance For that friend, family member, or client who’s constantly complaining about their color fading

use will help to seal and smooth the hair shaft for optimum color vibrancy!

too quickly, the Crazy Color ANTI Bleed Spray is a thoughtful gift that allows them to lock in their color

All Crazy Color products

for longer! It keeps color bleeding and premature

are

fading at bay while injecting the hair with a boost

cruelty-free so that you can

of glossy shine. Rinse hair with cold water after

gift with a clear conscience.

coloring, then spritz through the hair, leave for 1 minute, then all that’s left to do is dry, style and enjoy your new color.

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OTC Beauty Magazine November 2021

100%

vegan

and


Wave goodbye to brassy hair, and say hello to cool beautiful locks with our 100% sulfate-free shampoo specifically formulated for super lightened blonde, grey, or bleached hair. Infused with violet pigments to create light bright hair that is soft and shiny.

Available in 8.45 fl oz and 33.81 fl.oz

www.crazycolorus.com OTC Beauty Magazine November 2021

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MARKET PLACE

Holiday Gift Guide It is officially the holiday season, which means that many of your customers will be shopping for gifts for their loved ones. This is an opportunity to showcase products that your shoppers may overlook or offer special deals. After all, there’s more to a beauty supply store than just shampoos and conditioners. There are all sorts of items that would make for thoughtful gifts. Whether you plan to bundle a couple of items together or host a seasonal sale, there are many ways to make the best of this festive gift-giving season. Here are a few recommendations to inspire your next holiday sale.

THE GIFT OF GOOD HAIR For the trendsetter in your life, give the gift of great hair with the BaBylissPro Limited Edition Gift Box. This specialedition pack includes two of the brand’s top-selling items - the 1875 watt BaBylissPro Classic Dryer and BaBylissPro Porcelain Ceramic 1” Straightening Iron. The iconic pistolgrip hairdryer offers high performance and outstanding professional results, while the flat iron provides even heat distribution for smooth and sleek tresses.

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OTC Beauty Magazine November 2021


Complete this bundle with the BaBylissPRO LimitedFX Collection Gold Clipper & Trimmer Duo. This set includes the Metal Lithium Clipper and Metal Lithium Outlining Trimmer. The clipper consists of a black graphite fade blade and a 5-Detent Taper Control. The trimmer includes a 360° exposed T-blade and a high-torque, brushless 7200 RPM engine.

THE GIFT OF THE PERFECT PHOTO It doesn’t matter if you’re shopping for an aspiring beauty influencer or that friend who wants to look her best for every Zoom call; they’ll love the J2 Professional Desktop Ring Light. Equipped with 10 levels of brightness and smooth dimming, this 10” ring light will pack a lot of punch for its size. Thanks to its flexible cell phone holder, you’ll also be able to record on your own, on the go easily.

Pair this must-have with the J2 Steam Brush Straightener. Thanks to its ultrasonic mister technology, you’ll be able to straighten hair while infusing it with nutrients and moisture. Perfect for quick styling on the go.

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Holiday Gift Guide

THE GIFT OF A SMOOTH SHAVE For that gentleman in your life who takes his grooming seriously, gift him with the Andis ProFoil Lithium Titanium Foil Shaver. Banish stubborn stubble in style with the product’s sleek, attractive design. Dipped in rich, golden titanium, the staggered head runs whisper-quiet and won’t irritate the skin.

Grab a bottle of Andis Blade Care Plus Spray to ensure their shaver – any other clippers and trimmers they may own – remain clean and disinfected. The 7-in-1 spray washes away hair and buildup and acts as a rust preventative.

The Gift of Sanitization For the barber or stylist on your shopping list, choosing a practical but stylish gift may be the way to go. We recommend the Marvy Sani-Sentor Sanitizer for an organized way to disinfect your styling tools. This product combines wet and dry sanitizing methods to clean their daily tools. The upper portion is reserved for storage, while the lower half offers a section for sanitizing clipper blades.

For larger tools, add the Marvy Model 10 Steril-Ray Sanitizer to the purchase. This large-capacity product is the brand’s most popular model and can help disinfect combs, brushes and other similar-sized tools.

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OTC Beauty Magazine November 2021


NATURALS

Avocado Cilantro complete system: Shampoo, Conditioner, Serum, Hydrating Butter, Leave-in & Styling Mousse

Get Silky, Shiny, Luxurious Hair with Natural Ingredients! Plant-based ingredients for natural hair repair and that silky shine you’ve been looking for!

AVOCADO Prevents Hair Loss Moisturizes Strengthens Hair Root Adds Shine

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA

CILANTRO Promotes New Hair Growth Essential Vitamins & Proteins Hydrates & PH Balances Hair & Scalp

@ICFantasia

Fantasiahaircare

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Holiday Gift Guide

The Gift of Straightened Strands If your customer is shopping for someone who loves a straight hairstyle, look no further than the Hot Tools Radiant Blue 1” Digital Titanium Flat Iron. The product is equipped with superior titanium plates that help straighten hair fast while reducing frizz and sealing the hair cuticle. Its Micro Shine finish also resists corrosion and ultimately prevents hair snagging.

Keep this practical gift performing at its best with the Hot Tools Styling Iron Cleaner. This non-toxic spray removes product buildup on appliance surfaces, allowing the flat iron to glide through the hair smoothly. It can be used on ceramic, tourmaline and metal irons.

The Gift of a Stylish Station A barber’s station should be neat and clean, but adding a little style can be easy with a bit of coordination. We recommend the Wahl Tool Mat – the perfect place to rest your tools while cutting hair, trimming a beard or completing a look. Best of all, it protects the barber’s workstation, making it easier to clean.

Add even more style with the Wahl ’19 Hot Lather Machine. This machine warms but doesn’t overheat liquid lather for an upgraded shaving experience. Standing at only 9 inches high and weighing less than 2 pounds, this professional lather machine can easily add a touch of luxury to the workstation while providing the barber a chance to give their clients the ultimate shaving experience.

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OTC Beauty Magazine November 2021


By Jasmine Shaw

KNOWLEDGE TO KNOW

Attract More Consumers with Hollywood Beauty®’s New Growth Oils Assortment •

Hollywood Beauty® Products is the No. 1 leader in multiuse beauty oils.

Hollywood Beauty® Growth Plus Hydrating/AntiFrizz Tea Tree &

Our High Category Performers are blended oils for ingredient-conscious

Jojoba Oil: This hydrating and anti-frizz oil promotes healthier scalp

consumers and are the top-selling item for natural haircare consumers

and hair with antibreakage and dry, itchy scalp relief.

seeking styling and maintenance support. We’ve heard many concerns,

from over-manipulated hairstyling to worries about breakage and damage

Jamaican Black Castor Oil: Strengthening and shine oil promotes

from everyday wear and heat use. We have found solutions to each of these

stronger, thicker and shinier hair with antibreakage and dry, itchy

issues.

scalp relief.

Introducing Hollywood Beauty®’s 4-ounce Growth Oils

Meet Hollywood Beauty®’s new assortment of growth oils: Hollywood Beauty® Hair

Retention & Growth Oil, Hollywood Beauty® Growth Plus Hydrating/AntiFrizz Tea Tree & Jojoba Oil, and Hollywood Beauty® Growth Plus Strengthening/Shine Tea Tree & Jamaican Black Castor Oil.

Hollywood Beauty® Growth Plus Strengthening/Shine Tea Tree &

As a beauty and wellness expert, I always seek natural oils that will help me manage,

Hollywood Beauty® has learned that adding education via display, at shelf and online will increase profitable outcomes even more.

Ready-to-use, “Twist Close” Cap: This feature is offered with our most popular, natural carrier oils high in Vitamin E and other trending

condition and promote healthy hair growth every day. Seeking oils that will:

• set up the desired style outcomes when I am doing a wash and go, twist or braid out;

• add

moisture, conditioning and protect

against a dry, itchy scalp while wearing protective styles; and

work well for intense hydration, anti-frizz, strengthening, shine and antibreakage.

growth stimulators like flaxseed, chebe, tea tree and Jamaican black

castor oil.

Whether choosing to use the Hollywood Beauty® Hair Retention &

Hollywood Beauty® Hair Retention & Growth Oil, Infused with

Growth oil to focus on growth treatments and elongation or the Growth Plus Oils to benefit from their anti-frizz, strengthening and shine benefits,

Flaxseed & Chebe: Focused on hair retention and growth for styling and length retention.

Hollywood Beauty® has all of the key growth oil needs covered. All the

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includes Vitamin E too

products have pleasant smells that will keep your customers coming back

Hollywood Beauty® Effective Blends: 2 ounces, 8 ounces and newly

for more.

launched 16-ounces. Hollywood Pure® Tea Tree 1 ounce and 30-plus varieties are now available. Soybean Oil is also included, and it is an

Hollywood Beauty® Growth Oils represent the top oils in building business: tea tree, vitamin E, jojoba and Jamaican black castor oil. Spontaneous consumer spending increases when an assortment of items is offered. Because of various users and needs, multiple sizes and offerings meet

unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s primary asset to hair is moisture retention because it is full of good fatty acids, manganese, and vitamins rich in Vitamin E.

consumer needs at shelf and online. Beauty supply stores can continue to

Hollywood Pure® Certified Organics, 1 ounce, 10-plus varieties

take the lead in offering both assortment and education. Education will

Hollywood Beauty® Jamaican Black Castor Oil, 3-ounces, seven

help direct consumers to the oils, creams, and regimens to provide them with benefits to meet their real problem-solving needs for hair, skin, scalp, and body. Hollywood Beauty®’s results show this.

Hollywood Beauty® has learned that adding education via display, at shelf,

varieties

Perfect Results® from Hollywood Beauty®, six Pre-Mixed Pure Oil Cocktails with a touch of fragrance.

NEW Hollywood Beauty® Hair Retention & Growth Oil infused with flaxseed & chebe (with Vitamin E); Growth Plus Hydrating/

and online opportunities will increase these outcomes even more.

AntiFrizz Tea Tree & Jojoba Oil; and Growth Plus Strengthening/ Shine Tea Tree & Jamaican Black Castor Oil

Hollywood Beauty®’s website focuses on “Celebrating and Caring for You” ™, and there is something to be found to help all hair types, hair textures and even those with dryer skin and scalp issues. Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI), includes a “hero oil” to

Available at Your Local Beauty Supply and Worldwide. To learn more, visit hollywoodbeautyproducts.com.

meet all needs and various additional oils, from tea tree, vitamin E, NEW

PLEASE FOLLOW Hollywood Beauty Products® to learn about the latest

Aloe with Vitamin E and Hemp oils to Jamaican black castor, avocado oils,

innovation, education tips, and giveaways!

and NEW Flaxseed Organic Oil. These multi-use oils can help promote

hair growth and retention, provide moisture and reduce frizz.

@hollywoodbeauty_products #hbsolutions #activatehollywoodbeauty #hollywoodbeautyherooils

Meet Jasmine

Jasmine Shaw is the founder and owner of the premium wig brand Flaunt Wigs. Since its inception in 2017, Shaw has secured multiple production placements and celebrity sightings in her units over the years. She enjoys all things beauty and hair and is a self-taught beauty professional who understands the powerful emotional effects of a woman’s crown on her self-confidence.

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“ Tell your story, or someone else will tell it for you.

WATCH ME WORK

The Gold Series Hair Repair Collection, developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair. So no matter how you work your hair, Gold Series works hard while you work wonders.

© 2021 P&G

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OTC Beauty Magazine November 2021

DEMETRIA L. LUCAS PODCASTER | AUTHOR CULTURAL CRITIC


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The Gold Series Hair Repair Collection works better because it’s made better, check it out for yourself at Pantene.com © 2021 P&G

OTC Beauty Magazine November 2021

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BUSINESS TIPS

By Jill J. Johnson, MBA

Beyond Mentoring The 3

C ’ s - C oaches, C hampions

&

C ardinals

People who achieve career success often talk about having had a mentor

Coaches are also a support system to help you get back up quickly when

who guided their career. Whether the mentoring relationship evolves

you stumble, as we all inevitably do. The learnings and discipline you learn

naturally or is planned, it provides a sustained link between the two

from a great Coach will remain with you throughout your career.

individuals. Everyone needs help learning new skills and imagining things they could have never conceived of on their own. Yet, there are three other

Champions

types of people who can profoundly impact your ability to achieve success besides someone who is actively mentoring you. The critical difference is

Some people in your professional life will reach out to assist you in a

the level of their involvement in your life or career often differs significantly

very different way than a Coach or a Mentor. Champions are the people

from that of a mentor. Knowing that you can benefit from a broader range

who can open doors for you without any real relationship with you other

of advisors will allow virtually everyone you meet to inspire and guide you.

than they recognize your talent and potential. Champions don’t involve themselves in your life in any significant or ongoing way, but they reach back with their hand and give you a boost to lift you to the possibility of a

Coaches

new level of success. These types of distinguished business executives are

Coaches go by many names in today’s business world. They can also be consultants, advisors or trainers. When from Tom Brady to Simone Biles, one common denominator is they all have that Coach. The key thing that makes a Coach different from a mentor is they are paid to make you think, give you advice, refine your expertise, and teach you advanced skills. A Coach’s experienced eye can see the changes and adjustments that will

that moves you to the front of the line. They

you think of any successful sports figure

enables them to play at an elite level is a

so widely regarded that their recommendation is virtually an endorsement know they are opening a door for you, but they don’t expect anything back except that you follow through on the opportunity at

Whether you are on your way to the top of the corporate ladder or to

an exceptional level of performance.

You will gain the attention of a Champion

entrepreneurial success, it is unlikely

via recommendations of their staff or

that you will get there alone.

professional skill set to their attention.

make all the difference in your ability to attain success. They teach you how to go beyond the fundamentals to leverage your skills for even greater rewards. Business Coaches do the same. They help transform leaders through their ability to teach profound business and life lessons.

from projects you work on that bring your These types of leaders are always on the lookout for talent. A high level of satisfaction with your efforts can bring incredible opportunities. It can include

business referrals, invitations to next-level boards, and other opportunities to showcase your skills. Referrals from a Champion can make an enormous difference in your career and raise your future opportunities’ sophistication level. The most unusual thing about your relationship with a Champion is

A great Coach will help you clarify your vision for your future and hone

that there is likely no personal relationship. They don’t have heart-to-heart

your ability to manage the inherent challenges of the business world. They

talks or lunch with those they support. Yet, a Champion can do more for

often view dreaming big dreams as critical, but they know that putting

your professional career than any Mentor ever could. Champions open

forward the day-to-day effort is essential to making any big dream a viable

doors and give you a chance to prove yourself. They can bring you to a

reality. A Coach can help you develop the self-confidence you need to hone

whole new professional level and open up the world for you.

your skills and deliver them with style, grace and technical perfection. 30

OTC Beauty Magazine November 2021


Cardinals

events have the potential to change the course of your entire life. The

Then there are those people who fly into your life and show you possibilities that will change the course of your future. These Cardinals just as quickly fly away, and you never see them again. Nevertheless, the brilliance of what they have added to your view of the world changes how you see your future. When Cardinals talk to you, their words inspire a new song in your heart. The possibilities of the world they show you move your spirit in a new

insights these Cardinals share with you will resonate at a profound level, and you will leave the encounter knowing with absolute certainty that your future possibilities have changed for the better. It is unlikely that you will ever see or talk with that Cardinal ever again. Cardinals don’t know you. They have no idea of your potential or ambition, or determination. They just show themselves to you, and you will be inspired by the possibilities.

direction. Cardinals encourage you to soar to a level you could never have imagined before you saw them fly. Cardinals leave behind a memory that stimulates and engages you because they have exposed you to previously unimagined possibilities.

Final Thoughts Whether you are on your way to the top of the corporate ladder or to entrepreneurial success, it is unlikely that you will get there alone. Bringing in paid coaches and allowing others to inspire and champion your talent

You will connect with a Cardinal through chance encounters or as a result

will open you up to a world in which you can learn from virtually everyone

of an unexpected opportunity that comes your way. These happenstance

you meet. By doing so, you will exponentially enhance your potential for success.

Meet Jill

Jill J. Johnson, MBA, is the president and founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Johnson helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com. LinkedIn | Instagram | Twitter | Clubhouse: @JillJohnsonUSA Facebook: https:/www.facebook.com/JohnsonConsultingServices

OTC Beauty Magazine November 2021

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BLUEBERRY BLISS HAIR GROWTH COLLECTION BEFORE

AFTER

REPAIR. RESTORE. REGROW

WWW.CURLS.BIZ | @CURLS 32

OTC Beauty Magazine November 2021


OTC Beauty Magazine November 2021

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OTC Beauty Magazine November 2021


By Lafayette Jones

Dr. Faith Oliver-Robertson

Betty R. Clawson

International Shades of Beauty (ISOB) Educator, Oral Surgeon, Esthetician and Chaplain

Dudley Beauty School Pioneer and ISOB Educator

Dr. Faith OliverRobertson ISOB

Educator,

Tori Prince, Esthetician

Makeup Artist, Beauty Scientist & ISOB Educator

Oral

Surgeon,

a person perceives themselves, you can change the course of their destiny,” she says. That’s why the doctor lives by the creed: “Don’t just make a living; make a difference.”

Betty R. Clawson

Faith Oliver-Robertson is an awardand

Tanieka Vance-Randal

Natural Hair Care Products Creator, ISOB Educator & Registered Nurse

Shoutout DFW, True Life Magazine, and others. “If you can change the way

Affectionately known as “Dr. Faith,” Oral

BRIEFS

World Changers. She has also been featured in CEO MOM Magazine,

Esthetician and Chaplain

winning

URBAN CALL

Dudley Beauty School Pioneer and

Maxillofacial

ISOB Educator

surgeon. She recently retired from private practice after 20 years of impeccable service to pursue full-time ministry. What is the basis of her ministry? Simply put, it is YOU. As a

Betty R. Clawson, the founder of

certified chaplain, life coach, international speaker, teacher and author, she

Dudley Beauty College – Chicago,

wears many hats.

is a force to be reckoned with in the

Committed to elevating the self-esteem of others through cosmetics,

beauty industry. Under Clawson’s

Oliver-Robertson launched Faces by Dr. Faith. She is a self-taught makeup

leadership, Dudley Beauty College has

artist with over 20 years of experience and remains in high demand for

become iconic in the beauty industry for its outstanding education. The

her unique style of brow sculpting. She has also added the Ombre Powder

school’s mission is to develop professional cosmetologists, nail technicians,

Brow semi-permanent eyebrow enhancement technique to her repertoire

estheticians, hair braiders, barbers, instructor trainees and licensed

to offer her clients another option in obtaining those gorgeously sculpted

professionals for the 21st century.

brows. As a surgeon, licensed esthetician, skincare specialist and C.E.O. of Dr. Faith Global, L.L.C., she is incredibly proud to have launched TRUTH by Dr. Faith. Her medical-grade, high-performance skincare line effectively targets signs of aging, acne, dehydration and sun-damaged skin. These powerful, naturally derived products promise to be a game-changer in the field of esthetics.

The definition of a mother is to establish, direct, protect and support her young. Can you imagine a mother with over 7,000 children in 28 years? Wow! That’s what the current and former students at Dudley Beauty College-Chicago call Clawson - their mother in business. Clawson came to Chicago quite reluctantly 27 years ago at the suggestion of her bosses, Dr. Joe L. Dudley, Sr. and Eunice Dudley. She was a country girl from rural North Carolina and doubted her ability to build a business

Oliver-Robertson continues to be recognized globally for her outstanding

in a big city. However, Clawson knew her bosses would not direct her

accomplishments. Her accolades include but are not limited to Rolling Out

wrong. Consequently, in September of 1993, Dudley Beauty College –

Magazine’s Top 25 women in Dallas, the Martin Luther King Jr. Community

Chicago was born.

Hero Award and recognition in K.I.S.H. Magazine as one of the Top 30

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine November 2021

35


URBAN CALL BRIEFS

Her experience for the past 50+ years with Dudley Products includes direct

women the confidence to prioritize and implement a self-loving beauty

sales, professional route sales, territorial management and the founding

regimen. As a “skin savior,” she has earned many industry opportunities,

Dean of Dudley Cosmetology University in Kernersville, North Carolina.

such as completing her National Coalition of Estheticians Association

She attributes these experiences as preparation for leadership as a school

(N.C.E.A.) certification and serving as an ambassador and contributing

director and her relationship with God that prepared her for this new

author for DermaScope and an international educator.

responsibility of changing the lives of future cosmetology business leaders.

Prince will be the first to tell you her success story is not black and white,

Clawson often tells her students that “exceptional customer service will

but it molded her to become a great leader in the beauty industry. Her

separate the successful from the unsuccessful in business.” Her favorite

passion began when “I discovered Tori while dancing and modeling as a

phrase is: “When you touch a client, you transfer what you feel to that

child; after suffering alcohol addiction and sexual abuse. Modeling opened

client. It is important for students to understand that they must cleanse

my world to the inner and outer transformations of beauty. But rather than

themselves of negative and bitter thoughts to not transfer those feelings. If

serve superficial looks, I chose to explore the inner beauty of my clients.”

a client comes to them with negative and bitter thoughts, they should have enough love and joy to transfer those feelings to the client, thus changing the client’s focus. Every client that leaves your chair should be able to feel your joy, never your disappointments.”

After decades of working as a human resources professional, Prince quit to become a full-time beauty entrepreneur. Her departure from corporate America occurred at the start of a global pandemic and shutdown. She chose to step out on faith and has not looked back. Once she shifted into

Clawson received countless awards over the years, such as The William

her entrepreneurial lane, her “Toriban glow up” manifested, and she

Gordy Lifetime Achievement Award at the Chicago Fashion & Beauty

poured herself into developing her products and services. “I take pride in

Awards, The Women of Excellence - Black Pearl Award, Ernst & Young

my client-centric, health-based, and scientific-backed approach to luxury

Entrepreneur of the Year, Lifetime Achievement Award from the Golden

skincare. Self-care isn’t just a one-day mantra. It should be normalized and

Scissors Foundation in Washington, D.C., Chicago Defender’s Women

integrated into our daily lives.” Prince says.

of Excellence, and International Shades of Beauty Living Legend Award in 2020. Moreover, a former student awarded her the Community Image Award for her outstanding service, support, dedication, and youth empowerment by Plan for Success. In addition to receiving awards, Clawson was appointed to many boards and commissions. She has created more than just a beauty college; she started a ministry designed to change lives through the cosmetology industry.

Esthetician, Makeup Artist, Beauty Scientist & ISOB Educator

Victoria “Tori” Prince is a highly beauty

leader

and

modern-day beauty scientist with decades The

of

Chicago

industry resident’s

experience. extensive

educational background in science, business and administration has served her well. Her numerous accolades, education, training and certifications attested to her passion and expertise, all of which are the foundation for her reputable work and success. She strongly encourages women to infuse self-care and a touch of luxe into their day-to-day by any means necessary. To normalize this principle, she creatively founded her self-titled lifestyle brand, Tori Prince Beauty. In every experience, Prince instills her knowledge and genuine care, giving 36

OTC Beauty Magazine November 2021

success. The impact she has had in the beauty industry is ground-breaking. Prince is dedicated to motivating women to create their own success and become empowered. One of her favorite quotes sums it up: “No one should tell what you’ve been through based on what you look like. Self-care is a necessity, but Tori Prince Beauty makes it a luxury!”

Tanieka Vance-Randal

Tori Prince

sought-after

Like many, this entrepreneur believes there is no one way to beauty or

Natural Hair Care Products Creator, ISOB Educator & Registered Nurse

Tanieka (Tee) Vance-Randall is a registered nurse, bestselling author, international speaker and the creator/ C.E.O. of the revolutionary natural hair care line, Tee’s Hair Secret. VanceRandall was born in New Orleans, raised in Marrero, Louisiana, and resides in Houston, Texas. She’s always had a passion for helping others, which led her to pursue a nursing career. In 2011, two weeks away from finishing nursing school, she faced her greatest battle - cancer. During the recovery process, she went from having a head full of gorgeous hair to being completely bald and feeling depressed. Although her recovery was an uphill climb, the blessing she gained was a profound passion for growing healthy hair and helping other ladies, as well.


After regrowing her hair, Vance-Randall created Tee’s Hair Secret in 2014.

Additionally, Vance-Randall teaches women to achieve their healthy hair

Tee’s Hair Secret is a natural hair care product line that features her personal

goals by becoming more knowledgeable and active in their healthy hair

staple, the bestselling Glorious Growth Hair and Scalp Oil. Currently, Tee’s

journey. As a speaker, she strives to motivate and inspire others to reach

Hair Secret has multiple products ranging from sulfate-free shampoos

for more. She has a story and loves to share it whenever and wherever

to leave-in curl-defining products. Her products have helped women all

she can. Vance-Randall’s story of growing up poor and always believing

over the globe to grow and maintain healthy hair without using harsh

life could be more inspires everyone who hears it. Against all odds and

chemicals. Her passion for healthy hair has also led the entrepreneur to

obstacles placed before her, she never quits. Her faith in God leads her to

study scalp and hair disorders to create product solutions.

push beyond assumed boundaries and break barriers.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

LET YOUR BEAUTY SHINE • Restore Shine • Replenish Moisture • Regain Manageability

©2020 THE HAIN CELESTIAL GROUP • LAKE SUCCESS, NY 11042 USA • VISIT WWW.QUEENHELENE.COM

OTC Beauty Magazine November 2021

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RELIEVE YOUR SCALP, CARE FOR YOUR HAIR Royal Oils by Head & Shoulders is specifically designed to relieve your dry scalp while restoring moisture. So you can prevent flakes without stripping your hair.

RESPECT THE CROWN

© 2021 P&G

38

OTC Beauty Magazine November 2021


PROTECT THE CROWN Help your customers reign supreme this season with the Royal Oils by Head & Shoulders Protective Styles Collection. Infused with aloe water and hemp oil, this collection was developed specically for textured hair by a team of Black scientists to soothe, remove buildup and deliver deep moisture. It is designed to keep your customer’s scalp and hair healthy, so they can get an extra week out of their look, whether they’re wearing braids, twists, locs, wigs or weaves.

REFRESH The scented formula of the Freshening Mist continuously releases a light oral fragrance all day to take away any odors while refreshening and conditioning your customer’s hair.

EXTEND Easily removes buildup and refreshes roots to keep your customer’s style in longer. The Refreshing Root Rinse is made with aloe water and hemp oil.

NOURISH Your customers can soothe itch* and nourish their scalp with the no-rinse, overnight moisturizing formula in the Nighttime Scalp Tonic Lotion for healthy hair while they sleep. *Associated with dandruff.

SMOOTH Encourage your customers to tame new hair growth frizz from under their protective style with the Frizz Tamer, a smooth, buildup free formula that they can easily apply to their new growth. © 2021 P&G

OTC Beauty Magazine November 2021

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RELATED

ITEMS

5 Grooming Products to Cross-Sell Now In our ‘Related Items’ column, we offer tips on hot products that you’ll want to stock up on in your store and how to upsell your customers with related items to increase your unit per transaction (UPT). This month’s installment will focus on a popular electrical tool - the Caliber .380 Gold Detachable/Adjustable Professional Clipper.

Caliber .380 Gold Detachable/ Adjustable Professional Clipper

The BaBylissPRO Barberlogy Apron

Specifically designed for professional barbers

This stylish apron will be a favorite amongst your barber. This water-repellant apron offers three functional zippered pockets to hold combs, hair clips, etc.

and stylists, this dynamic set of clippers has a proprietary black ceramic Fade Blade that gives concise and consistent cutting. It also has a five-setting adjustable blade with eight guide combs - 1/8, 1/4, 2/5, 1/2, 5/8, 3/4, 6/7 and 1 inch. It also has a low noise design and a lithium battery run time of up to four hours.

Andis Blade Brush

Dream World Silky Velvet Deluxe Luxury Durag

Specially designed to clean the nooks and crannies of clippers and trimmers thoroughly, this premium brush sweeps away loose hair with thousands of pliable bristles. It’s sturdy enough to cleanse hard-to-reach areas and supremely soft enough to leave fine metal blades undamaged.

After a fresh cut, DIY barbers will want to ensure they keep their hair looking its best at all times. With this durag, moisture is maintained, and the new hair cut continues to look sharp and polished.

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OTC Beauty Magazine November 2021

The Cut Buddy As seen on the popular television show “Shark Tank,” the Cut Buddy is the perfect tool for the amateur, athome barber. This beard-shaping trimmer guide is the ideal template stencil for use as a beard, goatee, mustache, neck shave or lineup shaver guard.


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41


RELATED

ITEMS

판매 수량 증가를 위한 5가지 남성헤어 손질 제품 이번기사에서는 스토어에 충분한 재고를 확보하고, 관련제품들로 어떻게 고객 당 평균 구매 수량을 증가시킬수 있는지에 대한 정보를 제공하려 합니다. 이달호에서는 요즘 인기있는 전기제품 Caliber .380 Gold Detachable/ Adjustable Professional Clipper와 그 관련 제품들을 집중 조명해 보도록 하겠습니다.

Caliber .380 Gold Detachable/ Adjustable Professional Clipper

The BaBylissPRO Barberlogy Apron

전문 이발/미용사를 위해 특별 디자인된 강력한

세련된 미용 앞치마는 이발/미용사들이 가장 선호하는 제품일것 입니다. 완전 방수 앞치마로 빗, 헤어클립 등을 넣을 수 있는 3개의 기능성 지퍼 주머니가 있습니다.

클리퍼로 간결하고 일관된 헤어컷을 위한 Ceramic Fade Blade를 장착하고 있습니다. 또한 클리퍼날은 5단계 설정으로 조절 가능 하며 8개의 가이드 (1/8, 1/4, 2/5, 1/2, 5/8, 3/4, 6/7, 그리고 1인치) 가 포함되어 있습니다. 소음을 최소화 하였으며, 리튬전지는 4 시간동안 지속 사용 가능합니다.

Andis Blade Brush 클리퍼와 트리머의 구석구석을 청소할수 있도록 전문 디자인된 브러쉬로서 수천개의 유연한 강모는 미용기기에 붙어 있는 머리나 털을 깨끗이 털어낼수 있습니다. 솔이 잘 닿지 않는 부분까지 청소할수 있을 만큼 튼튼하며 동시에 기기의 날이 손상되지 않을 만큼 부드러운 브러쉬입니다. 42

OTC Beauty Magazine November 2021

Dream World Silky Velvet Deluxe Luxury Durag 이발후에 자신의 머리모양이 가장 보기좋은 모습으로 항상 유지되길 바랄것입니다. 이 듀랙을 사용하면 보습을 유지하고 멋있고 윤기있는 머리결을 유지할 수 있습니다.

The Cut Buddy 유명 텔레비젼 쇼인 “Shark Tank” 에 소개된바대로, the Cut Buddy 는 비전문 이발/ 미용사를 위한 완벽한 툴입니다. 수염의 모양을 바르게 할수 있는 트리머 가이드로서 일반 수염, 턱수염, 콧수염, 목주변의 수염등의 라인을 잡고 원하는 수염 모양을 만들수 있는 제품입니다.


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‫منتجات‬

‫ذات صلة‬

‫‪ ٥‬منتجات للعناية الشخصية‬ ‫ميكنك بيعها مع منتجات ذات صلة اآلن‬ ‫في عمود «منتجات ذات صلة» الخاص بنا‪ ،‬نقدم نصائح حول المنتجات الشائعة التي ستودون أن تخزنوها في متجركم وكيفية زيادة المبيعات عبر تقديم‬ ‫منتجات ذات صلة وذلك لزيادة عدد وحدة المنتج لكل معاملة نقدية‪ .‬سنركز هذا الشهر على أداة كهربائية شائعة – الكالبر ‪ ٣٨٠.‬ذهبية قابلة للفصل‪/‬ماكينة‬ ‫قص احترافية قابلة للتعديل‪.‬‬

‫مئزر حالقة‬ ‫البايبي بليس برو‬ ‫سيكون هذا المئزر األنيق‬ ‫المفضل لدى حالقك‪ .‬يوفر‬ ‫هذا المئزر المقاوم للماء ثالثة‬ ‫جيوب وظيفية بسحاب لحمل‬ ‫األمشاط ومشابك الشعر وما‬ ‫إلى ذلك‪.‬‬

‫«كت بادي»‬ ‫(للقص)‬ ‫كما تم عرضه على‬ ‫البرنامج التلفزيوني‬ ‫الشهير‪« ،‬شارك تانك»‪،‬‬ ‫فإن ال»كت بادي» هو‬ ‫أداة مثالية للحالقين‬ ‫الهواة في المنزل‪ .‬إن‬ ‫دليل أداة تشذيب اللحية هذا هو قالب االستنسل المثالي‬ ‫لالستخدام كواقي للحية أو الشارب أو حلق الرقبة أو آللة‬ ‫الحالقة‪.‬‬

‫الكاليبر ‪ ٣٨٠.‬ذهبية قابلة للفصل‪/‬ماكينة قص‬ ‫احترافية قابلة للتعديل‬ ‫صا‬ ‫تم تصميم هذه المجموعة الديناميكية من ماكنة القص خصي ً‬ ‫للحالقين المحترفين ومصففي الشعر‪ ،‬وهي مزودة بشفرة «فايد‬ ‫باليد» من السيراميك األسود التي تمنح عملية قص موجزة‬ ‫ومتسقة‪ .‬كما أن لديها شفرة قابلة للتعديل بخمسة إعدادات مع‬ ‫ثمانية أمشاط توجيهية – ‪،٤/٣ ،٨/٥ ،٢/١ ،٥/٢ ،٤/١ ،٨/١‬‬ ‫‪ ،٧/٦‬و‪ ١‬إنش‪ .‬كما أن لديها تصميم خفيف الضوضاء‬ ‫ويصل وقت تشغيل البطارية إلى أربع ساعات‪.‬‬

‫غطاء رأس حريري‬ ‫فيلفيت ديلوكس فاخر‬ ‫بعد كل قصة جديدة‪ ،‬سيرغب‬ ‫الحالقون الذين يقصون شعرهم‬ ‫بنفسهم بأن يحافظوا على مظهر‬ ‫شعرهم ليبقى في أفضل حالة في‬ ‫جميع األوقات‪ .‬مع غطاء الرأس‬ ‫هذا‪ ،‬ستتم المحافظة على الرطوبة‪،‬‬ ‫وستظل تظهر قصة الشعر الجديدة‬ ‫بشكل حاد ومصقول‪.‬‬

‫فرشاة أنديس‬ ‫باليد‬ ‫صا لتنظيف الزوايا‬ ‫مصممة خصي ً‬ ‫والشقوق في المقصات وأدوات التشذيب‬ ‫تما ًما‪ ،‬وهي تزيل الشعر المتساقط باآلالف من‬ ‫الشعيرات المرنة‪ .‬إنها قوية بما يكفي لتنظيف المناطق‬ ‫التي يصعب الوصول إليها وهي ناعمة للغاية بما يكفي‬ ‫لتترك الشفرات المعدنية الدقيقة غير تالفة‪.‬‬

‫‪OTC Beauty Magazine November 2021‬‬

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OTC Beauty Magazine November 2021

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OTC Beauty Magazine November 2021


BLU E MAGIC

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF BLUE MAGIC & OTHER ASST. PRODUCTS, get a

$40 Rebate! EXPIRATION DATE: NOVEMBER 30, 2021

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

CAR E FR EE CU R L

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF BANTU, CARE FREE CURL, STA-SOF-FRO and/or WAVE NOUVEAU products (mix & match), get a

$25 Rebate! EXPIRATION DATE: NOVEMBER 30, 2021

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

CR E ME OF N AT UR E

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $400 OF CREME OF NATURE ARGAN OIL HAIR CARE PRODUCTS, get a

$40 Rebate! EXPIRATION DATE: NOVEMBER 30, 2021

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

PA L ME R ’ S

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF PALMER’S PRODUCTS, get a

$50 Rebate! EXPIRATION DATE: NOVEMBER 30, 2021

47

OTC Beauty Magazine November month 2021 to qualify for rebates. Coupon must be presented to Jinny Beauty Supply by the last day of the promotional


Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

48

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

OTC Beauty Magazine November 2021

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.


OTC Beauty Magazine November 2021

49


s Di

tr e

50

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B

y

e u tt r f

t s se d S

@UrbanBeautyHair | www.jbshair.com | 678-805-3000

OTC Beauty Magazine November 2021


B&C Ad

OTC Beauty Magazine November 2021

51


Related Items

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OTC Beauty Magazine November 2021


OTC Beauty Magazine November 2021

53


TOP

FIVE

Top-Selling Appliances Our hair and beauty routines are heavily predicated on the wet products we use, but there’s no doubt that electrical tools are just as essential to our daily care. From the perfect pair of clippers to a hairdryer, these beauty appliances are necessities for your customers. Check out which products are consistently selling at Jinny Beauty Supply.

1.

GTX T-Outliner® T-Blade Trimmer AN04775

This T-Outliner is a popular appliance and

has become the professional standard for

all-around outlining, fading and dry shaving. Its close-cutting carbon-steel T-blade is ideal for detailing.

HIGHLIGHTS Corded

Magnetic Motor Close Cutting

2.

Gold ‘N Hot Professional Conditioning Heat Cap GH3400

Deep conditioning has never been as easy with this heated cap. It delivers ultra-deep conditioning that

leaves soft and revitalized with three thermostatically controlled heat settings for expanded versatility.

4.

Wahl 5 Star Cordless Magic Clip WA8148

This clipper features a

3.

Oster® Stim-U-Lax® Massager OS76103100

Ideal for barbers and stylists wanting to enhance their clients’ experience, this heavy-duty massager combines the advantages of hand and mechanical massage. 54

OTC Beauty Magazine November 2021

5.

high-precision stagger-

BaBylissPRO® SILVERFX Clipper

crunch technology. It

This a cord/cordless

and a convenient taper

equipped with a high

tooth 2161 blade with offers superior speed

lever for easy fading and blending, making it a practical addition to any men’s grooming arsenal.

FX788S

lithium clipper is

torque, brushless engine.

It’s the perfect tool for cutting all hair

textures with power, speed and precision.


OTC Beauty Magazine November 2021

55


Advertisement

THERAPY TRENDS Wired for Electrical Beauty By Elayne McClaine

Many OTC customers are becoming aware of all the essential beauty tools in salons and at home. Salon stylists and dermatological estheticians are being challenged from both ends. Consumers are circumventing professional services they can plug in at home. OTC retailers should become an essential outlet for the new beauty tools that are infiltrating the marketplace. The beauty appliance market anticipates a growth rate of 5.9% through 2025. Online channels are growing at an even faster rate. Competitively priced beauty appliances are surging in popularity and efficiency. Heated styling appliances are now bigger, faster and more versatile, remaining the largest segment of the marketplace. Powered with lights and voltage, these wands and dryers are appealing to customers, as well as stylists.

C

M

However, most of the innovation is coming from the appliances for skincare. Consumers are seeking those products that deliver beauty at a high-tech level. Some products deliver, dose and dispense. Some products help to penetrate or exfoliate. Many of these tools amplify the benefits of creams and lotions. Antiaging consumers may have found a new electrical fountain of youth. There are FDA-approved products on the market that provide micro-currents for muscle toning and a mini-facelift. Some tools remove blackheads and plump lips. Others can shave eyebrows or give paraffin baths for nails. Many of these items are priced from $10 to $500. This price range contrasts with spending the same amount per visit to a salon or doctor’s office.

Y

CM

MY

CY

CMY

K

OTC retailers should approach these trends from a professional as well as a consumer perspective. The wired beauty movement is moving at the speed of light. Expect a restructure in the professional services market since many clients opt for beauty services just by plugging in. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 56

OTC Beauty Magazine November 2021

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.


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® 57 OTC Beauty Magazine November 2021


Advertisement

CLIPPER TIPS Sponsored by Andis Co.

Renew Your Style with the reSURGE Shaver! By Kenny Duncan

Andis Global Educator It’s the time of year to prepare for holiday gift-giving, and Andis has you covered. Made for creators by creators, the new Andis reSURGE™ is a sleek, innovative shaver that packs all the punches. It’s for those who never settle for good enough and a constant reminder that there’s no limit to self-expression. This shaver breaks the mold with style and innovative features like an adjustable pivot head with dual, independent, gold titanium hypoallergenic foils that hug the contours of the face or head for a clean, smooth shave. The integrated, long hair trimmer reduces the amount of pretrimming before shaving, which saves time. Typically, a separate trimmer must be used to achieve a quality shave, but now this can be achieved with one amazing tool in a single pass. The wet/ dry design of the reSURGE™ shaver allows it to glide smoothly and be submerged in water, making it easier to clean. Another bonus is the USB-C charging technology for added convenience. Its smart LED battery indicator also gives realtime feedback on the charge level, while the travel lock feature prevents accidental battery discharge. The reSURGE™ comes with an adapter, cleaning brush and magnetic protective cap to keep the foil head clean and secure. All of these features make it the perfect holiday gift for empowering anyone’s grooming routine. During the holiday shopping season, I suggest highlighting the new Andis reSURGE™ Shaver in store in the following ways: 1.

Place the reSURGE™ Shaver in a highly visible location

2.

Use a shelf talker to highlight the reSURGE™ Shaver

3.

Brief your staff to ensure this gift idea is added to their sales pitch

For more information about the reSURGE™ Shaver, visit andis. com.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company. 58

OTC Beauty Magazine November 2021


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• No lift • No developer needed • Single application color www.one-n-only.com

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OTC Beauty Magazine November 2021

ONO-193

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PRODUCTS TO STOCK

SLEEK EDGES

A Non-Flaky, Strong-Hold, Smoothing Formula Kaleidoscope’s Sleek Edges edge control is ideal for all hair textures! Sleek Edges is the perfect product to achieve a polished style. Sleek Edges offers a medium hold to keep hair in place without creating a stiff appearance. To learn more, visit iluvcolors.com.

60

OTC Beauty Magazine November 2021


FEATURED PRODUCTS Moisture Shampoo & Moisture Conditioner

@KALEIDOSCOPEHAIRPRODUCTS OTC Beauty Magazine November 2021

61


PRODUCTS TO STOCK

Introducing

Murray’s Edgewax Caffeine Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles, ultimately helping to regenerate. Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil piercing through to the follicle to provide nutritional support for hair experiencing thinning and breakage. Murray’s Edgewax with caffeine comes in Regular and Extreme Hold.

62

OTC Beauty Magazine November 2021


OTC Beauty Magazine November 2021

63


INDUSTRY NEWS

CANTU BEAUTY NURTURES THE NEXT GENERATION OF FEMALE LEADERS

Multicultural hair care brand, Cantu Beauty, announces investment to support an LA-based nonprofit through multifaceted programming addressing self-care and holistic wellness. Cantu Beauty, an award-winning

positive energy for the mind, body and soul. Then, Cantu and

is teaming up with LA-based

Wellness Summit in October. Cantu Beauty has committed an

multicultural

haircare

brand,

nonprofit Gyrl Wonder to support

Black and Latina communities by female leaders from curl to

nurturing the next generation of

toe. Together, the partnership

will provide bespoke events, resources

and

mental

Walmart stores nationwide with a portion of proceeds benefitting Gyrl Wonder.

want to make a difference in our girls’ lives,” says Tola

Lawal, Gyrl Wonder’s founder. “We are ecstatic to bring

self-confidence wellness

with support from an in-store point-of-purchase display at select

of generous leaders like the women at Cantu Beauty who

women of color to help build and

initial investment in Gyrl Wonder programs throughout the year,

“Gyrl Wonder thrives because we lean on our community

programs

designed for ambitious young resilience,

Gyrl Wonder will convene more than 100 girls for an Emotional

on a partner like Cantu this year that can help bridge the

as

gap

they embark on the next

but also reinforce those

intangibles they need to

Naturally, the programming kicked off on July 24 on

practice, like self-care, in

International Self-Care Day with a conversation between Melissa

Carnegie,

Head

of

order to flourish in their

Global

careers.”

Communications and Community, and Gyrl Wonder founder Tola Lawal.

“Women of color deserve to be championed,” says Dametria

Mustin, Vice President of Global Marketing at PDC Wellness & Personal Care. “Cantu Beauty is excited to work with Gyrl Wonder to empower young women’s self-esteem, confidence and equip them with skills to not only navigate the competitive workforce, but also set the tone early that emotional wellness and worklife balance is also a key ingredient to success.”

The Instagram conversation is the first of a series

of programming designed specifically for Gyrl

Wonder mentees. In August, Cantu will host a series of

virtual workshops for National Wellness Month to promote 64

hard

of entering the workforce,

professional journeys.

Beauty’s

the

skills our girls learn ahead

phase of their personal and

Cantu

between

OTC Beauty Magazine November 2021

The

Gyrl

partnership

is

Wonder

one

of

Cantu Beauty’s recent commitments to elevate Black and Latina women in their community. Last fall, Cantu Beauty launched Cantu

Elevate: a program in collaboration with 25 Black Women in

Beauty to lift up Black female entrepreneurs to shape the

future of beauty. The inaugural program awarded three Black female entrepreneurs a Cantu-sponsored

advertising campaign valued at approximately $160,000, with campaigns set to launch this year.

To learn more, follow Gyrl Wonder on Instagram or

Facebook. Additionally, stay connected with Cantu

Beauty on Instagram, Facebook, and Twitter or visit them

at cantubeauty.com.


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Innovation, Experience & Tradition OTC Beauty Magazine November 2021

65


INDUSTRY NEWS

Ampro Industries Expands Its Plant

Ampro Industries, Inc. is expanding its manufacturing facility to bring jobs to the Memphis community. Ampro Industries, Incorporated - the manufacturer of Shine’ n

Memphis Mayor Jim Strickland added, “Your investment and your

and America’s favorite protein styling gel, Ampro Pro Styl® - broke

the expansion will create jobs for an additional thirty-six families

Jam®, Clear Ice®, Long Aid®, Ampro’s Beautiful Child™, Ultra Glow®, ground to expand its manufacturing facility.

work brings new life and more jobs to Memphis.” Upon completion, and provide more space as it continues to

This expansion helps the manufacturing

modernize equipment.”

giant exceed the unprecedented global

For over 74 years, Ampro has created

demand for its award-winning Shine ‘n

a

Jam brand and ever-increasing product

company to keep up with its extraordinary

serving

the

company hopes to continue serving the

current facility, adding to its manufacturing

investment was yet necessary for the

to

and now growth and expansion. The

Ampro has steadily added jobs within its

its filling capacity. However, this bold

dedicated

Memphis community with pride, dignity,

offerings.

lines and upgrading equipment to increase

legacy

community with high-quality products, Ampro’s President Jack Sammons, CEO Jonathan Rudner, Executive Vice President Melanie Rudner-Herron and JD Peeples, the Managing Director of St. Jude Children’s Research Hospital. Photo courtesy of MLGW/Dan Hope

growth.

civic improvement, job security, and

innovative developments. In fact, during the ground-breaking, Ampro marked the 5th anniversary of its partnership with St.

Jude Children’s Research Hospital by presenting representatives

This expansion is the most significant manufacturing investment

with a big check for its latest donation.

in the Memphis’ Frayser community in over 50 years. “I am truly

“We’re in an exercise of continual improvement,” said Ampro

Memphis,” said Jonathan Rudner, CEO of Ampro Industries. “This

than the day before.”

humbled to be part of the efforts to build jobs here in North investment will help us grow to the next level.”

President Jack Sammons. “Every day, we try to be a little bit better Photos below courtesy of AZ Photo Expressions

Ampro’s President Jack Sammons and CEO Jonathan Rudner with Memphis, Tennessee Mayor Jim Strickland. 66

OTC Beauty Magazine November 2021


OTC Beauty Magazine November 2021

67


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OTC Beauty Magazine November 2021


OTC Beauty Magazine November 2021

69


SHOW

CALENDAR

NOVEMBER | DECEMBER WHEN

WHAT

WHERE

CONTACT

November 1-5

ECRM Store Brand Health & Beauty

Virtual

https://ecrm.marketgate.com/sessions

November 2-4

ECRM Indie Brands—Beauty & Personal Care

Virtual

https://ecrm.marketgate.com/sessions

November 5

NATIONAL LOVE YOUR RED HAIR DAY

November 14

Barbercon powered by Barbershop Connect

Los Angeles, CA

www.barbercon.com

November 17-18

PBA Executive Summit

Scottsdale, AZ

https://www.probeauty.org/eventsprograms

November 17-18

WWD Beauty Inc. CEO Summit

New York, NY

https://events.fairchildlive.com

November 17-19

Cosmoprof Asia Hong Kong, CosmoPack Asia

Hong Kong

cosmoprof-asia.com

November 17-19

Beauty West Africa

Lagos, Nigeria

beautywestafrica.com

November 18

Beauty Bus All In for Beauty Poker

Los Angeles, CA

https://beautybus.org

November 28-30

China International Nail Expo

Beijing, China

https://beijingnailexpo.com

December 2-5

SOHO Natural Products Expo

Orlando, FL

www.sohoexpo.net

December 5

Northeast Hairstyling Awards

New York, NY

https://www.hairawardsusa.com/ regional-awards

December 8-10

1st Cosmoprof CBE Asean Bangkok

Bangkok

http://www.cosmoprofcbeasean.com/ en-us/

December 9

WWD Beauty Inc Awards

New York, NY

https://events.fairchildlive.com

December 9-10

Makeup in Los Angeles

Los Angeles, CA

www.makeup-in-losangeles.com

December 14-15

Society of Cosmetic Chemists Annual Meeting

New York, NY

www.scconline.org

NOVEMBER

DECEMBER

70

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OTC Beauty Magazine November 2021

71


Glossary

Clippers vs. Trimmers In this new feature, OTC Beauty offers handy definitions and answers to common questions in the industry. Our goal is to create a comprehensive

THE BREAKDOWN

glossary that will include the most pertinent terms in the multicultural beauty industry so that readers will better understand the products they sell to shoppers.

Clippers •

Designed for: Bulk cutting varying hair lengths

Best Uses: Overall cutting and fading

Where to Use: Head & Face

Trimmers •

Designed for: Shorter Hair

Best Uses: Detailing, creating outlines, dry shaving and shaping

Where to Use: Face, neck, chest, stomach, legs, arms and back

Ken and Austin Russo - StyleCraft Gamma+

The terms “clippers” and “trimmers” are often used interchangeably, but they are anything but the same. The most significant differences between the two are the blade sizes and purposes. Think of your clippers for overall cutting while the trimmers are used for detailing areas like the sideburns, lineups, nape of the back and balding hair, said Austin Russo, the co-founder of professional hair appliance companies Gamma+ and Stylecraft. “Clippers are generally designed with wider cutting

Best Tool for the At-Home Barber Gamma+ Protégé Clipper & Trimmer Combo Package “We highly recommend our StyleCraft or Gamma+ Protégé Clipper, Trimmer, or Combo package for the beginner. It’s a great machine to start with, and you can add accessories, blades, and guards ala carte as you need them,” Russo

blades to cut the overall bulk hair, full haircuts, or

said. “Ultimately, all our clippers, trimmers and

bulk grooming. They are typically bigger overall than

shavers are built for professionals with exceptional

trimmers and have adjustable taper levers. Trimmers are

craftsmanship performance and industry-leading

a bit smaller and more effective for detail work and getting

technology. But any can be used at-home as well

very close to the skin.”

depending on the budget.”

72

OTC Beauty Magazine November 2021


JAMAICAN BLACK CASTOR OIL

Healthy Hair Growth Longer Thicker Hair Soothes the Scalp Dry Itchy Scalp Fights Dandruff Eczema Psoriasis Aches & Pains Moisturizing Skin OUR STORY Sunny Isle Jamaican Black Castor Oil seeds are grown and the oil extracted by Farmers in rural Jamaica making it possible for them to provide fortheir families. OTC Beauty Magazine November 2021

73


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OTC Beauty Magazine November 2021

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OTC Beauty Magazine November 2021

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OTC Beauty Magazine November 2021

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INDEX AFAM Concept ........................................................................................ 9, 41

KAB Brands ..................................................................................................... 3

American International Industries........................................................... Industries........................................................... 7

Kaleidoscope Hair Products ........................................................... 61, 71

B&C Products................................................................................................ Products................................................................................................ 51

Kendo, LLC ................................................................................................... 45

Beauty Quest Group................................................................................... Group................................................................................... 59

Luster Products ................................................................................... 68-69

Born Beauty. Beauty.................................................................................31, ............................................................................... 31, Gatefold

Murray’s Worldwide. Worldwide.................................................................................... 63

Cantu ............................................................................... Inside Back Cover

Nefertiti’s Secret ........................................................................................... 6

Caliber Pro Corp ....................................................................... Back Cover

Pantene Gold Series ............................................................ 10-11, 28-29

Crazy Color. Color.................................................................................................... 15

Queen Helene .............................................................................................. 37

Creme of Nature.............................................................................. Nature.............................................................................. Gatefold

Royal Oils by Head & Shoulders .............. Inside Front Cover, 38-39

Curls ......................................................................................................... 46, 55

SMSi - Urban call Marketing, Inc. Inc............................................................ 34

www.afamconcept.com

www.ardelllashes.com

www.skintightinc.com

www.onenonly.com

www.en-love.com

www.cantubeauty,com

www.caliberpro,com

www.crazycolorus.com

www.cremeofnature.com

www.curls.biz

Demert Brands. ........................................................................................... 79 www.demertbrands.com

Fantasia ......................................................................................................... 19 www.fantasiahaircare.com

Hicks Total Transformation. Transformation...................................................................... 49 www.hickstotaltransformation.com

Hollywood Beauty. Beauty....................................................................................... 27 www.hollywoodbeautyproducts.com

HOYU America Co.. Co.......................................................................... 21,43, 65 www.hoyu-usa.com

Innovative Beauty................................................................................ Beauty................................................................................ 22-23 www.godefroybeauty.com

JBS Hair ......................................................................................................... 50

www.jbshair.com 78

OTC Beauty Magazine November 2021

www.aphogee.com

www.iluvcolors.com

www.tahanatural..com

www.lustersproducts..com

www.murrayspomade..com

https://nefertitisecrets.com

www.pantene.com/en-us/gold-series-collection

www.queenhelene.com

www.headandshoulders.com/en-us/the-royal-oils-collection

wwww.multicultural.com/multicultural-marketing-news/smsiurban-call-marketing Softsheen Carson. Carson.......................................................................................... 5 www.softsheencarson.com

Strength of Nature ................................................................ Cover, 52-53

www.africanpridehair.com

Sunny Isle ...................................................................................................... 73 www.jamaicanblackcastoroil.com

Taliah Waajid ................................................................................................. 67 www.taliahwaajidbrand.com

Universal Beauty ......................................................................................... 51 www.smoothmoisture.com

Xtreme Beauty International ........................................................... 24, 33 www.okaypurenaturals.com


I N T E N S E P ROT E I N T R E AT M E N T S P rovide s Extre me Conditi oning

ooth m S s e P rovid ion t a r d y H

ced n a l a -B pH ula m r o F

Visit demertbrands.com Made in USA OTC Beauty Magazine November 2021

79


PRODUCT

SPOTLIGHT

Cantu Beauty Introduces New Skincare

Collection of Moisturizing Body Lotions & Creams INTRODUCING CANTU SKIN THERAPY: LONG-LASTING MOISTURE YOU CAN SEE & FEEL “We are very pleased to have formulated and introduced a great range of skincare products

that work to relieve dry skin, a

common frustration for many people,” says Nikia Bowman, Brand Director of Cantu Beauty. Nikia Bowman

“We pack in several well-known

Brand Director of Cantu Beauty

moisturizing

ingredients

every bottle and tube to ensure that consumers are finally getting the intense moisture they need to last all day.”

The ultra-rich formulas are crafted with naturally hydrating butters, oils and vitamins, such as shea butter, cocoa

butter,

coconut

oil

and

Vitamin E, to help relieve dry skin

and reveal the skin’s natural radiance.

“Currently, consumers with dry skin find

themselves

layering

multiple

moisturizers to create the intense moisture 80

OTC Beauty Magazine November 2021

into

their skin needs. With Cantu Skin Therapy, we do that blending for you,” continued Ms. Bowman.

Dermatologist approved and never tested on animals, Cantu Skin

Therapy is free from parabens, phthalates, sulfates, mineral oil,

petrolatum, propylene glycol, and silicones. Each body lotion and

body cream has a long-lasting pleasant scent and provides your skin with moisture you can see and feel.

For over a decade, Cantu Beauty has offered a collection of award-winning, ultra-moisturizing products made with

pure shea butter to nourish, condition, repair and protect the hair and scalp. With Cantu Skin Therapy, the brand will further build on its

mission to provide high-quality products

that address the unique needs of the

multicultural consumer through ultramoisturizing skin care.

“Cantu Beauty has a heritage in

conditioning products for your hair.

Now, consumers can trust Cantu for all

their conditioning needs – from curl to toe,”

concluded.


Moisturized Skin is IN! CANTU SKIN THERAPY Formulated with a blend of naturally moisturizing butters, oils and vitamins to help heal dry skin.

Get in with Cantu Skin! Cantu Skin Therapy Raw Blend: 100% raw & all-natural, and can be used from curl-to-toe. Cantu Skin Therapy Lotion: Fast absorbing and clinically proven to provide moisture all day.

Usage Tips for Ultimate Moisture

1 2 3

#MYCANTU | @cantubeauty learn more @ www.cantubeauty.com

Apply Cantu Skin Therapy Body Lotion to damp skin. Layer with Cantu Skin Therapy Raw Blends to seal in moisture. Re-apply as needed for long-lasting results.

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