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November 2020 | $6.00

Electrical Items Edition

RESPECT THE CROWN

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ELECTRICAL TOOLS THAT EVERY DIY-STYLIST & BARBER NEED

Conditioners & Heat Protectants

For visibly healthier hair, start at your roots with the Royal Oils collection.

Achieve a healthier scalp and healthier hair in just 3 weeks.*

SPECIFICALLY DESIGNED FOR CURLY AND COILY CROWNS

Invest In These Winning Products TOP 5

HOT-SELLING ELECTRICAL ITEMS *with regular use of anti-dandruff products

©2020 P&G


NEW SUPERFOOD COLLECTION

INFUSED WITH AVOCADO OIL, FLAXSEED OIL, OR GRAPESEED OIL

#MYCANTU | @cantubeauty | learn more @ www.cantubeauty.com

IT’S TIME TO UPDATE THE CURLY HAIR ROUTINE


November 2020

c ont en t s

In Eve ry Is s u e 8 Editorial Letter

Quality Hair Care With Quality Electrical Tools

70 Ad Index 38 Top Sellers Electrical Items

10 Marketplace

Leave-In Conditioners & Heat Protectants

33 Urban Call Briefs

Leadership Profiles in Beauty

Feature

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5 Electrical Tools That Every DIY-Stylist and Barber Need There are certain tools that you should always have on hand in case of an emergency. Most of us own a hammer or a

screwdriver for any at-home DIY projects. But what about our

40 Beauty Ambassador

Great Hair Means Great Hair Care

hair? Don’t we all need certain tools for our delicate tresses,

too? When it comes to the essentials, having the appropriate

styling tools can make or break a hairstyle. That’s why every athome stylist needs to keep several basic electrical appliances

46 Therapy Trends

around to ensure they’re always prepared.

The Strength of Fortifying Sales

44 Clipper Tips

New Beard Beginnings

48 Products to Stock

Isoplus Neutralizing Shampoo With Coconut

58 Industry News 62 Reader Feedback

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ON THE COVER Give your crown the royal treatment and indulge in the longlasting scalp relief and hydration of the NEW Royal Oils Collection by Head & Shoulders. Developed specifically by a team of Black scientists, this lineup provides expertly-designed scalp relief and moisturize hair. For more information, visit www.headandshoulders.com/enus/the-royals-oils-collection


THEY KNOW YOUR HAIRSTORY. For the Black scientists who designed the Royal Oils collection by Head & Shoulders, this is personal. Trust Royal Oils to help your curly and coily crowns achieve a healthier scalp and healthier hair in just 3 weeks.*

RESPECT THE CROWN © 2020 P&G

*with regular use of anti-dandruff products

OTC Beauty Magazine November 2020

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November 2020

c ont en t s Knowledge to Know

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Stronger Hair Than Ever Before With ApHogee’s Nutritional Supplement For Healthy Hair Beauty starts from within, which is why it is imperative to

provide your body with the proper vitamins and minerals to

promote strong, healthy hair. Too often nutrient levels may be

depleted due to diet, stress, poor sleep, medication, hormonal changes or chronic illness, all of which contribute to thinning hair and hair loss.

18

The Truth About Hair Grease

Business Tips

Kuza® 100% Indian Hemp Hair & Scalp Treatment has no sulfates, no mineral oil, is not tested on animals and is

“konscious,” just like the many consumers that have made

24

it a part of their hair regimen. Kuza® is continuing to create

Does Your Corporate Culture Get All A’s By Jason V. Barger

products with the ingredients, our textured hair wearers want,

It’s an instant gratification world where people/employees/

style creators to be confident and use products that promote

to be a flip of a switch. They want the easy button. Every leader,

and without the ingredients that they don’t. This allows versatile

leaders want things to change immediately. They want progress

healthier hair.

team and organization wants to snap their fingers and magically arrive at their desired outcomes However, developing people and culture doesn’t happen like that. There is no quick fix or

hack to developing leaders and the team culture you desire. It’s a process. It takes commitment, discipline and focus

26

Why Do I have to Praise Someone Just For Doing Their Job? By Liz Uram Do you ever feel like there is way too much appreciation going

on in your workplace? If you said no, you’re not alone. Your team would probably say the same thing. A Gallup survey revealed

that 65% of employees haven’t received recognition in the last year. This directly correlates to the studies that consistently report that 2/3 of American workers are disengaged.

Employees who don’t receive recognition are 51% more likely

to look for another job; are less motivated to produce more and better work; and they are less likely to respect you as a leader.

It’s easy to see that one of the most important communication

skills in a leader’s skill kit is the ability to give positive feedback.

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OTC Beauty Magazine November 2020


@CremeofNature cremeofnature.com OTC Beauty Magazine November 2020

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“The Cordless Detailer Li gives me the crispiest lines ever”

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Rueda Liz Uram Jason V. Barger Dawn Thompson

Columnists:

Lafayette Jones Elayne McClaine Danny Amorim

— @MR.OUTLINER To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

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Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

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OTC Beauty Magazine November 2020


curls that speak

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Moisture-Rich Coconut Volumizer

Get Day 3 Mega-Volume on Day 1 Moisture-rich, alcohol-free mousse with coconut water, tucuma butter and the VolumiCurl Complex supercharges curls with maximum volume and moisture plus definition for a soft, no-crunch finish. 5 oz MSRP: $28 | 1.7 oz MSRP: $10

DevaCurl is available for purchase only in the continental US, excluding NY, NJ, MD, DC, VA and only available for resale through your physical OTC store location.

OTC Beauty Magazine November 2020

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EDITORIAL LETTER by Jessica De Vault Hale

Get Quality Hair Care With Quality Electrical Tools When we think of hair and beauty products, it’s easy to focus our attention only on wet products. However, there’s an entire world of electrical items to consider, as well. Without flat irons and blow dryers, we’d hardly have any reason to use heat protectants. A barber has no need to use alcohol products on his clients if he isn’t going to use a set of clippers to trim their hair.

Wet products and electrical items go hand-in-hand. That’s why we dedicated an entire issue to the wonderful world of hair and skin appliances. You can’t have quality hair care without quality electrical products. These big-ticket items can drive sales for your store. While it’s common to lock up these items and keep them behind your register, remember that these electrical items should be visible to the customer so they can know exactly what you have on hand. Don’t miss a sale because a shopper failed to see what was available in your store.

Need some inspiration for your next inventory purchase? Check out our Top 5, featuring our highest selling electrical products on page 38. And you can encourage your customers to buy more by telling them about some of the most popular leavein conditioners and heat protectants on the market. We curated a list of our favorite 12 conditioners on page 10 for your easy reference! And in this month’s feature story, we compiled a list of our favorite electrical items for at-home use – because not all of your customers are professionals. Check it out on page 36.

Reminding customers of your electrical item inventory is a great way to bolster Jessica De Vault Hale EDITOR

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OTC Beauty Magazine November 2020

sales. We hope we can help you with that by providing you the best product recommendations in this month’s edition.


Professional Modular Clipper with Turbocharged Magnetic Motor

OTC Beauty Magazine November 2020

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MARKET PLACE

Conditioners & Heat Protectants After cleansing your hair, the next step must be a leave-in conditioner and styling aid. There are leave-in and styling products for just about every need. Whether you need a conditioner for hydration, definition or heat styling, there’s something out there for everyone. We compiled a list of our favorite leave-in conditioners and heat protectants because both protect the hair and can make or break the health of the hair. Check out our 12 favorites and ensure your store has these products available for customers.

Strengthening Leave-In

When the goal is to have strong and clean hair, you’ll naturally reach for the Taliah Waajid Thick and Full Bamboo and Coconut Milk Moisturizing Mint Shampoo. This sulfate-free shampoo restores, moisturizes and strengthens the scalp and hair for strong, healthy hair.

Curl Milk

For instantly lush, hydrated tresses, the Triple Butter Hydrate & Define Curl Milk Leave-In is your best bet. Infused with moisture-rich Mango Butter, curl-enhancing Murumuru Butter and softening shea butter, your hair is sure to thank you for using this nourishing conditioner.

Repairing Leave-In

Shea Butter is a popular ingredient to use in leave-ins, but the Earth Supplied Moisture & Repair Leave-In Conditioner boasts a formulation made of 20% African Shea Butter and Southeast Asian Coconut Oil to replenish moisture, detangle, soften, and repair coily and curly hair. This is a great option for dry, coarse hair.

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Restorative Conditioner

Grapeseed continues to be a power ingredient used in leave-in and wash-out conditioners alike. This simple ingredient can become the star player and help with a variety of issues. One of our favorites is the Cantu Grapeseed Strengthening Repair Leave-In that’s infused with kiwi, rosemary and shea butter. This conditioner repairs and restores dry, brittle hair to its natural, healthy state.

Thermal Protector Spray

When adding heat to your hair, you want to be sure you have a protectant on your strands to avoid heat damage. For extreme-heat styling (think: a blowout), try the Dominican Magic Thermal Protector Spray. Formulated with amino acids complex, this spray binds to the hair to protect it from heat-generated styling.

Cleansing Shampoo

When your tresses need a dose of moisture, you’ll fall in love with the Mielle White Peony Leave-In Conditioner. Chock full of organic and natural ingredients, this product will give you the moisture and protection your hair deserves. Tame those frizzies and flyaways with this popular conditioner.

OTC Beauty Magazine November 2020

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Conditioners & Heat Protectants

Silkening Serum

There’s nothing worse than blowing out your hair, only to be left with frizzy, dry tresses. The ORS HAIRepair Silkening Serum Thermal Protector helps put a stop to that. The multi-benefit, oil-enriched serum not only improves moisture and shine, but it protects against thermal damage — the end result: silky, smooth hair without the frizz.

Conditioning Heat Protectant

Can you add heat and condition your hair at the same time? With the Pantene Pro-V Gold Series Thermal Heat Protector, you can do just that. Infused with Argan oil to help prevent heat damage, this wonderful ingredient aids in resisting breakage and leaves hair looking smooth and beautiful.

Exotic Shine

The Creme of Nature Argan Oil Heat Protector Smooth & Shine Blow Out Creme is another great option for heat protectants. The cream can protect hair up to 450°F during the blow drying process. It smoothes hair, leaving it full of body with Exotic Shine™.

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OTC Beauty Magazine November 2020


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OTC Beauty Magazine November 2020

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Conditioners & Heat Protectants

Hydrating Leave-In

When your tresses need an instant boost of hydration, look no further than the Lottabody Milk & Honey Nourish Me Leave-in Conditioner. Restore dry, rough strands back to a moisturized state with one use. Perfect for detangling and frizz control.

Strengthening Protectant

Protecting textured strands is a must, but if your shoppers are looking for something that will repair the hair and protect it from the damage of electric tools, recommend the SheaMoisture Jamaican Black Castor Oil Strengthen & Grow Thermal Protectant. The spray contains reparative omegas that repair and protect curls and coils.

Blow-Out Spray

When a shopper is looking to blow out their curly hair to create an afro, they’ll fall in love with the Afro Sheen ‘Fro Out Blow-Out Spray. It moisturizes and protects against heat damage; it also smooths the hair, stops frizz in its tracks and adds shine.

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KNOWLEDGE TO KNOW

STRONGER HAIR THAN EVER BEFORE WITH APHOGEE’S NUTRITONAL SUPPLEMENT FOR HEALTHY HAIR! process. The supplement is fortified with 100% of the minimum daily requirement of Vitamin E, B1, B2, B6, B12, as well as other minerals and extracts that have been shown to be beneficial for healthy hair growth. One tablet a day is all it takes!

According to a study in the Journal of Clinical and Aesthetic Dermatology, consuming daily supplements to increase hair strength and growth for women with thinning hair actually helps. Their study showed that those who stayed consistent with their supplement intake had improvements in overall hair volume and thickness after 3 months. When doubling that time Beauty starts from within, which is why it is imperative to provide your body with the proper vitamins and minerals to promote strong, healthy

to 6 months, women in the study also noticed hair shine, skin moisture retention and smooth skin as additional benefits!

hair. Too often nutrient levels may be depleted due to diet, stress, poor sleep, medication, hormonal changes or chronic illness, all of which contribute

Ultimately, the key to getting the best results is staying consistent. By

to thinning hair and hair loss. In order to have your hair looking its best,

committing to ApHogee’s Nutritional Supplement for Healthy Hair for at

proper care and good nutrition on a regular basis are a must. ApHogee’s

least six months, stronger, healthier and revitalized locks will be revealed

Nutritional Supplement for Healthy Hair (30ct./$13.59) is here to

in no time.

help!

ApHogee is available at Sally Beauty Supply stores nationwide, Walmart, By using ApHogee’s Nutritional Supplement for Healthy Hair,

and other beauty supply stores and salons. For more information, visit us

incorporating essential daily vitamins and minerals becomes an easy

online at www.Aphogee.com.

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OTC Beauty Magazine November 2020


© 2019 KAB Brands LLC

Embrace what comes naturally, Nurture your Curls!

TM

© 2020 KAB Brands LL

© 2019 KAB Brands LLC

by

Manage your Curls, Swirls, Waves & Coils

OTC Beauty Magazine November 2020

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KNOWLEDGE TO KNOW by Dawn Thompson

The Truth About Hair Grease (Hair Dress) Kuza® 100% Indian Hemp Hair & Scalp Treatment-Now Broadly Available To Drive Your Textured Hair Sales Kuza® 100% Indian Hemp Hair & Scalp Treatment has no sulfates, no mineral oil, is not tested on animals and is “konscious,” just like the many consumers that have made it a part of their hair regimen. Kuza® is continuing to create products with the ingredients, our textured hair wearers want, and without the ingredients that they don’t. This allows versatile style creators to be confident and use products that promote healthier hair.

The Truth About Hair Dress/Hair Grease Tonya S. Lane, a cosmetic scientist, shares great education on CurlyChemistry.com. Tonya shares the Perfect 7 Hair Protecting Oils. In her healthier hair styling method PMP-penetrate, moisturize, protect/seal (similar to LCO-liquid, conditioner, oil), Lane recommends the top three products which provide the best coverage to protect and seal in moisture by size:

Retailer Results

1) Hair Grease (petrolatum);

Kuza® 100% Indian Hemp Hair & Scalp Treatment is specifically formulated

2) Shea/Mango Butter; and

for textured hair. Results from a top account for this year to date (Past nine months) show an over 30% increase

3) Castor Oil.

in same-store sales. Units are up over 27%. Alternatively, promotion

Kuza® has proven products that cover the top

dollars are down by about 30%.

three ingredients.

Kuza® 100% Indian Hemp Hair & Scalp Treatment has a blend of fine oils (including Coconut, Sweet Almond & Avocado) and natural herbs. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention because it is full of good fatty acids, manganese, and vitamins.

“Kuza® 100% Hemp Hair & Scalp Treatment is wonderful for curly, coily and kinky hair. It seals in moisture for the many textured/highly textured hairstyles we love to wear, and it does it affordably,” Lane says. “The truth about hair dress/grease is that it is the best way to seal in moisture. This is for all our styles and protective looks - braids, twists, weaves, braid outs, twist outs, and all of the in-between. Just use more unsparingly with braids and twists and use in key areas with straighter styles/on your edges and ends. Also,

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OTC Beauty Magazine November 2020


3X

Q Ban OTC Beauty Magazine November 2020

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through experimentation based on your hair texture, you will know how

Kuza® Hair Food with Vitamins A & E helps damaged hair become

much works best.”

healthier and more lustrous.

Kuza® is excited to introduce to some and reintroduce to others our proven quality, hardworking products, many available since 1979. Kuza in Swahili means “flourishing (of a tree), to make grow, lush.” Kuza® Konscious Beauty™ is focused on creating “hardworking” products that promote healthier hair

Kuza® Beeswax formulated with natural beeswax for hair conditioning for days, without being greasy.

and glowing skin. This is especially important for the textured hair wearer and dryer skin owner, who seek to create their own unique styles, 24/7.

Kuza® Apricot Scrub helps remove the dull surface cells to reveal a

Kuza® 100% Pure African Shea Butter and Jamaican Black Castor Oil have

smooth, glowing complexion. It can be used on all skin types.

no sulfates, parabens or phthalates. Kuza® hair dress and Apricot Scrub have no sulfates.

Kuza® Jamaican Black Castor Oil Edge Gel helps tame edges and holds them in place while moisturizing and adding shine to hair. This anti-

What’s Popular with Kuza® Konscious Beauty™ Kuza® offers a number of products that promote healthier hair and skin. Here are a few.

Kuza® 100% Hemp Hair & Scalp Treatment seals

breakage formula is infused with Jamaican Black Castor Oil, Coconut Oil, Aloe Vera Juice and Argan Oil to leave edges conditioned and looking shinier and healthier. Perfect for controlling tapered cuts, edges and

Tonya S. Lane, Cosmetic Scientist and Founder of CurlyChemistry.com Instagram: @Sharmaine369 Photo Credit: FCM/jordanviision

in moisture and promotes

the nape-sides of natural, straightened/silk pressed or relaxed hairstyles.

Beauty supply stores have the

healthier hair. It is perfect

opportunity to continue to

for sealing. Use on a clean

take the lead in offering both

head of hair after you

assortment and education.

moisturize. It will help you

Education will help direct

create your favorite braids,

consumers to the products

twists, faux locs, braid out

that will provide them with

or twist out.

benefits to meet their real DIY/problem-solving

Kuza® 100% Pure African Shea Butter and Kuza® Jamaican Black Castor Oil promote healthier hair, skin, scalp and body for all hair and skin types. Both oils seal in moisture. Shea butter

needs

for hair, skin, scalp and body.

Available at Beauty Supply Stores and Your Local Beauty Supply, Worldwide.

has significant levels of vitamin A and E and has anti-inflammatory and

PLEASE FOLLOW US to learn about our latest innovation, education

antioxidant properties. Jamaican Black Castor Oil is often used for growth

and giveaways!

treatments, to protect the edges/nape/hair ends and to reduce frizz. It is

Instagram (IG) @kuzaproducts

also safe on color-treated hair.

Facebook (FB) @kuzaproducts

Meet Dawn W. Thompson

Dawn W. Thompson has spent about three decades in the consumer products, beauty and hair industry. Dawn loves versatile hairstyling, and knows keeping your hair moisturized is at the foundation of having healthier curls and coils. She is now the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.

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OTC Beauty Magazine November 2020

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22 OTC Beauty Magazine November © Dream World Products. - All Rights2020 Reserved

DREAMWORLDPRODUCTS.COM


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This is just a fraction of the names of fees that can be charged at the processor level. Interchange Fee Assessment Fee Processor’s Markup Merchant Account Provider Fee Customer Service Fee File Fee Terminal Lease Fee Rental Fee

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BUSINESS TIPS by Jason V. Barger

Does Your Corporate Culture Get All The proactive process to shape the team culture you want A’s? It’s an instant gratification world where people/employees/leaders want things to change immediately. They want progress to be a flip of a switch. They want the easy button. Every leader, team and organization wants to snap their fingers and magically arrive at their desired outcomes.

Assess — Many cultures don’t even know where they are on the map. Where are you succeeding and where are you falling short? You’ve got to be honest about your current state as a culture. Momentum begins to build when you can establish urgency and identify opportunities to improve.

However, developing people and culture doesn’t happen like that. There is no quick fix or hack to developing leaders and the team culture you desire. It’s a process. It takes commitment, discipline and focus. The most compelling team and organizational cultures invest time, energy and resources into shaping the culture they want, not just the culture they’ve experienced in the past. They know that one of their greatest competitive advantages in today’s day is not just WHAT they do as a company, but the culture of HOW they do it. People want to be a part of a compelling culture and contribute their skills to something greater than themselves.

Align — People are the lifeblood of every team and organization and in

Every team and company wants to be known for having an amazing culture, but only some understand how they are created and are disciplined enough to lead a culture-shaping process. If you’ve studied change theory in your spare time (you know, the process for how any person or group stimulates change) then you understand the reality that we grow as individuals and groups one step at a time. All change follows the same pattern. The best leaders and teams on the planet know that growing the ecosystem they desire within their organization takes proactive leadership and support. The best team cultures don’t just magically happen, they are intentionally designed and led along the process. And it’s not a top-down dictator style of leadership that is compelling to people, but a participatory style that invites cross-functional representation throughout the organization to share in the dreaming and creation of the culture they desire.

The process to create your culture requires 6 A’s and participatory leadership: 24

OTC Beauty Magazine November 2020

today’s world your people want to participate. They want their mind and heart to be engaged and connected to the “Why,” the Mission at the heart of your efforts. It takes time and space to establish alignment with your people and constant efforts to stay in alignment along the way.

Aspire — What do you want to be different in the future? You have to be able to dream together and paint the vision for the future culture you desire. Give your people the opportunity to see beyond your current reality and into possibilities for a newly created future. Articulate — If you can’t describe where you’re going and the values you want to guide you as a culture then you can’t be surprised when it doesn’t exist. Your people need common language and the ability to see and share the story of where you’re heading, together. “Language drives behavior” so the best cultures have compelling language linked to actions and behaviors for the future they are creating.

Act — All change requires action. However, action without vision and alignment is a nightmare. Once the aspirational vision for the culture is established, the best leaders and teams empower a bias toward action and identify the next steps they will take to stimulate progress. All change happens when actions grow out of an intentional vision and spirit. Anchor — Culture-shaping is not a drive-thru experience. It’s not a onetime company meeting or a singular poster on the wall. Every culture must create habits that anchor the values within their organizational ecosystem. The organization intentionally anchors them with their structures for how


they hire, onboard employees, identify emerging leaders, do performance evaluations, raise the bar on leadership at all levels, and develop and empower culture ambassadors.

It’s way easier to ignore studying, practicing, engaging with your people, and just put your head down and “do your job.” And because that is easier, that’s why many team cultures do not become compelling places to work.

So, does your team culture get all A’s?

The process for developing high-performing and engaged cultures never stops and the best leaders, teams and organizations are committed to the continuous journey of development, vision, communication, engagement, authenticity, and action.

Good grades don’t just magically happen. Great schools, great companies, great teams, great communities, and great collections of humans anywhere and of any kind in the world, don’t just magically happen. They are grown, developed, cultivated and led with intentionality.

Good luck on your next test. I hope you get all A’s.

Meet Jason V. Barger

Jason V. Barger is the globally-celebrated author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim as well as the host of The Thermostat podcast. As Founder of Step Back Leadership Consulting, he is a coveted keynote speaker, leadership coach and organizational consultant who is committed to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com

LET YOUR BEAUTY SHINE • Restore Shine • Replenish Moisture • Regain Manageability

©2020 THE HAIN CELESTIAL GROUP • LAKE SUCCESS, NY 11042 USA • VISIT WWW.QUEENHELENE.COM

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BUSINESS TIPS By Liz Uram

Why Do I Have to Praise Someone Just For Doing Their Job?

4

And Other Questions Leaders Have About Appreciation Do you ever feel like there is way too much appreciation going on in your workplace? If you said no, you’re not alone. Your team would probably say the same thing.

A Gallup survey revealed that 65% of employees haven’t received recognition in the last year. This directly correlates to the studies that consistently report that 2/3 of American workers are disengaged.

Employees who don’t receive recognition are 51% more likely to look for another job; are less motivated to produce more and better work; and they are less likely to respect you as a leader.

often if they received personal recognition for their efforts.

That seems like a good return on investment for a few sincere words of appreciation.

I don’t need praise, why do they? Who knows? Everyone has different internal drives that determine what motivates them. Recognition is one of the top motivators along with challenging work; growth opportunities; job security; being part of a team; and compensation.

It’s easy to see that one of the most important communication skills in a leader’s skill kit is the ability to give positive feedback. This is also one of the most underdeveloped skills for many leaders. The reason is that some leaders just don’t know where to start.

If you happen to be motivated by growth opportunities you may not understand why someone needs a pat on the back. You might even think they are being needy. Beware. That kind of thinking is a barrier to your own growth and could hold you back from achieving your goals.

Here are the 5 most common questions leaders have about giving praise:

The best leaders understand that everyone is different and they meet people where they’re at without judgement.

Why should I praise someone for just doing their job? Two words – positive reinforcement. Do you want them to keep doing their job? Keep this phrase in mind: what gets rewarded gets repeated. If you want them to keep doing their job let them know that their work is appreciated.

How do I give praise without sounding phony? The secret to meaningful recognition is to make it sincere, specific, and timely. 1.

One study concluded that 81% of employees would produce better work more 26

OTC Beauty Magazine November 2020

Sincere. This part is easy. If you are specific and timely and you are genuine with your praise you will automatically come across as sincere.


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2.

3.

Specific. Instead of a generic ‘Good job!’, try saying ‘Thanks for taking the initiative to help John get that order out. I really appreciate your teamwork.’ The person is more likely to repeat the behavior when they know what the praise is for. Timely. Say it as close to the event as possible. If you wait it loses its impact. Follow this rule for keeping your praise timely: when you see it, say it.

Should I praise in public or in private? You should give your praise where the employee is most comfortable. However, many leaders are hesitant to give recognition in public. They worry that it will create jealousy or resentment. Forget those fears.

One benefit of praising in public is that it shows the lower performers what’s possible. It can actually be the shot in the arm they need to step up. Looking for opportunities to give shout-outs for positive behaviors, both big and small, in public creates a culture of appreciation.

You might even notice team members praising each other which will result in increased morale and trust. One study showed that 90% of direct reports agree that team spirit is increased when the leader provides appreciation and support.

Meet Liz Uram

How often should I offer praise? We know that once-a-year praise is not enough, but many leaders don’t know how often they should acknowledge good work. This is a good question because praising too often can be as bad as not praising often enough. Running around giving high-fives, thumbs up, and generic ‘thanks’ is exhausting for you and uninspiring to your team.

A good rule of thumb is to provide positive praise to each person on your team once a week. I know what you’re thinking... some people aren’t doing anything worth praising on a weekly basis. Look harder.

Did your chronically tardy employee show up to the meeting on time? Let them know you appreciate their effort.

What about the people who come in day after day and do their job? Nothing more, nothing less. They get the job done and you need them. Let them know you appreciate being able to count on them.

The benefits of appreciation are clear: increased retention; motivated team members who work hard; and respect for you as a leader. Start catching people in the act of doing things right. Who knows, maybe you’ll get the appreciation you deserve as well!

Liz Uram is a nationally-recognized speaker, trainer, consultant, and author. She equips leaders with the tools they need to communicate like a boss so they can make a bigger impact, get better results, and motivate others to do their best. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results, real fast. For more information, please visit www. lizuram.com.

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OTC Beauty Magazine November 2020


JAMAICAN BLACK CASTOR OIL

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OTC Beauty Magazine November 2020

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jbs hair

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jbs hair

PRE-STRETCHED OTC Beauty Magazine November 2020

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URBAN CALL BRIEFS By Lafayette Jones

Melanie L. Campbell Civil and Women’s Rights Leader

LisaRaye McCoy Actress and Producer

Melanie L. Campbell Civil and Women’s Rights Leader Melanie L. Campbell is the president and CEO of the National Coalition on Black Civic Participation and Convener of the Black Women’s Roundtable Intergenerational Public Policy Network. Campbell has served in the civil rights, social justice, youth Melanie L. Campbell and women’s rights movement for over Civil and Women’s Rights 20 years. She is one of the hardestLeader working civil rights leaders in the social and economic justice movement and is known for her powerful ability to build diverse coalitions that bring people together for the common good. One of her most rewarding accomplishments at the National Coalition has been creating an innovative, youth-focused leadership development program, Black Youth Vote! (BYV),for which she received the Congressional Black Caucus Foundation’s Emerging Leaders Legacy Award. Highly successful coalition projects enacted under Ms. Campbell’s leadership include the Unity Diaspora Coalition Census Campaign, Unity Voter Empowerment Campaign, Women’s Coalition for Dignity and Diversity in the Media, Voices of the Electorate Election Reform Task Force; and the ReBuild Hope NOW Coalition to assist survivors of Hurricanes Katrina and Rita in rebuilding their lives in the Gulf Coast.

Rozonda “Chilli” Thomas Singer, Actress and Dancer

Communities,” the article on “Right of Return Means Access to the Ballot, Access to Neighborhoods, and Access to Economic Opportunity. She also contributed to the publication’s 2004 edition, “Politics & Progress: A Presidential Platform for 2004.” She has been featured in Black Enterprise Magazine articles on ‘Black Leadership: The Next Generation.’ Campbell is interviewed and featured on many occasions by television, syndicated radio, print and online news outlets across the country, including BET, C-Span, TV One, Bev Smith Show, Tom Joyner Morning Show, Washington Post, Gannett News, The New York Times and others. Campbell is certified in non-profit executive management by the Georgetown University Public Policy Institute Executive Program. She is a nationally recognized expert in civic engagement, black voter participation, election reform, voting rights, census and coalition building. She is a member of the Inaugural Class of the Progressive Women’s Voices at the Women’s Media Center in New York. She was a resident fellow at the John F. Kennedy School of Government’s Institute of Politics at Harvard University in 2003. She also serves on the executive board of the Black Leadership Forum, a confederation of the leaders of the top African American civil rights and service organizations. She is a member of the NOBEL African American Women Technology Caucus and Communications Workers of America Speed Matters partnership. She holds a B.A. in Business Administration and Finance from Clark Atlanta University. She is a native of Mims, Florida.

LisaRaye McCoy

Campbell served as the Director of the Mayor’s Offices of Youth Services for the late Maynard Jackson in Atlanta, Georgia, in the 1990s, where she was responsible for working on issues related to youth violence, juvenile justice and youth leadership development. She was also responsible for coordinating the Mayor’s Scholarship Program and the Atlanta Dream Jamboree, a college and vocational opportunity fair targeting high school students in the Atlanta Public Schools. She also organized the Mayor’s Youth Advisory Council and youth anti-violence initiatives. She is a contributing writer in the 2008 National Urban League State of Black America, Election Reform: Protecting Our Vote from the Enemy Who Never Sleeps; 2006 Harvard University Journal on African Americans in Public Policy, “A Nation Exposed: Rebuilding African American

April Mial Myatt Writer, Producer and Director

Actress and Producer

LisaRaye McCoy Actress and Producer

LisaRaye’s “The Real McCoy” reality show premiered in 2010 on TV One cable network and attracted more than 1.6 million viewers. Season 2 premiered in 2011 and followed the outspoken Chicago native as she kicked her acting career back into high gear. LisaRaye also launched The LisaRaye Collection by PZI, her new line of jeans, took on

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine November 2020

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Urban Call Briefs by Lafayette Jones

Rozonda “Chilli” Thomas

the role of “mom-ager” for her daughter’s modeling career, raised money for charity and looked for love and spirituality. With much anticipation of a third season, viewers will see how the heroic LisaRaye has finally come full circle in her journey. Voted one of the “Top Five Rising Female Stars” by Ebony Magazine and twice voted “Sexiest Woman of the Year” by Black Men Magazine, LisaRaye initially captured Hollywood’s attention through her breakout performance as ‘Diamond’ in Ice Cube’s directorial debut film, “The Players Club,” costarring Academy Award winner Jamie Foxx. She starred as the leading role in “Contradictions of the Heart” and continued to work with notable actors such as Queen Latifah in MGM’s “Beauty Shop,” Terrence Howard in the indie feature “Love Chronicles,” Omar Epps in Paramount’s “The Wood,” and Mos Def in “Civil Brand” which premiered at the Sundance Film Festival. In television, LisaRaye appeared in “The Parent ‘Hood,” “In the House” and was featured on Bravo’s “The It Factor” before she landed her starring role on the CW Network’s hit comedy series “All of Us.” Produced and inspired by the domestic adventures of Will and Jada Smith, the show focused on adults juggling ex-spousal relationships while maintaining a nurturing environment for their child. Since concluding her time in “All of Us,” LisaRaye has appeared alongside Jada Smith in her show “Hawthorne.” Off-screen, LisaRaye captured the hearts of hopeless romantics worldwide as she became a real-life aristocrat upon marrying the former Premier of the Turks and Caicos Islands in an extravagant ‘royal’ wedding attended by celebrities and dignitaries such as former BFF Vivica A. Fox, Rapper Da Brat (McCoy’s sister), Ambassador Andrew Young and Perry Christie, the Prime Minister of the Bahamas. She wore a one-of-a-kind couture gown by Amsale and a Chopard tiara from the personal collection of the only other American actress to marry a royal, Princess Grace Kelly of Monaco. As the former Turks and Caicos First Lady, LisaRaye juggled her busy Hollywood career while serving as an ambassador for the British Overseas Territory, with official duties that included state visits with the Queen of England. She was the face of an extensive ad campaign for the TCI Board of Tourism and created industry-focused events to increase the island’s appeal as a playground for the rich and famous. Her successes include founding the Turks and Caicos Film Festival with fellow actress Jasmine Guy, as well as the island’s first Christmas Carnival; developing the island’s only movie theater, the state-of-the-art LRaye Cinema; and attracting stars such as Will and Jada Smith, Michael Douglas and Catherine Zeta-Jones, Star Jones, Gabrielle Union, Lil’ Kim, Donovan McNabb, Michael Clarke Duncan, Chris Tucker, Essence Atkins and Shaun Robinson for visits. Later, rumors of her husband’s infidelity and political corruption brought the fairytale to an end, and LisaRaye persevered through a long, bitter and very public divorce. With her Hollywood comeback firmly established and her career on the rise, LisaRaye continues to use her celebrity to highlight issues close to her heart. She is the Global Ambassador for the Susan G. Komen Race for the Cure® foundation and passionate about the organization’s mission to promote early detection and screenings for women. In addition, she created the Miss Rayediant Jewels teen pageant to increase self-esteem and mentor girls aged 13-15. LisaRaye resides in Los Angeles, California, and is a proud mother to daughter, Kai.

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OTC Beauty Magazine November 2020

Singer, Actress and Dancer

Rozonda “Chilli” Thomas Singer, Actress and Dancer

Atlanta native Rozonda “Chilli” Thomas is the embodiment of the term triple threat. The singer/actress/dancer is best known as Chilli, one-third of the iconic R&B group TLC. Comprised of Tionne “T-Boz” Watkins, Lisa “Left-Eye” Lopes and Chilli, TLC is one of the greatest musical groups of all time, having several No. 1 singles, selling over 45 million albums worldwide and winning countless awards, including six Grammy’s and

three American Music Awards. TLC tackled self-esteem issues and blasted the industry’s often distorted standard of beauty. The group received a large outpouring of appreciation letters and videos from fans. The Grammy-award winning single “Waterfalls” aggressively tackled the stereotypes associated with AIDS/ HIV and solidified the group as leaders of the AIDS education/awareness movement. Anyone who spends time in her presence knows that Chilli’s number one priority when it comes to charity is her non-profit organization, “Chilli’s Crew,” which works to empower middle and high school-aged females; but she also uses the events as an opportunity to empower the parents to be more vocal. Her hit VH1 show, “What Chilli Wants,” offered a glimpse into her life as a single mother raising a responsible son, juggling career and family while being open to the idea of finding true love. “What Chilli Wants” was the No. 1 show on the spring ratings for VH1. She is beautiful, youthful, has an undeniable sex appeal and yet after a conversation with her, women find themselves confiding in her as if she were their best friend. Her ability to be transparent yet endearing is what continues to make her a fan favorite of all ages.

April Mial Myatt Business Woman, Writer, Producer and Director April Mial Myatt is the president of Rock, Groove and Jam! (RGJ!) concerts, web series and movies geared towards empowering women both in front and behind the camera. RGJ! presents relative, challenging, and inspiring stories with April Mial Myatt women in main character roles. Myatt Writer, Producer and Director learned early on about the importance of proper makeup, wardrobe and appearance of everyone in front of the camera. Prior to RGJ! in 2001, Myatt started Lilac Films- a faith-based company that produced projects relevant to real-life situations for and about women


while offering thought-provoking discussions or solutions in the process. For years, she worked as the president and executive producer. The motto for the company is Do Dream. Have Faith. Do Work. Fulfill Purpose. Her background and experience include television and film production, as well as published writings. She has a B.A. in English from North Carolina State University. Myatt’s television experience began in Public Affairs at WRDC-TV (UPN 28) and in television production at WLFL-TV (WB 22) and WNCN-TV (NBC17). Living in New York, she interned with Spike Lee’s film production company, Forty Acres and a Mule Filmworks, as well as publicist Terrie Williams, and worked as the PR Coordinator at Sara Lee Hosiery. Under Lilac Films, she has produced several shorts, a full-feature, a gospel production and a television series. Her credits include “Boy Bye” (music video), “Who Is Felicia?” (short/comedy), “Fall From Grace” (short/ drama), “Am I Your Favorite?” (short/drama), “Revelation” (short/drama),

“Torn” (full feature/drama) and “Butterfly Wings” (full-length theatrical production). She has partnered with Third Edge Productions to produce “Down South” (full feature/comedy) and “Directed By Zahra” (television sitcom series). She recently partnered with the Every.Black Entrepreneur Podcast Network to produce podcasts. As past president of the Women Empowering Women In Networking organization, she helped women change their perspectives about Networking and Sisterhood. She is also the author of “Out on a Limb… and Still Standing,” which details her journey of becoming a filmmaker in a male-dominated arena. Following the success of her first book, Myatt has completed its follow-up, “Failure Is Not An Option,” to be released next year. In addition to doing her own thing, April gives back to the community by volunteering for different organizations, either with her time or money. She currently lives in North Carolina with her husband, Keith.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

plant yourself in earth-powered cruelty free beauty

© 2020 Avalon Natural Products, Inc.

OTC Beauty Magazine November 2020

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FEATURE

5 Electrical Tools That Every DIY-Stylist and Barber Need “

There are certain tools that you should always have on hand in case of an emergency. Most of us own a hammer or a screwdriver for any at-home DIY projects. But what about our hair? Don’t we all need certain tools for our delicate tresses, too? When it comes to the essentials, having the appropriate styling tools can make or break a hairstyle. That’s why every at-home stylist needs to keep several basic electrical appliances around to ensure they’re always prepared. That’s why we gathered our five favorite tools that we’re convinced should be in every household. Help your shoppers stay on top of any hair crisis with these must-haves.

Flat Iron

Whether you’re a natural hair girl

or prefer to wear your chemicallyprocessed tresses bone straight,

a flat iron is an absolute necessity.

But applying temperatures upward

of 450 degrees on your strands can

be detrimental to your hair health, so picking the right iron is highly

important. That’s why we’re a fan

of the FHI Heat Platform Ti Sleek

Titanium Pro Styler. This premium

flat iron features titanium plates,

infused with magnesium to heat up

quicker and transfer heat to the hair

faster for smoother, silkier results.

Thanks to its extended plates, this iron can also make styling easier,

while moisture-locking negative ions keep the hair healthy and hydrated.

Pressing Comb

Many of your shoppers have experienced a pressing

comb at least once in their life. These heavy, brass combs are often left on a stovetop to heat up. Once heated

through, the comb is used to straighten coarse, kinky

hair. These days, the old-fashioned varieties are being

replaced with electrical combs like the Challenger Electric Pressing Comb. This comb has strategically straightened teeth to avoid snagging or damaging your hair as

you straighten it, making this a critical tool that won’t compromise the health of the hair.

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OTC Beauty Magazine November 2020


Trimmer

Many fellas found themselves avoiding the barbershop this year in light of COVID-19.

While many shops are back open now, this season has shown many that one must always be prepared to do their own hair at home. With a steady hand and the right

trimmers, gentlemen can keep their hair at a reasonable length until they are able to

see a professional. Our favorite pick for this tool is the BaByliss PRO Silver FX Skeleton Trimmer. This cordless unit has an adjustable, zero-gap T-Bade and a high-torque, brushless Ferrari-designed engine to give you optimal service.

Hair Waver

When you’re looking for easy, tousled

curls, ditch the curling wand or iron to

create individual ringlets. Thanks to the Gold ‘N Hot Jumbo

Ceramic Triple Barrel Waver, those easy-going waves can be achieved

effortlessly. It can reach temperatures up to 450°F, but it’s ceramic technology still protects the hair’s natural moisture and luster and helps reduce static and frizz.

Clippers

If you’re looking to cut and style your own hair, you can ditch the barbershop with a set of trimmers and clippers. Since choosing the right tool can be tricky, the

Wahl Barber Combo takes out all of the guesswork. The pack comes with The

Legend – a fast, cool-running clipper that features a “crunch” blade technology

for cleaner cuts and longer throws – and The Hero – a miniature T-blade trimmer

that’s perfect for lining up your hairline and designing artwork. Together, you can preserve your haircut until you make it back to the barbershop.

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TOP FIVE

TOP SELLING Electrical Items

You can never have enough electrical items, especially when it comes to catering to your professional stylists and barbers. But your regular shoppers will also have an interest in these tools. These days, people are proactively doing their hair more than ever before to avoid stepping into a salon. Be sure you have all of the right products on hand to accommodate all of your customers’ needs.

1.

Wahl Pro Shaver/Shaper WA8061100

This is the perfect finishing tool that

2.

Oster® Fast Feed® Adjustable Pivot Motor Clipper

provides top-notch precision. Equipped

powerful Whisper

operate the motor for up to 60 minutes per

Quiet™ pivot

charge.

motor. The Fast

Feed® contributes

Highlights

to keeping noise

All accessories included for use

levels down, and

Perfect for use on the face, head and

its durable design

neckline.

3.

BaByliss PRO Gold FX Skeleton Cordless Trimmer FX787G

4.

Gold ‘N Hot Professional Styling Comb GH299

What’s not to

love about these

Straighten hair with ease with this

adjustable titanium

teeth are perfect for styling control,

adjustable zero-gap T-blade make this

a premium choice for barbers and amateurs alike. 38

OTC Beauty Magazine November 2020

lasting performance.

5. Andis T-Outliner T-Blade Trimmer This tool is the perfect trimmer

brushless Ferarri-

designed engine and

guarantees long-

AN4710

gorgeous trimmers? The high-torque

These clippers are known for their

with a rechargeable battery that can

• •

OS76023510

popular styling comb. Its wedge-shaped and the 24K gold-plated finish helps

the comb retain its heat. Best of all, the

variable temperature settings are broad, from 200F - 500F.

for all-around outlining, dry shaving

and fading. Thanks to its carbon steel T-blade, the trimmer allows you to do close-cutting for detailing. Plus, the

high-speed motor runs quietly for ease of use.


HiColor PERMANENT HAIRCOLOR FOR DARK HAIR ONLY MULTI-LEVEL LIFT IN ONE STEP – NO BRASSINESS

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MODEL REPRESENTS H19 TRUE VIOLET ON LEVEL 4 MEDIUM BROWN HAIR

OTC Beauty Magazine November 2020

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Beauty Ambassador

Styling Tools

By Sara Rueda

Great Hair Means

Great Hair Care It’s an exciting time for hair! There are countless options and avenues to

hair down, and can be used after chemical processing treatments or even

explore. But they all have one thing in common. Whether you’re working

daily to help protect and add extra shine.

with or flaunting natural hair, wigs, or extensions, it’s important to take protective steps to maintain consistent results. Get to know your locks and

The difference between a good hair day or a bad depends on your curls. A

the products best suited for the style, and it’ll be easy to make that glow last.

great way to get curl perfection are steam rollers, like the Caruso Ionic®

Molecular® Steam Setter. These rollers utilize steam to set luxurious Deep conditioning treatments are a staple in hair care routines. A great

bends full of volume and shine. Added moisture is always great, especially

way to aid these processes are to pair them with moderate heat. The Gold

when we’re talking benefits like maximizing shine and softening on top of

‘N Hot® Professional Ionic Soft Bonnet Hair Dryer helps stimulate

gorgeous results.

conditioners, leaving hair soft, manageable, and full of shine. Designed with four heat-settings, this dryer is the answer for treatments, setting

And as always, keep in mind all hair is different (whether it’s natural or

rollers, and all-around styling versatility. Hands-free and one-size fits all

synthetic) and will respond individually. When working with synthetic

cap, relax and let the cap do the work.

or human hair extensions or wigs, make sure to verify the usage and care information for best results.

And then there are the days where a deep conditioning just doesn’t fit the schedule. Infusium 23 PRO Original Leave-In Treatment works

Gold ‘N Hot aims to support stylists and hair enthusiasts with

to penetrate strands with a Pro-Vitamin B5 formula that creates healthy-

professional products for every step of their process. We provide a wide

looking hair while helping to protect against breakage. This treatment

variety of quality styling tools to help you achieve the most gorgeous results

makes detangling easy, improving manageability for better styling.

and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram

Powerful and lightweight, the Infusium 23 PRO treatment doesn’t weigh

@goldnhotelite.

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

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OTC Beauty Magazine November 2020


24K GOLD PRESSING & STYLING COMB PERFECT FOR STRAIGHTENING

ULTRALIGHT

ULTRALIGHT

GENERATOR

GENERATOR

TOURMALINE

TOURMALINE

GoldNHotHair.com /goldnhotelite ph. 888.738.1212 OTC Beauty Magazine November 2020

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Advertisement

CLIPPER TIPS Sponsored by Andis Co.

New Beard Beginnings By Danny Amorim Andis Educator

During these unprecedented times, we’ve all had to make adjustments. For me personally, one of those adjustments happens to be about beards! Since masks and beards are not very compatible, you may find yourself facing the decision to cut off some length just like me. I had sported a long, burly beard for quite a few years and finally decided to just take off the length. It was an extremely tough decision to make, but after wearing a mask for six to eight hours a day, it began to leave a ring around my beard. I first used the Andis Cordless Envy® Li Andis Nation Fade clipper for some freehand sculpting, gradually cutting it down in increments until I reached the desired length and shape. This approach ensures you don’t cut off too much. Next, I used the #8 attachment comb to trim down a little more on the sides and cheeks, moving to a #6 and then a #4 to give it a smoother transition at the sideburns and up into my haircut. Finishing with the Andis Cordless T-Outliner®, I gave me a clean line underneath and defined the back ends of my beard. Cordless tools are definitely the way to go, whether for yourself or on a client. For anyone looking to make that leap to a shorter beard, it’s worth noting that a good cut and shape-up is actually very healthy for it. Change can be good, and can even take years off your appearance. Let’s not let COVID-19 change the beard culture. Instead, let’s learn to adapt and embrace change along with new beard beginnings.

Danny Amorim is a master barber, platform artist and instructor known for his ever-changing facial hair looks. He is also the owner of three Klippers Barbershops based in New Jersey. Danny continues to familiarize himself with the current trends and products to stay ahead of the fast-paced barber and beauty industry and embraces every opportunity to grow professionally. Danny is currently teaching classes in salons and schools across the U.S. 44

OTC Beauty Magazine November 2020


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Advertisement

THERAPY TRENDS The Strength of Fortifying Sales By Elayne McClaine

CURLY, WAVY, OR

Haircare dollars are spent mainly on beautifying instead of fortifying. OTC consumers are under attack. They are experiencing battle fatigue from thermal styling, anti-aging and chemical excesses, both internal and external. Consumers experience many maladies that suppress the density and vibrancy of their hair: medication, thermal styling, pollution and other environmental stress. Often, the products designed to beautify the hair are the same products that deliver damage. Several factors attack hair and scalp. When there is an outbreak of thinning strands, blistered cuticles, or chemical fatigue, consumers need strength. Strengthening products begin at the root and must also address the loss of density along the strand. Manufacturers are creating formulas that feature a myriad of exotic fruits, seeds and extracts. All across the globe, there are products that are used to strengthen and reinforce hair with fiber sealing serums, fermented minerals and bio-functional peptides. The sophistication of these formulas is often launched by smaller brands that have sourced remedies from Africa, Brazil and China. Larger firms are addressing the issues with targeted systems against relaxers or hair color formulations. OTCs need to take leadership in featuring these products. Efforts to create awareness is typically promoted online.

SILKY STRAIGHT STYLES

Your consumers may respond better to this category if they are merchandised in an off-shelf therapeutic section. This is not about dull hair that needs conditioning! These remedies are being developed to restore, regrow or repair hair that has lost its density, rate of growth, and ability to style. There are products that offer stem cell and fibroblast therapy. Consumers recognize that hair strength will come from proven remedies that are a cut above those used to moisturize and condition. Several online brands are featuring the serious science behind the need to fortify sales with proven remedies. OTC customers are aware. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 46

OTC Beauty Magazine November 2020

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.

GTC for Textured Styles

4-Step Natural Smoothing System Ginger. Turnip, & Carrot Root Oil


OTC Beauty Magazine November 2020

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Products to Stock By Sara Rueda

Isoplus

Neutralizing Shampoo with Coconut The Isoplus Neutralizing Shampoo with Coconut is a new line addition to the #1 selling Isoplus Neutralizing Shampoo. This 16 oz. shampoo with “conditioner� is great for neutralizing all relaxer types. The shampoo has built in color indicator signals and rebalances pH after bleaching and color. It was also developed for clarifying and removing product build up. Contains Panthenol. Cleanses + Conditions + Lubricates all hair types.

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INDUSTRY NEWS

From innovative probiotic treatments to sustainable suncare: in-cosmetics Global unveils this year’s Award winners Winners of the Innovation Zone Best Ingredients Awards were announced on 6 October, as part of in-cosmetics Virtual 2020 07 October 2020: Celebrating the most cutting-edge personal care ingredients, in-cosmetics Global is delighted to announce

the winners in this year’s Innovation Zone and Green Ingredient

generation of body odour while allowing the skin to breathe and respecting the skin microbiota.

Awards.

Despite the challenges brought about by Covid-19, leading

Closing the category, Mibelle Biochemistry and Clariant Active were

Beauty, Givaudan Active and Lucas Meyer, all put forward

for its Alpine Rose Active, Mibelle Biochemistry’s novel ‘senolytics’

cosmetic manufacturers, including Mibelle Biochemistry, Cargill their most creative innovations for consideration across three categories – Best Active Ingredient, Best Functional Ingredient and Best Green Ingredient.

announced as this year’s joint Bronze Award winners. Recognised

concept was chosen for its ability to eliminate senescent skin cells and protect skin proteins from oxidative stress. Clariant Active was applauded for its rare and unique ingredient, Prenylium™.

Judged by some of the industry’s

Thanks

foremost experts, the awards

Milking

are highly respected around the

to

Clariant’s

technology,

Plant

Prenylium

is extracted from the root of the

world and recognise the cosmetic

Morus Alba tree without causing

ingredient manufacturers who are

any damage. This innovative and

helping to push the boundaries of

sustainable approach to sourcing

innovation, while responding to

helps to stimulate root growth

evolving consumer demands.

and results in a concentration of prenylated flavonoids 2000%

Vytrus Biotech take Gold and Silver for Best Active Ingredient

higher than what is typically found in mulberry root extracts.

Scooping both the Gold and Silver awards in the Best Active

Best Functional Ingredient Award celebrates sustainability and

Ingredient category, Vytrus Biotech was recognised for its KANNABIA SENSE and DEOBIOME NONI ingredients.

Described as ‘the microbiota whisperer’, KANNABIA SENSE took the top accolade, credited for its innovative probiotic treatment that stimulates the skin microbiota to produce an in-situ postbiotic

cocktail that promotes the synthesis of cutaneous oxytocin.

Recommended for use in sensitive skin treatments, anti-ageing cosmetic products and delicate facial treatments, it is made from plant stem cells of Cannabis sativa, a herbaceous plant indigenous to eastern Asia.

Vytrus picked up the Silver award for DEOBIOME NONI, an innovative prebiotic deodorant treatment, that reduces the 50

OTC Beauty Magazine November 2020

sun protection

German cosmetic manufacturer Symrise took the top award

in the Best Functional Ingredient category for its Symrise SymEffect™ Sun. Based entirely on renewable raw materials from

responsible sources, the newly developed ingredient combines

the advantages of conventional sunscreen products with the

increasing sustainability requirements of consumers. It pursues a 360º approach, offering a holistic way to meet the multiple challenges of sunscreen products. It stood out for its use of natural sources, the efficiency of its UV filters and formulation stability.

Also demonstrating a sustainable approach to sun protection,

Dow Chemical was awarded the Silver award for its SunSpheres™


OTC Beauty Magazine November 2020

51


INDUSTRY NEWS Continued BIO SPF Booster, a bio-based and readily biodegradable SPF

personal care and beauty market. Henry Lamotte Oils’ Paradise

skincare products.

ability to support the regeneration of the skin’s lipid film, while

boost that enables greater SPF efficiency in suncare and daily

The category also honoured two bronze award winners: Clariant and Gattefossé. The former was selected for VELSAN® FLEX

Nut Oil/Magdalena River Nut Oil scooped the Gold Award for its

improving the water retention capability of the skin, reducing transepidermal water loss.

which, thanks to its high water solubility and Renewable Carbon

Unveiled as the Silver Award winner, Cargill Beauty’s FiberDesign™

with broad formulation flexibility. Gattefossé’s Emulium® Dolcea

upcycling. Derived from 100% natural origins, the texturiser and

Index (RCI) of 93%, offers preservation boosting powers together MB – a natural origin O/W emulsifier - has the ability to create a wider range of textures, from fluid serum to thick butter in a wide

range of applications, such as skincare, suncare, make up and

Sensation was praised for its approach to sustainability and

emulsion stabiliser, designed specifically for skincare, is based on citrus peel fibres from the pectin production side stream.

haircare.

Joining an exciting line-up of award winners, Minasolve SAS

Green Ingredient Award highlights natural ingredients and

A-Leen Aroma-3, a nature-derived perfuming agent that offers a

upcycling

As sustainability continues to drive cosmetic manufacturers to assess the ingredients used in their formulations, this year’s

Green Ingredient Award – in partnership with Ecovia Intelligence

– recognised the ingredients championing sustainability in the

scooped the Bronze Award for Best Green Ingredient for its

broad-spectrum antimicrobial effect. It is a 100% natural version of phenylpropanol produced from cassia essential oil.

To view the announcment of the winners on-demand, visit the incosmetics webinar channel.

TKG First International Virtual Show Success! The Kirschner Group, Inc. held its first International Virtual Show

allowed its 20+ sales representatives across the globe to bring

TKG Domestic Virtual Show just two weeks prior. The International

developed technology were able to host this event from TKG

from August 24th to September 1st, 2020 following a successful Virtual Show was just as successful as the Domestic show. This

event featured 15 Companies represented Internationally - in the first of its kind business meeting platform with customers across the globe. Nine (9) Virtual “Rooms” were created to host

simultaneous meetings with Manufacturers, Customers, and their

TKG representatives 14 hours each day. The result was over 250 uninterrupted business meetings where manufacturers could

present new programs, product launches and 2020 planning strategies to new and existing customers - all during a time when business travel is limited, and physical meetings are impossible.

The strength and infrastructure of The Kirschner Group, Inc. 52

OTC Beauty Magazine November 2020

customers to the event, while existing office staff, using newer corporate offices in Valencia, California. Amazingly, forty-eight

(48) countries were in attendance during the show. Every single continent was reached as a result of these meetings.

This new and innovative service was just another way that The Kirschner Group continues to add value to the Manufacturers they represent.

The Kirschner Group, Inc. is a worldwide sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry.


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caliberprocorp.com OTC Beauty Magazine November 2020

53


INDUSTRY NEWS

Olivia Garden Releases New Line With Profits Going To Fight Racism, Discrimination and Injustice Customer Favorite Brushes Are Redesigned To CreateCHANGE! Olivia Garden, a global leader in high-quality, innovative tools for the professional hairstylist, is joining the fight against racial inequality through their new brush collection, CreateCHANGE!. The collection features the widely popular Ceramic + Ion Brushes, but with a new message: NO to racism, NO to discrimination, NO to injustice, YES to CreateCHANGE!. 100% of net profits will be donated to organizations that create positive change advocating for racial equality. Now, as stylists get back into the salon, they can secure the tools they need to serve their clients all while supporting social justice. The collection will be available November 1.

CreateCHANGE! Brush Collection

715-CI35CH

715-CI55CH

715-CISPCOCH

“Our hearts break over all of the pain and suffering derived from racism, discrimination, and injustice, and we at Olivia Garden yearn for a day that all humans are valued and treated equally,” said Anne Maza, Co-Owner of Olivia Garden. “A lot of work must be done in our country, on so many levels, to address injustice. We wanted to help by contributing in our small way to the greater cause. So, we came up with a way to use our skills and create something that will hopefully play a role in creating positive change.”

Collection Details The collection features three customer favorite brushes in the new design:

Ceramic + Ion 1 3/8” Thermal Barrel Brush & Ceramic + Ion 2 1/8” Thermal Barrel Brush

○ •

Ceramic + Ion Supreme Combo Brush

54

Ceramic coated barrels heats up faster & retains heat longer creating faster and better styling. The lightweight brush hydrates the cuticle and adds shine to eliminate flyaways.

Anti-static, Boar and Ion charged bristles eliminate flyaways and ensure a smooth, shiny finish. The unique handle design creates a comfortable grip ideal for styling and shaping short to medium hair. OTC Beauty Magazine November 2020


46MILLION MILLION

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November 2020

55


INDUSTRY NEWS

Formulation in the age of climate change in-cosmetics Formulation Summit announces expert seminar programme 22 SEPTEMBER 2020 – In May 2019, the UK became the

The drive for sustainable beauty

November, the European Parliament had done the same. With

14 separate presentations, panel discussions and main stage

first national government to declare a climate emergency . By

worldwide coverage of flash-flooding, bush fires and recordbreaking temperatures, climate change has remained one of the most hotly debated topics, and one that that has garnered the attention of consumers, brand owners and scientists alike.

Helping cosmetic manufacturers and suppliers understand how they can contribute to a more sustainable future, the renowned

in-cosmetics Formulation Summit will run from 17-19 November 2020 to offer unparalleled, up-to-date intelligence into the biggest trends influencing the beauty industry.

interviews will drill down into the wider topic of sustainability. Here, brands will demonstrate how they are tackling environmental

issues and the role of packaging and processing in reducing the

environmental footprint of cosmetic products. Presentations will also reveal the use of microalgae as a source of sustainable

and renewal cosmetic ingredients and how waste materials and bioproducts of the food industry can be effectively processed to deliver effective and natural ingredients.

The cosmetic sector is already playing an important role in pioneering

more

sustainable

approach to formulation and product

Returning in a new virtual format, this

development. As the opportunities

year’s online summit will delve into the

for innovation in this field increase,

various aspects of “good” science that

there are also emerging formulation

can enable formulators to create products

challenges.

that are fantastic for both consumers and the planet, well beyond stereotyped

a

R&D

Konstantinos

Director

at

Gardikis,

APIVITA,

will

concepts such as ‘sustainable’, ‘natural’ and ‘organic’.

help attendees understand the challenges facing cosmetic

Under the broader topic of the environment and climate change,

planet, both at applied research and industrial level.

sustainability, formulation techniques, the chemistry of formulation

Offering additional insights into the topic of sustainability, Nicolas

and waste reduction, plus packaging and processing.

close look at innovative emulsions stabilised by biodegradable

the Formulation Summit will cover six main themes including and product design, reducing environmental footprint, microalgae

manufacturers, drawing upon APIVITA’s initiatives for a healthier

Huang, Associate Professor at Université Paris-Saclay, will take a

nanoparticles. Emulsions, widely used in pharmaceutical and

New to this year’s summit, visitors can select from ten different

cosmetic applications, have been known to cause direct or

innovations, deceptive advertising of natural cosmetics, the

irritations are sometimes observed, since surfactants disrupt the

breakout roundtables, covering topics such as green chemistry

indirect toxicity and environmental issues. For example, skin

safety of natural ingredients, and how to destigmatise certain

skin barrier function.

this, a series of 20-minute exhibitor demonstrations will take place

In his presentation, Nicolas will demonstrate the innovative

ingredients that are deemed ‘harmful’ in formulations. Further to on Thursday, 19 November.

Climate change and the cosmetics industry Opening the 2020 in-cosmetics Formulation Summit, Dr Barbara Brockway, Director, Personal Care, Applied DNA Sciences, will deliver the keynote address. She will be followed by Andrew McDougall, Associate Director – Beauty & Personal Care at Mintel,

who will deliver an exclusive presentation on trends related to climate change, as well as COVID-19. 56

OTC Beauty Magazine November 2020

approach developed in the Université Paris-Saclay lab, based on

the stabilisation of emulsions by biodegradable nanoparticles, and their physicochemical implications. He will explain how research

undertaken in the lab has proved that the presence or absence of these stabilising polymers in the nanoparticle preparation has led to very different emulsion morphologies. This work stresses

the paramount influence of the physicochemical nature of the nanoparticle surface into the stabilisation of such emulsions.

In another session, Iguatemi Costa, Senior Scientific Manager


OTC Beauty Magazine November 2020

57


INDUSTRY NEWS Continued for Natural and Sustainable Ingredients at Natura, will cover the

holistic manner. Further sessions on the chemistry of formulation

presentation, Iguatemi will detail case examples and practices of

techniques and neurocosmetics.

vision and practices needed to innovate below 1.5°C. Through this

phytocosmetic ingredient development and their relationship to low carbon production, before inviting attendees to debate the importance of sustainability in the cosmetics industry.

Formulating for a brighter future Delivering insights into sustainable formulations, experts will

will look into better skin penetration, phytochemistry, drug design

Other speakers confirmed to deliver presentations at this year’s

Summit include: Amit Tewari, Group Leader - Phytochemical Ingredient Science at L’Oréal; Neil Cunningham, Founder and

CEO at The Centre of Industrial Rheology; Majella Lane, Senior Lecturer, School of Pharmacy at University College of London; and Michele Leonardi, Principal Research Scientist – Translational

also share specific techniques that can help formulators develop

Science & Project Generation at Oriflame.

impact on the environment. This will include the use of multivariate

For more information on this year’s programme, visit the in-

use of rheology to speed up the testing of such prototypes.

in-cosmetics.com/. Registration is now open with early-bird

products more efficiently and in a shorter time, thus decreasing the techniques for the development of formula prototypes and the

cosmetics Formulation Summit website here: https://summit. rates available until 23 October. Delegates gain access to the

For consumers to use products more efficiently, thus decreasing

conference programme, including seminars and breakout

designed to deliver benefits more1 effectively as well Rainbow Edges half Ads.pdf 9/23/20 2:01 PM as in a more

and live ingredient demos.

the amount washed off into the environment, products must be

C

M

Y

CM

MY

CY

CMY

K

58

OTC Beauty Magazine November 2020

sessions, meeting invites to sponsors, delegates and speakers,


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OTC Beauty Magazine November 2020

59


SHOW CALENDAR NOVEMBER / DECEMBER WHEN

WHAT

WHERE

CONTACT

November 2

Cosmetologists Chicago: Annual Biz Meeting,

Chicago, IL,

americasbeautyshow.com

November 9

ECRU NY Academy: Razor Refresh,

Fairlawn, NJ,

ecrunewyork.com

November 11

Global Beauty Tech Forum,

New York, NY,

perfectcorp.com

November 11-12

In-Cosmetics Formulation Summit,

London, England,

https://summit.in-cosmetics.com

November 13

CEW: Beauty Awards Luncheon,

New York, NY,

www.cew.org

November 15-17

Strategies MasterMind: Critical Number,

Centerbrook, CT,

strategies.com

November 16

ECRU NY Academy: Texture Exposed

Fairlawn, NJ,

ecrunewyork.com

November 16-18

WWD Digital Forum West,

San Francisco, CA,

fairchildlive.com

November 16-18

WWD Beauty CEO Summit,

Miami, FL,

www.fairchildlive.com

November 18-19

PBA Executive Summit,

Scottsdale, AZ,

probeauty.org

December 4

CEW Beauty of Giving Luncheon

New York, NY

cew.org

December 5-6

BeautyCon Los Angeles

Los Angeles, CA

https://beautycon.com

December 7

Cosmetologists Chicago: Holiday/Living Proof

Chicago, IL

americasbeautyshow.com

December 7-8

The Spa Buzz

Southern California

thespabuzz.com

December 7-8

The Spa Buzz

Lenox, MA

thespabuzz.com

DECEMBER

BIR BITS PEOPLE Andis Company announces three additions to its senior management team. Victor Bridgeman is the new chief global supply chain officer. In this role, he will oversee and supervise global supply chain

strategies and build a competitive infrastructure. He brings a solid track record of delivering measurable and sustainable results for GE Healthcare over the past 18 years and will report to Co-CEOs Matt K. Andis and Laura Andis Bishop. Victor has a Bachelor of Business Administration degree from Wichita State University.

Dan Franklin, the chief lean and manufacturing officer, will be responsible for operations, quality and engineering while leading

the company’s continuous drive for innovation in manufacturing. He brings a depth of experience to his role from his time at multiple manufacturing facilities, including Harley-Davidson Motor Company, The Master Lock Company and Scott Forge. Dan has master’s degrees in operations management, electrical engineering and business administration and reports to Matt and Laura.

Jennifer Gersch, senior product marketing manager, will drive continued product innovation and development, focusing on the

company’s Barber and Beauty division. She has demonstrated success in creating new products during her 18 years at HarleyDavidson Motor Company. Jennifer has an MBA from Alverno College. “Andis is seeing strong growth and I am excited to add these proven leaders to continue our growth trajectory, both domestically and in international markets, as we prepare for our next 100 years,” says Matt K. Andis, co-CEO of Andis Company. Visit http://www.andis.com

60

OTC Beauty Magazine November 2020


OTC Beauty Magazine November 2020

61


READER FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

How do you display your electrical items in store?

Would you be interested in learning more about trends related to electrical items like clippers and trimmers?

What are some of the challenges of high-ticket electrical products at your store?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) __________________________________ State (주) ___________________________________________ 62

OTC Beauty Magazine November 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


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Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2. 3. 4. 5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

1-877-644-0167

MIAMI

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Store name

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Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2. 3. 4. 5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2. 3. 4. 5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

CHICAGO DALLAS

1-800-925-4669 66

HOUSTON

MIAMI

LOS ANGELES NEW JERSEY 1-877-644-0167 1-844-358-8967 OTC Beauty Magazine November 2020

Signature

I. 2. 3. 4. 5.

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.


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AD INDEX

AFAM Concept ............................................................................. 42-43

L’Oreal Technique .............................................................................. 39

American International Industries............................................... 57

Murray’s Worldwide ........................................................................... 49

Ampro...................................................................................................... 58

Namaste Laboratories...................................................................... 59

Andis........................................................................................................ 45

Proctor and Gamble ............................................................... Cover, 3

Caliber Pro Corp.................................................................................. 53

PDC Brands............................................................Inside Front Cover

Curls......................................................................................................... 27

Queen Helene ............................................................................... 25, 35

DevaCurl....................................................................................................7

SMSi - Urban call Marketing, Inc.................................................... 32

www.afamconcept.com

www.ardelllashes.com

www.amprogel.com

www.barber-and-beauty.andis.com

www.caliberprocorp.com

www.curls.biz

www.devacurl.com

Ecoco..................................................................................... Back Cover www.ecocoinc.com

Fantasia ................................................................................................. 13 www.fantasiahaircare.com

FHI Heat.................................................................................................. 51 www.fhiheat.com

Helen of Troy......................................................................................... 41 www.helenoftroy..com

Hollywood Beauty............................................................................... 21 www.hollywoodbeautyproducts..com

Inspired Beauty Brands..................................................................... 15 www.inspiredbeauty.com

J. Strickland.......................................................................................... 61 www.jstrickland.net

KAB Brands.....................................................17, Inside Back Cover www.aphogee.com

Kaleidoscope Hair Products........................................................... 54 www.iluvcolors..com

70

OTC Beauty Magazine November 2020

www.loreal.com

www.murrayspomade.com

www.orshaircare.com

https://pantene.com/en-us/gold-series-collection

www.cantubeauty.com

www.queenhelene.com

http://multicultural.com/multicultural-marketing-news/smsiurban-call-marketing

Roux Laboratories.............................................................................. 46 www.cremeofnature.com

Rucker Roots........................................................................................ 53 www.ruckerroots.com

Softsheen-Carson.............................................................................. 55 www.softsheencarson.com

StyleCraft..................................................................................................9 www.gammaplusna.com

Suavecito............................................................................................... 28 www.suavecito.com

Sunny Isle .............................................................................................. 29 www.jamaicanblackcastoroil.com

Taliah Waajid ......................................................................................... 63 www.naturalhair.org

Universal Beauty.................................................................................. 47 www.groganics.com

Wahl Pro.....................................................................................................6 www.wahlpro.com


SPECIAL

OFFER

BUY ANY 4 CASES OF PINK SHEA BUTTER COCONUT OIL ITEMS & PINK NATURAL OIL BLENDS GET 1 CASE OF PINK LUSH GROWTH OIL

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OFFER ENDS NOVEMBER 30, 2020

# LR664

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PRODUCT SPOTLIGHT

ApHogee Two-Step Protein Treatment There’s nothing worse than dealing with dry, brittle hair or tresses that are too moisturized for their own good. When you run into any of these dilemmas, reach for ApHogees’s Two-Step Protein Treatment and Balancing Moisturizer. The Two-Step Protein Treatment process was developed to repair severely damaged hair, including hair that is breaking off, over-processed, over-bleached, severely damaged, and it can also be used as a pre-treatment to coloring hair. No method is better at repairing damaged hair than a two-step approach. This remedial process is highly recommended for hair that: • • • • •

It is too weak or fine to take a perm or relaxer. (use the week PRIOR to service) It is over-bleached.

It will not hold color. (use PRIOR to a color application for 30% less fade after 10 shampoos) Breaks when combed or brushed.

It is mushy when wet and brittle after drying.

Once you’ve used the Two-Step Protein Treatment, you can then choose to move on to the Balancing Moisturizer. This is a moisturizing conditioner that contains ApHogee’s exclusive Pro-Phytamine complex, a blend of collagen amino acids, emollients, vitamin derivatives and herbal extracts. Used separately, it helps protect styles in humidity and is recommended as a regimen for processed hair, dryness and the ends of long hair. Learn more by visiting www.aphogee.com 72

OTC Beauty Magazine November 2020


Protect Color Services & % Reduce Fading by

30

with

• Ensures long lasting color results. • Keeps clients satisfied. • • Stops hair breakage. • Improves chemical services.

Before

After

Porous, damaged hair loses color prematurely, causing fading. Independent laboratory tests confirm that by using the ApHogee Two-Step Protein Treatment as a pre-treatment prior to coloring porous hair, color fading will be reduced by 30%

© 2019 KAB Brands LLC

after 10 washes when compared to untreated hair.

Nothing works like ApHogee!

© 2020 KAB Brands LLC

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OTC Beauty Magazine November 2020

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OTC - November, 2020